Question: The Major League Lacrosse Sportsman of the Year Award is sponsored by a company that is based in which neighborhood of Boston?
Context: Christian Cook (born June 3, 1975 in Denver, Colorado) is a retired professional lacrosse defenseman who last played professional field lacrosse with the Washington Bayhawks of Major League Lacrosse (MLL).  He starred as a member of the Princeton Tigers men's lacrosse team from 1995 through 1998, where he earned National Collegiate Athletic Association (NCAA) lacrosse defenseman of the year award, two United States Intercollegiate Lacrosse Association (USILA) All-American recognitions (one first team), four Ivy League championships, and three national championships. Nolan Patrick Godfrey (born March 31, 1981) is an American professional lacrosse player, most recently for the Denver Outlaws of Major League Lacrosse.  A former All-American at Merrimack College, he has experience in Major League Lacrosse, the National Lacrosse League, Senior A level box lacrosse in the Western Lacrosse Association, and for USA Indoor.  Godfrey began playing the sport one month short of his 21st birthday.  Four years later he was an NCAA All-American and the year following was drafted to the MLL in the 1st Round. Kevin E. Lowe is a finance executive and retired professional lacrosse player who played professional box lacrosse in the National Lacrosse League and professional field lacrosse in Major League Lacrosse from 1995 to 2006.  He starred as a member of the Princeton Tigers men's lacrosse team from 1991 through 1994 and was inducted into the Lacrosse Museum and National Hall of Fame in 2009, joining his brother and father.  He was a high school and college lacrosse United States Intercollegiate Lacrosse Association (USILA) All-American.  Lowe has the distinction of being the only player in lacrosse history to score an overtime goal in an NCAA Men's Lacrosse Championship game and a Major League Lacrosse Steinfeld Cup championship game.  He holds numerous Princeton scoring records and formerly held the Ivy League single-season assists record.  As a college senior, he was honored as the National Collegiate Athletic Association's best lacrosse attackman and the Ivy League's best player.  In his four-year college career, Princeton won its first two NCAA tournament Championship, two Ivy League Championships and earned four NCAA Men's Lacrosse Championship tournament invitations. Kevin Huntley (born September 20, 1986) is a professional lacrosse player with the Toronto Nationals of Major League Lacrosse and the Philadelphia Wings of the National Lacrosse League.  He plays the attack position.  Huntley played collegiate lacrosse at Johns Hopkins University where he helped his team win two national championships, and finished his college career as the eighth all-time leading goal scorer in Johns Hopkins history.  His father, Dave Huntley, was also an All-American at Johns Hopkins.  In 2008, Huntley was named Major League Lacrosse Rookie of the Year. The 2011 Hamilton Nationals season was the third for the franchise.  After playing their 2010 season at Lamport Stadium, the Nationals moved their home games to Ron Joyce Stadium for their third season.  They finished third in the league in 2011 with a 7-5 record.  Jeremy Boltus won the Major League Lacrosse Rookie of the Year Award and Brodie Merrill was named Major League Lacrosse Defensive Player of the Year Award for the sixth straight year. Jonathan A. "Jon" Hess is a retired lacrosse attackman who played professional box lacrosse in the National Lacrosse League (NLL) and professional field lacrosse in Major League Lacrosse (MLL).  He starred as a member of the Princeton Tigers men's lacrosse team from 1995 through 1998, where he earned National Collegiate Athletic Association (NCAA) lacrosse attackman of the year award, three United States Intercollegiate Lacrosse Association (USILA) All-American recognitions, four Ivy League championships, three national championships, an Ivy League Player of the Year award and an NCAA tournament most outstanding player award.  Jon Hess holds Princeton lacrosse scoring records for both points and assists and won an NCAA individual national statistical championship for assists.  As a professional, he is a former sportsman of the year and MLL assists leader.  Jon is married to Sara Whalen Hess. The New Balance Major League Lacrosse Sportsman of the Year Award is given annually to the best sportsman of the MLL.  The award recognizes a player who has consistently demonstrated sportsmanship through tenacity, determination and fair play on the field over the course of the regular season.  This award was given in 2004 to 2011.   New Balance Athletics, Inc. (NB), best known as simply New Balance, is an American multinational corporation based in the Brighton neighborhood of Boston, Massachusetts.  The company was founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major sports footwear manufacturers. Dan Dawson (born December 11, 1981) is a Canadian professional lacrosse player who plays for the Rochester Knighthawks of the National Lacrosse League, Brampton Excelsiors (MSL) of Major Series Lacrosse, and is currently a free agent in Major League Lacrosse.  Dawson ranks 10th on the all-time NLL points list as of the end of the 2011 season.  He is a 7 time NLL All Pro selection.  As a professional, he is a 7 time Mann Cup Canadian box lacrosse champion, and a 1 time Major League Lacrosse (field) champion (2009 Toronto Nationals.  Representing Canada, Dawson has won two World Indoor (Box) Lacrosse Championship titles and was a finalist in the 2010 World (Field) Lacrosse Championship.  Dawson has won two Champion's Cups as a member of the Rochester Knighthawks in 2013 and 2014. Steven Brooks (born July 30, 1984) is a professional lacrosse player for the Florida Launch of Major League Lacrosse.  Brooks was the 6th overall draft pick in the 2008 Major League Lacrosse Collegiate Draft by the Chicago Machine.  He played high school lacrosse for Libertyville High School in Libertyville, Illinois.  He also attended a postgraduate year at Bridgton Academy.  Brooks played college lacrosse at Syracuse University.  He married in 2010.  Spouse: Sara Brooks.  They have one child.
Answer: Brighton