Question: What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Context: Conrad Nicholson "Nicky" Hilton Jr. (July 6, 1926 – February 5, 1969) was an American socialite, hotel heir, and businessman.  He was one of the sons of Conrad Hilton (founder of Hilton Hotels). Paris Whitney Hilton (born February 17, 1981) is an American businesswoman, socialite, television and media personality, model, actress, singer, and DJ.  She is the great-granddaughter of Conrad Hilton, the founder of Hilton Hotels.  Born in New York City and raised there and in Beverly Hills, California, Hilton began her modeling career as a teenager when she signed with New York-based modelling development agency Trump Model Management.  Her lifestyle and rumored short-lived relationships made her a feature of entertainment news and tabloid magazines, and Hilton was proclaimed "New York's leading It girl" in 2001.  In 2003, a sex tape with Hilton and her then-boyfriend Rick Salomon, later released as "1 Night in Paris", was leaked to the public.  Released only three weeks before the premiere of the reality television series "The Simple Life", in which she starred alongside her long-time friend Nicole Richie, the sex tape became a media sensation. Stephen Barth is an American lawyer, professor, author, keynote speaker and entrepreneur.  He is a professor of leadership and hospitality law at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston.  He is also the co-author of "Hospitality Law 5th Edition" and "Restaurant Law Basics".  He is a distinguished speaker and the founder of HospitalityLawyer.com, the annual Hospitality Law Conference, and the Global Travel Risk Management Summit Series.  His hospitality interest combined with his legal experience have made him a pioneer in the hospitality industry, where he focuses on making hospitality law a specialty area of the law. Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines.  Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college. Wyndham Grand Pittsburgh Downtown (formerly the Hilton Pittsburgh) is a hotel in Downtown Pittsburgh, with a prominent position in the Golden Triangle area adjacent to Point State Park, the Fort Pitt Museum and the Cultural District.  Hilton announced plans for the skyscraper hotel on June 11, 1956 and ground was broken for it on September 20, 1957 with Conrad Hilton himself in attendance.  It was opened for business with a special gala on December 3, 1959 again attended by Mr. Hilton as well as Governor Lawrence.  The hotel is the city's largest with 712 rooms and over 40,000 square feet of conference facilities. The Conrad N. Hilton College of Hotel and Restaurant Management (known as simply Hilton College) is one of 13 academic colleges at the University of Houston.  The college offers two degree programs: a Bachelor of Science in Hotel & Restaurant Management and a Master of Science in Hospitality Management.  Hilton College has been ranked among the top hospitality programs in the U.S. Pricing science is the application of social and business science methods to the problem of setting prices.  Methods include economic modeling, statistics, econometrics, mathematical programming.  This discipline had its origins in the development of yield management in the airline industry in the 1980s, and has since spread to many other sectors and pricing contexts, including yield management in other travel industry sectors, media, retail, manufacturing and distribution. Conrad Hotels & Resorts is an international brand of luxury hotels and resorts owned and operated by Hilton Worldwide.  Conrad was considered the luxury flagship brand in the Hilton Family of Brands, named after company founder Conrad Hilton, until being supplanted by The Waldorf-Astoria Collection in 2006. William Barron Hilton (born October 23, 1927) is an American business magnate, socialite, and hotel heir.  The son and successor of hotelier Conrad Hilton, he is the retired chairman, president and chief executive officer of Hilton Hotels Corporation and chairman emeritus of the Conrad N. Hilton Foundation.  Hilton was also a founding partner of the American Football League and the original owner of the Los Angeles Chargers. Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory).  As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price.  This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices.  Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Answer: Robert Crandall