Question: The 2016 Liberty Bowl was sponsored by a company based in what city?
Context: The Liberty Bowl is an annual U.S. American college football bowl game played in late December or early January since 1959.  Since 1965, the game has been held at Liberty Bowl Memorial Stadium in Memphis, Tennessee.  For its first five years, it was played in Philadelphia.  Since 2004, the game has been sponsored by Memphis-based auto parts retailer AutoZone.  Because of the scheduling of the bowl game near the end of the calendar year, no game was played during calendar years 2008 or 2015, while two games were played in calendar years 2010 and 2016. AutoZone is the second largest retailer of aftermarket automotive parts and accessories in the United States behind Advance Auto Parts.  Founded in 1979, AutoZone has over 6,000 stores across the United States, Mexico, and Brazil.  The company is based in Memphis, Tennessee. The 1963 Liberty Bowl was a college football bowl game played at Philadelphia Stadium in Philadelphia, Pennsylvania between the Mississippi State Bulldogs and the North Carolina State Wolfpack before a crowd of 8,309 fans in brutally cold weather.  Coach Paul E. Davis led Mississippi State to victory, but the significant dropoff in attendance from prior games led organizers to relocate the next year's game, the 1964 Liberty Bowl, as the first college bowl game ever played indoors, at the Atlantic City Convention Hall (now known as Boardwalk Hall) in Atlantic City, New Jersey. The 2016 Liberty Bowl was a post-season American college football bowl game played on December 30, 2016 at Liberty Bowl Memorial Stadium in Memphis, Tennessee.  The 58th edition of the Liberty Bowl featured the Georgia Bulldogs of the Southeastern Conference against the TCU Horned Frogs of the Big 12 Conference.  It was one of the 2016–17 bowl games concluding the 2016 FBS football season.  Sponsored by automobile parts and accessories store AutoZone, it was officially known as the AutoZone Liberty Bowl. The 2016 Liberty Bowl was a post-season American college football bowl game played on January 2, 2016 at Liberty Bowl Memorial Stadium in Memphis, Tennessee.  The 57th edition of the Liberty Bowl featured the Kansas State Wildcats of the Big 12 Conference against the Arkansas Razorbacks of the Southeastern Conference.  It began at 2:20 p.m. CST and aired on ESPN.  It was one of the 2015–16 bowl games that concluded the 2015 FBS football season.  Sponsored by automobile parts and accessories store AutoZone, it is officially known as the AutoZone Liberty Bowl. The 2014 Liberty Bowl was an American college football bowl game played on December 29, 2014 at Liberty Bowl Memorial Stadium in Memphis, Tennessee.  The 56th edition of the Liberty Bowl, it featured the Texas A&M Aggies of the Southeastern Conference and the West Virginia Mountaineers of the Big 12 Conference.  It began at 1:00 p.m. CST and aired on ESPN.  It was one of the 2014–15 bowl games that concludes the 2014 FBS football season.  Sponsored by automobile parts and accessories store AutoZone, it is officially known as the AutoZone Liberty Bowl. Liberty Bowl Memorial Stadium, originally Memphis Memorial Stadium, is a football stadium located at the former Mid-South Fairgrounds in the Midtown area of Memphis, Tennessee, United States.  The stadium is the site of the annual AutoZone Liberty Bowl, and is the home field of the University of Memphis Tigers football team of the American Athletic Conference.  It has also been the host of several attempts at professional sports in the city, as well as other local football games and other gatherings. The UCF Knights football team competes as part of the National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision (FBS), representing The University of Central Florida in the American Athletic Conference.  Since the establishment of the football program in 1979, the Knights have played in eight bowl games.  UCF has appeared in four different bowl games, with multiple appearances in the St. Petersburg (3) and the Liberty Bowl (2).  The Knights also played in the Hawai'i Bowl, the Cure Bowl, and the Fiesta Bowl which was a part of the Bowl Championship Series (BCS).  With their most recent defeat in the 2016 Cure Bowl, UCF has an overall bowl record of 3–5.  They are 1-0 in BCS and CFP bowl games. The 2013 Liberty Bowl was an American college football bowl game that was played on December 31, 2013 at Liberty Bowl Memorial Stadium in Memphis, Tennessee.  The 55th edition of the Liberty Bowl, it featured the Mississippi State Bulldogs of the Southeastern Conference and the Rice Owls, the champions of Conference USA.  It began at 3:00 p.m. CST and aired on ESPN.  It was one of the 2013–14 bowl games that concluded the 2013 FBS football season.  Sponsored by automobile parts and accessories store AutoZone, it was officially known as the AutoZone Liberty Bowl.  Mississippi State defeated Rice by a score of 44–7. The Pride of the South is the name of the marching band at The University of Mississippi in Oxford, Mississippi.  The full band plays at all Ole Miss home football games, and a smaller pep band is sent to most away games.  The full band also travels to Ole Miss bowl games and Starkville, Mississippi when Mississippi State University hosts the Egg Bowl. The University of Mississippi Band has been giving outstanding performances in concert and in support of Ole Miss athletic events since it was organized in 1928.  In addition to performing at all home football games and many away games, the marching band has attended numerous bowl games including the Sugar Bowl, the Gator Bowl, the Liberty Bowl, the Independence Bowl, the Peach Bowl, the Cotton Bowl, and more recently the Motor City Bowl in 1997, the Music City Bowl in 2000, the Independence Bowl in 1998, 1999 and 2002, the Cotton Bowl in 2004, 2009 and 2010, the Chick-fil-a Classic in 2014, the Peach Bowl in 2014, and the Sugar Bowl in 2016.
Answer: Memphis