Values-Driven 2V TrueESG™: A Right-Wing ESG Rating Methodology For Taking Down ESG A recent op-ed piece in the WSJ discusses a study purporting to say that ESG doesn't pay. The ESG data for this study come from the proprietary methodology Values-Driven 2V TrueESG™ developed by 2ndVote Analytics. Surreal, I know. An anti-ESG group using its own ESG methodology to take down ESG.