Ferragamo’s New Experiential Retail Playbook Draws On User Generated NFTs And 3D Hologram Tech “We’re in the entertainment business we’re not just in the retail business," said Ferragamo North America CEO Daniella Vitale, via a Zoom call before the launch where she expanded on Ferragamo’s U.S. retail strategy and how it will inform the global conversation and Maximilian Davis' plans for 2023.