How An Under 30 Alum Decided To Shutter Her Bike Helmet Startup To Focus On Her Own Mental Health Forbes Under 30 alum Rachel Benyola started Kova by AnneeLondon to design a better bike helmet. But after struggling financially for years, she decided during the pandemic she needed to close for her own mental health. "The company was running on empty," she says, "because I was running on empty."