Question: What is the objective of Ampyx Power's project begun in 2011? 
Context: Ampyx Power is an airborne wind energy company founded in 2008 by Bas Lansdorp and Richard Ruiterkamp.  It was created after Lansdorp dropped his five-year-long studies of wind energy at Delft University of Technology to found Ampyx Power.  In 2011, Lansdorp sold a majority of his Ampyx Power shares to fund his new project, Mars One.  Wubbo Ockels' interest in energy began when he let a kite line slip and it burned his hand.  He became interested and started to study and research how this could be turned into electricity.  At Delft University, he formed a team with Bas Lansdorp that worked on developing kites that could retrieve energy from the sky.  Richard Ruiterkamp became the team leader and he created a fixed wing aircraft that allowed greater controllability and allowing the generation of more energy.  In 2008 he founded the company with Bas Lansdorp.  Lansdorp worked on the business aspect, and Ruiterkamp was head of the science division.  Currently, Ampyx Power has a team of 40 engineers.  Their current prototype is the AP3 Ampyx Power Airborne Wind Energy System (AWES).  The system is a tethered aircraft that converts wind into electric energy.  The aircraft is tethered to an on the ground generator.  When the aircraft moves and flies, it reels the tether and powers the generator.  The plane is then reeled in through the tether and then re-released into the air. The Hughes D-2 was an American fighter and bomber project begun by Howard Hughes as a private venture.  It never proceeded past the flight testing phase but was the predecessor of the Hughes XF-11.  The only D-2 was completed in 1942–1943. Lullabies of the World (Russian: Колыбе́льные ми́ра ; tr. :"Kolubelnyye mira") is a Russian animated project begun in 2005, whose goal is to create animated music videos to musical performances of lullabies (in their original languages) from countries around the world.  All of the films are directed by Yelizaveta Skvotsova.  It is made at Metronome Studio and supported by the Federal Agency for Culture and Cinematography of the Russian Federation. The Temple Mount Sifting Project (formerly known as the Temple Mount Salvage Operation) is an Israeli archaeological project begun in 2005 dedicated to recovering archaeological artifacts from 400 truckloads of topsoil removed from the Temple Mount by the "Waqf" during the construction of the underground el-Marwani Mosque from 1996 to 1999.  The project is sponsored by Bar Ilan University with funding from the Ir David Foundation and Israel Exploration Society. Lakuna was an electronic instrumental project begun by drummer David Narcizo after Throwing Muses first split up following their 1996 "Limbo" album.  Lakuna first released a 12-inch called "So Happy" and then a 1999 full-length album called "Castle of Crime."  Narcizo provided drums, drum programming, and keyboards on all the tracks.  The album's guest musicians included Bernard Georges on bass, Kristin Hersh on guitar loops, Belly's Tom Gorman on bass, Melissa "Misi" Narcizo on piano and keyboards, and Frank Gardner on bass and bass synthesizer.  Narcizo employed tape loops and samples from obscure, vintage music to achieve the album's ambient-styled instrumental sounds.  Lakuna recorded on the 4AD and Throwing Music labels. Robert Shetterly (born in 1946 in Cincinnati, Ohio) is an American artist.  Shetterly is best known for his portrait series, "Americans Who Tell the Truth," a project begun in response to U.S. government actions following the September 11, 2001 attacks on the World Trade Towers in New York City.  Shetterly undertook the project as a way to deal with his own grief and anger by painting Americans who inspired him.  He initially intended to paint only 50 portraits, but by 2013 more than 180 portraits were included in the series.  Portions of the series tour widely across the United States, being shown in schools, museums, libraries, galleries and other public spaces. Brain Cell is a mail art project begun by Ryosuke Cohen in June 1985.  The project is a networked art project where individual artists contribute stamps, stickers, drawings or other images.  These are sent through the mail to Cohen, who assembles and prints them as part of each cell.  He prints 150 copies (30 x 42 cm) with a small silkscreen system called a Cyclostyle (now out of production).  Each participant is mailed a Brain Cell print along with a documentation list of contributors worldwide. Histoire(s) du cinéma (] ) is an 8-part video project begun by Jean-Luc Godard in the late 1980s and completed in 1998.  The longest, at 266 minutes, and one of the most complex of Godard's films, "Histoire(s) du cinéma" is an examination of the history of the concept of cinema and how it relates to the 20th century; in this sense, it can also be considered a critique of the 20th century and how it perceives itself.  The project is considered by many the most important work of the late period of Godard's career. The Mars One organization has proposed to land the first humans on Mars and establish a permanent human colony there by 2035. Project Morpheus is a NASA project begun in 2010 to develop a vertical takeoff and vertical landing (VTVL) test vehicle called the Morpheus Lander.  It is intended to demonstrate a new nontoxic spacecraft propellant system (methane and oxygen) and an autonomous landing and hazard detection technology.  The prototype planetary lander is capable of autonomous flight, including vertical takeoff and landings.  The vehicles are NASA-designed robotic landers that will be able to land and take off with 1,100 pounds (500 kg) of cargo on the Moon.  The prospect is an engine that runs reliably on propellants that are not only cheaper and safer here on Earth, but could also be potentially manufactured on the Moon and Mars.  (See: In-situ resource utilization.)
Answer: land the first humans on Mars