Question: Beverley's was a label that launched the career of the ska and reggae multi-instrumentalist of what nationality?
Context: Reggae rock is a subgenre of reggae fusion and rock music that primarily uses the genres reggae, rock and ska.  The term "reggae rock" has been used to categorize bands like The Police, Sublime, Sublime with Rome, Pepper, Slightly Stoopid, The Expendables, Iration, the Dirty Heads, Rebelution, 311 and, to some extent, heavier bands such as Fishbone and Bad Brains.  The term "reggae metal" has been used to describe bands that combine reggae rock with heavy metal, such as Dub War, Skindred and Zeroscape.  Reggae rock found its rise in popularity in the 1990s in Long Beach, California, with the band Sublime.  The genre has lately found a boost in popularity with the 2010 song "Lay Me Down" by the Dirty Heads featuring Rome Ramirez from Sublime with Rome, which peaked at number 1 on both the US "Billboard" Alternative Songs and Rock Songs charts. Pama International is an eight-piece reggae band from the United Kingdom.  They describe themselves as 'Dub Fuelled Ska Rocksteady & Reggae'.  They often play with other ska, dub and reggae artists.  The band takes elements from many sources to produce their sound whilst broadly staying within the reggae format. Karl Zinsman Jr. is a Hawaiian/ Reggae multi-instrumentalist (primarily guitar), singer-songwriter, music producer, graphic designer and manager.  He is an award-winning artist/ producer and founder of the island music groups "Three Plus", "Hi-Town" and "The Brown Boys".  He is also owner of CK Music Co. Beverley's was a Jamaican record label (1961 – 1971) owned by the Chinese Jamaican record producer Leslie Kong.  Beverley's was essential to the development of Ska and Rocksteady into Reggae.  The label launched the careers of Jimmy Cliff and Bob Marley, having released Jimmy Cliff's first recording "Dearest Beverley" in 1961 and Bob Marleys early singles "Judge Not" and "One Cup of Coffee" in 1962. Moon Ska World, formerly known as Moon Ska Europe, is a ska record label based in the United Kingdom.  It was founded in 1998 as the European sister label of the defunct American label Moon Ska Records, which was owned by Robert "Bucket" Hingley of The Toasters.  Moon Ska World is a licensed affiliate run by Lol Pryor, the former Dojo Records and Link Records head.  Due to illnesses in both Pryor and the other principal owner, Sonia "Red" Bailey, as well as deaths in their families, the label was put on hold until 2006, when Pryor changed its name to Moon Ska World and began running the label on his own. The ska stroke or ska upstroke, skank or bang, is a guitar strumming technique that is used mostly in the performance of ska, rocksteady, and reggae music.  "Reggae is most easily recognized by...the skank."  Ska strokes serve as a rhythmic base to a song, and may be doubled by the drums.  This style of playing has a dance associated with it, the skank.  In reggae, the guitar usually plays a short, percussive, "scratchy chop sound [chord]," on beats 2 and 4 (1 2 3 4), often supported by staccato piano (late 1960s to the early 1980s) or synthesizer. James Chambers, OM (1 April 1948), known professionally as Jimmy Cliff, is a Jamaican ska and reggae musician, multi-instrumentalist, singer, and actor.  He is the only living musician to hold the Order of Merit, the highest honour that can be granted by the Jamaican government for achievements in the arts and sciences. This is a list of notable reggae festivals by country.  This list may have some overlap with list of jam band music festivals.  Reggae festivals may include classic reggae and related or derivative genres such as ska, dancehall, dub, hip hop, ragga, reggae fusion, and drum and bass.  Reggae originated in Jamaica in the late 1960s, influenced by Rastafarian culture, Jamaican dance music, traditional mento and calypso music, as well as American jazz and rhythm and blues, and evolved out of the earlier genres ska and rocksteady.  By the 1970s, large festivals in Jamaica were being held featuring notable reggae bands, and the Wonder Dream Concert in 1975 in Jamaica was one of the first internationally noted festivals to focus on reggae.  In 1979 Reggae Geel became the first reggae festival in Europe, and these concerts soon spread to other locales, becoming popular in regions such as Northern California.  With the introduction of the electronic reggae genre ragga in the 1980s, reggae began to be featured at electronic music festivals as well. Reggae ( ) is a music genre that originated in Jamaica in the late 1960s.  The term also denotes the modern popular music of Jamaica and its diaspora.  A 1968 single by Toots and the Maytals, "Do the Reggay" was the first popular song to use the word "reggae," effectively naming the genre and introducing it to a global audience.  While sometimes used in a broad sense to refer to most types of popular Jamaican dance music, the term "reggae" more properly denotes a particular music style that was strongly influenced by traditional mento as well as American jazz and rhythm and blues, especially the New Orleans R&B practiced by Fats Domino and Allen Toussaint, and evolved out of the earlier genres ska and rocksteady.  Reggae usually relates news, social gossip, and political comment.  Reggae spread into a commercialized jazz field, being known first as ‘Rudie Blues’, then ‘Ska’, later ‘Blue Beat’, and ‘Rock Steady’.  It is instantly recognizable from the counterpoint between the bass and drum downbeat, and the offbeat rhythm section.  The immediate origins of reggae were in ska and rock steady; from the latter, reggae took over the use of the bass as a percussion instrument. Ska Parade, also known as SP Radio One, is a southern California radio show whose goal is to promote up-and-coming ska artists, as well as other types of new bands.  The show was created by Tazy Phyllipz and Albino Brown.  The show was a part of the Orange County third-wave ska movement of the mid-1990s.  In 1998, the Ska Parade was raided by the heavy metal band Gwar, who fought The Aquabats.  Ska Parade's first compilation album, "Step On It: The Best of The Ska Parade Radio Show", helped the career of Sublime and helped launch third wave ska onto the airwaves of many commercial radio stations (e.g. KROQ-FM, KCXX, 91X).  Ska Parade's second compilation, "Runnin' Naked Thru the Cornfield", featured exclusive tracks by Reel Big Fish, The Specials, Save Ferris and The Aquabats.  **Ska Parade (based in OC, CA) currently airs on www.DirtyRadio.FM (commercial alternative) every Sunday from 8p-10p Pacific.
Answer: Jamaican