COVID-19 Has Redrawn The Map Of Consumer Demand. Don’t Assume Your Brand Will Be At The Center Of It - How Are You Tracking? As COVID-19 redraws the map of consumer demand, companies need to pay close attention to, and invest in, tracking these dynamic shifts for their brands. Brand experience has never been more at the forefront than it is today, and brands not investing in it will be left behind in the future.