Question: What was the first women's magazine published in Tehran,  Ettelaat-e Banuvan or Playgirl?
Context: Layla was a first women's magazine published in Baghdad, Iraq in 1923.  It was published in the Arabic Language. The Iranian women's movement is based on the Iranian women's social movement for women's rights.  This movement first emerged some time after the Iranian Constitutional Revolution in 1910, the year in which the first Women Journal was published by women.  The movement lasted until 1933 in which the last women’s association was dissolved by the Reza Shah Pahlavi’s government.  It heightened again after the Iranian Revolution (1979).  Between 1962 and 1978, the Iranian women's movement gained tremendous victories: women won the right to vote in 1963 as part of Mohammad Reza Shah's White Revolution, and were allowed to stand for public office, and in 1975 the Family Protection Law provided new rights for women, including expanded divorce and custody rights and reduced polygamy.  In 1969 women even began to drive cars and the first women to ever drive a car in Iran was Eileen Zayer from the United States.  Following the 1979 Revolution, several laws were established such as the introduction of mandatory veiling and public dress code of females.  Women's rights since the Islamic Revolution have varied.  In November 2016, about 6% of Iranian parliament members were women, while the global average was about 23%. JJ is a Japanese fashion and lifestyle magazine published by Kobunsha.  It was established in 1975 as an extra issue of "Josei Jishin", and was the first women's magazine for college students in Japan.  Most readers of "JJ" are females between the ages of 17 and 26, and range from college students to office workers. Ettelā'āt-e Bānuvān (Persian: اطلاعات بانوان‎ ‎ ) or "Banovan" was the first women's magazine published in Tehran.  The magazine was first published by Ettelaat in 1957.  It covered news on celebrities, royal families, health, beauty and other topics related to women.  The magazine was closed in 1979, but was reopened in 1981. Zan-e Rooz (meaning "Woman Today" in English) was a women's weekly magazine published in Tehran.  The magazine was first published in 1964.  Before Islamic revolution Kayhan (Publishing company) was the editorial and publisher.  After the Iranian Revolution, as women's political activity alongside men increased, publications focusing on women's issues sprang up to answer the increased demand.  Due to this, "Zan-e Rooz" shifted from being a Western-style gossip sheet to a publication dedicated to exploring the rights of women within the Islamic framework. Playgirl is an American magazine that features general interest articles, lifestyle and celebrity news, in addition to semi-nude or fully nude men.  In the 1970s and 1980s the magazine printed monthly and was marketed mainly to women, although it had a significant gay male readership in a period in which gay male erotic magazines were few. The Home Review (Swedish: "Tidskrift för hemmet" ) was a Swedish women's magazine, published from 1859 to 1885.  It was the first women's magazine in the Nordic countries and its inception is sometimes regarded as the foundation of Sweden's women's movement.  It was sometimes published as the Swedish Woman's Home Review ("Tidskrift för hemmet tillegnad den svenska qvinnan ") and after 1868 was known as the Nordic Women's Home Review ("Tidskrift för hemmet tillegnad Nordens qvinnor "). In 1898 the first women's magazine was published in China.  The number of women's magazines has increased in the country since the late 1980s.  In addition to national titles international magazines are also published in the country. " Madame Figaro", and "Elle" are among such titles both of which entered into the Chinese market in 1988.  In 1998 "Cosmopolitan" began to be published in the country. " Esquire" is the first international men's magazine which entered into the magazine market in China in 1999.  Starting in the 2000s several Japanese magazines began to be circulated in Chinese language in the country, including "CanCam". Fredrika Bremer (17 August 1801 – 31 December 1865) was a Swedish writer and feminist reformer.  Her "Sketches of Everyday Life" were wildly popular in Britain and the United States during the 1840s and 1850s and she is regarded as the Swedish Jane Austen, bringing the realist novel to prominence in Swedish literature.  In her late 30s, she successfully petitioned King Charles XIV for emancipation from her brother's wardship; in her 50s, her novel "Hertha" prompted a social movement that granted all Swedish women legal majority at the age of 25 and established Högre Lärarinneseminariet, Sweden's first female tertiary school.  It also inspired Sophie Adlersparre to begin publishing the "Home Review", Sweden's first women's magazine.  In 1884, she became the namesake of the Fredrika Bremer Association, the first women's rights organization in Sweden. Suhayr al-Qalamawi (سهير القلماوي ) (also Suhayr al-Qalamawi, Suhair al-Qalamawi, Soheir al-Qalamawy, Suhair el-Calamawy, and Soheir el-Qalamawy) (July 20, 1911 – May 4, 1997) was a significant literary figure and politician from Egypt who shaped Arabic writing and culture through her writing, feminist activism, and advocacy.  She was one of the first women to attend Cairo University and in 1941 became the first Egyptian woman to earn her Master of Arts Degree and PhD for her work in Arabic literature.  After graduating, she was employed by the university as their first woman lecturer.  Al-Qalamawi was also one of the first women to hold a number of chief positions including chairperson of the Arabic Department at Cairo University, president of the Egyptian Feminist Union, and president of the League of Arab Women University Graduates.  Her writings include two volumes of short stories, ten critical studies, and many translations from world literature. "Aḥādīth jaddatī" ("My Grandmother's Tales") was published in 1935.
Answer: Ettelā'āt-e Bānuvān