Question: When was founded Solé Bicycles by University of Southern California students?
Context: George Tirebiter was the nickname initially given to a dog at the University of Southern California in the 1940s who was the unofficial mascot of the school before becoming the official mascot on October 22, 1947.  The nickname was passed on to George Tirebiter's subsequent successors after the original Tirebiter's death in 1950.  The original Tirebiter was a nationally known figure and beloved canine of the University of Southern California.  He would lead the marching band out at home football games and once even entered in an armored car.  Tirebiter was kidnapped, or thought to have been kidnapped, multiple times by the University of Southern California's rival the University of California, Los Angeles, USC student politicians for publicity, and once possibly by a newspaper.  The line of Tirebiters lasted through 1961 when the legacy of the Tirebiter mascots was replaced with Traveler, the white Andalusian horse ridden by a Trojan rider at USC home football games and various other university events. The University of Southern California (USC or SC) is a private research university located in Los Angeles, California.  Founded in 1880, it is the oldest private research university in California.  USC has historically educated a large number of the region's business leaders and professionals.  In recent decades, the university has also leveraged its location in Los Angeles to establish relationships with research and cultural institutions throughout Asia and the Pacific Rim.  An engine for economic activity, USC contributes $8 billion annually to the economy of the Los Angeles metropolitan area and California. Sy Gomberg (August 19, 1918 – February 11, 2001) was an Oscar-nominated film screenwriter, producer, and activist, who taught screenwriting to University of Southern California students for over a decades. The "Santa Ana River Trail" is a multi-use trail complex that runs alongside the Santa Ana River in southern California.  The trail stretches 30 miles from the Pacific Ocean at Huntington Beach along the Santa Ana River to the Orange/Riverside county line.  Planned extensions of the trail reach to Big Bear Lake in San Bernardino County.  When completed, it will be the longest multi-use trail in Southern California, at approximately 100 mi .  In 1989, the "Los Angeles Times" described the path as "a veritable freeway for bicycles." Solé Bicycles was founded in 2010, by University of Southern California students, Jonathan Ross Shriftman, Jacob Medwell.  In 2011 other founding partners from USC; Brian Ruben, & Chapman University Students; Jimmy Standley, and Ben Petraglia, joined the team to help launch the project.  Solé is a manufacturer and dealer of fixed gear/single speed bicycles, City Bikes, Dutch Step Through Bikes, & Beach Cruisers .  Within the first year, Solé and its founders received recognition as Entrepreneur Magazine's "Top Five College Entrepreneurs" and a grant from Alibaba Group as the "Third Ranked Newpreneur of the Year".  The bikes are sold primarily online, where bikes are shipped anywhere in the USA for FREE.  Solé also has select retail locations, one in Venice Beach California, and the other is located on the University of Southern California Campus.  The bikes are semi-customizable and offer brand name components from Oury, WellGo, and others. The University of Southern California Thornton School of Music, founded in 1884 and dedicated in 1999, is one of the premier music schools in the United States.  Founded only four years after the University of Southern California itself, the Thornton School is the oldest continually operating arts institution in Southern California. The Samuel Goldwyn Writing Awards are bestowed annually by the Samuel Goldwyn Foundation, which is funded by a trust established by the Goldwyn family.  Started in 1955, the awards are a competitive writing prize open to all University of California students.  As of October, 2006, the first prize in the awards is $15,000. The Institute of Safety and Systems Management at the University of Southern California operated from 1952 to 1992.  It was the first academic degree program in the United States that offered degrees in safety, human factors, and systems management.  It offered extensive coursework in aviation safety, and was the National Institute of Occupational and Safety and Health's (N.I.O.S.H.) Educational Resource Center in Southern California from 1979 to 1992.  A large number of I.S.S.M. graduate students were funded with N.I.O.S.H. fellowships, a number were supported by military and aerospace companies (of which there were many in Southern California at the time).  The Institute of Safety and Systems Management closed in 1997 after over forty years of operation as a result of a U.S.C. strategic study. California Southern University (previously called Southern California University for Professional Studies prior to June 2007 and formerly located in Anaheim, California) is a regionally accredited private independent university that began its operations in 1978.  It offers associate's, bachelor's, master's and doctoral degree programs 100% online in psychology, criminal justice, nursing, and law.  Recently California Southern University has started on campus programs in field of business administration including bachelors, masters, and doctorate level.  However, applicants can still study in both online and on campus mode.  Applicants can also apply for F1 visa to study on campus.  California Southern University is located in Costa Mesa, California.  It is not to be confused with Southern California College in Costa Mesa, California, an independent comprehensive coed institution established in 1920 and affiliated with Assemblies of God. Thatgamecompany, LLC (stylized as thatgamecompany) is an American independent video game development company co-founded by University of Southern California students Jenova Chen and Kellee Santiago in 2006.  The company was a developer for Sony Computer Entertainment, contracted to create three downloadable games for the PlayStation 3's PlayStation Network service, and has since secured independent funding.  The first of their games is a remake of Chen's award-winning Flash title "Flow", with enhanced visuals and sound, added multiplayer modes and compatibility with the PlayStation 3's motion sensitive controller.  The title was released on the PlayStation Store in 2007.  The company's second PlayStation 3 game, "Flower", was released on the PlayStation Store in 2009, and their third game, "Journey", was released in March 2012 on the PlayStation Store.  Their fourth game, "Sky", is currently planned for a winter 2017 release, with a timed exclusive on iOS devices.
Answer: 2010