ANNOUNCING ADVERTISEMENTS TO USERS OF A TELECOMMUNICATIONS SYSTEM

Abstract: A method of and equipment for announcing advertisements to users of a telecommunications system wherein at least one advertisement is stored in electrical form in storage means (7) of communication equipment (1) of a user of the telecommunications system. The or each advertisement is announced to the user from the storage means (7) in aural and/or visual form through loudspeaker (4) and/or display means (5). The or each announcement is stored from the telecommunications system, advantageously during "off-peak" hours, and is regularly refreshed. The or each advertisement may be announced under control of the telecommunications system or autonomously by the communication equipment (1) of the user.

Description: Ti tl e ANNOUNCING ADVERTISEMENTS TO USERS OF A TELECOMMUNICATIONS SYSTEM Field of the Invention The present invention relates to telecommunication systems and, more specifically, to a telecommunications system wherein advertisements are announced to a user through communication equipment for use with such telecommunications system. Background of the Invention Operators of telecommunication networks may offer a service by which advertisements are transmitted to users or subscribers of the telecommunications network, offering in return a lower call charging rate or lower subscription fees, for example. The advertisements are selected from an advertisement database and are transmitted through the telecommunications system to wired or wireless communication equipment of a user or subscriber of the telecommunications system. The advertisements can be announced in aural or visual form, for example. A service of this type is disclosed in US Patent 4,850,007. Each time an advertisement has to be transmitted to a user, network resources are occupied for selecting the advertisement from the advertisement database and for transmitting same to the subscriber equipment. Those skilled in the art will appreciate that this type of operations increases the communication traffic load of the telecommuni- cations system which, in particular, is a disadvantage during peak or busy- hours of the system. DE 19635610 and Patent Abstracts of Japan Vol. 097, No. 006 & JP 09 055783 both disclose a telephone card having stored advertisements for use with a telephone set comprising a card reader device. Once inserted, the advertisements stored on the card will be transferred to storage means of the telephone set and displayed or announced therefrom. Although no network resources are occupied for announcing advertisements, as disclosed above, it will be appreciated that this system lacks the possibility of announcing advertisements which are up to date, such as advertisements regarding special offers, discounts, etc. which are only valid during a limited period. Once the user buys a new telephone card, new advertisements can be announced. Summary of the Invention Accordingly, it is an object of the present invention to provide network operators a competitive and flexible tool for offering an advertisement service. This and other objects and advantages of the present invention are provided by a method of announcing advertisements to a user of a telecommunications system, said user having communication equipment comprising storage means for storing at least one advertisement in electrical form, and wherein the or each advertisement is announced to said user from said storage means in aural and/or visual form, characterized in that the or each advertisement is stored in said storage means of said communication equipment by said telecommunications system. Following the method according to the invention, advertisements may be stored in the storage means of the communication equipment by the telecommunications system. This provides the possibility of having the advertisements periodically refreshed, and in that advertisements relating to topical matter can be stored and announced, such as special discounts, special offers, etc. By storing the advertisements in the user equipment, network resources are only occupied once during the storage of the advertisement data. In a preferred embodiment of the method according to the invention, the advertisements are stored during off-peak or off-busy hours. Thereby providing network operators a tool for making the system network over-capacity more productive, which can be competitively used for providing a competitive advertisement service. The advertisements can be announced autonomously by the communication equipment of the user and/or under the control of the telecommunications system. With regard to the latter, the network resources and load for controlling the announcement of advertisements are very minor compared to network resources for retrieval and transmission of advertisements from a network advertisements database. Announcement of advertisements can be controlled through appropriate signalling means, for example. In a yet further embodiment of the method according the invention, the advertisements may be announced during a call to one or both the calling and called party. Further, according to the invention, the advertisements can be selectively announced dependent on the type of call. That is, the type of advertisement, i.e. its content, may be adapted to the type of call . Further, announcement of advertisements can be blocked, for example. The type of call can be distinguished, among others, from the user or subscriber number of the called party. By announcing advertisements at the start and the end of a call, at such time when there are no network resources involved, with the method according to the invention, a very cost-effective service is provided. Announcement of advertisements, according to another embodiment of the invention, may be preceded, by an appropriate signall ing, such as a spoken or other aural and/or visual indication. The invention provides also communication equipment, comprising transceiver means, control means and means for information exchange, operatively connected for exchanging calls in a telecommunications system, wherein the equipment comprises storage and retrieval means for storage and retrieval of data associated with advertisements to be announced to a user of the equipment. The communication equipment may be adapted for wired and/or wireless communication, such as wired and/or wireless telephones, or data equipment like a PC-workstation adapted for exchanging calls. According to the invention, advertisements may be exchanged in aural and/or visual form through a microphone and loudspeaker arrangement and a display of the communication equipment, if applicable. The storage and retrieval means, according to the invention, can be arranged for storage of advertisements either or both through the telecommunications system and suitable interface means for external storage. For use with telecommunication equipment, the storage means arranged according to the invention may be provided as a separate component or unit and/or provided on the Subscriber Identity Module (SIM) card, which is generally used with mobile telephone equipment. A network operator may offer, in return to the announcement of advertisements, reduced call charging rates and/or reduced subscription fees upto free calling. Suitable arrangements in the telecommunications system can be provided by suitable programming of the communication exchange and switching equipment, such as Service Control Point (SCP) and Service Switching Point (SSP) equipment of modern Intelligent Network (IN) telecommunications systems like the Public Switched Telephone Network (PSTN) or the Integrated Services Digital Network (ISDN) and wireless telecommunications systems, such as operating under the Global System for Mobile communications (GSM) standard or any other wireless communication technology available. Accordingly, the invention provides also a telecommuni- cations system, comprising switching means and wired and/or wireless transmission means for establishing transmission links with wired and/or wireless communication equipment having storage and retrieval means for storage and retrieval of data associated with advertisements to be announced to a user of said communication equipment, characterized in that said telecommunications system is arranged for transmitting data associated with advertisements to be announced for storage in said storage means of said communication equipment. Preferably, the telecommunications system is arranged for transmitting the advertisement data during "off-peak" hours of the communications system. Further, means may be provided for announcing advertisements from the storage means of the user communication equipment, under the control of the telecommunications system. The invention is described in more detail in the following description, with reference to the enclosed drawing. Bri ef Descri pti on of the Drawi ng Figure 1 shows a simpl i fi ed bl ock di agram of a tel ecommuni cati ons devi ce arranged i n accordance wi th the present i nventi on . Fig . 2 shows a simpl i fi ed bl ock di agram of a tel ecommuni cati ons system providi ng wi red and/or wi rel ess tel ecommuni cati ons services, arranged for storage of data associated with advertisements in storage means of user communication equipment. The Description of the Embodiments Figure 1 shows a telecommunications device or equipment 1 in accordance with the present invention, comprising operatively connected transceiver means 2 and control means 3. Information is exchanged through either or both a microphone/loudspeaker arrangement 4 and a display 5, which operatively connect to the transceiver means 2 and are controlled by the control means 3. Reference numeral 6 designates keyboard means, such as a standard telephone keyboard or a computer keyboard, what ever appropriate. In accordance with the invention, storage and retrieval means 7 connect to the transceiver means 2 for storage and retrieval of data associated with advertisements to be announced to a user of the device 1. The storage and retrieval means 7 connect for control purposes to the control means 3. The communication device 1 may be arranged as a wired or wireless telephone or a personal computer supporting communications services. In the case of a wireless telecommunications device, the transceiver means 2 comprise suitable RF-transmission means, whereas in the case of a wired telephone the transceiver means are arranged for transmission of information through a drop line of a wired telecommunications system. In accordance with the invention, the storage and retrieval means 7 are arranged for announcing advertisements to the user of the telecommunications device 1, using the microphone/loudspeaker arrangement 4 and/or the display 5. Announcement of the advertisements is controlled through the control means 3. However, separate control means may be provided (not shown). The advertisements can be announced independent whether a call is in progress or not. Advertisements may be preceded by a suitable signalling such as a tone or other aural or visual indication. Following the invention, advertisements are stored in the storage and retrieval means 7 via the telecommunications system, i.e. O 99/34586 the transceiver means 2 connecting to the storage and retrieval means 7. The interface means 8 are optional and can be arranged for data exchange through a Personal Computer (PC), a data network like the Internet etc. The control means 3 or any additional control means (not shown) can be arranged for announcement of a call dependent on the called party. For example by analysing the extension number of the called party. Further, advertisements may be announced at a particular time of the day through suitable timing means (not shown). Following the method according to the invention, advertisements may be announced to both the called and calling party by appropriate control of the transceiver means 2 etc. As indicated by broken lines, the storage means 7 and the optional interface 8 may be provided as a separate unit 9 for use with a communication device in accordance with the present invention. The storage means 7 may also be arranged on or in the Subscriber Identity Module (SIM) card, as used with mobile telecommunication equipment. Fig. 2 shows a so-called Intelligent Network (IN) telecommunications system 10 comprising a wired telecommunication network 20, such as the Public Switched Telephone Network (PSTN) or the Integrated Services Digital Network (ISDN), and a wireless telecommunications network 30, such as the Global System for Mobile communication (GSM) radio network. For clarification purposes, just a single wireless telecommunications network is shown. In practice, several wireless communication networks operated by different operators can be provided, among others also a local wireless telecommunications system, such as a system operating in accordance with the Cordless Telecommunication Mobility (CTM) standard. In the wired telecommunications system 20, users 11, 12 and 14 connect by a Local Exchange (LE) 22 to a Trunk Exchange (TE) 21. The TE 21 connect through trunk transmission links in order to exchange high traffic volumes. The users 11 and 14 connect directly to the corresponding LE 22. User 12 connects to its LE 22 via an intermediate Private Automatic Branche exchange (PABX) 13. According to the IN concept, the TE 21 are of the type comprising Service Switching Point (SSP) equipment 23. The SSP 23 control their associated TE in order to establish transmission links between the users 11, 12, 14 of the wired telecommunications network 20. The SSP 23 may be arranged for billing of transmission links and calls. Each SSP 23 connects by signalling links 25 to Service Control Point (SCP) equipment 24. The SCP control services available to the users of the network. IN telecommunication networks of this type are generally known to those skilled in the art. The wireless telecommunications network 30 comprises mobile users 31, illustratively depicted in the form of a car. By means of a radio link 33 the user 31 connects by his telecommunications equipment 32 with transceiver means 34 of a radio base station 35. In practice, a wireless telecommunications network 30, such as operating in accordance with the GSM standard, comprises a plurality of radio base stations 35, each providing service to a specific geographic region, called a cell. The radio base stations 35 connect by a Mobile Telephone Switching Office (MTSO) 36 to a TE 21. Through this connection, communication can be established between a user of the fixed or wired network 20 and users of the wireless network 30. As schematically indicated in fig. 2, user 14 is provided with storage means 15 for storing data relating to advertisements. The user 31 may be provided with communication equipment 1, as shown in fig. 1, wherein the transceiver means 2 are arranged as radio transceiver means. In the embodiment shown, both the wired telecommunications network 20 and the wireless telecommunications network 30 are provided with means for storing advertisements in the storage means 15 and 7. In the wired network, an advertisement data base 27 and control means 26 are provided, for transmitting advertisement data to the user 14, i.e. its storage means 15 and/or the user 31. The wireless telecommunication network 30 is provided with data base means 38 for advertisement data and control means 37 for storing advertisement data from the data base 38 in the storage means 7, 15 of the user equipment. Those skilled in the art will appreciate that it is not a prerequisite that both networks are provided with advertisement data base means and appropriate control means. The control means 26, 37 may be arranged for transmitting advertisement data during off-peak hours, for controlling the announcement of advertisements from the storage means 7, 15 of the user equipment 1, 14 during particular events, such as the start and the end of a call, during a particular time of the day etc. Such, as discussed above. Those skilled in the art will appreciate that the telecommunications device 1 and the telecommunications systems 10 may be build from components known and commercially available without applying any additional inventive skills.

Claims: Cl aims 1. A method of announcing advertisements to a user of a telecommunications system, said user having communication equipment comprising storage means for storing at least one advertisement in electrical form, and wherein the or each advertisement is announced to said user from said storage means in aural and/or visual form, characterized in that the or each advertisement is stored in said storage means of said communication equipment by said telecommunications system. 2. A method according to claim 1, wherein the or each advertisement is stored during "off-peak" hours. 3. A method according to any of the previous claims, wherein the or each advertisement is regularly refreshed. 4. A method according to any of the previous claims, wherein the or each advertisement is announced under control of the telecommunications system. 5. A method according to any of the previous claims, wherein the or each advertisement is autonomously announced by said communication equipment of said user. 6. A method according to any of the previous claims, wherein during a call one or a plurality of advertisements is announced to one or both the calling and called party. 7. A method according to any of the previous claims, wherein an advertisement is selectively announced dependent on the type of call. 8. A method according to any of the previous claims, wherein one or a plurality of advertisements is announced at one or both the start and the end of a call, not involving any network resources. 9. A method according to any of the previous claims, wherein announcement of an advertisement is preceded by an appropriate signalling. 10. Communication equipment, comprising transceiver means, control means and means for information exchange, operatively connected for exchanging calls in a telecommunications system, and having storage and retrieval means, for storage and retrieval of data associated with advertisements to be announced to a user of said equipment, characterized in that said storage and retrieval means are operatively connected to said transceiver means, for storage of data associated with advertisements received from said telecommunications system. 11. Communication equipment according to claim 10, wherein said control means are arranged for retrieval of data from said storage and retrieval means under the control of said telecommunications system, for one or both aural and visual announcement through said means for information exchange. 12. Communication equipment according to claim 10 or 11, wherein said control means are arranged for autonomously retrieval of data from said storage and retrieval means for one or both aural and visual announcement through said means for information exchange. 13. Communication equipment according to claim 10, 11 or 12, further comprising interface means for external storage in said storage and retrieval means of data associated with advertisements. 14. Storage means for use with communication equipment, comprising a data input/output and a control input for coupling to said communication equipment and arranged for operating in accordance with any of the claims 1-9. 15. Storage means according to claim 14, arranged at or in a Subscriber Identity Module (SIM) card. 16. A telecommunications system, comprising switching means and wired and/or wireless transmission means for establ ishing transmission links with wired and/or wireless communication equipment having storage and retrieval means for storage and retrieval of data associated with advertisements to be announced to a user of said communication equipment, characterized in that said telecommunications system is arranged for transmitting data associated with advertisements to be announced for storage in said storage means of said communication equipment. 17. A telecommunications system according to claim 16, arranged for transmitting said advertisement data during "off-peak" hours of said communications system. 18. A telecommunications system according to claim 16 or 17, further comprising means for announcing advertisements from said storage means of said communication equipment, controlled by said telecommunications system. 19. A telecommunications system according to claim 16, 17 or 18, wherein said switching means comprise or form part of an Intelligent Network (IN) comprising Service Switching Point (SSP) equipment and Service Control Point (SCP) equipment. 20. A Telecommunications system according to any of the claims 16, 17, 18 or 19, comprising wireless transmission and switching equipment operating under the Global System for Mobile communication (GSM) standard.

Inventors: VAN DE GRAAF WILLEM, VAN DE GRAAF, WILLEM
Applicants: ERICSSON TELEFON AB L M, GRAAF WILLEM VAN DE, TELEFONAKTIEBOLAGET LM ERICSSON (PUBL), VAN DE GRAAF, WILLEM
Application year: 1998
Main classification: H04M3
IPC codes: H04M3, H04Q3