ROLL-FED METHOD FOR CONSTRUCTING A ROTATABLE LABEL SYSTEM

Abstract: A system and method are disclosed for constructing a rotatable label and attaching the rotatable label to a container (500). The rotatable label includes an inner label (200) about which is attached an outer label (100). The inner label (200) may have adhesive on the leading rear end (202) alone, the lagging rear end (204) alone, or may have adhesive on both leading (202) and lagging (204) rear surfaces for fixedly attaching it to a container (500). Similarly, the outer label (100) only has adhesive on the lagging rear surface (104) to secure the outer label (100) to the container (500) while the outer label (100) is wrapped around the container (500). This permits the outer label (100) to be rotated about the container (500) over the inner label (200). Longitudinal movement of the outer label (100) relative to the container (500) may be restricted by disposing the outer label (100) between the top (508) and bottom (510) label panels formed on the container (500). The outer label (100) is preferably adapted with a transparent portion (112) or window permitting viewing of indicia disposed therebehind.

Description: ROLL-FED METHOD FOR CONSTRUCTING A ROTATABLE LABEL SYSTEM CROSS-REFERENCE TO RELATED PATENTS AND APPLICATIONS The present application is related to and hereby incorporates by reference the following patents and patent applications: (i) U.S. Patent No. 5,809,674 issued September 22, 1998 (Application Serial No. 08/627,786, filed March 28, 1996), entitled "Apparatus and Method For Increasing An Effective Information Carrying Surface Area On A Container"; (ii) U.S. Patent No. 5,884,421 issued March 23, 1999 (Application Serial No. 08/741,607, filed October 31, 1996 entitled "Apparatus and Method for Constructing a Rotatable Label Device"; (iii) U.S. patent application number 09/126,010 filed on July 29, 1998 entitled "Rotating Label System and Method"; (iv) U.S. patent application number 09/187,299 filed November 5, 1998 entitled "Rotatable Label System and Method for Constructing the Same"; and (v) U.S. patent application number 09/ filed February 9, 1999 entitled "Rotatable label System Including Tamper-Evident Feature And Method For Constructing Same". BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates generally to labels, and more particularly to a rotatable label system with inner and outer label surfaces, utilizing a minimum amount of adhesives and eliminating tab related mechanisms. 2. Description of the Prior Art Many consumer products, such as vitamins, medications, and food items, are packaged in containers. It is usually desirable to display information in the form of written indicia arranged on the exterior surface of such containers to inform consumers as to the nature and use of the associated product. This information may include directions for use, warnings, dosage amounts, ingredients, company logos, and advertisements. Such information is conventionally printed on a label affixed to the container. Prior art labels may have insufficient area available, however, to accommodate all of the information that a manufacturer may desire to provide to the consumer. Of course, the manufacturer may include all of the desired information on the label by reducing the size or typeface of some or all of the indicia, or by closely spacing the indicia. However, reduction of the size of text and/or graphics may adversely affect the visual appeal of the container, or may render some or all of the information illegible to the consumer. Furthermore, consumers may tend to ignore information presented in "fine print." A manufacturer who wishes to provide a relatively large amount of information to the consumer may also opt to place some of the information on a separate sheet of paper (known as an "insert") packaged with the container. This technique is commonly employed in connection with health care items, such as over-the-counter medications and contact lens solutions. However, the insert is frequently lost or discarded after the initial use of the associated product, thus causing information set forth thereon to become unavailable to the consumer. Thus, there is a need in the product packaging art for a system for increasing the amount of information that can be presented on a product container. There is a more specific need for a rotatable label system having an augmented surface area for presenting written information, and which is more easily mounted to the container, but without excessive use of adhesives and tab related release mechanisms. SUMMARY OF THE INVENTION The present invention relates to a rotatable label system, which utilizes a minimal amount of adhesive and eliminates tab mechanisms. The rotatable label system generally includes a container for holding a quantity of a consumer or other type product, and a shell disposed about the exterior of the container and conforming thereto. The invention discloses methods and apparatus, and particularly it discloses a label for application to a container or other object including a shell having front and rear surfaces and leading and lagging ends. The invention further discloses an adhesive disposed adjacent the lagging end of the rear surface of the shell for coupling the shell to the container while the shell is wrapped around the object, where the rear surface of the leading end of the shell is completely devoid of adhesive. Further, the invention discloses an outer shell which includes an adhesive only on the rear surface of the lagging end of the outer shell for adhering the lagging end of the outer shell to the corresponding front surface of the outer shell so that the outer shell is secured about the container but rotatable about the inner shell. The method includes providing a container, and providing an inner layer and an outer layer, each layer having front and rear surfaces and leading and lagging ends; providing an adhesive on the rear surface of the inner label for fixedly mounting the inner label to the container; providing an adhesive on the rear surface of the outer shell for adhering the leading end of the outer shell only to the lagging end of the outer shell to allow the outer shell to freely rotate around the inner shell. Also provided is a transparent portion formed in the outer shell so that the written indicia disposed on the front surface of the inner shell is viewable through the transparent portion of the outer shell. BRIEF DESCRIPTION OF THE DRAWINGS For a more complete understanding of the invention, reference may be had to the following detailed description of the invention in conjunction with the drawings wherein: Figure 1 is a plan view of the front side of an outer label in accordance with the present invention; Figure 2 is a plan view of the front side of an inner label in accordance with the present invention; Figure 3 is a plan view of the back side of the outer label of Figure 1 ; Figure 4 is a plan view of the back side of the inner label of Figure 2; Figure 5a illustrates the inner label of Figure 4 partially wrapped about a container in accordance with the present invention; Figure 5b illustrates the inner label of Figure 4 secured about a container in accordance with the present invention; Figure 6a illustrates a shorter label of Figure 4 partially wrapped about a container in accordance with the present invention; Figure 6b illustrates a shorter label of Figure 4 secured about a container in accordance with the present invention; Figure 7a illustrates the inner label of Figure 4 with a wider adhesive strip partially wrapped about a container in accordance with the present invention; Figure 7b illustrates the inner label of Figure 4 secured about a container in accordance with the present invention; Figure 8 illustrates the outer label of Figure 3 partially wrapped about a container in accordance with the present invention; Figure 9 illustrates the outer label of Figure 3 secured about a container in accordance with the present invention; Figure 10 illustrates the outer label beginning to be rotated about the circumference of the container over the inner label; Figures 11, 12, and 13 depict three embodiments of inner labels in accordance with the invention; Figure 14 is a plan view of inner labels being manufactured prior to cutting into strips of individual inner labels; Figure 15 is a plan view of outer labels being manufactured prior to cutting into strips of individual outer labels; Figure 16 is a plan view of a strip of outer labels of Figure 15; Figure 17 is a schematic side view of inner or outer labels partially wrapped about the circumference of a container; and Figure 18 is a plan view of a strip of inner labels of Figure 14 in accordance with the invention. DETAILED DESCRIPTION OF THE INVENTION Figure 1 illustrates the front side of an outer label or shell 100 according to the principles of the present invention. As shown, the outer label 100 includes a first, leading end 102 and a second, trailing end 104. As was the case in previous embodiments by this inventor, for example, see Patent application Serial No. 09/126010, there is no release tab which was used previously to enhance the mounting and deployment of the outer label to the inner label. In the present invention, no such perforated edge or release tab is necessary. The outer label 100 also includes a transparent portion 1 12. The transparent portion 112 is illustrated as being defined by edges 114, 116, 118, and 120. The transparent portion 112 may include an open window with no material disposed between edges 114 - 120; or, alternatively, the transparent portion 112 may comprise a transparent film or the like to permit viewing through the transparent portion 112. As discussed in more detail below, the transparent portion 112 permits an exterior of the underlying container, or underlying label, to be viewed through the outer label 100. Figure 1 also shows writing 122 that could be any of the outer label messages such as trademarks, contents, usage instructions, etc. The transparent window permits a user to view an underlying subset of indicia disposed on an inner label affixed to the container 500. The user or consumer selects which subset of indicia he or she wishes to view by rotating the rotatable label portion 100 about the central axis of the container such that the selected subset of indicia appears within the window. As depicted in the figures herein, the written indicia may include several subsets (product information, ingredients, and the like) circumferentially arranged about the inner label 200, each subset being selectively viewable by the user. Figure 2 illustrates the front side of the inner label 200. The inner label 200 includes a first, leading end 202 and a second, trailing end 204. As can be seen in Figure 2, the inner label 200 is slightly narrower than the outer label 100 seen in Figure 1. As will be seen and described in later figures, inner label 200 is more or less fixedly mounted to a container, while outer label 100 is intended to be movably constructed and mounted over the inner label 200. Because of the looser mounting of the top label 100 than the mounting of inner label 200, the narrower width of inner label 200 prevents the inner label 200 from being seen extending out from the edges of the outer label 100. Clearly seen in Figure 2 is the fact that inner label 200 is shorter than outer label 100, seen in Figure 1. This is to allow the outer label to be fixed to itself thereby allowing the outer label to move laterally or slide over the inner label 200. Figure 3 shows the backside of the outer shell 100. Leading end 102 and trailing end 104 are seen in this figure as well. Transparent portion 112 and the edges 1 14, 1 16, 118, and 120 of the transparent portion 1 12 are also seen in Figure 3. A strip of adhesive 122 is shown as being disposed on a rear surface 302 of the outer label 100 adjacent to the label second edge 104 and is further defined by another edge 128. Advantageously, with the exception of the strip of adhesive 122, the rear surface 302 of outer label 100 is substantially non-adhesive. As is discussed in more detail below, adhesive strip 122 secures the trailing end of the label to the leading edge 102 when it is mounted over the inner layer. It is also seen in Figure 3, as it was in Figure 1, that outer label 100 is slightly longer than the inner label 200, so that the adhesive edge or strip 122 has enough room, as the label is wrapped around the container, to adhere to the front edge of label 100, to rotatably affix the label to the container. Similarly, as was explained above in Figure 1, Figure 3 has no release tabs or perforations, as was evident in the previous related patent applications. Figure 4 illustrates the backside 402 of the inner label 200. The backside 402 has two strips of adhesive 408 and 410 immediately adjacent the leading and trailing edges, 202 and 204, respectively. Adhesive strip 408 has an edge 406 defined as its limit on the label, and adhesive strip 410 has its defining edge 404, as well. As set forth above, inner label 200 is usually narrower than outer label 100 so that the edges of inner layer 200 are not visible above or below the upper and lower edges of outer label 100. Outer label 100 is longer than inner label 200 so that trailing edge 104 of top label 100 can be attached to leading edge 102 by the use of adhesive strip 122. Figure 5a illustrates the application of the inner label 100 to a container 500. Such a container could be a glass or plastic bottle, or other type of container such as a metal can or cardboard receptacle. Figure 5a shows the container 500 as having a cap 502 to be removably secured to a body 504. The body 504 has an exterior surface 506 that includes a top label panel 508, a bottom label panel 510, and a recessed surface 512 interposed between the top 508 and bottom 510 label panels. As discussed below, the inner label 200 is applied to container 500 at recessed area 512 between the top label panel 508 and a bottom label panel 510. After the outer label 100 and inner label 200 are secured about the container 500, the top and bottom label panels 508, 510 limit the longitudinal displacement of the outer label 200 relative to the container 500. As will be seen below, limiting the longitudinal displacement of the outer label 100 on the container 500 prevents the outer label 100 from slipping off the container 500. Other label holding means are contemplated, such as rims, seams, ridges, etc. For the embodiment in Figure 5a, the length of label 200 is longer than the circumference of recessed surface 512 of container 500. That is, when inner label 200 is wrapped around the container 500, label 200 will, via rear adhesive strip 410, overlap and adhere to the leading edge 202 of label 200. Adhesive strip 408 is utilized to initially adhere the inner label 200 to container 500. Adhesive surface strips 408 and 410 are shown in dotted line phantom view because the adhesive is actually on the reverse side of the label and would not normally be seen in this view except in dotted line fashion. Figure 5b shows the container 500 with the bottom label 200 mounted to the container 500. Initially, as seen in Figure 5a, edge 202 would be placed on the recessed surface 512 of container 500 and affixed to the container 500 by means of the adhesive 408. With relative motion between the container 500 and label 200, the label would be wrapped around the container with trailing edge 204 now overlapping leading edge 202 such that adhesive 408 holds the leading edge to the container 500 while adhesive 410 holds the trailing edge 204 to the overlapping edge 202 of label 200. Figure 6a is similar to the embodiment shown in Figure 5a. It shows container 500 with the removable cap 502 and container body 504 which includes exterior surface 506, including top panel 508, bottom panel 510, and a recessed surface 152 in between the top panel 508 and the bottom panel 510. Inner label 200 is also shown in the same position for mounting on the recessed surface 512 of container 500 with leading edge 202, leading adhesive strip 408, trailing adhesive strip 410, and shortened trailing edge 205 of label 200. The shorter trailing edge 205 allows for inner label 200 to be the exact length equaling the circumference of recessed surface 512 of container 500. Since the length of label 200 and the circumference of container 500 at its recessed surface 512 are equal, the label, when wrapped around the recessed surface 512, will not overlap but edge 202 and edge 205 will abut together. The original length, as described in conjunction with Figure 5a, is now shown with its trailing edge 204 in dotted line fashion to illustrate the shortening of the label 200 to edge 205. As in Figure 5a, adhesive 408 and 410 are shown in phantom dotted line fashion because the adhesive is actually on the rear side not seen in this figure. Figure 6b shows the label 200 wrapped around the bottle or container 500. As set forth above, the length of the label 200 could be the length of the circumference of section 512 of container 500, which would allow edges 202 and to 205 to abut one another. However, it is also possible that label 200 could be shorter than the circumference of section 512 of container 500 which would provide for a gap between leading edge 202 and trailing edge 205 of label 200. In this instance, adhesive 408 would adhere to be container surface as does adhesive 410 on trailing edge 205. Figure 7a is similar to that of Figure 6a with the container 500 and its similar sections and inner label 200 in place for mounting to the container 500. In this figure, however, label 200 does not have a forward edge adhesive with which to hold the leading edge 202 in place while the label is wrapped around the recessed surface 512 of container 500, as was shown in previous figures. However, the trailing edge 204 now has a strip of adhesive larger (wider) than the previous strips of adhesive so that when label 200 is wrapped around the recessed surface 512 of label 500, the label section defined between edge 204 and edge 404a will contact and adhere to the leading edge 202 of label 200 as well as contacting the surface of recessed surface 512 of container 500. In this embodiment, extraneous means could be used to hold the leading edge of the inner label 202 to the container 500. For example, a blast of air or other gas against the leading edge 202 could be used to hold the leading edge against the container until the label is wrapped completely around the recessed surface of the container 500 and adhesive 410 can be used to affix the label to the container 500. Moisture, such as a small amount of water, could be used to temporarily affix the inner label 202 to the container until the entire label is wrapped about the container. Of course, the moisture will quickly evaporate leaving no evidence of its use. Alternatively, a hold or pressing apparatus could be used in the wrapping mechanism itself to hold the label in place until the label is completely wrapped about the container. Further techniques could include supplying a vacuum pressure, or a static electric charge pressure to the outer label. Figure 7b shows the container 500 with an overlapping inner label 200 where the adhesive strip 204 on the trailing edge is wider than the overlapping section of label such that the adhesive 410 contacts not only the outer edge of the leading edge 202 of label 200 but also contacts the surface of the recessed surface 512 of container 500. In the previous figures, when the leading edge overlaps the trailing edge with the adhesive only contacting the leading edge of the label 200, such as in Figure 5b, it is possible for layer 200 to move with respect to the surface of container 500. This is undesirable in some instances; and the embodiment shown in Figure 7b is provided so that once the inner label 200 is mounted to the container, the adhesive strip portion which is wider than the overlapping sections of the label which allows the inner label 200 to be fixedly mounted to the bottle or container 500. The adhesive on the trailing edge 204 contacts the surface of the container 500 and prevents the label from moving circumferentially around the container 500. Figure 8 shows container 500 with the inner label 200 already mounted to the recessed surface 512 of container 500. At this point it is desirable to mount the outer label 100 over the inner label 200 on container 500. It is clearly shown in this figure that outer label 100 is wider than inner label 200 so that if there is any slight longitudinal movement of the outer label 100 within the recessed surface 512, none of the inner label 200 will be viewable by a user or consumer of the contents of container 500. Label 100 is the label seen and described above in reference to Figure 3. That is, label 100 has the leading or front end 102 and a trailing or second end 104. There is a transparent section 112 with edges 114, 116, 118, and 120. Also shown is adhesive strip 122 that is shown in dotted or dashed phantom line because the adhesive is actually on the rear, non- viewable, surface of outer label 100. When there is relative motion between the container 500 and the label 100, label 100 will be wrapped around the center section 512 of container 500. By relative motion, it is meant that the label is maintained stationary and the bottle is rotated along a line to have the label wrapped around it; or the container could remain stationary and the label, by manufacturing means known in the art, wrapped around the center section 512 of container 500; or a combination of the two motions. Figure 9 shows label 100 as mounted on container 500. That is, label 100 has been mounted on the center recessed surface 512 of container 500 with the adhesive 122 adjacent trailing edge 104 adhering to the leading edge 102, not shown in this figure, adhering outer label over the inner label 200. In this figure, for the first time can be seen the relationship between the inner label and the outer label. With the inner label 200 mounted to the container, and the outer label 100 movably mounted over the inner label but allowed to move circumferentially about the inner label in the center section 512, the window 112 in the outer label 100 allows any writing or other indicia on the inner label 200 to be seen through the transparent window 112 of label 100. As the outer label is circumferentially moved about the axis of the container 500, different portions of the underlying label 200 come into view through the transparent window 112 of outer label 100. The motion of the outer label 100 is seen now in Figure 10. If the outer label 100 is moved in a clockwise direction as viewed from the top of container 500, then the right edge 116 of outer label 100 will begin to eclipse the writing underneath as shown by the clipping of the right edge of the letter 'B', which is representative of the information printed on the inner label 200. Of course, the outer label 100 may also be moved in a counter clockwise direction as viewed from the top of container 500, at the choice of the consumer or user of the container 500. In Figures 11, 12, and 13 are the back side views of the various inner labels as previously described in conjunction with the drawings. Figure 11 shows inner label 200 with leading edge 202 and trailing edge 204 with adhesive 408 adjacent to the front end 202, and adhesive 410 adjacent trailing or second edge 204. Figure 12 shows the same label 200 except that it is slightly shorter and is used in conjunction with the embodiment as shown in Figure 6b as described above. Figure 13 shows outer label 200 with the extra wider adhesive 410 for use in the overlapping embodiment of the inner label as shown and described in conjunction with Figure 7b. Figure 14 illustrates a plurality of inner labels 200 in the form as being manufactured. Shown in Figure 14 are four rows of inner labels 200 laterally adjacent one another, while the length of the material upon which the labels are printed, with the any length, depends upon how much material is available and the complexity and capacity of the manufacturing apparatus itself. The printed material shown schematically as the letters 'B' on Figure 14 could be printed by any method; but a typical method of printing could utilize the Flexography method of printing, as is well known in the art. The material itself could comprise biaxially oriented polypropylene, well-known as BOPP. The labels would have the length or distance as determined by whether the apparatus is manufacturing labels set forth in Figures 11, 12, or 13, with concomitant lengths thereof. Figure 15 shows the makeup of the material used to make the outer labels 100 with the leading and lagging edges and appropriate adhesives depending upon the embodiment shown and to be manufactured. Also shown in Figure 15 are the transparent openings in the outer label use for viewing the printed material on the inner labels such as the letters 'B' as shown and described above in conjunction with Figure 14. As set forth above, the transparent portion 112 of outer labels 100 could be an actual opening cut into the material or an area left transparent depending upon how the remaining part of the labels are printed and developed utilizing, for example, the Flexography technique. Similar to inner labels 200 in Figure 11, the outer labels 100 could also be made of biaxially oriented polypropylene, well known as BOPP. Figure 16 shows a length of outer labels 100 after manufacturing as in Figure 12 and cut to width. This allows the outer labels 100 to be rolled up as in Figure 17 which shows roll 415 with a length of label beginning to be wrapped around a container 500. Figure 18 shows a similar cut length of inner labels 200 and could be rolled up as the outer labels 100 as in Figure 17. The invention has been described above with references to specific embodiments. It will be apparent to those skilled in the art that various modifications may be made and other embodiments can be used without departing from the broader scope of the invention. Therefore, these and other variations upon the specific embodiments are intended to be covered by the present invention, which is limited only by the appended claims.

Claims: What is claimed is: 1. A label for application to an object, comprising: a shell having front and rear surfaces and leading and lagging ends; and an adhesive disposed adjacent the lagging end of the rear surface of said shell for coupling the shell to the object while the shell is wrapped around the object, the rear surface of the leading end of said shell being completely devoid of adhesive, such that the shell is secured about the object. 2. The label according to Claim 1 wherein the front surface of said shell has written indicia disposed thereon. 3. A label for application to an object, comprising: a shell having front and rear surfaces and leading and lagging ends; said shell including an adhesive disposed on the rear surface of said shell for coupling the shell to the object while the shell is wrapped around the object such that the shell is secured about the object. 4. The label according to Claim 3 wherein said adhesive is disposed adjacent the lagging end of the rear surface of said shell for coupling the shell to the object while the shell is wrapped about the object, the rear surface of the leading end of said shell being completely devoid of adhesive, such that the shell is secured about the object. 5. The label according to Claim 3 wherein said adhesive is disposed adjacent the leading and lagging ends of the rear surface of said shell for coupling the shell to the object such that the shell is secured about said object. 6. The label according to Claim 5 wherein said shell is equal in length to the circumference of said object so that the leading and lagging ends of the shell abut one another when the shell is secured about said object. 7. The label according to Claim 5 wherein said shell is shorter in length to the circumference of said object so that the leading and lagging edges are spaced apart about the object when the shell is secured to said object. 8. The label according to Claim 3 wherein said shell is longer in length to the circumference of said object so that the lagging end overlaps the leading end of said shell when the shell is secured to said object. 9. The label according to Claim 8 wherein said adhesive is applied to said lagging end in a narrow strip thereon, said lagging end strip being equal in width to the overlap of the lagging end over the leading end so that none of the lagging end adhesive comes into contact with said object. 10. The label according to Claim 8 wherein said adhesive is applied to said lagging end in a narrow strip thereon, said lagging strip being slightly wider than the overlap of said lagging end over the leading end so that a portion of said adhesive strip also contacts said object. 1 1. A rotatable label for application to an object, comprising: an inner shell having front and rear surfaces and leading and lagging ends; an outer shell having front and rear surfaces and leading and lagging ends; an adhesive on the rear surface of said inner shell for fixedly mounting said inner label to said object, and an adhesive on the rear surface of said outer shell for adhering the leading end of said outer shell only to the lagging end of said outer shell to allow the outer shell to freely rotate around the inner shell. 12. A rotatable label for application to an object, comprising: an inner shell having front and rear surfaces, and leading and lagging ends; an outer shell having front and rear surfaces, and leading and lagging ends; an adhesive disposed adjacent the lagging end of the rear surface of said inner shell for coupling the inner shell to the object while the inner shell is wrapped around the object, the rear surface of the leading end of said inner shell being completely devoid of adhesive, such that the inner shell is secured about the object. 13. A rotatable label according to Claim 12 wherein said inner shell further comprises written indicia disposed on the front surface of said inner shell. 14. A rotatable label according to Claim 12, further comprising: written indicia disposed on the front surface of said inner shell; a transparent portion formed in said outer shell, wherein the written indicia disposed on the front surface of said inner shell is viewable through said transparent portion. 15. A rotatable label according to Claim 12, wherein said outer shell includes said adhesive only on the rear surface of the lagging end of said outer shell for adhering said lagging end portion of said outer shell to the corresponding front surface of said front end portion of said outer shell such that the outer shell is secured about the object but rotatable about said inner shell. 16. A rotating label system, comprising: a container having top and bottom label panels with a recessed surface disposed between the top and bottom label panels; an inner shell having front and rear surfaces and leading and lagging ends; an outer shell having front and rear surfaces and leading and lagging ends; an adhesive on the rear surface of said inner shell for fixedly mounting said inner label to said recessed surface of said container, and an adhesive on the rear surface of said outer shell for adhering the leading end of said outer shell only to the lagging end of said shell to allow said outer shell to freely rotate around the inner shell mounted on said container. 17. A rotating label system according to Claim 16 wherein said outer shell further comprises a transparent window. 18. A rotating label system according to claim 17 further including written indicia disposed on the front surface of said inner shell; and a transparent portion formed in the outer shell, wherein the written indicia disposed on the front surface of said inner shell is viewable through said transparent portion of said outer shell. 19. A two-layer label, comprising: an inner shell having front and rear surfaces and first and second ends; an outer shell having front and rear surfaces and first and second ends, said outer shell further comprising an adhesive only on the rear surface of the lagging end of said outer shell rear for adhering said lagging end portion of said outer shell to the corresponding front end portion of said outer shell front surface such that the outer shell is secured but rotatable about said inner shell. 20. A two-layer label according to claim 19 wherein the outer shell further comprises a transparent window. 21. A two-layer label according to claim 19 wherein the outer shell and the inner shell comprise substantially equal lengths. 22. A two-layer label according to claim 19 wherein the outer shell front surface has written indicia disposed thereon and the inner shell front surface has written indicia disposed thereon. 23. A two-layer label according to Claim 22 further including a transparent portion formed in the outer shell, wherein the written indicia disposed on the front surface of said inner shell is viewable through said transparent portion of said outer shell 24. A method of labeling a container, comprising the steps of: providing a container; providing a label having a front surface and first and second ends; providing an adhesive disposed on the rear surface of said shell for mounting said label on said container; wrapping said label about the container; and attaching the label second end to the said first end to allow said label to rotate about the circumference of said container. 25. The method according to Claim 24, further including providing said adhesive only to the second end of said label so that the second end overlaps and adheres to said first end to rotatably attach said label to said container. 26. The method according to Claim 24, further including providing an inner label attached to the container, wherein said outer label rotates smoothly about and over said inner label. 27. A method according to Claim 26, further comprising providing an adhesive to the backside of said inner label to allow said inner layer to be fixedly mounted to said container. 28. The method according to Claim 27, further comprising applying said adhesive to the leading and lagging ends of said inner label so that both ends are in adhering contact with said container. 29. The method according to Claim 27, further comprising applying said adhesive at the lagging end in a strip wider than the overlapping portion of said inner label so that the lagging end contacts both the leading end of said inner label and the container when the inner label is wrapped about said container. 30. The method according to Claim 24, further comprising: providing top and bottom label panels formed on an exterior surface of the container; positioning the outer label between the top and bottom label panels to limit the longitudinal movement of the outer label relative to the container. 31. A method of labeling a container, comprising: providing a container; providing an inner label having first and second ends; providing an outer label having a front surface and first and second ends; providing an adhesive on the rear surface of said inner label for fixedly mounting said inner label to said container; providing an adhesive on the rear surface of said outer shell for adhering the leading end of said outer shell only to the lagging end of said outer shell to allow the outer shell to freely rotate around said inner label; and wrapping the inner label about the container; and attaching the outer label second end to the outer label front surface to secure the outer label about said container. 32. A method according to Claim 31 wherein the container further comprises top and bottom label panels, further comprising wrapping the inner label about the container between the top and bottom label panels. 33. A method of applying a rotatable label to an object, comprising: providing an object; securing an inner label about the object; temporarily coupling an outer label to the inner label while the outer label is wrapped about the object; securing the outer label about the object; detaching the outer label from the inner label to permit the outer label to rotate about the object. 34. The method according to Claim 33, wherein the step of temporarily coupling further comprises adhering a small amount of liquid disposed on a rear surface of the outer label to a front surface of the inner label. 35. The method according to Claim 33, wherein the step of detaching further comprises rotating the outer label relative to the inner label. 36. The method according to Claim 35 wherein the step of detaching follows the step of securing. 37. The method according to Claim 33, wherein the step of temporarily coupling further comprises applying an external physical pressure to said outer label. 38. The method according to Claim 33, wherein the step of temporarily coupling further comprises applying a vacuum pressure to said outer label. 39. The method according to Claim 33, wherein the step of temporarily coupling further comprises applying a static electrostatic charge pressure to said outer label. 40. The method according to Claim 33, wherein the step of temporarily coupling further comprises applying an external gaseous pressure to said outer label.

Inventors: KEY STEPHEN, KEY, STEPHEN
Applicants: STEPHEN KEY DESIGN LLC, STEPHEN KEY DESIGN, LLC
Application year: 2000
Main classification: G09F3
IPC codes: B65C3, G09F3