Question: Chung Yong-jin is the son of Lee Myung-hee, chairman of a South Korean department store franchise, whose name means what in Korean?
Context: Chung Mong-joon or Chung Mong Joon, (Korean: 정몽준 , born October 17, 1951) is a South Korean businessman and politician.  He is the sixth son of Chung Ju-yung, founder of Hyundai, the second-largest South Korean "chaebol" before its breakup in 2003.  He remains the controlling shareholder of a Hyundai offshoot, Hyundai Heavy Industries Group, parent of the world's largest shipbuilding company.  He is also the chairman of the board of the University of Ulsan and Ulsan College in Ulsan, South Korea.  He is the founder and the honorary chairman of The Asan Institute for Policy Studies.  He was Honorary Vice-President of FIFA and president of the South Korean football association. The SM Store (formerly known as SM Department Store) is a department store franchise run by SM Investments, the holding company of the SM Group.  SM Department Store now holds more than 30 branches located at cities and provinces in the Philippines.  SM Department Store became one of the top retail centers in the Philippines. Robinson Department Store (ロビンソン百貨店 , Robinson Hyakkaten ) is a Japanese department store franchise run by Sogo & Seibu. Shinsegae (Korean: 신세계, ) is a South Korean department store franchise, along with several other businesses, headquartered in Seoul, South Korea.  The name Shinsegae literally means "New World" in Korean.  Its flagship store in Centum City, Busan, is the world's largest department store, surpassing Macy's flagship Herald Square in New York City in 2009. The E. B. Colwell and Company Department Store is a historic department store building located at 208 South Main Street and 211 South A Street in Monmouth, Illinois.  Local businessman Edward B. Colwell had the store built in 1904.  Architect J. Grant Beadle of Galesburg designed the three-story Chicago school building.  The store was Monmouth's only true department store; its main competitor, the Allen Store, was the largest dry goods store in Monmouth but was nonetheless smaller than the Colwell store.  Shoppers came to the store from throughout Warren County, and from elsewhere in western Illinois via car and interurban railroad.  The store's size and reputation allowed it to sell goods such as china under their own brand name, and it came to be known as "the Marshall Field's of western Illinois".  The store suffered a downturn during the Great Depression, and while Colwell's second wife kept it in business for many years, the couple sold their store in 1959. AK Plaza () is a South Korean department store franchise owned by the Aekyung Industrial Co. Ltd. Chung Yong-jin (born 19 September 1968) is a South Korean businessman, the vice chairman and CEO of Shinsegae Group.  He is the son of Lee Myung-hee, chairman of Shinsegae Group. 2001 Outlet (hangul:이천일 아울렛) is a South Korean retailer headquartered in Seoul, Korea.  The outlet franchise is an affiliate of E-Land Group, which is also running another outlet chain, NewCore Outlet.  The company operates product shops and the outlet and retail chain of Korean department stores.  In addition to its Korean operations, the company also operates business establishments in Seoul, Incheon, Gyeonggi-do and other Korea local chains. Galleria Department Store () is an upmarket South Korean department store franchise owned by Hanwha Group.  It has 5 branches throughout Korea, notably the Luxury Hall West and Luxury Hall East, both in Apgujeong-dong, as upmarket luxury-brand fashion malls in Seoul. Go Hyun-jung (; born March 2, 1971) is a South Korean actress.  She debuted in the entertainment scene as a Miss Korea runner-up in 1989 and went on to star in "Sandglass", one of the highest-rated and critically acclaimed dramas in Korean television history.  She retired after marrying chaebol Chung Yong-jin in 1995, then returned to acting after their divorce in 2003.  Go has since regained her top star status in Korea, becoming the highest paid actress on TV after the success of her series "Queen Seondeok" and "Daemul".
Answer: New World