Question: What state is the multi-level marketing business specializing in kitchen tools and cookbooks, in which Heritage Makers is similar in business model to, headquartered?
Context: LuLaRoe is a United States-based designer and seller of women's clothing that uses a multi-level marketing model to distribute products.  LuLaRoe was founded in 2012 by Deanne Brady and her husband Mark Stidham, and is based in Corona, California.  As a multi-level marketing company, LuLaRoe recruits independent distributors (referred to by the firm as "fashion consultants") to sell products directly, often through social media.  LuLaRoe reported sales of approximately US$1 billion in 2016, which would have made it one of the largest firms in the multilevel marketing industry at the time, and by 2017 there were approximately 80,000 independent distributors selling the company's clothing. Business model patterns are reusable business model architectural components, which can be used in generating a new business model.  In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model.  Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors.  Alexander Osterwalder call these similarities the "business model pattern". Mac Tools is an American company that manufactures and markets professional tools and related equipment.  It is headquartered in Westerville, Ohio, USA.  The Mac Tools line consists of over 8000 professional tools including screwdrivers, ratchets, wrenches, and assorted air tools.  Mac Tools also produces its own line of tool storage and carts at its manufacturing plant located in Georgetown, Ohio.  Mac Tools manufactured tools are produced in various Stanley Black & Decker facilities across the world.  Mac Tools USA hardline tools are manufactured in their partner Proto Dallas plant.  Their primary distribution center is located in Hilliard, Ohio, USA.  Mac Tools business model is a franchise system with roughly 1500 distributors across the North America.  Their primary competitors include Matco, Snap-On, and Cornwell Tools. Stream (Stream Energy) is a provider of energy, wireless, protective and home services.  Stream was founded in 2004 as an American retail electricity and natural gas firm.  The Company is headquartered within the Tollway Center building in Dallas.  Stream Energy uses multi-level marketing as its primary sales channel.  Initially, the company recruited through its separate multi-level marketing division, Ignite, which was merged into the Stream brand in 2014.  The majority of Stream's services are available across the United States, with the exception of energy, which is available in select deregulated energy markets. Pampered Chef, Ltd. is a multinational multi-level marketing company that offers a line of kitchen tools, food products, and cookbooks for preparing food in the home.  They also offer some products to help transport some of their products and gardening tools.  It has a worldwide direct sales force of about 35,000 in addition to 400 corporate staff.  The company is headquartered in Addison, Illinois and operates in three countries: United States, Germany and Canada. In re Amway Corp. (93 F.T.C. 618; full name In the Matter of Amway Corporation, Inc., et al.) is a 1979 ruling by the United States Federal Trade Commission concerning the business practices of Amway, a multi-level marketing (MLM) company.  The FTC ruled that Amway was not an illegal pyramid scheme according strictly to the statutory definition of a pyramid scheme, but ordered Amway to cease price fixing and cease misrepresenting to its distributors (participants) the average participant's likelihood of success in the multi-level marketing model. Value Per Action (VPA) refers to an online marketing business model similar to the Cost Per Action (CPA) model.  While Cost Per Action provides a low risk arrangement in which the seller only pays an advertising fee when a consumer takes action (such as purchasing their product) Value Per Action extends that model to add revenue sharing with the consumer. YTB International, known as YTB Global Travel, Your Travel Biz or YTB, operates a multi-level marketing business through owner-affiliate websites offering travel, excursions, and lodging.  The company was founded in 2001 by J. Lloyd "Coach" Tomer, Scott Tomer and Kim Sorensen.  The company is currently owned by U.S. businessman Sam Hathi of Jamraval, Inc.  Other YTB subsidiaries include YTB Travel Network, Inc., Zamzuu, Inc., and REZconnect Technologies, Inc (2004–2009).  YTB is based in Wood River, Illinois.  International subsidiaries operate in the U.S., Puerto Rico, the Bahamas, Bermuda and Canada. The Direct Selling Association (DSA) is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, primarily those that use multi-level marketing compensation plans.  On behalf of its members companies, the DSA engages in public relations and lobbying efforts against regulation of the multi-level marketing industry, and it funds political candidates through a political action committee. Heritage Makers is a party-plan direct selling company—similar to Pampered Chef or Tupperware—that sells personalized published Storybooks.  The business was formed in 2004, was bought by MyFamily.com in September 2005, and then sold to its management team in August 2006.  The business is based in Provo, Utah, but has consultant representatives throughout Canada and the United States.  As of August 2010 its CEO was Christopher M. Lee, a Brigham Young University and Harvard Business School grad, who left Heritage Makers to join the New Media leadership team of the "Deseret News".
Answer: Illinois