How Johnson & Johnson’s Attempt At A $9 Billion Baby Powder Settlement Impacts Black Women Pharmaceutical giant Johnson & Johnson﻿JNJ﻿ wants to do a one-time lump sum payment of at least $8.9 billion to thousands of talc-powder claimants. For Black women, who were selected by J&J as “the right place” to sell more baby powder to,” this is perhaps an opportunity for financial reciprocity.