Question: Which piece of their target audience is similar to both Femina and Today's Housewife?
Context: REN TV (Russian: РЕН ТВ ) is one of the largest private federal TV channels in Russia.  Founded by Irena Lesnevskaya and her son, Dmitry Lesnevsky, who had been running REN TV as a production house for other national Russian television channels, it has broadcast since 1 January 1997.  Its target audience is a young to middle-age city worker.  Even though it focuses mostly on the audience in the 18 to 45 demographic, REN offers programming for a wide range of demographics, since the target viewer has a family and respects family values.  The channel has won 13 TEFIs awards presented by the Russian Academy of Television. HyperTalk is a high-level, procedural programming language created in 1987 by Dan Winkler and used in conjunction with Apple Computer's HyperCard hypermedia program by Bill Atkinson.  The main target audience of HyperTalk was beginning programmers, hence HyperTalk programmers were usually called authors, and the process of writing programs was called "scripting".  HyperTalk scripts are fairly similar to written English, and use a logic structure similar to that of the Pascal programming language. Today's Housewife was an American women's magazine in the early 20th century. A target audience is the intended audience or readership of a publication, advertisement, or other message.  In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.  Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother’s Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves. Femina is an Indian magazine, published fortnightly.  It is owned by Worldwide Media, a 50:50 joint venture between BBC Worldwide and The Times Group.  It is primarily a women's magazine and features articles on relationships, beauty and fashion, travel, cuisine, and health and fitness.  It also features articles on celebrities and cultural facets of Indian women. Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.  Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups.  In social marketing, audiences are segmented into subgroups and assumed to have similar interests, needs and behavioral patterns and this assumption allows social marketers to design relevant health or social messages that influence the people to adopt recommended behaviors.  Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change.  Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and receptivity. As a tool of political warfare, PPR utilizes a number of psychological and sociological concepts, but is not truly rationalization in a classical psychology context.  In psychology, rationalization is generally an internal (and usually subconscious) coping mechanism used to justify actions and decisions arrived at through alternative logic paths—but in a political context, rationalization is usually an external (and almost always conscious) justification used to create a specific association for the target audience.  In theory, a political actor using PPR could exploit the phenomenon of group think (whereby an idea has unfounded credibility because many members of a particular group adhere to it in a desire to maintain cohesion) to rationalize a particular political position.  In some cases, PPR might also be a defense mechanism against being branded with a negative image by an opponent through active exploitation of cognitive dissonance, creating alternative messages to rationalize a real or perceived inconsistency in policy or a previous attack by an opponent.  Due to the highly subjective nature of both broadcaster and target audience perceptions, it is difficult to definitively label a particular messaging campaign as being an example of PPR. WBTP is an urban contemporary radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community.  It is owned and operated by iHeartMedia.  Its target audience is African Americans between the ages of 18-34, but its main competitor is WLLD, which has a very similar target audience as well.  It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid-2006.  Licensed to Clearwater, the station's studios are located in South Tampa and the transmitter site is in Gandy. In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule.  It does not measure the size of the audience reached.  Rather, GRPs quantify impressions as a percentage of the target population, and this percentage may thus be greater than, or in fact much greater than, 100.  Target rating points express the same concept, but with regard to a more narrowly defined target audience. Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.  It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief.  Examples of such strategies today have revolved around an Integrated Marketing Communications approach whereby multiple channels of media are used i.e. advertising, public relations, events, direct response media, etc.
Answer: women