Question: I luv It was released via what South Korean entertainment company that was established in 1996 by Yang Hyun-suk?
Context: "I Luv It" is a song by South Korean musician Psy.  It was released on May 10, 2017 via YG Entertainment, as the lead single from the musician's eighth studio album, "4X2=8".  It was co-written by South Korean singer-songwriter Zico from Block B. The second season of the South Korean reality television competition show "K-pop Star" premiered on SBS on November 18, 2012, airing Sunday evenings at 4:55 pm KST as part of the "Good Sunday" lineup.  Yoon Do-hyun returned as host and narrator, and Boom returned as live host.  Yang Hyun-suk, Park Jin-young, and BoA returned as judges.  The season ended on April 6, 2013, with Akdong Musician crowned as winner and chose to sign with YG Entertainment. The fourth season of the South Korean reality television competition show "K-pop Star" premiered on SBS on November 23, 2014, airing Sunday evenings at 4:50 pm KST as part of the "Good Sunday" lineup.  Yang Hyun-suk, Park Jin-young, and You Hee-yeol returned as judges.  The contest began receiving applications in June, with preliminary auditions taking place in Seoul and throughout South Korea, as well as the United States, Australia, Singapore, and Hong Kong until September 2014.  The season ended on April 12, 2015, with Katie Kim crowned as winner and choosing to sign with YG Entertainment. The sixth and final season of the South Korean reality television competition show "K-pop Star", also branded as "K-pop Star 6: The Last Chance", that premiered in SBS on November 20, 2016 until April 9, 2017.  It aired every Sunday evenings as part of the "Good Sunday" lineup.  Yang Hyun-suk, Park Jin-young, and You Hee-yeol will return as judges. Seo Taiji and Boys () was a South Korean music group active from 1992 to 1996.  Its three members Seo Taiji, Yang Hyun-suk and Lee Juno experimented with many different genres of popular Western music.  Seo Taiji and Boys were highly successful and are credited with changing the South Korean music industry.  They won the Grand Prize at the Seoul Music Awards in both 1992 and 1993.  In April 1996, "Billboard" reported that their first three albums had each sold over 1.6 million copies with the fourth nearing two million. JYP Entertainment Corporation (Korean: JYP 엔터테인먼트) is a South Korean entertainment company established by Park Jin-young in 1997.  The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house.  It is currently one of the largest entertainment companies in South Korea. Yang Hyun-suk (born December 2, 1969) is a South Korean music executive, rapper, dancer and record producer.  He rose to fame as a member of Seo Taiji and Boys during the 1990s.  After the group disbanded, he founded and became chief executive officer of YG Entertainment, one of the biggest record companies in South Korea. YG Entertainment Inc. (Korean: YG 엔터테인먼트) is a South Korean entertainment company established in 1996 by Yang Hyun-suk.  The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house.  In addition, the company operates a number of subsidiary ventures under a separate public traded company - YG PLUS, which includes a clothing line, a golf management agency, and a cosmetics brand.  It is currently one of the largest entertainment companies in South Korea. The third season of the South Korean reality television competition show "K-pop Star" premiered on SBS on November 24, 2013, airing Sunday evenings at 4:55 pm KST as part of the "Good Sunday" lineup.  Jun Hyun-moo replaced Yoon Do-hyun as host and narrator, and replaced Boom as live host.  Yang Hyun-suk and Park Jin-young returned as judges.  BoA was replaced by You Hee-yeol, as she was focusing on her music career instead.  Changes to the format occurred, including the choice of company for debut made immediately on the live finale.  The season ended on April 13, 2014, with Bernard Park crowned as winner and choosing to sign with JYP Entertainment. The fifth season of the South Korean reality television competition show "K-pop Star" premiered on SBS on November 22, 2015, airing Sunday evenings at 6:10 pm KST as part of the "Good Sunday" lineup.  Yang Hyun-suk, Park Jin-young, and You Hee-yeol returned as judges.  The contest began receiving applications in May, with preliminary auditions taking place in Seoul and throughout South Korea, as well as the United States, Europe, Asia, and Australia until September 2014.  The season ended on April 10, 2016, with Lee Soo-jung crowned as winner and choosing to sign with Antenna Music.
Answer: YG Entertainment Inc.