How To Save 225 Million Pounds Of Food From Going To Waste While Saving Customers 40% On Groceries: A Good Unicorn Story Misfits Market provides suburban families and communities in food deserts, areas with little or no access to nutritional foods, sustainable groceries at 40% off traditional grocery prices. All while saving 225 million pounds of food and raising $500M in the company’s less than 3 years of existence.