Question: What was the previous name of the newspaper that Poynter Institute owns?
Context: Rob Tornoe is a cartoonist and writer, and is one of the last remaining sports cartoonists on staff at a newspaper.  His sports cartoons appear in the Philadelphia Inquirer.  He is also a political cartoonist and his cartoons appear in WHYY-FM, The Press of Atlantic City', The News Journal, and others.  He has drawn political spoofs ranging from Al Gore to "Peanuts".  In addition to cartooning, Tornoe writes for Editor & Publisher and Poynter Institute about the media and the business of syndication. Brian P. Tierney (born 1957) is an American advertising and public relations executive and former publisher of "The Philadelphia Inquirer".  Born in Upper Darby Township, Pennsylvania, Tierney is chief executive officer of Brian Communications, which he founded in 2010, and RealTime Media, which he bought from the previous owners with the help of the venture firm, New Spring Capital.  Brian Communications' clients include Independence Blue Cross, Aramark, Widener University, The Newspaper Association of America, Republic Bank and Amerihealth.  .  The company handled media relations for Pope Francis' 2015 visit to Philadelphia and the Philadelphia Orchestra's bankruptcy in 2011.  .  . Tierney has advised CEOs and leaders of Fortune 500 companies including Exelon (NYSE: EXC), Commerce Bank (now TD Bank, NYSE: TD), Marriott (NYSE: MAR), IBM (NYSE IBM), Deloitte and ARAMARK.  He serves on the Board of Directors for NutriSystem (NASDAQ: NTRI), Republic Bank (NASDAQ: FRBK) and is also Chairman of the foundation for the Poynter Institute, which supports outstanding journalism for a strong democracy.  Tierney is an Entrepreneur in Residence at the Wharton School of the University of Pennsylvania.  He has presented at the Milken Institute Global Conference, Columbia University School of Journalism as well as international newspaper and media conferences in the Middle East and Australia.  He has appeared on the BBC, NPR, CNBC, CBS, ABC and FOX.  .  Before founding Brian Communications, Tierney created Tierney Communications, one of the largest and most successful public relations and advertising firms in Philadelphia, Pennsylvania, which he sold in 1999 and left in 2003 when it employed more than 200.  . Donald K. "Don" Fry (born 1937) is an American writer and scholar.  He began as a scholar of Old and Middle English literature at the University of Virginia and Stony Brook University.  He changed fields to journalism education in 1984, joining the Poynter Institute of Media Studies in St. Petersburg, Florida, a journalism think-tank.  In 1994, he became an independent writing coach. Roy Peter Clark (born 1948) is an American writer, editor, and teacher of writing who has become a writing coach to an international community of students, journalists, and writers of many sorts.  He is also senior scholar and vice president of the Poynter Institute for Media Studies, a journalism think-tank in St. Petersburg, Florida, and is the founder of the National Writers Workshop.  Clark has appeared on several radio and television talk shows, speaking about ethics in journalism and other writing issues. The Tampa Bay Times, previously named the St. Petersburg Times through 2011, is an American newspaper published in St. Petersburg, Florida.  It has won twelve Pulitzer Prizes since 1964, and in 2009, won two in a single year for the first time in its history.  It is published by the Times Publishing Company, which is owned by The Poynter Institute for Media Studies, a nonprofit journalism school directly adjacent to the University of South Florida St. Petersburg campus.  Many issues are available through Google News Archive.  A daily electronic version is also available for the Amazon Kindle and iPad. The Poynter Institute for Media Studies is a non-profit school for journalism located in St. Petersburg, Florida.  The school is the owner of The Tampa Bay Times newspaper. Howard Finberg is a retired newspaper executive, educator, and consultant influential in the newspaper business’s transition from print to digital distribution.  He led the creation of some of the earliest news portals on the internet, and is the creator of News University, an online education portal for journalists which currently claims 410,000 registered users.  News University was created under the auspices of the Poynter Institute for Media Studies, a journalism think-tank and training center where Finberg has served in several roles since 2002. Indira A.R. Lakshmanan is a Washington DC-based columnist for the Boston Globe, writing about foreign policy and politics, and the Newmark Chair for Journalism Ethics at the Poynter Institute.  She is a sometime panelist on Washington Week on PBS.  Her Washington Week profile notes that "She has covered presidential campaigns and interviewed leaders in the U.S. and around the world, reporting from 80 countries on six continents.  She has traveled with the campaigns of Barack Obama, Hillary Clinton, John McCain, and Mitt Romney and traveled regularly with Secretaries of State Hillary Clinton and John Kerry for Bloomberg News, and interviewed Clinton more than a dozen times for Bloomberg TV, Radio and Businessweek." Robert J. Haiman was a nationally recognized reporter for the St. Petersburg Times.  He served in this capacity for 25 years, and eventually he was promoted to executive editor.  Later Haiman served as the President of the Poynter Institute for Media Studies, and was in this position until 1996. Bill Adair is the founder of the Pulitzer Prize-winning website PolitiFact and Knight Professor of the Practice of Journalism and Public Policy at Duke University, where he specializes in journalism and new media, with an emphasis on structured journalism and fact-checking.  He is a former adjunct faculty member at the Poynter Institute in St. Petersburg, Fla. and a contributing editor at PolitiFact.
Answer: St. Petersburg Times