Question: Who did the Black Bear replace in 2010?
Context: Black Bear Resort is located in the South Eastern Corner of Idaho in Bear Lake County, about 140 mi north of Salt Lake City, UT and about 136 mi south of Jackson Hole, WY.  The project originally began in 2002 with an initial plan to develop land adjacent to the Caribou Targhee forest service boundary into 20 acre parcels with individual wells.  In 2004 the Idaho Department of Water Resources adopted a water mitigation plan allowing the transfer of water rights from one property in a county to another.  This single act provided the opportunity to secure ample water for a high density housing project like Black Bear Resort.  However, on January 31, 2011, the Idaho Department of Water Resources denied Black Bear Resort's application for water use (see reference in "History" section, below). The cinnamon bear ("Ursus americanus cinnamomum") is both a color phase and subspecies of the American black bear, native to central and western areas of the United States and Canada.  Established populations are found in Colorado, New Mexico, Utah, Idaho, Montana, Washington, Manitoba Minnesota, Wisconsin, Wyoming, California, Alberta, and British Columbia.  They also have been seen in Pennsylvania and New York.  The most striking difference between a cinnamon bear and any other black bear is its brown or red-brown fur, reminiscent of cinnamon.  The subspecies was given the designation because the lighter color phase is more common there than in other areas. The Ussuri black bear ("Ursus thibetanus ussuricus"), also known as the Manchurian black bear, is a large subspecies of the Asian black bear native to the Far East, including the Korean Peninsula. Black Bear Creek is a 116 mi creek in northern Oklahoma.  Black Bear Creek drains an area of 538 sqmi in Garfield County, Noble County and Pawnee County, Oklahoma.  It takes on a red color from the red clay of this area.  The creek gets its name from the black bear.  Though the area is outside of the range of the black bear, sightings have been rumored. Rebel, The Black Bear is the mascot of the Ole Miss Rebels, the collegiate athletic teams of the University of Mississippi.  The anthropomorphic black bear replaced Colonel Reb as the official mascot in 2010. The Baluchistan bear, also called the Pakistan black bear ("Ursus thibetanus gedrosianus") is a subspecies of the Asian black bear found in the Baluchistan Mountains of southern Pakistan and Iran.  It has an unusually thin coat for an Asian black bear, but this is because it is found in a warmer climate than most of the other subspecies, which are found in the much colder Himalayan Mountains.  It is also more frugivorous than the other subspecies, and it loves to eat figs and bananas. The Japanese black bear ("Ursus thibetanus japonicus") is a subspecies of the Asian black bear that lives on three main islands of Japan: Honshu, Shikoku and Kyushu.  There are said to be 10,000 black bears on Japan.  The population of black bears on Shikoku and Kyushu may be endangered or extinct.  There is a high price on bear parts in the black market, which threatens all bear populations in Japan.  This particular species of bear are typically smaller with males only reaching 60-120 Kg and females only weighing about 40-100 Kg.  Their body length is about 120–140 cm long. Colonel Reb was the mascot of Ole Miss Rebels, the collegiate athletic teams of the University of Mississippi ("Ole Miss") in Oxford, Mississippi.  Designed in 1936, the Colonel served as the teams' official sideline mascot from 1979 until 2003.  The university replaced him in 2010 with a new on-field mascot, the Black Bear. Black Bear Road, officially Forest Service Road 648, is a notorious jeep trail that starts from 11018 ft summit of Red Mountain Pass on U.S. Highway 550 (between Ouray and Silverton) to Telluride, Colorado.  The Black Bear Road crests at Black Bear Pass, elevation 12840 ft .  The road descends over a set of infamous switchbacks as it navigates the heights above Telluride.  The road passes Bridal Veil Falls, the highest waterfall in Colorado.  The road was made famous in a spoken word song by C.W. McCall of the same name. The Newfoundland black bear ("Ursus americanus hamiltoni") is a morphologically distinct subspecies of the American black bear which is endemic to the island of Newfoundland in Atlantic Canada.  The Newfoundland black bear is generally larger than its mainland relatives, ranging in size from 90 to and averaging 135 kg .  It also has one of the longest hibernation periods of any bear in North America.
Answer: Colonel Reb