Question: Before Playing It My Way was launched, Walter Isaacson, who wrote biographies on people such as Benjamin Franklin and Albert Einstein, wrote a biography on this man, which held the record in India for most preordered book?
Context: Albert Einstein: Creator and Rebel is a book by Banesh Hoffmann with the collaboration of Helen Dukas.  The book is a biography of Albert Einstein, including both his personal and academic life with references to specific events and people.  The book also presents Einstein's photographs from his archives. Playing It My Way is the autobiography of former Indian cricketer Sachin Tendulkar.  It was launched on 5 November 2014 in Mumbai.  The book summarises Tendulkar's early days, his 24 years of international career and aspects of his life that have not been shared publicly.  It entered the Limca Book of Records for being the best selling adult hardback across both fiction and non-fiction categories.  In India, it broke the record set by Walter Isaacson's biography of Steve Jobs for being the most pre-ordered biographical book. Walter Isaacson (born May 20, 1952) is an American writer and journalist.  He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C.  He has been the chairman and CEO of Cable News Network (CNN) and the Managing Editor of "Time".  He has written biographies of Steve Jobs, Benjamin Franklin, Albert Einstein, and Henry Kissinger. Ilse Rosenthal-Schneider (April 25, 1891 – February 6, 1990) was a German-Australian physicist and philosopher.  She is best known for her collaboration and correspondence with physicists Albert Einstein, Max von Laue, and Max Planck.  Rosenthal-Schneider earned a PhD in philosophy in 1920 at the University of Berlin, where she first met Albert Einstein.  After leaving Nazi Germany and emigrating to Australia in 1938, she became a tutor in the German department at the University of Sydney in 1945 and taught history and philosophy of science.  In the 1940s and 1950s, she exchanged a series of letters with Albert Einstein about philosophical aspects of physics, such as theory of relativity, fundamental constants and physical reality.  She remained in contact with Einstein through correspondence until the death of Einstein in 1955. This award should not be confused with many others named after the famous physicist, such as the Albert Einstein World Award of Science given by the World Cultural Council (since 1984), the Albert Einstein Medal given by the Albert Einstein Society (since 1979), nor with the Hans Albert Einstein Award, named after his son and given by the American Society of Civil Engineers (since 1988).  It was established much earlier than these, when Einstein was still alive and was a professor at the Institute for Advanced Study.  It has been called "the highest of its kind in the United States" by "The New York Times".  Some considered it as "the prestigious equivalent of a Nobel Prize". Benjamin Franklin, Self-Revealed is a biography of Benjamin Franklin written by William Cabell Bruce in 1917.  A "biographical and critical study based mostly on Benjamin Franklin's own writings", the book won the Pulitzer Prize for Biography or Autobiography in 1918. The Albert Einstein Peace Prize is/was a peace prize awarded annually since 1980 by the Albert Einstein Peace Prize Foundation.  The Foundation dates from 1979, the centenary of the birth of Albert Einstein, and evokes the Russell–Einstein Manifesto which urges nuclear disarmament.  It was established, with the sponsorship of the trustees of Einstein's estate, by William M. Swartz (1912–87) a wealthy businessman and the grandfather of activist Aaron Swartz.  William M. Swartz was involved in the Pugwash Conferences on Science and World Affairs and established the Foundation in part to support Pugwash.  Prize winners, mainly active in nuclear disarmament, receive(d) $50,000. Genius is an American anthology period drama television series produced by National Geographic, developed by Noah Pink and Kenneth Biller, which premiered on April 25, 2017.  The first season follows the life of Albert Einstein, from his early years, through his time as a patent clerk, to his later years as a physicist who developed the theory of relativity.  The season is based on the 2007 book "Einstein: His Life and Universe" by Walter Isaacson. The Benjamin Franklin National Memorial, located in the rotunda of The Franklin Institute science museum in Philadelphia, Pennsylvania, U.S., features a colossal statue of a seated Benjamin Franklin, American writer, inventor, and statesman.  The 20 ft -tall memorial, was sculpted by James Earle Fraser between 1906 and 1911 and dedicated in 1938.  With a weight of 30 ST the statue rests on a 92 ST pedestal of white Seravezza marble.  It is the focal piece of the Memorial Hall of the Franklin Institute, which was designed by John Windrim and modeled after the Roman Pantheon.  The statue and Memorial Hall were designated as the Benjamin Franklin National Memorial in 1972.  It is the primary location memorializing Benjamin Franklin in the U.S. Steve Jobs is the authorized self-titled biography book of Steve Jobs.  The book was written at the request of Jobs by Walter Isaacson, a former executive at CNN and "TIME" who has written best-selling biographies of Benjamin Franklin and Albert Einstein.
Answer: Steve Jobs