Question: Who was from farther west, Marshall McLuhan or Claude Simon?
Context: From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson.  The authors discuss the various implications of the verbal cliché and of the archetype.  One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that actually succeeds the global village; the "global theater". The Global village is a metaphoric shrinking of the world into a village through the use of telecommunications.  Global village is also a term used to express the relation between macroeconomics and sociology throughout the world.  The term was coined by Canadian-born Marshall McLuhan, popularized in his books "" (1962) and "Understanding Media" (1964).  McLuhan described how the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. Marshall McLuhan is a biography written by Canadian author Douglas Coupland as a part of Penguin Canada's Extraordinary Canadians series.  It was published in March 2011 in the US by Atlas & Company under the title, ""Marshall McLuhan: You Know Nothing of my Work!"" .  The American edition omits the preface describing the Extraordinary Canadians series by John Ralston Saul. Claude Simon (] ; 10 October 1913 – 6 July 2005) was a French novelist and critic, and the 1985 Nobel Laureate in Literature. Herbert Marshall McLuhan {'1': ", '2': ", '3': ", '4': "} (July 21, 1911December 31, 1980) was a Canadian professor, philosopher, and public intellectual.  His work is one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.  He studied at the University of Manitoba and the University of Cambridge; he began his teaching career as a Professor of English at several universities in the U.S. and Canada before moving to the University of Toronto, where he remained for the rest of his life. War and Peace in the Global Village by Marshall McLuhan and Quentin Fiore is a collage of images and text that illustrates the effects of electronic media and new technology on man.  Marshall McLuhan used James Joyce's "Finnegans Wake" as a major inspiration for this study of war throughout history as an indicator as to how war may be conducted in the future.  (1st Ed.: Bantam, NY; reissued by Gingko Press, 2001 ISBN  ), Eric McLuhan (born 1941) is a communications theorist and media ecologist, one of two sons of Marshall McLuhan. The McLuhan Program in Culture and Technology started in 1963 as the Centre for Culture and Technology, initially a card pinned to the door of Marshall McLuhan's office in the English Department at the University of Toronto.  It then had no organized program for research or teaching, but gained in prestige from the worldwide popularity of "Understanding Media" (1964) and grew in McLuhan's last decade in Toronto, assisted by Derrick de Kerckhove and McLuhan's son Eric, who became a director of the McLuhan Program International.  In 1994, the McLuhan Program became a part of the University of Toronto's Faculty of Information.  The program's curriculum is based on the works of Marshall McLuhan and other media theorists.  In 2009, the Faculty of Information launched the Coach House Institute (CHI) as a clearly defined research unit under which the McLuhan Program in Culture and Technology now operates.  In 2016 under Interim Director, Prof Seamus Ross, the Institute receive approval for its renaming as the McLuhan Centre for Culture and Technology in recognition of Marshall McLuhan intellectual contributions.  The McLuhan Program is now subsumed under this Centre. Generally speaking, a tetrad is any set of four things.  In "Laws of Media" (1988) and "The Global Village" (1989), published posthumously, Marshall McLuhan summarized his ideas about media in a concise tetrad of media effects.  The tetrad is a means of examining the effects on society of any technology/medium (put another way: a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.  McLuhan designed the tetrad as a pedagogical tool, phrasing his laws as questions with which to consider any medium: Marshall McLuhan Catholic Secondary School (Marshall McLuhan, MMCSS, Marshall McLuhan CSS, or McLuhan) is a coeducational, non-semestered, Catholic high school in midtown Toronto, Ontario, Canada managed by the Toronto Catholic District School Board.  It was named after Marshall McLuhan, a Canadian educator, philosopher, and scholar—a professor of English literature, a literary critic, a rhetorician, a communication theorist, and a committed Roman Catholic.  The school was formally founded in September 1998 to replace De La Salle College Oaklands campus in the same area.  The school site was once owned by the Toronto Hunt Club while the building was built by the Canadian Forces as the Canadian Forces College and was used until 1994.  Its motto is ""Faith is our medium"".
Answer: Marshall McLuhan