Question: St James Holdings Limited is a company set up by which English billionaire retail entrepreneur in the sporting goods market?
Context: St James Holdings Limited is a company set up by tycoon Mike Ashley, specifically to acquire shares of Newcastle United Football Club.  The company name is a reference to St James' Park, the stadium of Newcastle United. Poman Lo (Chinese: 羅寶文) is the CEO and Founder of Century Innovative Technology Limited (CIT), She is also the Vice Chairman of Century City International Holdings Limited and Regal Hotels International Holdings Limited and an Executive Director of Paliburg Holdings Limited and Managing Director of Regal Portfolio Management Limited.  Poman took over as vice chairperson and managing director of the Regal group’s 25 world-class hotels in Hong Kong and in the mainland in December 2013.  She is appointed to serve on as a Council Member of the City University of Hong Kong, Quality Education Fund and the Hong Kong Tourism Board. Public Bank (Hong Kong) Limited (Chinese: 大眾銀行(香港)有限公司) is a licensed bank in Hong Kong.  Originally named Asia Commercial Bank Limited and owned by Asia Financial Holdings Limited (SEHK: 662, ), it was acquired by Public Financial Holdings Limited (SEHK: 626, a Public Bank Berhad subsidiary, formerly JCG Financial Holdings Limited, ), completed on 30 May, 2006.  It was subsequently renamed on 30 June, 2006. Hibbett Sports, Inc. is a publicly traded holding company for Hibbett Sporting Goods, a full line sporting goods retailer headquartered in Birmingham, Alabama.  As of September, 2015, the company operated 1,025 retail stores in 32 states.  Hibbett Sports, Inc. operates sporting goods stores in small to mid-sized markets, in the Southeast, Southwest and lower Midwest regions of the United States.  States with the most stores are Georgia (97), Texas (97), and Alabama (90).  Its stores offer a range of athletic equipment, footwear and apparel.  The company's primary store format is the Hibbett Sports store, an approximately 5,000 square foot store located primarily in strip centers which are frequently influenced by a Wal-Mart store. Modell's Sporting Goods is a sporting goods retailer with locations in the Northeastern United States.  Modell's carries both sporting goods and related apparel.  Modell's currently has more than 140 retail locations in ten states and the District of Columbia as of 2008.  The company reported revenue of approximately $635 million in 2007 and $698 million in 2012. Xtep International Holdings Limited () is a publicly traded sportswear firm headquartered in Hong Kong and Xiamen, Fujian, China.  It is engaged in the design, development, manufacture and sales of athletic shoes and sporting goods under the "Xtep" brand. Herman's World of Sporting Goods was a sporting goods retailer in the United States.  It was founded by Herman Steinlauf in 1916 as a music store.  At one time, there was a gentleman's agreement with west coast competitor Oshman's Sporting Goods, that the Herman's chain would stay east of the Mississippi, while Oshman's would be dominant on the west coast.  Later on, Herman's did expand west with the acquisition of Salt Lake City-based Sunset Sports Centers, although this was short-lived.  The company entered bankruptcy in 1993, first closing the stores out of the New York metropolitan area, then the New York City stores.  Herman's could not compete with the warehouse size stores of Dick's Sporting Goods and Sports Authority, as most locations were in malls or strip malls. Toi Lam (),born in 1962,co-foundeder of the Chitaly Holdings Limited and Royale Furniture Holdings Limited. In 1997,Toi Lam and Tse Kam Pang co-foundeded Royale Furniture Holdings Ltd.,he served as a Deputy Chairman and Deputy Executive Director at Royale Furniture Holdings Limited until October 31, 2013. In addition,Toi Lam is a visiting professor of Furniture Design at the Central South Forestry College(i.e. Central South University of Forestry and Technology). RoadShow (Chinese: 路訊通 ) is the first "Multi-Media on-Board" (MMOB) service system on transit vehicles in Hong Kong.  It was launched by The Kowloon Motor Bus Holdings Limited (renamed as Transport International Holdings Limited (TIH)) in December 2000.  The MMOB business was taken over by RoadShow Holdings Limited in 2001 prior to its listing on the Stock Exchange. Michael James Wallace "Mike" Ashley (born 9 September 1964) is an English billionaire retail entrepreneur in the sporting goods market.  He is also the owner of Newcastle United after paying around £135 million to buy the club.
Answer: Mike Ashley