Question: Which brand name devised by Lexicon Branding turned out to be an 85 million dollar project?
Context: Million Dollar Listing Miami is an American reality television series that premiered June 25, 2014, on Bravo.  It features three Miami-based real estate agents – Chad Carroll, Chris Leavitt, and Samantha DeBianchi – as they balance their personal and professional lives.  Announced in October 2013, "Million Dollar Listing Miami" is the second spin-off of "Million Dollar Listing Los Angeles", following "Million Dollar Listing New York". The Harbor Bridge Project ( or New Harbor Bridge) is a 802.9 million dollar project to replace the existing Corpus Christi Harbor Bridge that crosses the Corpus Christi Ship Channel which serves the Port of Corpus Christi.  Ground breaking on construction took place on August 8, 2016. The Metreon is a shopping center located in downtown San Francisco at the corner of 4th Street and Mission Street.  It is a four-story 350,000 square foot (33,000 m²) building built over the corner of the underground Moscone Center convention center.  Metreon opened on June 16, 1999, as the first of a proposed chain of Sony "urban entertainment centers", aggregating dining, gaming, music, exhibitions, shopping, and movies.  Sony intended the ambitious 85 million dollar project to be not only a theme park and gallery for Sony products but also a way to reinforce a sophisticated image for the Sony brand. Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek.  It focuses on selecting brand names for companies and products.  The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others. Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.  Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace).  All products use the same means of identification and lack additional brand names or symbols.  This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name.  Hence, umbrella branding may be considered as a type of brand extension.  The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Individual branding, also called individual product branding, flanker brands or multibranding, can be defined as "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."  This way, within the same company, each brand has a unique name, identity and image.  Individual branding is a type of branding strategy contrasting with family branding, corporate branding, and umbrella branding, where the firm markets all of its product together, using the same brand name and identity.  All kind of branding strategies are highly related to economic and social factors, as well as to the nature of business and consumers' needs. Formed in 2006 in Co Tyrone Northern Ireland by Phil Conalane and Kie McMurray.  Conalane, Andrew Mackle and McMurray were musicians, playing in various cover bands in Northern Ireland before deciding to collaborate on writing of original material drawing from their shared musical interests.  The results were soon recorded and formed the basis of Million Dollar Reload's first EP, `Needle, Blackout, Fly`.  Drummer Davy Cassa was then recruited for purposes of the recording sessions before eventually being invited to join as a full-time member of Million Dollar Reload.  Brian Mallon was recruited by McMurray as a second guitarist for live performances of the bands new, original material, he would continue to become a full-time member.  Before starting the recording their debut album, Million Dollar Reload were recruited(minus drummer Cassa) by Steven Adler of Guns N' Roses as his backing band in his post Guns N' Roses career playing under Adler's Appetite.  The band performed with Adler in Ireland after he had fired his own band during the European leg of their 2006 tour.  This proved to be the catalyst for Million Dollar Reload to enter the studio speedily and begin the recording process for their debut album. The park opened as part of a planned 85 million dollar waterfront project started in 1964, and completed in the early 1970s at the cost of 250 million dollars that would also see the Bay Street shipping slip filled, the Harbour Castle Hilton and Harbour Square condos built.  The park is where the ferry terminal used to be before it was shifted to the east side of the park for this redevelopment.  This complex and park, a predecessor to the Harbourfront project (today Harbourfront Centre), was one of the first redevelopments of the waterfront, after its deindustrialization. "Million Dollar Quartet" is a recording of an impromptu jam session involving Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash made on December 4, 1956, at the Sun Record Studios in Memphis, Tennessee.  An article about the session was published in the "Memphis Press-Scimitar" under the title "Million Dollar Quartet".  The recording was first released in Europe in 1981 as "The Million Dollar Quartet" with 17 tracks.  A few years later more tracks were discovered and released as "The Complete Million Dollar Session".  In 1990, the recordings were released in the United States as "Elvis Presley - The Million Dollar Quartet".  This session is considered a seminal moment in rock and roll. The Central National Bank Center is a two-story, 4,000 seat arena in Enid, Oklahoma.  The center is located in downtown Enid.  It opened on June 15, 2013 with the Greater Enid Chamber of Commerce Business Expo.  The building was designed by Convergence Design and constructed by Key Construction as part of the Enid Renaissance project, a 24 million dollar project which includes the renovation of Convention Hall and the addition of 1,100 additional parking spaces in the downtown area.  The former Geronimo Motor Company building is one of a few buildings that was torn down for parking accommodations.
Answer: Metreon