Question: Mario Kempes was awarded the Pichichi Trophy playing for La Liga by what sport's newspaper?
Context: The Segunda División, officially known as La Liga 2 and as La Liga 1|2|3 (stylized as La Liga 1|2|3) for sponsorship reasons, is the second professional association football division of the Spanish football league system.  Administrated by the Liga de Fútbol Profesional (LFP), it is contested by 22 teams, with the top two teams plus the winner of a play-off promoted to La Liga and replaced by the three lowest-placed teams in that division. Atlético Madrid failed to regain the title they had won in 1996 and finished the season in 7th place.  One of the high points of the season was the club's run in the UEFA Cup, reaching the semi-finals.  Striker Christian Vieri was the club's top scorer, scoring 24 goals in La Liga (he finished as the league's top scorer and was awarded the Pichichi Trophy) and 29 in all competitions, but transferred to Lazio (who knocked Atlético out of the UEFA Cup) at the end of the season. The 2004-05 season saw Fútbol Club Barcelona end their six-year wait for the La Liga title, having not won the league or, indeed, any trophy since the 1998–99 season and thus La Liga trophy returned in Barcelona's trophy room.  Having finished second in La Liga the previous season, Barcelona once again competed in the UEFA Champions League as well as the Copa del Rey.  The squad was restructured significantly following the retirement of key players Luis Enrique and Marc Overmars, as well as the return of Edgar Davids to Juventus and first team regulars Patrick Kluivert and Phillip Cocu moving onto new clubs.  Ronaldinho's and new signing Samuel Eto'o's performances won them places in FIFPro's XI of 2004–05.  Ronaldinho was later named FIFA World Player of the Year for 2005 for the second time in succession and with the highest points total ever; Eto'o came third.  This season was also notable for the debut of Lionel Messi. Juan Roberto Seminario Rodríguez (born 22 July 1936 in Piura, Peru) is a retired Peruvian football player, recognized as one of Peru's most important strikers. Nicknamed "El Loco" he is the only Zaragoza player to have won the "Pichichi Trophy" (1961–62 La Liga). Paolo Rossi (] ; born 23 September 1956) is a former Italian professional footballer, who played as a forward.  In 1982, he led Italy to the 1982 FIFA World Cup title, scoring six goals to win the Golden Boot as top goalscorer, and the Golden Ball for the player of the tournament.  Rossi is one of only three players to have won all three awards at a World Cup, along with Garrincha in 1962, and Mario Kempes in 1978.  Rossi was also awarded the 1982 Ballon d'Or as the European Footballer of the Year for his performances.  Along with Roberto Baggio and Christian Vieri, he is Italy's top scorer in World Cup history, with 9 goals in total. Diego Forlán Corazzo (] ; born 19 May 1979) is a Uruguayan footballer.  He is a two-time winner of both the Pichichi Trophy and the European Golden Shoe, and also received the Golden Ball as the best player at the 2010 World Cup.  He is regarded as one of the greatest Uruguayan players of all time. Since the 1929 formation of La Liga, Spain's top division of association football, a total of 56 players have finished as the competition's top goalscorer.  As no official recognition exists in Spain for the league top scorer, the following data is based on official match reports provided by the Liga de Fútbol Profesional and may differ from independent research and the unofficial Pichichi Trophy awarded by the newspaper "Marca". Mario Alberto Kempes Chiodi (born 15 July 1954 in Bell Ville, Córdoba) is a retired Argentine footballer who played as a striker.  His father, Mario, also a footballer, inspired him to play from a young age.  At the age of seven he began playing with a junior team and at fourteen, he joined the Talleres reserves.  A prolific goalscorer, at club level he is best known for playing for Valencia, finishing as La Liga's top goalscorer twice, and amassing 116 goals in 184 league games for the club. The Spanish football champions are the winners of the primary football competition in Spain, La Liga.  The league is contested on a round robin basis and the championship awarded to the team that is top of the league at the end of the season.  La Liga, first established in 1929, originally contained ten teams.  Before La Liga's organization, the Copa del Rey—a regionalised cup competition—was effectively the national championship.  La Liga is contested in by 20 teams; the three lowest-placed teams are relegated to the Segunda División and replaced by the top three teams in that division.  Of the founding teams in La Liga, only Real Madrid, Barcelona and Athletic Bilbao have not been relegated.  The league was cancelled between 1936 and 1939 because of the Spanish Civil War. In Spanish football, the Trofeo Pichichi is awarded by the sports newspaper "Marca" to the top goalscorer of each La Liga season.  Named after the Athletic Bilbao striker Rafael "Pichichi" Moreno, the trophy has been awarded annually since the 1952–53 season.  All top scorers who preceded the award's creation were retroactively named Pichichi winners by "Marca".
Answer: Marca