SteelSeries Goes For Esports Gold With Prime Line, FaZe Twistzz, NFL’s Ekeler Endorsements SteelSeries has rolled out its Prime line of gaming accessories made specifically for esports stars, and enlisted notables such as FaZe Twistzz and NFL star Austin Ekeler. Product development took years, but the peripheral market is booming amid the pandemic with many new players gearing up.