Madden 21 News: EA Responds To ‘Fix Madden Franchise’ Hashtag, But Is it Just Lip Service? It’s great to see #FixMaddenFranchise trend No. 1 in the US. It was better to see Madden Executive Producer Seann Graddy acknowledge the movement. However, without specific commitments or detailed info on what EA is going to add, it’s hard for fans to be anything more than cautiously optimistic.