Question: In which town was the man who gave yield management its name born?
Context: Kenneth L. Schroeder (also Kenneth Schroeder and Ken Schroeder) (b. 1945) was an American technology-focused corporate executive.  Schroeder served as CEO of KLA-Tencor, a supplier of process control and yield management products for the semiconductor and related microelectronics industries. The table limit is the minimum and maximum bet that a gambler can make at a gaming table.  It is a form of yield management in that the limits can be changed to optimize the profit from a gaming table.  Gaming tables have a limited resource to sell, the seats used by the players. Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines.  Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college. Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory).  As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price.  This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices.  Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation." Revenue Technology Solutions began as a division Control Data Corporation.  It developed a yield management system for Republic Airlines on a mainframe in 1982.  Revenue Technology Services Corporation was spun off as an independent company through a purchase by YMS, Inc. in 1991. Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time.  It is a temporal version of price discrimination/yield management.  It allows the firm to recover its sunk costs quickly before competition steps in and lowers the market price. Pricing science is the application of social and business science methods to the problem of setting prices.  Methods include economic modeling, statistics, econometrics, mathematical programming.  This discipline had its origins in the development of yield management in the airline industry in the 1980s, and has since spread to many other sectors and pricing contexts, including yield management in other travel industry sectors, media, retail, manufacturing and distribution. Megabus is a long distance coach operator operated by the Stagecoach Group.  It commenced operating in August 2003, initially in the United Kingdom, and later expanding into Europe.  Some services link with Megatrain services, also operated by Stagecoach.  Advertised fares start at £1 with a 50p booking fee, using a yield management model. Variable pricing is a pricing strategy for products.  Traditional examples include auctions, stock markets, foreign exchange markets, bargaining, electricity, and discounts.  More recent examples, driven in part by reduced transaction costs using modern information technology, include yield management and some forms of congestion pricing.  Increasingly, sport venues, such as AT&T Park in San Francisco, have employed variable pricing to capture the most revenue possible out of consumers and fans. nakedbus.com is a provider of low-cost long distance bus (coachline) transport services around New Zealand.  It uses concepts such as yield management and no-frills to provide low fares.  The company is so-named because "we have stripped out the costs that you don’t need."  It is based on British online transport models such as EasyJet and megabus.
Answer: Westerly, Rhode Island