Question: John Peace is ex-chairman of a  British multinational banking and financial services company who gets 90% of its profits from what areas?
Context: Société Générale S.A. is a French multinational banking and financial services company headquartered in Paris.  The company is a universal bank and has divisions supporting French Networks, Global Transaction Banking, International Retail Banking, Financial services, Corporate and Investment Banking, Private Banking, Asset Management and Securities Services. HSBC Holdings PLC is a British multinational banking and financial services holding company, tracing its origin to a hong in Hong Kong.  It is the world's seventh largest bank by total assets and the largest in Europe with total assets of US$2.374 trillion (as of December 2016).  It was established in its present form in London in 1991 by The Hongkong and Shanghai Banking Corporation Limited to act as a new group holding company.  The origins of the bank lie mainly in Hong Kong and to a lesser extent in Shanghai, where branches were first opened in 1865.  The HSBC name is derived from the initials of the Hongkong and Shanghai Banking Corporation.  The company was first formally incorporated in 1866.  The company continues to see both the United Kingdom and Hong Kong as its "home markets". Sumitomo Mitsui Banking Corporation (SMBC; 株式会社三井住友銀行 , Kabushikigaisha mitsui sumitomo ginkō ) is a Japanese multinational banking and financial services company headquartered in Yurakucho, Chiyoda, Tokyo, Japan.  It is a wholly owned subsidiary of Sumitomo Mitsui Financial Group.  SMBC is the second largest bank in Japan by assets. Rabobank (] ; full name: "Coöperatieve Rabobank U.A.") is a Dutch multinational banking and financial services company headquartered in Utrecht, Netherlands.  It is a global leader in food and agriculture financing and sustainability-oriented banking.  The group comprises 129 independent local Dutch Rabobanks (2013), a central organisation (Rabobank Nederland), and a large number of specialised international offices and subsidiaries.  Food and agribusiness constitute the primary international focus of the Rabobank Group.  Rabobank is the second-largest bank in the Netherlands in terms of total assets. The ING Group (Dutch: "ING Groep" ) is a Dutch multinational banking and financial services corporation headquartered in Amsterdam.  Its primary businesses are retail banking, direct banking, commercial banking, investment banking, asset management, and insurance services.  ING is an abbreviation for "Internationale Nederlanden Groep " (English: International Netherlands Group). Standard Chartered PLC is a British multinational banking and financial services company headquartered in London, England.  It operates a network of more than 1,200 branches and outlets (including subsidiaries, associates and joint ventures) across more than 70 countries and employs around 87,000 people.  It is a universal bank with operations in consumer, corporate and institutional banking, and treasury services.  Despite its UK base, it does not conduct retail banking in the UK, and around 90% of its profits come from Asia, Africa and the Middle East. Barclays PLC is a British multinational bank and financial services company headquartered in London.  It is a universal bank with global reach, offering products and services across personal, corporate and investment banking, credit cards and wealth management.  It has operations in over 40 countries and employs approximately 120,000 people.  Barclays is organised into four core businesses: Personal & Corporate (Personal Banking, Corporate Banking, Wealth & Investment Management), Barclaycard, Investment Banking and Africa. Sir John Wilfred Peace (born 2 March 1949) is a British businessman, chairman of British fashion house Burberry and ex-chairman of Standard Chartered, a British multinational banking and financial services company. ICICI Bank, stands for Industrial Credit and Investment Corporation of India, is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra, India, with its registered office in Vadodara.  In 2014, it was the second largest bank in India in terms of assets and third in term of market capitalisation.  It offers a wide range of banking products and financial services for corporate and retail customers through a variety of delivery channels and specialised subsidiaries in the areas of investment banking, life, non-life insurance, venture capital and asset management.  The bank has a network of 4,850 branches and 14,404 ATMs in India, and has a presence in 19 countries including India. SBI Life Insurance is a joint venture life insurance company between State Bank of India (SBI), the largest state-owned banking and financial services company in India, and BNP Paribas Cardiff.  BNP Paribas is a French multinational bank and financial services company with global headquarters in Paris.  SBI owns 70.1% of the total capital and BNP Paribas Cardiff 26% of the capital.  Other investors are Value Line Pte. Ltd. and MacRitchie Investments Pte. Ltd., holding 1.95% of the total capital each.  SBI Life Insurance has an authorized capital of () and a paid up capital of () .  SBI Life Insurance also features in the Fortune Global 500 list of the world’s biggest corporations.
Answer: Asia, Africa and the Middle East