Question: What company owns brand of goal tending equipment endorsed by former head coach of the Colorado Avalanche? 
Context: Eric Lacroix (born July 15, 1971) is a Canadian former professional ice hockey player.  Lacroix played eight seasons in the National Hockey League (NHL) for the Toronto Maple Leafs, Los Angeles Kings, Colorado Avalanche, New York Rangers and Ottawa Senators.  He is the son the Colorado Avalanche president Pierre Lacroix and has worked in various management positions within the Avalanche. Patrick Jacques Roy (] ; born October 5, 1965) is a Canadian former professional ice hockey goaltender and the former head coach and vice-president of hockey operations for the Colorado Avalanche of the National Hockey League (NHL).  He is regarded as one of the greatest goaltenders of all time.  On January 27, 2017, in a ceremony during the All-Star Weekend in Los Angeles, Roy was part of the second group of players to be named one of the '100 Greatest NHL Players' in history.  Patrick is the brother of Stéphane Roy. Anthony Lewis Granato (born July 25, 1964) is a retired American professional ice hockey left winger.  He is currently in his first year as head coach for the Wisconsin Badgers men's ice hockey team.  Previously he was an assistant coach for the Detroit Red Wings of the National Hockey League (NHL).  Granato also served as the head coach and assistant coach of the Colorado Avalanche and assistant coach of the Pittsburgh Penguins. Koho is a brand of ice hockey equipment that originated from Finland.  Currently, Koho equipment is manufactured by The Hockey Company (parent company of CCM, now owned by Adidas).  Koho is especially known for its goaltending equipment.  The main endorsees, instrumental to marketing the brand throughout the 1990s and early 2000s, included Arturs Irbe, Patrick Roy, Félix Potvin, Jocelyn Thibault, Tommy Salo, Mathieu Garon, Jean-Sébastien Giguère and Roberto Luongo.  Although Koho had the support of high-profile endorsees such as Jaromír Jágr, the player equipment lines were comparatively unsuccessful.  The brand name is currently owned by MonkeySports, which operates GoalieMonkey.com and Hockeymonkey.com.  They are the exclusive retailer of the brand. Sandis Ozoliņš (born August 3, 1972), commonly spelled Sandis Ozolinsh in North America, is the Latvian head coach of Dinamo Riga and a retired ice hockey player.  During his career in North America, Ozoliņš was a seven-time NHL All-Star, Stanley Cup champion (as a member of the 1995-1996 Colorado Avalanche), and Norris Trophy finalist.  He is also the all-time leader for goals, assists, points and games played by a Latvian in the NHL and holds several Colorado Avalanche and San Jose Sharks franchise records.  Ozoliņš also was the highest paid sportsman in Latvian history, before NBA basketball player Andris Biedriņš succeeded him in 2008.  He became the head coach of Dinamo in 2017. François C.H. Giguère (born June 24, 1963 in Sainte-Foy, Quebec) was the former general manager and executive vice president of the Colorado Avalanche.  He was promoted on May 24, 2006.  He previously worked for the Dallas Stars as assistant general manager and, previous to that, he worked in the Avalanche organization as vice president of hockey operations for the 2001 season and as assistant general manager between 1995 and 2000.  He also worked in the Quebec Nordiques organization between 1990 and 1995.  He has won two Stanley Cups in his career with Colorado, 1996 and 2001.  He was released from the Colorado Avalanche on Monday April 13, 2009. Anders Myrvold (born 12 August 1975) is a Norwegian former professional ice hockey player, who last played for Norwegian GET-ligaen club Frisk Tigers.  He made his National Hockey League (NHL) debut for the Colorado Avalanche on 6 October 1995, and has been part of the Norwegian national team.  In the NHL, Myrvold played for Colorado (he was drafted by the team's predecessor, the Quebec Nordiques), Boston Bruins, New York Islanders, and Detroit Red Wings.  He played four games in the 1995–96 Colorado Avalanche season when they became Stanley Cup Champions. David Quinn (born July 30, 1966 in Cranston, Rhode Island) is a former professional ice hockey defenseman.  He was formerly head coach of the Lake Erie Monsters of the AHL and assistant coach for the Colorado Avalanche of the NHL.  He currently serves as head coach at Boston University. Brad Larsen (born January 28, 1977) is a Canadian retired professional ice hockey left winger who played in the National Hockey League with the Colorado Avalanche and the Atlanta Thrashers.  He is currently an assistant coach of the Columbus Blue Jackets of the National Hockey League.  He is the former head coach of the Springfield Falcons of the American Hockey League. Martin Škoula (born October 28, 1979) is a Czech former professional ice hockey defenceman, who enjoyed a lengthy career in the National Hockey League (NHL) with the Colorado Avalanche, Mighty Ducks of Anaheim, Dallas Stars, Minnesota Wild, Pittsburgh Penguins and the New Jersey Devils.  He won the Stanley Cup with the Colorado Avalanche in 2001.
Answer: Adidas