A food product and its packaging

Abstract: The product includes a shell (2) which is generally cup-shaped with a rim in the form of an annular flange (3) which projects radially outwardly of the product (1). This rim (3) avoids the risk of smearing when the product (1) is grasped by keeping contact with it to a minimum while, at the same time, ensuring that the product (1) is held securely in its packaging. The preferred application of the invention is in the field of confectionery.

Description: The present invention relates to a packaged food product unit according to the preamble of Claim 1. A wide variety of products of the type specified above is known in the art. This is true particularly as regards the shell-type containment layer which, especially in mass-produced confectionery, is typically a half-shell or cup made of wafer or the like (see, for example, the document EP-A-0 064 155) or, for example, in small bakeries, is often a pastry container and which is filled with a quantity of filling: this applies to all small-bakery products commonly known as "cup-cakes". Over the last few years there has been a growing trend in the food industry, especially in the field of confectionery, towards the manufacture of products which are very similar to traditional bakery products, both in their appearance and in the way they are presented to the consumer. At the same time, however, this trend must take into account the fact that, unlike traditional bakery products which are intended to be eaten soon after they are made, and usually locally, industrial products must be transported (sometimes far from the place of production) and/or must be kept and displayed in conditions which will not spoil their appearance and appeal to the consumer. One may consider, for example, to products which include a creamy decoration (such as a twirl of cream on top, such as chantilly cream or the like); in products of this type which are to be mass-produced and mass-marketed, any decoration smeared on the packaging will certainly prove off-putting. A tendency to smear the consumer's hands as he grasps the product is another negative phenomenon which producers endeavour to avoid. This is all the more important since, unlike traditional cakes (generally intended to be served and eaten at a table, for example to finish off a meal), mass-produced confectionery is often served and eaten in conditions (in bars and other social meeting places and in vehicles, for example) where consumers object strongly to getting their hands soiled. The object of the present invention is to provide a solution to the problems described above. This object is achieved according to the present invention by a packaged food product unit having the characteristics claimed in Claim 1. Advantageous developments of the invention are claimed in the dependent Claims 2 to 11. The invention will now be described, purely by way of non-limitative example, with reference to the appended drawings, in which: Figure 1 is a perspective view of a food product of the invention; Figure 2 is a section taken on the line II-II of Figure 1; Figure 3 shows packaging for the product of Figures 1 and 2; and Figure 4 is a section taken on the line IV-IV of Figure 3. In the drawings, a food product, generally indicated 1, is illustrated, purely by way of non-limitative example, as a confectionery product such as a cake. The product (see Figure 2 in particular) includes a shell-type containment layer 2, constituted in the embodiment illustrated by a cup of edible material such as chocolate (or a like product) or wafer, for example. According to a characteristic which will be described in greater detail later, the shell 2 has an annular flange 3 around its top opening which projects radially outwardly therefrom by a certain distance (for example 2 or 3mm). The criteria for the manufacture of shell-like containers with an internal flange 3 from a single edible material are widely known in the art and do not need to be described herein. If, for instance, it is decided to make the shell 2 out of chocolate, it is possible to use the moulding technique (often called "slush moulding") which is currently used in the manufacture of the half shells of Easter eggs or the hollow hemispherical half-shells of pralines to be filled with liqueur or a creamy filling. Naturally, the above is true even if the shell 2 is made of another edible material such as wafer or the like. As to the implication that the flange 3 is annular, it should be pointed out that the description should in no way be seen as restricted to a continuous circular development as shown - by way of example - in the appended drawings. The annular flange 3 may have a polygonal or more complicated outline and/or may have other discontinuities such as notches or pleats and the like without any effect on the performance of the flange 3 in the terms which will be explained in greater detail below. With reference once again to the embodiment illustrated in the appended drawings, it is intended that a syrup 4, flavoured for example with coffee, hazelnut, orange or the like, be poured into the bottom of the shell 2 of the product 1 shown here, this then being closed by a lid or seal 5 formed by pouring on a molten mass of chocolate, sugar or the like. A quantity of creamy filling or topping 6, of lighter or denser consistency, is deposited inside the shell 2 on top of the barrier or vane formed by the lid or seal 5 and may project above the edge formed by the flange 3 to form a decorative twirl. This decoration will be more or less solid according to the solidity of the filling material 6 (which may, for example, harden once it is on the product) and may be further embellished by the placing, on top of the twirl, of an additional decorative element 7 constituted, for example, by a coffee bean or a piece of dried or candied fruit or the like. It is clear that, in any case, the embodiment illustrated is purely an example and should not be seen in any way as limiting the scope of the invention. As mentioned earlier, a main characteristic of the product of the invention consists in the presence of the annular rim or flange 3 which projects outwardly of the product itself and, particularly of the decorative twirl 6 and even of the case 8 which typically is constituted by a frusto-conical container of card (or another laminar material) with a pleated peripheral wall enclosing the outer surface of the shell 2. As may better be seen from the cross-sectional view of Figure 2, the flange 3 enables the consumer to take hold of the product, for instance to remove it from its case 8, without touching the filling 6 (especially the decorative twirl) and, in any case, minimises the surface area of the product contacted during consumption. In practice, the consumer takes the product 1 by gripping two diametrally opposite portions of the radially outer surface of the flange 3 between a finger and thumb. Figures 3 and 4 illustrate the role played by the flange 3 during the packaging, transport and display of the product 1 in its packaging, generally indicated 10. It should be pointed out in this context that Figures 3 and 4 give an overall view of a single packaging unit, that is, a packaging element designed to hold one product, such as the product 1 illustrated in Figures 1 and 2. The structure of the unit illustrated in Figures 3 and 4 is, however suitable for production in a modular form so as to provide packaging which can contain any number n of products such as the product 1 of Figures 1 and 2. It is possible, for example, to imagine putting together several units such as the unit 10 shown in Figures 3 and 4 so as to form a multipack for containing a line of products 1. The repetition of this arrangement in two dimensions can provide multipacks with matrices which can contain a plurality of products in an array comprising a given number of rows and a given number of lines. The rows or lines may be staggered longitudinally so as make the arrangement more attractive. In any case, all these possible developments preserve the basic characteristic illustrated with regard to the single unit 10 of Figures 3 and 4, that is, the joint provision of: a support or bearing surface for the product 1, which surface is constituted, in the embodiment illustrated, by a base 11 of the individual unit on which the bottom of the case 8 containing the product 1 rests, and one or more retaining formations 12 which can cooperate with the annular flange 3 in such a way that the product 1 is held in the package 10 between the bearing or support surface 11 and the retaining formations 12. In the embodiment illustrated, the retaining formations 12 are constituted by profiled portions (nail-shaped indentations) which project radially inwardly from a protective cap 13 of transparent material above the position of the flange 3. This cap 13 covers the decorative twirl 6 which projects above the flange 3 but is spaced from it and thus does not contact the product 1. The cap 13 is connected to the base 11 by a tubular extension 14 which rests on, and at least partly surrounds, the top 15 of the container (constituted in the example illustrated by a cardboard box), of which the base 11 is a part. The top 15 has an opening 16, which is circular in the embodiment illustrated, for receiving the shell 2 of the product 1 in its case 8. Naturally, the principle of the invention remaining unchanged, manufacturing details and embodiments may be varied widely from those described and illustrated without departing from the scope of the present invention. This applies to various aspects of the arrangement illustrated by way of example in the appended drawings. A first variant may concern, for example, the shape of the bearing or support base 11. It may easily be seen from Figure 4 that the product 1 may be retained correctly inside the packaging 10 even if the bottom of the shell 2 (and of the case 8 containing it) does not rest on the base 11. At least in principle, the product could be held by resting the peripheral surface of the product 1 on the peripheral edge of the opening 16 in the top 15 and by holding the product 1 in this position by means of the retaining formations 12 in the cap 13 which cooperate with the flange 3. In the embodiment illustrated in the appended drawings, the cap 13 is made of a transparent material through which the product 1 may be viewed. This cap need not, of course, be transparent and could be replaced by a non-transparent protective cover. With regard to the retaining formations 12, the use of nail-shaped formations which project inwardly from the base of the cap 13 is currently preferred for reasons of simplicity but is not imperative. Substantially similar support by the flange 3 could be achieved, for example, by an annular projection formed at the base of the cap 13 so as to bear on the annular flange 3. It will readily be understood from the above that the arrangement illustrated by way of example in the appended drawings (continuous flange and discontinuous retaining formations 12, constituted by indentations equally spaced around the periphery of the base of the cap 13) could be reversed by providing a continuous annular retaining formation, as suggested above, and making the flange 3 discontinuous.

Claims: A packaged food product unit comprising: a food product including a shell (2) having an annular flanged rim (3) projecting radially outwardly from the product, sufficiently to enable a consumer to lift the product by taking hold of said flange and a filling mass (6), in said shell, projecting out of the shell (2) above said annular rim (3), characterised in that it further includes: a packaging (11, 14, 13) for said food product comprising a base (11) with a bearing surface able to support said food product and a cap portion (13) connected to the base (11) for covering the portion of the product which projects above the annular rim (3), including at least one retaining formation (12) which can co-operate with the annular flanged rim (3) so as to hold the product resting on the bearing surface (11). A packaged food product unit according to Claim 1, characterised in that the shell (2) is generally cup-shaped and in that the annular rim (3) is provided around the top opening of this cup. A packaged food product unit according to Claim 1 or Claim 2, characterised in that it includes a decorative mass (6) which projects out of the shell (2) above the annular rim (3). A packaged food product unit according to any one of the preceding Claims, characterised in that the shell (2), including the annular rim (3), is made from an edible material. A packaged food product unit according to Claim 1 or Claim 4, characterised in that the shell is made of chocolate or wafer. A product unit according to any one of the preceding Claims, characterised in that the shell (2) is held in a case (8) of sheet material and in that the annular rim (3) projects radially beyond this case (8) of sheet material. A product unit according to any one of the preceding Claims, characterised in that the annular rim (3) is substantially continuous. A packaged food product unit according to any of Claims 1 to 7, wherein the said at least one retaining formation (12) projects radially inwardly of the cap (13) at the base of the cap (13) itself. A packaged food product unit according to any of Claims 1 to 8, characterised in that the cap (13) is made of transparent material. A packaged food product unit according to any of Claims 1 to 9, characterised in that the base (11) constitutes the base of a box container having a top (15) with at least one opening (16) for receiving the product (1). A packaged food product unit according to any of Claims 1 to 10, characterised in that the cap (13) has extension portions (14) which rest on the top (15) with the at least one opening (16).

Inventors: TERRASI GIUSEPPE, TRUSCELLO FRANCO, TERRASI, GIUSEPPE, TRUSCELLO, FRANCO
Applicants: FERRERO OHG, FERRERO SPA, SOREMARTEC SA, FERRERO OFFENE HANDELSGESELLSCHAFT M.B.H., FERRERO S.P.A., SOREMARTEC S.A.
Application year: 1995
Main classification: A23G1
IPC codes: A21D13, A23G3, B65D65, A23G1, B65D85