1/OFF Paris: 400% Growth For The Upcycled Fashion Brand Taking Sustainability To Luxury’s Eco-Apathetic Innovative upcycling brand 1/OFF Paris, which splices together vintage garments to create ultra-covetable contemporary pieces, is taking sustainable fashion to even the most eco-apathetic luxury consumers. Registering 400% growth globally in 2021, I dissect its brilliant brand(alist) playbook.