Universal Music Group Steps Into The $23 Billion Work-Out-From-Home Trend With Equinox Deal The world’s largest music publisher Vivendi owned Universal Music Group is taking its talents to the at-home fitness world by licensing its catalog to Equinox Media's Variis fitness app. The deal allows users to enjoy tracks from UMG artists like Drake, Rihanna, Kendrick Lamar, and The Weeknd.