OBJECT, ESPECIALLY ADVERTISING CARRIER OR ORNAMENT CONTAINING REFLECTED IMAGE AND A PROCESS FOR PRODUCING SAME

Abstract: The object containing reflected image is characterized by a surface containing the digitally produced distorted image (2) of a basic image (1); and a reflecting element preferably protruding out from said surface and having a conical reflective surface (7), said reflecting element reproducing the distorted image (2) on this surface as basic image (1). The process for producing the object containing the reflected image is characterized by producing a distorted image being uninterpretable in itself in digital way by using a computer, starting out from a basic image containing an empty field (4) in its inner part, preferably in the middle part; said distorted image being applied onto a carrier, e.g. to a solid basic sheet (5); and attaching and fixing a reflecting element, preferably cone (6) containing conic reflective surface (7) with its base to the empty field (4).

Description: OBJECT, ESPECIALLY ADVERTISING CARRIER OR ORNAMENT CONTAINING REFLECTED IMAGE AND A PROCESS FOR PRODUCING SAME The invention relates to an object containing reflected image, especially to advertising carrier or ornament as well as to a process for producing same. The role of advertising in commerce and the importance of advertising activity is worldwide increasing. Consequently the variety of advertising devices is a significant factor in this activity. The publicity experts develop even more new methods and more interesting forms and use them in practice for attracting attention. A great variety of visible publicity objects are known but people have already got used to a great part thereof, thus the attention-attracting and -arresting effect of the advertisements is often not satisfactory anymore. People endeavour to make their home, working place such as offices, work rooms etc. more pleasant and comfortable by different ornaments, attractive information carriers and the like; these ornaments can be of the most different kinds, such as works of art. colored litographs, framed photos, posters, sculptures and antiquities being used for the above function. The attractivity of such ornaments lies particularly in their unusualness. in their aspect differing from the generally known ones (e.g. holograms etc.); their characteristics considerably contributes their sale at a good price. Such ornaments or ornament-like objects having really original and interesting structural or formal characteristics are put. however, on the market in extremely small quantities and their esthetic level often does not fulfil the requirements. Aim of the invention is to produce an object first of all for advertising or a functionless ornament providing a more effective advertising result than the similar known solutions; and its special, interesting aspect makes possible the successful and profitable sale as ornament or the like. The invention is based on the recognition that a planar representation having practically optional physical parameters, image, figure etc for example planar graphic presentment of any color and/or any form and/or size, photo etc can be transformed by a digital method based on a computer program into distorted graphic representation being umnterpretable in itself, the original image thereon and the figure, resp cannot be recogmzed, however, by combimng the distorted figure with a cone of reflecting surface corresponding to the optical rules of refraction - viewing the cone from a certain direction -, the original image, for example graphic representation appears on the cone surface, 1 e the distorted figure/image containing digitahzed shape becomes interpretable On the basis of the above recognitions the aim defined above was solved according to the invention by an object, especially advertising earner or ornament contaimng reflected image characterized by - a surface contaimng the digitally produced distorted image (2) of a basic image (1 ), and - a reflecting element preferably protruding out from said surface and having a comcal reflective surface (7), said reflecting element reproducing the distorted image (2) on this surface as basic image (1 ) According to a preferred embodiment the surface carrying the distorted image is a plane surface on a basic sheet preferably made of card board wood board or synthetic plate According to another preferred characteristic of the invention the reflecting element is circular cone having a mantle surface preferably formed completely as reflecting surface In general it is preferred if the axis of the cone is perpendicular to its base It is, however, emphasized that cones having an axis not perpendicular but slant to its base can also be used, e g in case of a giant poster produced according to the invention and placed on an outer wall of a building the cone axis has to be in a slanting direction downwards, so the pedestrians should see the basic image when looking upward to the poster. The cone has not to be necessarily a circular cone, e.g. in principle a software can be prepared also for an ellypsis-based cone; the distorted image produced by said software appears on the reflective surface of the cone mantle as a basic image. According to a further example the reflecting element, preferably cone is hollow, but the reflecting element, preferably cone may be solid, too. The process according to the invention is characterized by - producing a distorted image being uninterpretable in itself in digital way by using a computer, starting out from a basic image contaimng an empty field (4) in its inner part, preferably in the middle part; said distorted image being applied onto a carrier e.g. to a solid basic sheet (5); and - attaching and fixing a reflecting element, preferably cone (6) containing conic reflective surface (7) with its base to the empty field (4). According to the invention "image" should be interpreted in the broadest way possible; thus "image" means for example all kinds of graphic or other representations, image, illustration etc. hand-made or printed or produced by computer (plotter, printer etc.), by photo technics or by any other methods of formation; the "image" may contain anything like figural or configural painting, graphic, abstract image, consumer article, letter, combination of letters etc. The element containing the "image" can be chosen at discretion, it can be a card board, wood board or synthetic plate, glass plate, metal plate, three-dimension body etc. The invention is shown more detailed on the enclosed drawings showing the preferred embodiment of the object containing the reflected image and a geometrical scheme representing the optical explanation of reflection as well as the preparation steps. On the drawings Figs. 1 - 3 show the process carried out by using a letter A as basic image; Fig. 4 is a geometrical scheme comprising the reflecting-optical regularities of the object according to the invention, and in Figs 5 - 7 the process according to the invention is shown in relation to the reflected representation of a wolf head as basic image (starting or original image), Fig 7 shows the embodiment of the object according to the invention contaimng the reflected image Fig 1 shows a big letter A as basic image 1, that is a black on white plane graphic representation, the diameter of the circle contaimng said graphic representation is marked with a letter d In Fig 2 the digitally produced distorted image 2 of letter A according to Fig 1 can be seen Distortion can be achieved by a computer program made for this purpose and can be represented by any computer technical device (plotter pnnter) The distorted image 2 produced by computer and represented by a computer technical device contained by a circle having a diameter D and being uninterpretable in itself, can be copied by a printing device and the basic sheet 5 (Fig 2) may contain this copy as a distorted image The distorted image 2 is produced by said software in a manner that in the middle thereof remains an empty field 4 surrounded by dotted line 3, in this example the dotted line 3 is circular and its diameter is marked with letter d Thereafter in empty field 4 a cone 6 containing reflecting surface is placed as shown in Fig 3, the axis of said cone is perpendicular to the basic sheet 5 The diameter d of cone 6 is identical with the diameter of the dotted line 3 surrounding the empty field 4 shown in Fig 2 Viewing the basic sheet 5 provided with cone 6 and contaimng the distorted image 2 from the direction of the axis of cone 6 the basic image l i e the letter A appears on the reflecting surface of the cone Thus the viewer will see the distorted image 2 (Fig 1) in the field covered by cone 6 as it really is. l e as basic image 1 (Fig 1 ) In Fig 4 the reflecting-optical regularities of the image appeanng mechamsm descπbed above is demonstrated through a block diagram, interpreted in an optional rotation plane determined by the axis of cone 6 contaimng reflecting surface The plane the distorted image is applied on is marked with a. while the plane of perception is marked with b The diameter d of cone 6 having reflecting surface is identical with the diameter of the basic sheet being seen by the viewer and appearing on the reflecting surface 7, that is with the diameter of the oπginal image Accordingly the distorted image corresponding to the software used to digital resolution has a bigger diameter D (s also Figs 1 and 2) As it can be seen the axis of cone 6 is at right angle β to the plane of the distorted image (the angle β is to be interpreted in rotation plane) The steepness of the mantle of cone 6, that is the angle of a generatrix of the mantle to the hoπzont is marked with _ The cone 6 has a height H, while the distance h is optional owing to the parallel rays of light In Fig 4 the optional points of the distorted image are marked with letters A and B Point A_ιs placed to the left of cone 6 to a distance 1, from the axis X thereof, while point B is placed to the right of cone 6 to a distance U from axis X The ways of the rays of light starting from points A and B are shown by letters i and f 2 and demonstrated by arrows, too The reflected image of point A appears on plane of perception b as point _, while point B as B\ said points A and & each corresponding to a point of the basic image, for determining these points A & incidence normals m and mi were drawn in Fig 4, accordingly the incidence normals m and tib are perpendicular to each generatrix of the cone mantle The section of rays of light f and f> between points A and B and the cone mantle as well as between said cone mantle and points A', B' is obviously at identical angle T to each generatrix of the cone mantle It is also obvious that by these geometrical and optical conditions the reflected image A' of the ray of light starting from point A being nearer to the axis X is at greater distance Ti from axis X, while the reflected image B' of the farther point B is in smaller distance X from axis X. that is lι and i XLX furthermore li > rj and > £2 It is easy to see that the above descπbed regularities concerning pomt-pairs A, A and B. Bj are valid for all point-pairs of the distorted image and basic image, thus the reflecting surface 7 of cone 6 will represent the basic image for the viewer looking at the distorted image from the axis X of cone 6 Further the process for producing the object according to the invention contaimng the reflected image is described shortly referring to Figures 5 - 7 In the first step the circular basic image, in the present case a snarling wolf head is chosen as shown in Fig 5 In the next step the distorted image being uninterpretable in itself shown in Fig 6 is produced by computer by using the software prepared for this purpose Fig 6 shows that the diameter of the distorted circular image is bigger than that of the basic image and there is a circular empty field in its middle part The distorted image is applied on base, preferably onto a basic sheet made of solid, e g card board or synthetic plate, which can be framed, if desired Thereafter a straight circular cone being optionally a light hollow body provided with a reflecting surface on its whole mantle - ensuπng the light reflection - is attached to this empty field and fixed to the basic sheet The distorted image being uninterpretable per se will become interpretable when appeaπng on the reflecting surface, l e when it is transformed back to the basic image on basis of the rules of refraction Thereby the object according to the invention shown in Fig 7 contaimng reflected image is produced The viewer will see the object as shown in Fig 7 if it is hung upon the wall at eye level and viewing it front-wise from the directon of the cone axis Furtheron the software for producing the distorted image is descπbed The software is written in the language TURBO PASCAL and the input image (Fig 1 ) must be of a format WINDOWS BMP un 256 color program coneV3 ; Uses Crt; type TH = record bfType : word; bfSize : longint; bfReservedl : word; bfReserved2 : word; bfOffflits : longint; biSize : longint; biWidth : longint; biHeight : longint; biPlanes : word; biBitCount : word; biCompression : longint; biSizelmage : longint; biXPelsPerMeter : longint; biYPelsPerMeter : longint; biClrUsed : longint; biClrlmportant : longint; biColors : array [1..1C OrigoPixelX : longint; OrigoPixelY : longint; end; Point = record x : longint; y : longint; end; var H1 ,H2:TH; Pl ,P2:Point; Rl ,R,Alpha,beta,theta.D,M,s l .sa.s2,s3 ,s4,s5,CM l ,CMlX.CM lY,CM2:real; basic color, col or: byte; x,y,s,e,ex,ey:longint: Xk,Yk: longint; OK:boolean; c:char; fl,f2: string; source, eel: file of byte; Function GetWord(var bl.b2: byte): Word; begin GetWord:=bl+256*b2: end; procedure SetWord(var W:word; var bl,b2:byte); begin b2:=Wdiv256; bl:=W mod 256; end: Function GetLongint(var ,b2,b3,b4:byte):Longint; begin GetLongint:=bl+256*b2 + 65536*b3 + 16777216*b4; end; procedure SetLongint(var W:Longint; var bl,b2,b3.b4:byte); begin b4 = W div 16777216; b3: =(W-b4* 16777216) div 65536; b2 = (W-b4*16777216-b3*65536) div 256; bl = (W-b4*16777216-b3*65536) mod 256; end Procedure GetFileHeader(var H:TH; var Fn:string); var f : file of byte; .b2.b3,b4 : byte; i: longint; begin assign(f,Fn); reset(f); {TBitMapFileHeader} read(fbl); read(f,b2); H.BfType:=GetWord(bl,b2); read(f,bl,b2,b3,b4); H.BfSize:=GetLongint(bl,b2,b3,b4); read(f,bl); read(f,b2); H.bfReservedl: =GetWord(bl,b2); read(f,bl); read(f,b2); H.bfReserved2:=GetWord(bl,b2); read(f,bl,b2.b3,b4); H.BfOfrBits:=GetLongint(bl,b2.b3,b4); {TBitMapInfoHeader} read(f,bl,b2.b3.b4); H.biSize:=GetLongint(bl,b2,b3.b4); read(f,bl,b2,b3,b4); H. bi Width :=GetLongint(bl,b2,b3,b4); if (H.bi Width mod 4) < > 0 then H.biWidth:=H.biWidth + (4-H.biWidth mod 4); read(f,bl,b2,b3,b4); H.biHeight:=GetLoπgint(bl,b2,b3.b4); read(f,bl); read(f,b2); H.biPlanes:=GetWord(bl,b2); read(f,bl); read(f,b2); H.biBitCount:=GetWord(bl,b2); read(f,bl,b2,b3,b4) H.biCompression: =GetLongint(bl,b2,b3,b4); read(f,bl,b2,b3,b4) H . biSizelmage : = GetLongint(b 1 , b2. b3 , b4) ; read(f,bl,b2.b3,b4) H.biXPelsPerMeter:=GetLongint(bl,b2,b3,b4); read(f,bl,b2 , b3,b4) H.biYPelsPerMeter:=GetLongint(bl,b2,b3,b4); read(f,bl,b2,b3,b4) H.biClrUsed:=GetLongint(bl,b2.b3,b4); read(f,bl,b2,b3,b4) H.biClrImportant:=GetLongint(bl,b2,b3,b4); for i: = l to 1024 do read(f,H.biColors[i]); close(f); writeln; writeln(fl,' X [cm]: ',H.biWidth/H.biXPelsPerMeter *100:4:2); writeln(fl,' Y [cm]: \H.biHeight/H. biYPelsPerMeter *100:4:2); writeln; H.OrigoPixelX:=(H.biWidth+l) div 2; H.OrigoPixelY: =(H.biHeight+ 1) div 2; end; procedure SetFileHeader(var Rl.R.alpha:real; var H:TH); var OK:boolean; c:char; DPIX.DpiY:longint; begin Rl : - R*Sin(Alpha)/Cos(Alpha)* Sin(2*(Pi/2-Alpha))/Cos(2*(Pi/2-Alpha)); writeln ('Radius of the image produced: ', Rl:6:2.' cm'); writeln; writeln ('Present resolution '); WriteCbiXPelsPerMeter: ' .H.biXPelsPerMeter); WritelnC (',(H.biXPelsPerMeter/39.36):4:0. * DPI)'); WriteC biYPelsPerMeter: ' ,H. biYPelsPerMeter); WritelnC (',(H.biYPelsPerMeter/39.36):4:0,' DPI)'); writeln (' Resolution of the image produced '); write('DPIX X); readln(DPIX); writef DPIY : '); readln(DPIY); H.biXPelsPerMeter:=trunc(DPIx*39.37); H. biYPelsPerMeter: =trunc(DPIy*39.37); H.OrigoPixelX:=trunc(Rl/100*H.biXPelsPerMeter); H.OrigoPixelY:=trunc(Rl/100*H.biYPelsPerMeter); H.biWidth:=H.OrigoPixelX*2-((H.OrigoPixelX*2) mod 4); H.biheight:=H.OrigoPixelY*2-((H.OrigoPixelY*2) mod 4); H.biSizeImage:=H.biWidm*H.biHeight; writeln; end; procedure WriteFileHeader(var H:TH; var Fmstring); var f:fιle of byte; bl,b2,b3,b4:byte; i: longint; begin assign(f,Fn); rewrite(f); {TBitMapFileHeader} SetWord(H.BfType.bl,b2); Write(f.bl); Write(f.b2); SetLongint(H.BfSize,bl,b2.b3,b4); write(f,bl.b2,b3,b4); SetWord(H.bfReservedl,bl,b2); Write(f,bl); Write(f,b2); SetWord(H.bfReserved2,bl,b2); Write(f,bl); Write(f,b2); SetLongint(H.BfOffBits,bl,b2,b3,b4); write(f,bl,b2,b3,b4); {TBitMapInfoHeader} SetLongint(H.biSize,bl,b2.b3,b4); write(f,bl,b2,b3,b4); SetLongint(H.biWidth,bl,b2,b3,b4); write(f,bl,b2.b3,b4); SetLongint(H.biHeight,bl,b2,b3,b4); write(f,bl,b2.b3,b4); SetWord(H.biPlanes,bl,b2); Write(f,bl); Write(f,b2); SetWord(H.biBitCount,bl,b2); Write(f,bl); Write(f,b2); SetLongint(H.biCompression,bl,b2,b3,b4); write(f,bl,b2,b3,b4); SetLongint(H .biSizeImage,b 1 ,b2,b3 ,b4); write(f,b 1 ,b2,b3 ,b4); SetLongint(H.biXPelsPerMeter,bl,b2,b3,b4); write(f,bl,b2,b3,b4); SetLongint(H. biYPelsPerMeter, bl,b2.b3,b4); write(f,bl,b2.b3.b4): SetLongint(H.biClrUsed,bl.b2,b3,b4); write(f.bl,b2,b3,b4); SetLongint(H.biClrImportant.bl .b2,b3,b4); write(f.bl .b2.b3,b4); for i: = l to 1024 do write(f,H.biColors[i]); close(f); end; function BmpTest(Fn: string): boolean; var b:byte; f:fιle of byte; begin assign(f,Fn); reset(f); seek(f, 14); read(f,b); if b =40 then BmpTest: = true else BmpTest: = false: close(f); end: procedure hold(var c:char); begin repeat until keypressed; c: = readkey; end; begin ClrScr; repeat writeln; writeln('A kup adatai'); write(' D: '); readln(D); write(' M: '); readln(M); writeln: writeln('R = Repeat'); hold(c); until UpCase(c) < > 'R' ; c: = ' ' ; R: = D/2; alpha: - ArcTan(M/R); writeln: Xk: = trunc(R* 100*H2.biXPelsPerMeter); Yk: = trunc(R* 100*H2. biYPelsPerMeter); beta: = Pi/2-alpha: repeat repeat write (' Code of the basic color: '); readln(basic color); writeln; writeln('R = Repeat'); hold(c); until UpCase(c) < > 'R' ; c: = ' ' ; until basic color in [0..255]; repeat write(' Name of file to be transformed: '); readln(fl); fl:=fl + ' bmp'; Y: = WhereY; GotoXY(40,Y-l); writeln('Win BitMap Test: ' .BmpTest(fl)); write! ' Name of transformed file: '); readln(f2); f2:=f2 + '.bmp': writeln: writeln('R = Repeat'); hold(c); until UpCase(c) < > 'R' : c: = ' ' ; if not(BmpTest(fl)) then halt(0); GetFileHeader(Hl.fl); H2:=H1; SetFileHeader(Rl.R,Alpha,H2); WriteFileHeader(H2,f2); si = sin(pi/2-2*beta)/cos(pi/2-2*beta); s2 = sin(alpha)/cos(alpha); s3 = sl-s2; s4 = sl/s3 s5 = s2/s3 assign( source.fl); reset( source); assign(cel,f2); reset(cel); e:=fιlesize(cel); seek(cel,e); for y: = 1 to H2.biHeight do begin for x: = 1 to H2.bi Width do begin P2.x: = x-H2.0rigoPixelX; P2.y:=y-H2.0rigoPixelY; CM2:=(sqrt(sqr(P2.x*100/H2.biXPelsPerMeter) + sqr(P2.y*100/ H2. biYPelsPerMeter))); if ((CM2< =R1) and (CM2>(R + 0.2))) then begin if p2.x< >0 then theta: = arctan(abs(P2.y)/(Abs(P2.x))) else theta: =pi/2; if P2.x> =0 then ex: = l else ex:=-l; if P2.y> =0 then ey: = l else ey:=-l; CMl:=CM2*s4-R*s5; CM1X: = ex*CMl*cos(theta); CM1Y: = ey*CMl*sin(theta); Pl.x:=truncCCMlX/100*Hl.biXPelsPerMeter); Pl.y:=trunc(CMlY/100*Hl. biYPelsPerMeter); s: = Pl.x + H1.0rigoPixelX + (Pl.y + H1.0rigoPixelY-l)*Hl.biWidth; {if ((P2.x = -80) and (P2.Y= 100)) then halt;} seek(source.s+e); read( source.color); end else color: = basic color write(cel, color); GotoXY(l,24); write(((x + y*H2.biWidth) /H2.biwidth/H2.biHeight)* 100:4:0,' % '); end; end; close(source); close(cel); writelnCOK. '); hold(c); end. Preferred effects of the invention are as follows: during use of the object the viewer can see the distorted image and the corresponding basic image side by side, the latter characterized by being in itself generally esthatic. On the reflecting surface of the cone the basic image unknown for the viewer appears only when looking the object from a suitable direction. These facts result an unusual and interesting visual effect, therefore the object according to the invention can be used extremely effectively for attracting attention, namely e.g. for advertising and propagation purposes. The object according to the invention can be produced in the most different sizes and of most different materials, practically a basic image of any kind (graphic illustration, painting, text, letter, number or the combination thereof, resp.. any colors etc.) can be used as starting image, which can be hand-made, printed, produced by computer, photo technic or any other known methods. The object according to the invention can be placed in- or outdoors, e.g. on outer building walls as giant poster, but may also be used as advertising article of smaller size (e.g. wall calendar, poster). At the same time the object of the invention can be used as an ornament without any function, hobby device (wall picture, table ornament, device for decoration etc.). The invention, of course, is not limited to the examples described and illustrated above in detail, but can be performed in different manners within the scope defined in the claims.

Claims: C l a i m s 1) An object, especially advertising carrier or ornament containing reflected image characterized by a surface containing the digitally produced distorted image (2) of a basic image (1), and a reflecting element preferably protruding out from said surface and having a conical reflective surface (7), said reflecting element reproducing the distorted image (2) on this surface as basic image (1 ). 2) The object according to Claim 1 characterized in that the surface carrying the distorted image (2) is a plain surface contained on a solid basic sheet (5) made preferably of card board, wood board or synthetic plate. 3) The object according to Claims 1 or 2 characterized in that the reflecting element is a circular cone (6) comprising a mantle surface established preferably completely as a reflective surface (7). 4) The object according to Claim 3 characterized in that the angle (X) of the cone (6) is perpendicular to its base. 5) The object according to any of Claims 1 to 4 which comprises having a hollow reflecting element, preferably a cone (6). 6) A process for producing the object containing the reflected image according to any of Claims 1 to 5 characterized by - producing a distorted image being uninterpretable in itself in digital way by using a computer, starting out from a basic image containing an empty field (4) in its inner part, preferably in the middle part; said distorted image being applied onto a carrier e.g. to a solid basic sheet (5); and - attaching and fixing a reflecting element, preferably cone (6) containing conic reflective surface (7) with its base to the empty field (4).

Inventors: FAZEKAS ZOLTAN, NEMETH SZABOLCS, FAZEKAS, ZOLTAN, NEMETH, SZABOLCS
Applicants: FAZEKAS ZOLTAN, NEMETH SZABOLCS, FAZEKAS, ZOLTAN, NEMETH, SZABOLCS
Application year: 1997
Main classification: G09F19
IPC codes: G09F19