Question: What was the first production year of the light beer was advertised by Steven Lippman?
Context: Pay Day is a board game originally made by Parker Brothers (now a subsidiary of Hasbro) in 1975.  It was invented by Paul J. Gruen of West Newbury, Massachusetts, United States, one of the era's top board game designers.  It was Gruen's most successful game, outselling "Monopoly" in its first production year.  Pay Day is currently marketed by Winning Moves. Low-alcohol beer (also called light beer, non-alcoholic beer, small beer, small ale, or near-beer) is beer with low alcohol content or no alcohol, which aims to reproduce the taste of beer without the inebriating effects of standard alcoholic brews.  Most low-alcohol beers are lagers, but there are some low-alcohol ales. The KTM 1290 Super Adventure is a 1301 cc V-twin adventure touring motorcycle from the Austrian manufacturer KTM.  KTM's first production year for this motorcycle was 2015.  It was selected as the "Cycle World" best adventure bike of 2015.  The bike is marketed by KTM as a high performance adventure touring machine. The Lone Star Brewery, built in 1884, was the first large mechanized brewery in Texas.  Adolphus Busch, of Anheuser-Busch, founded it along with a group of San Antonio businessmen.  The castle-like building now houses the San Antonio Museum of Art.  "Lone Star" beer was the company's main brand.  It was marketed as "The National Beer of Texas."  The Lone Star name is now owned by Pabst Brewing Co.  Production of "Lone Star" is currently contracted out to Miller Brewing Company in Fort Worth.  The Lone Star name is used in the Philippines under license to Asia Brewery for a brand of light beer. Coors Light is a 4.2% ABV light beer brewed in Golden, Colorado and Milwaukee, Wisconsin.  It was first produced in 1978 by the Coors Brewing Company. Joseph Lawrence Owades (July 9, 1919 – December 16, 2005) was an American biochemist and brewer of light and industrially produced beer.  He adjusted analytical techniques and quality control, developing the first light beer and the process for making it, creating many new, unique, and successful specialty beers.  He is regarded as the father of light beer. Steven Lippman is a former competitive surfer and skateboarder turned commercial photographer and director who has been called "one of the most explosive and diverse photographers around today."  Specializing in lifestyle, fashion, and beach/rock & roll culture, he has shot advertising campaigns for clients such as Harley-Davidson, Patrón, Paul Mitchell, Sony, Coors Light, Verizon, James Perse, and Billabong. Miller Lite, also known simply as Lite, is a 4.2% ABV pilsner light beer brand sold by MillerCoors of Milwaukee, Wisconsin, United States.  Miller Lite competes with Anheuser-Busch's Bud Light beer.  The company also produces Miller Genuine Draft and Miller High Life. Rheingold Beer, introduced in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960.  The company was sold by the founding German American Liebmann family in 1963.  According to the "New York Times," "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds."  Its VP-Technical Joseph Owades claims credit for Rheingold's developing the first light beer. Heineken Light (labelled as "Heineken 3" in Australia ) is a light beer brewed by Heineken for the United States market.  It was introduced in 2005.  Heineken light reportedly has: 99 calories per 12 oz.  bottle and 6.8 grams of carbohydrates.  The beer has fewer calories, less carbohydrate, and less alcohol than lager beers such as the Heineken Pilsener.  The beer has 3.3% alcohol by volume.
Answer: 1978