Question: Damernas Värld, a Swedish language magazine and The Lady's Realm, a British magazine both target which demographic as their key audience?
Context: Axess magasin is a Swedish language magazine published in Sweden.  The magazine is published by Axess Publishing AB which is owned by Nordstjernan Kultur och Media, a company in the Ax:son Johnson Group.  The magazine was established in 2002 and is based in Stockholm.  Until issue 2007:6 the magazine was only called "Axess".  At the same time the magazine changed profile towards more culture issues. Cecilia Vennersten was released in 1995 and is the debut album from Swedish pop singer Cecilia Vennersten.  At the album charts, it peaked #9 in Sweden and #2 in Norway, selling platinum in both countries.  The album contains songs such as the Melodifestivalen 1995 hit "Det vackraste" and "Sjunde himlen finns", a Swedish language version of "Show Me Heaven" by Maria McKee.  It also contains "Lämnad i mörkret", a Swedish language version of "Left in the Dark" written by Jim Steinman. Rinkeby Swedish (Rinkebysvenska) is any of a number of varieties of Swedish spoken mainly in urban districts with a high proportion of immigrant residents which emerged as a linguistic phenomenon in the 1980s.  Rinkeby in Stockholm is one such suburb, but the term Rinkeby Swedish may sometimes be used for similar varieties in other Swedish cities as well.  A similar term is Rosengårdssvenska ("Rosengård Swedish") after the district Rosengård in Malmö.  The Swedish Language Council recommends the term shobresvenska ("Sho Bre Swedish", from its expression ""Sho bre!"" , meaning "Hey bro!") .  The one magazine in Sweden published in these varieties, Gringo, proposes 'miljonsvenska' ("Million Swedish") based on the Million Programme.  Swedish Language Council recommends "förortssvenska" (suburban Swedish). The Lady's Realm was a British women's magazine published from 1896 until 1914, possibly until 1915.  It primarily targeted upper-class readers as well as an aspirational middle-class audience, featuring photographs, poems, fiction, and columns by popular authors such as Marie Corelli, Frances Hodgson Burnett, Jack London, and H.G. Wells.  The London Season was regularly covered, with visuals of significant society figures and débutantes appearing.  Fashion trends in Paris and London were frequently discussed as well, particularly by its fashion editor Marian Pritchard. The Swedish Language Council (Swedish: "Språkrådet" ) is the primary regulatory body for the advancement and cultivation of the Swedish language.  The council is partially funded by the Swedish government and has semi-official status.  The council asserts control over the language through the publication of various books with recommendations in spelling and grammar as well as books on linguistics intended for a general audience, the sales of which are used to fund its operation.  The council also works with the five official minority languages in Sweden: Finnish, Meänkieli, Yiddish, Romani and Sami alongside the Swedish Sign Language. First published in 1997, Language Magazine (formerly American Language Review) is the popular periodical of language, education and communication.  In 2001, Language Magazine increased its publication schedule from 6 to 12 issues a year to answer the demand of readers (including department heads, supervisors, government officials and other decision-makers) to be kept up to date with developments in the fast paced world of language and literacy education.  It has often published the works of Stephen Krashen, Aned Y. Muñiz Gracia and Eugene E. García, among others expert in the fields of linguistics and language instruction.  A great deal of its 150,000 monthly circulation are Teachers of Foreign Languages (TOFL), Teachers of English as Foreign Language (TOEFL), and teachers of English as a Second Language (ESL), as well as educational administrators and university language departments.  The California Language Teachers Association also uses it in lieu of a monthly publication.  Richard Lederer is also a monthly contributor. Värsta språket (Swedish: "[The] Worst Language") was a Swedish television series about the Swedish language.  The series, which was hosted by Fredrik Lindström and produced by Karin af Klintberg, was broadcast on SVT during 2002 and 2003.  The series discussed issues with the Swedish language in an entertaining way. Swedish For Immigrants (normally known as SFI or "Svenskundervisning för invandrare" in Swedish) is the national free Swedish language course offered to most categories of immigrants.  Immigrants who speak Danish or Norwegian are ineligible for free Swedish tuition through SFI.  All other persons who have emigrated to Sweden are entitled by law to Swedish language education. The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser.  Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income."  In the case of television, most key demographic groups consist of adults who are somewhere in age between 18 and 54.  For example, the key demographic for reality television is women with disposable income aged 18 to 34 whereas for the WB Television Network it is "eighteen- to thirty-four-year-old, , viewers" Television programming is tailored to members of its key demographics: "Despite the increase in time-shifting to watch recorded television and shows on the Internet, the use of television as an advertising vehicle is still determined by demographic characteristics or who is watching at what time."  The subset of ratings that only includes the key demographic of 18- to 49-year-olds is often referred to as the "key demo".  Certain radio formats (especially those dubbed "classic") and television outlets may target persons 35 to 64, especially since the late 2000s recession wiped out many career opportunities for millennials, since the 35–64 demographic has much more disposable income. Damernas Värld (meaning "Women's World" in English) is a Swedish language monthly fashion and women's magazine published in Stockholm, Sweden.  It is one of the oldest magazines in the country.
Answer: women