The Fabric Of Reality: Finally, An Immersive (XR) Brand Experience Worth The Hype Not just a virtual salve to the much-beleaguered fashion industry’s catwalk woes (do we need them? If so, in what form?) last week’s Fabric of Reality XR experience offered a vista onto new-era comms for brands of any lifestyle bent. For those in full VR mode it flagged a feast of omni-opportunity.