Gartner, McKinsey, IDC, ZDNet & EY – Everyone – Wants To Give CIOs Advice. It’s Old, The Same & Not That Good. Why does all CIO advice sound the same, so academic and so old? Are Gartner, McKinsey, IDC, ZDNet, & EY academics, practitioners, mimics or lost time travelers? And why are they missing the point entirely? CIOs should tend to the fields, not the skies unless they're true digital strategists.