Question: Where is the headquarters of the company who launched the Fridge advertising campaign?
Context: “Where do you want to go today?”  was the title of Microsoft’s 2nd global image advertising campaign.  The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc..  The campaign, which "The New York Times" described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994. Elf Yourself is an American interactive viral website where visitors can upload images of themselves or their friends, see them as dancing elves, and have the option to post the created video to other sites or save it as a personalized mini-film.  The video and website were created by Evolution Bureau (EVB), in collaboration with New York company "Toy."  for Office Max's holiday season advertising campaign.  The "Elf Yourself" website and advertising campaign first launched for the Christmas holiday season in early December 2006, and has returned each subsequent season.  According to ClickZ, visiting the site "has become an annual tradition that people look forward to". Fridge is a 2006 television and print advertising campaign launched by Diageo to promote canned Guinness-brand stout in the United Kingdom.  The campaign was handled by advertising agency Abbott Mead Vickers BBDO.  The television piece was directed by J J Keith, and shot in the Czech Republic.  The television ad is a thirty-second comedic spot aimed at men in their twenties and thirties, revolving around the idea of a miniature bartender who lives in a refrigerator, serving drinks to purchasers of cans of Guinness stout.  The idea behind the ad was to promote the cans as being just as high quality as Guinness draught beer, which was traditionally the focus of Guinness advertising and marketing. Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art directed by Helmut Krone.  The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959.  Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by "Ad Age", in a survey of North American advertisements.  Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson.  The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today." Grrr was a 2004 advertising campaign launched by Honda to promote its newly launched i-CTDi diesel engines in the United Kingdom.  The campaign, which centred on a 90-second television and cinema advert, also comprised newspaper and magazine advertisements, radio commercials, free distributed merchandise, and an internet presence which included an online game, e-mail advertising, and an interactive website.  The campaign was created and managed by the advertising agency Wieden+Kennedy (W+K).  W+K were given a budget of £600,000 for production of the television commercial, a process which lasted six months.  The piece was directed by Adam Foulkes and Alan Smith, produced by London-based production company Nexus Productions, and featured American author Garrison Keillor singing the campaign's theme song.  "Grrr" premiered on British cinema screens on September 24, 2004. Four Million Smiles was the theme of an advertising campaign in Singapore by the Singapore 2006 Organising Committee, sponsored by the government of Singapore.  The advertising campaign encouraged Singaporeans to smile more in preparation for the 61st Annual Meetings of the International Monetary Fund, World Bank Group and their 16,000 delegates.  It was launched by Prime Minister Lee Hsien Loong on 8 July 2006. Diageo plc ( or ) is a British multinational alcoholic beverages company, with its headquarters in London, England.  It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017.  It is also a major producer of beer. The Trillion Dollar Campaign is an outdoor advertising campaign launched in 2009 to promote the newspaper "The Zimbabwean" in South Africa.  The campaign was created by advertising agency TBWA Hunt Lascaris in conjunction with the Zimbabwean's marketing manager, Liz Linsell, with the goal of both increasing awareness of the newspaper itself, and of the growing problems of hyperinflation in Zimbabwe and increasing restrictions on free speech by the government.  "The Trillion Dollar Campaign" made extensive use of Zimbabwean banknotes, repurposing them as printing paper for handouts, billboards, and poster advertisements.  The campaign was highly successful, and gathered significant publicity; first in other South African newspapers, then in other media such as television and radio, and finally in international publications such as "The Guardian" and "The Times".  "The Trillion Dollar Campaign" went on to win several honours from the marketing community, receiving Golds at The Art Directors Club Awards and the ANDY Awards, and taking home the Grand Prix in the Outdoor category of the 2009 Cannes Lions International Advertising Festival, the most prestigious awards ceremony in the advertising industry. Marcus Rivers (portrayed by child-actor Bobb'e J. Thompson) is a fictional 12-year-old character that was used by Sony Computer Entertainment America as part of their "Step Your Game Up" advertising campaign for the PlayStation Portable and PSPgo consoles in North America, much like the PlayStation 3's "It Only Does Everything" advertising campaign commercials with Kevin Butler.  He started as the publicist of the PlayStation Portable division of Sony, responding to "Dear PSP" queries.  The character was created by Deutsch/LA, the advertising agency responsible for the campaign.  The YouTube channel "marcuspsp" that hosted his videos, was closed in June 15, 2011 for an undisclosed reason. Make a Smellmitment is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States.  The campaign is preceded by “The Man Your Man Could Smell Like" which was a television advertising campaign by Wieden+Kennedy for Old Spice.  The "Make a Smellmitment" campaign retains much of the format from the previous campaign including its characters played by Isaiah Mustafa and Terry Crews.  The content of the new campaign ads also consist of character monologues during long single shots while engaging in random activities and addressing the female audience.  The inaugural commercial, titled “And So It Begins”, lasts 1:02 minutes and introduces returning Old Spice actors Isaiah Mustafa as well as Terry Crews.  This advertising campaign markets Wild Collection Bearglove Men’s Body Wash and Timber Bar Soap.  Isaiah Mustafa and Terry Crews returned in their recurring roles from previous Old Spice advertisements.  Mustafa’s character (referred to as the “Old Spice Man”) continues to target women despite marketing hygiene products for men as it was determined that women often buy household products for men.  Terry Crews also reprised his Old Spice character that targets the male audience as he is always screaming and breaking things.  The theme of the campaign focuses on the contrast between the smooth-talking monologues by Isaiah Mustafa and screaming Terry Crews interrupting each other as they advertise Old Spice Timber and Bearglove respectively.  The commercials usually end with the two men each holding up their respective products side by side and pointing at them with Crews repeatedly yelling “Bearglove!”  and Mustafa eventually saying “stop it”.  "The point of it is more than just bringing two guys together.  It's about helping people who think about or use Old Spice pick the scent that best fits their personality by connecting scents with the personalities of Isaiah and Terry", said John Sebastian, marketing director for Old Spice.
Answer: London, England