FRUIT-SPECIFIC TRANSCRIPTIONAL FACTORS

Abstract: Fruit-specific regulatory regions are identified employing cDNA screening. The resulting fruit-specific regulatory regions are manipulated for use with foreign sequences for introduction into plant cells to provide transformed plants having fruit with a modified phenotypic property. The invention is exemplified with a tomato fruit-specific promoter which is active throughout the stages of fruit ripening.

Description: FRUIT-SPECIFIC TRANSCRIPTIONAL FACTORS CROSS-REFERENCE TO RELATED APPLICATIONS This application is a continuation-in-part of Application Serial No. 168,190, filed March 15, 1988, which is a continuation-in-part of Application Serial No. 054,369 filed May 26, 1987, which applications are incorporated herein by reference. INTRODUCTION Technical Field This invention relates to DNA expression cas¬ settes capable of directing fruit-specific expression of in vitro constructed expression cassettes in plants. The invention is exemplified by promoters useful in fruit-specific transcription in a tomato plant. Background Manipulation of plants has proven to be significantly more difficult than manipulation of pro aryotes and mammalian hosts. As compared to prokaryotes and mammalian cells, much less was known about the biochemistry and cell biology of plant cells and plants. The ability to transform plant cells and regenerate plants is unique to flora since other differentiated species provide readily available trans- formable germ cells which may be fertilized and intro¬ duced into the live host for fetal development to a mature fetus. There has been substantial interest in modifying the ovum with inducible transcriptonal initi¬ ation regions to afford inducible transcription and expression of the gene introduced into the ovum, rather than constituitive expression which would result in ex¬ pression throughout the fetus. Also, for plants, it is frequently desirable to be able to control expression at a particular stage in the growth of the plant or in a particular plant part. During the various stages of the growth of the plant, and as to the various components of the plant, it will frequently be desirable to direct the effect of the construct introduced into the entire plant or a particular part and/or to a particular stage of differ¬ entiation of the plant cell. For this purpose, regula- tory sequences are required which afford the desired initiation of transcription in the appropriate cell types and/or at the appropriate time in the plant de¬ velopment, without having serious detrimental effects on the plant development and productivity. It is therefore important to be able to iso¬ late sequences which can be manipulated to provide the desired regulation of transcription in a plant cell host during the growing cycle of the plant. One aspect of this interest is the ability to change the phenotype of fruit, so as to provide fruit which will have im¬ proved aspects for storage, handling, cooking, organ- oleptic properties, freezing, nutritional value, and the like. Relevant Literature cDNA clones from tomato displaying differen¬ tial expression during fruit development have been iso¬ lated and characterized (Mansson et al. , Mol. Gen. Genet. (1985) 20 :356-361; Slater et al. , Plant Mol. Biol. (1985) 5_:137-147). The studies have focused pri¬ marily on mRNAs which accumulate during fruit ripening. One of the proteins encoded by the ripening-specific cDNAs has been identified as polygalacturonase (Slater et al.. Plant Mol. Biol. (1985) ^;137-147). A cDNA clone which encodes tomato polygalacturonase has been sequenced. Grierson et al. , Nucleic Acids Research (1986) 14:8395-8603. The concentration of polygalac- turonase mRNA increases 2000-fold between the immature- green and red-ripe stages of fruit development. This suggests that expression of the enzyme is regulated by the specific mRNA concentration which in turn is regu- lated by an increase in transcription. Delia Penna et al., Proc. Natl. Acad. Sci. USA (1986) 8_3:6420-6424. Mature plastid mRNA for psbA (one of the components of photosystem II) reaches its highest level late in fruit development, whereas after the onset of ripening, plas- tid mRNAs for other components of photosystem I and II decline to nondetectable levels in chromoplasts. Piechulla et al.. Plant Mol. Biol. (1986) 7:367-376. Other studies have focused on cDNAs encoding genes under inducible regulation, e.g. proteinase in- hibitors which are expressed in response to wounding in tomato (Graham et al., J. Biol. Chem. (1985) 260:6555- 6560; Graham et al. , J. Biol. Chem. (1985) 260:6561- 6564) and on mRNAs correlated with ethylene synthesis in ripening fruit and leaves after wounding. Smith et al., Planta (1986) 168:94-100. Leaf disc transformation of cultivated tomato is described by McCormick, et: al. , Plant Cell Reports (1986) :81-89. SUMMARY OF THE INVENTION Novel DNA constructions are provided employing a "fruit-specific promoter," particularly those active beginning at or shortly after anthesis or beginning at the breaker stage, joined to a DNA sequence of interest and a transcriptional termination region. A DNA construct may be introduced into a plant cell host for integration into the genome and transcription regulated at a time at or subsequent to anthesis. In this manner, high levels of RNA and, as appropriate, polypeptides, may be achieved during formation and/or ripening of fruit. BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 shows the nucleotide sequence of the cDNA clones pCGN1299 (2A11) and pCGN1298 (3H11). The amino acid sequence of the polypeptide encoded by the , open reading frame is also indicated. Figure 2 is a comparison of 2A11 to pea stor¬ age proteins and other abundant storage proteins: (a) 2A11 (residues 33-46) is compared to PAlb and the reactive site sequences of some prote- ase inhibitors, PAlb (residues 6-23), chick pea inhibi¬ tor (residues 11-23), lima bean inhibitor (residues 23-35), human αl-antitrypsin reactive site peptide. The arrow indicates the reactive site. (b) is a comparison of the amino ter- minal sequence of 2A11 with the amino termini of a range of seed proteins. The data have been modified or deletions introduced to maximize homology; conserved residues are shown boxed. The sequences are from the following sources: PAlb; barley chloroform/methanol- soluble protein d; wheat albumin; wheat α-amylase inhibitor 0.28; millet bi-functional inhibitor; castor bean 2S small subunit; and napin small subunit. Figure 3 is a schematic diagram of the con¬ struction of the binary plasmid pCGN783; (a) through (f) refer to the plasmid constructions in Example 6.1. Figure 4 shows the complete sequence of the 2A11 genomic DNA cloned into pCGN1273 from the Xhol site (position 1 at the 5' end) to the EcoRI site (position 4654) . Figure 5 shows the nucleotide sequence of a polygalacturonase (PG) genomic clone. DESCRIPTION OF THE SPECIFIC EMBODIMENTS In accordance with the subject invention, DNA constructs are provided which allow for modification of plant phenotype during fruit maturation and ripening. The DNA constructs provide for a regulated transcrip- tional initiation region associated with fruit develop¬ ment and ripening. Downstream from and under the tran¬ scriptional initiation regulation of the fruit related initiation region will be a sequence of interest which will provide for modification of the phenotype of the fruit. Desirably, integration constructs may be pre¬ pared which allow for integration of the transcrip¬ tional cassette into the genome of a plant host. Con¬ veniently, the vector may include a multiple cloning site downstream from the fruit related transcriptional initiation region, so that the integration construct may be employed for a variety of sequences in an efficient manner. Of particular interest is a transcriptional initiation region which is activated at or shortly after anthesis, so that in the early development of the fruit, it provides the desired level of transcription of the sequence of interest. Normally, the sequence of interest will be involved in affecting the process in the early formation of the fruit or providing a proper¬ ty which is desirable during the growing (expansion) period of the fruit, or at or after harvesting. The ripening stages of the tomato may be broken down into mature green, breaker, turning, pink, light red and red. Desirably, the transcriptional initiation region maintains its activity during the expansion and maturation of the green fruit, more de¬ sirably continues active through the ripening or red fruit period. Comparable periods for other fruit are referred to as stages of ripening. The invention is not limited to those transcriptional initiation regions which are activated at or shortly after anthesis but also includes transcriptional initiation regions which are activated at any of the ripening stages of the fruit. The transcriptional initiation region may be native or homologous to the host or foreign or heterol- ogous to the host. By foreign is intended that the transcriptional initiation region is not found in the wild-type host into which the transcriptional initia¬ tion region is introduced. Of particular interest is a tomato fruit-specific transcriptional initiation region referred to as 2A11 which regulates the expression of a 2A11 cDNA sequence described in the Experimental sec- tion. The 2A11 transcriptional initiation region pro¬ vides for an abundant messenger, being activated at or shortly after anthesis and remaining active until the red fruit stage. The expressed protein is a sulfur- rich protein similar to other plant storage proteins in sulfur content and size. Also of interest is the tran¬ scriptional initiation region which regulates expres¬ sion of the enzyme polygalacturonase, an enzyme which plays an important role in fruit ripening. The poly- galacutonase promoter is active in at least the breaker through red fruit stage. Other fruit-specific promoters may be acti¬ vated at times subsequent to anthesis, such as prior to or during the green fruit stage, during pre-ripe (e.g., breaker) or even into the red fruit stage. A transcriptional initiation region may be em¬ ployed for varying the phenotype of the fruit. Various changes in phenotype are of interest. These changes may include up- or down-regulation of formation of a particular saccharide, involving mono- or polysacchar- ides, involving such enzymes as polygalacturonase, levansucrase dextransucrase, invertase, etc.; enhanced lycopene biosynthesis; cytokinin and monellin synthesis. Other properties of interest for modification include response to stress, organisms, herbicides, bruising, mechanical agitation, etc., change in growth regula¬ tors, organoleptic properties, etc. For antisense or complementary sequence transcription, the sequence will usually be at least 12, more usually at least 16 nt. Antisense sequences of interest include those of poly¬ galacturonase, sucrase synthase and invertase. The transcriptional cassette will include in the 5'-3' direction of transcription, a transcriptional and translational initiation region, a sequence of in¬ terest, and a transcriptional and translational termi¬ nation region functional in plants. One or more in- trons may be also be present. The DNA sequence may have any open reading frame encoding a peptide of interest, e.g. an enzyme, or a sequence complementary to a genomic sequence, where the genomic sequence may be an open reading frame, an intron, a non-coding leader sequence, or any other sequence where the com- plementary sequence will inhibit transcription, mes¬ senger RNA processing, e.g. splicing, or translation. The DNA sequence of interest may be synthetic, natur¬ ally derived, or combinations thereof. Depending upon the nature of the DNA sequence of interest, it may be desirable to synthesize the sequence with plant pre¬ ferred codons. The plant preferred codons may be de¬ termined from the codons of highest frequency in the proteins expressed in the largest amount in the partic¬ ular plant species of interest. In preparing the transcription cassette, the various DNA fragments may be manipulated, so as to pro¬ vide for the DNA sequences in the proper orientation and, as appropriate, in the proper reading frame. To¬ ward this end, adapters or linkers may be employed for joining the DNA fragments or other manipulations may be involved to provide for convenient restriction sites, removal of superfluous DNA, removal of restriction sites, or the like. Toward this end, iin vitro muta- genesis, primer repair, restriction, annealing, resec- tion, ligation, or the like may be employed, where in¬ sertions, deletions or substitutions, e.g. transitions and transversions, may be involved. The termination region which is employed will be primarily one of convenience, since the termination regions appear to be relatively interchangeable. The termination region may be native with the transcrip- tional initiation region, may be native with the DNA sequence of interest, or may be derived from another source. Convenient termination regions are available from the Ti-plasmid of A. tumefaciens, such as the oc- topine synthase and nopaline synthase termination regions. By appropriate manipulations, such as restric¬ tion, chewing back or filling in overhangs to provide blunt ends, ligation of linkers, or the like, comple¬ mentary ends of the fragments can be provided for join- ing and ligation. In carrying out the various steps, cloning is employed, so as to amplify the amount of DNA and to al¬ low for analyzing the DNA to ensure that the operations have occurred in proper manner. A wide variety of cloning vectors are available, where the cloning vector includes a replication system functional in E. coli and a marker which allows for selection of the transformed cells. Illustrative vectors include pBR332, pUC ser¬ ies, M13mp series, pACYC184, etc. Thus, the sequence may be inserted into the vector at an appropriate re¬ striction site(s), the resulting plasmid used to trans¬ form the E. coli host, the E. coli grown in an appro¬ priate nutrient medium and the cells harvested and lysed and the plasmid recovered. Analysis may involve sequence analysis, restriction analysis, electrophore- sis, or the like. After each manipulation the DNA se¬ quence to be used in the final construct may be re¬ stricted and joined to the next sequence, where each of the partial constucts may be cloned in the same or different plasmids. In addition to the transcription construct, depending upon the manner of introduction of the trans¬ cription construct into the plant, other DNA sequences may be required. For example, when using the Ti- or Ri-plasmid for transformation of plant cells, as de¬ scribed below, at least the right border and frequently both the right and left borders of the T-DNA of the Ti- or Ri-plasmids will be joined as flanking regions to the transcription construct. The use of T-DNA for transformation of plant cells has received extensive study and is amply described in EPA Serial No. 120,516, Hoekema, In: The Binary Plant Vector System Offset- drukkerij Ranters B.V., Alblasserdam, 1985, Chapter V, Knauf et al. , Genetic Analysis of Host Range Expression by Agrobacterium, In:Molecular Genetics of the Bacteria- Plant Interaction, Puhler, A. ed.,Springer-Verlag, NY, 1983, p.245, and An et al., EMBO J. (1985) 4:277-284 Alternatively, to enhance integration into the plant genome, terminal repeats of transposons may be used as borders in conjunction with a transposase. In this situation, expression of the transposase should be inducible, so that once the transcription construct is integrated into the genome, it should be relatively stably integrated and avoid hopping. The transcription construct will normally be joined to a marker for selection in plant cells. Con¬ veniently, the marker may be resistance to a biocide, particularly an antibiotic, such as kanamycin, G418, bleomycin, hygromycin, chloramphenicol, or the like.- The particular marker employed will be one which will allow for selection of transformed cells as compared to cells lacking the DNA which has been introduced. A variety of techniques are available for the introduction of DNA into a plant cell host. These techniques include transformation with Ti-DNA employing A. tumefaciens or A. rhizogenes as the transforming agent, protoplast fusion, injection, electroporation. etc. For transformation with Agrobacterium, plasmids can be prepared in E. coli which plasmids contain DNA homologous with the Ti-plasmid, particularly T-DNA. The plasmid may or may not be capable of replication in Agrobacterium, that is, it may or may not have a broad spectrum prokaryotic replication system, e.g., RK290, depending in part upon whether the transcription con¬ struct is to be integrated into the Ti-plasmid or be retained on an independent plasmid. By means of a helper plasmid, the transcription construct may be transferred to the A. tumefaciens and the resulting transformed organism used for transforming plant cells. Conveniently, explants may be cultivated with the A. tumefaciens or A. rhizogenes to allow for trans- fer of the transcription construct to the plant cells, the plant cells dispersed in an appropriate selective medium for selection, grown to callus, shoots grown and plantlets regenerated from the callus by growing in rooting medium. The Agrobacterium host will contain a plasmid having the vir genes necessary for transfer of the T-DNA to the plant cells and may or may not have T-DNA. For injection and electroporation, disarmed Ti-plasmids (lacking the tumor genes, particularly the T-DNA region) may be introduced into the plant cell. As a host cell, any of a number of fruit bear¬ ing plants may be employed in which the plant parts of interest are derived from the ovary wall. These in¬ clude true berries such as tomato, grape, blueberry, cranberry, currant, and eggplant; stone fruits (drupes) such as cherry, plum, apricot, peach, nectarine and avocado; compound fruits (druplets) such as raspberry and blackberry. In hesperidium (oranges, citrus), the expression cassette might be expected to be expressed in the "juicy" portion of the fruit. In pepos (such as watermelon, cantelope, honeydew, cucumber and squash) the equivalent tissue for expression is most likely the inner edible portions, whereas in legumes (such as peas, green beans, soybeans) the equivalent tissue is the seed pod. Identifying useful transcriptional initiation regions may be achieved in a number of ways. Where a fruit protein has been or is isolated, it may be par¬ tially sequenced, so that a probe may be designed for identifying messenger RNA specific for fruit. To fur¬ ther enhance the concentration of the messenger RNA specifically associated with fruit, cDNA may be pre- pared and the cDNA subtracted with messenger RNA or cDNA from non-fruit associated cells. The residual cDNA may then be used for probing the genome for com¬ plementary sequences, using an appropriate library prepared from plant cells. Sequences which hybridize to the cDNA may then be isolated, manipulated, and the 5'-untranslated region associated with the coding re¬ gion isolated and used in espression constructs to identify the transcriptional activity of the 5'-un¬ translated region. In some instances, a probe may be employed directly for screening a genomic library and identifying sequences which hybridize to the probe. The sequences will be manipulated as described above to identify the 5'-untranslated region. As an example, a promoter of particular inter- est for the subject invention, the fruit-specific tran¬ scriptional initiation region (promoter) from a DNA sequence which encodes a protein described as 2A11 in the Experimental section was identified as follows. cDNA clones made from ripe fruit were screened using cDNA probes made from ripe fruit, green fruit, and leaf mRNA. Clones were selected having more intense hybrid¬ ization with the fruit DNAs as contrasted with the leaf cDNAs. The screening was repeated to identify a par¬ ticular cDNA referred to as 2A11. The 2A11 cDNA was then used for screening RNA from root, stem, leaf, and seven stages of fruit development after the mRNA was sized on gels. The screening demonstrated that the particular message was present throughout the seven stages of fruit development. The mRNA complementary to the specific cDNA was absent in other tissues which were tested. The cDNA was then used for screening a genomic library and a fragment selected which hybrid¬ ized to the subject cDNA. The 5" and 3' non-coding re¬ gions were isolated and manipulated for insertion of a foreign sequence to be transcribed under the regulation of the 2A11 promoter. The cells which have been transformed may be grown into plants in accordance with conventional ways. See, for example, McCormick et al.. Plant Cell Reports (1986) J5:81-84. These plants may then be grown, and either pollinated with the same transformed strain or different strains, identifying the resulting hybrid having the desired phenotypic characteristic. Two or more generations may be grown to ensure that the sub¬ ject phenotypic characteristic is stably maintained and inherited and then seeds harvested for use to provide fruits with the new phenotypic property. A protein is provided having the sequence de¬ scribed in the Experimental section designated as 2A11. This protein could be a storage protein and be useful in enhancing sulfur containing amino acids (eysteine and methionine) in the diet. It can be obtained in substantially pure form by providing for expression in prokaryotes or eukaryotes, e.g., yeast by inserting the open reading frame into an expression cassette contain¬ ing a transcriptional initiation region. A variety of expression cassettes are commercially available or have been described in the literature. See, for example, U.S. Patent Nos. 4,532,207; 4,546,082; 4,551,433; and 4,559,302. The product, if intracellular, may be iso¬ lated by lysing of the cells and purification of the protein using electrophoresis, affinity chromatography, HPLC extraction, or the like. The product may be iso¬ lated in substantially pure form free of other plant products, generally having at least about 95% purity, usually at least about 99% purity. The following examples are offered by way of illustration and not by limitation. EXPERIMENTAL Example 1 Construction of Tomato Ripe Fruit cDNA Bank and Screening for Fruit-Specific Clones Tomato plants (Lycopersicon esculentum cv UC82B) were grown under greenhouse conditions. Poly(A) + RNA was isolated as described by Mansson e_t al. , Mol. Gen. Genet. (1985) 200:356-361. The synthesis of cDNA from poly(A) + RNA prepared from ripe fruit, cloning into the PstI site of the plasmid pUC9 and transformation into an E. coli vector were all as described in Mansson et al., Mol. Gen. Genet. (1985) 200:356-361. Library Screening Two thousand recombinant clones were screened by colony hybridization with radiolabeled cDNA made from tomato red fruit mRNA, immature green fruit mRNA, and leaf mRNA. Bacterial colonies immobilized onto GeneScreen Plus filters (New England Nuclear), were de¬ natured in 1.5 M NaCl in 0.5 M NaOH, then neutralized in 1.5 M NaCl in 0.5 M Tris-HCl pH 8, and allowed to air dry. Hybridization, washing and autoradiography were all performed as described in Maniatis et al. , Molecular Cloning: A Laboratory Manual (1982) Cold Spring Harbor, New York. Sixty-five clones were selected which had more intense hybridization signals with fruit cDNA than with leaf cDNA and therefore appeared to be under-represent- ed in the leaf mRNA population relative to the fruit population. Replicate slot blot filters were prepared using purified DNA from the selected clones and hybrid- ized with radioactive cDNA from leaf, green fruit, and red fruit as before. This allowed selection of cDNA clone 2A11, also referred to as pCGN1299 which is on at high levels in both the fruit stages (red and green) and off in the leaf. Example 2 Analysis of Clones Synthesis of RNA Probes The cDNA insert of pCGN1299 was excised as an EcoRI to Hindlll fragment of approximately 600 bp (as measured on an agarose gel), and subcloned into the Riboprobe vector pGEMl (Promega Biotec), creating pCGN488. ^P-labeled transcripts made from each strand of the pCGN488 insert using either SP6 or T7 polymerase were used as probes in separate Northern blots contain¬ ing mRNA from leaf, immature green and mature red fruits. The RNA transcript from the SP6 promoter did not hybridize to the tomato mRNA. However, the tran- script from the T7 promoter hybridized to an mRNA of approximately 700 nt in length from the green fruit and the red fruit but not to mRNA from tomato leaf. The direction of transcription of the corresponding mRNA was thus determined. The tissue specificity of the pCGN1299 cDNA was demonstrated as follows. RNA from root, stem, leaf, and seven stages of fruit development (immature green, mature green, breaker, turning, pink, light red, and red) was sized on formaldehyde/agarose gels accord- ing to the method described by Maniatis et al. , (1982), immobilized on nitrocellulose and hybridized to ^ 2 P- labeled RNA which was synthesized In vitro from pCGN488 using T7 polymerase. Each lane contained 100 ng of polyA + RNA except for two lanes (pink and light red lanes) which contained 10 yg of total RNA. The Northern analysis of mRNA from root, stem, leaf, and various stages of fruit development indicated that pCGN1299 cDNA was expressed in all stages of fruit development from the early stages immediately after anthesis to red ripe fruit. No mRNA hybridizing to pCGN1299 was found in leaf, stem, or root tissue. The size of the mRNA species hybridizing to the pCGN488 probe was approximately 700 nt. Message abundance corresponding to the pCGN1299 cDNA was determined by comparing the hybrid¬ ization intensity of a known amount of RNA synthesized .in vitro from pCGN488 using SP6 polymerase to mRNA from red tomato fruit in a Northern blot. The 32 P-labeled transcript from pCGN488 synthesized in vitro using T7 polymerase was used as a probe. The Northern analysis was compared to standards which indicated that the pCGN1299 cDNA represents an abundant mRNA class in tomato fruit, being approximately 1% of the message. Example 3 Sequencing of pCGN1299 and pCGN1298 cDNA Clones DNA Sequencing The polyA+ sequence was missing from pCGN1299 cDNA. A longer cDNA clone, pCGN1298, therefore was identified by its hybridization with the pCGN488 probe. The complete DNA sequence of the two cDNA inserts was determined using both Maxam-Gilbert and the Sanger di- deoxy techniques and is as follows. The sequence of pCGN1298 contains additional sequences at both the 5' and 3' end compared to pCGN1299. As shown in Figure 1, the sequences are identical over the region that the two clones have in common. Amino Acid Sequence The pCGN1299 cDNA sequence was translated in three frame ' s. The longest open reading frame (which starts from the first ATG) is indicated. Both pCGN1299 and pCGN1298 have an open reading frame which encodes a 96 amino acid polypeptide (see Figure 1). The protein has a hydrophobic N-terminus which may indicate a leader peptide for protein targeting. A hydrophobicity profile was calculated using the Hopp and Woods, (Proc. Natl. Acad. Sci. USA (1981) 7§:3824-3828) algorithm. Residues 10-23 have an extremely hydrophobic region. A comparison of 2A11 to pea storage proteins and other abundant storage proteins is shown in Figure 2. The sulfur-rich composite of the fruit-specific protein is similar to a pea storage protein which has recently been described (see Higgins et a^., J. Biol. Chem. (1986) 261:11124-11130, for references to the individ¬ ual peptides). This may indicate a storage role for this fruit-specific protein abundant species. Example 4 Screening Genomic Library for Genomic Clones Southern Hybridization Southern analysis was performed as described by Maniatis et al. , 1982. Total tomato DNA from cult- ivar UC82B was digested with EcoRI or Hindlll, sepa¬ rated by agarose gel electrophoresis and transferred to nitrocellulose. Southern hybridization was performed using a 32 P-labeled probe produced by nick translation of pCGN488 (Maniatis et al. , 1982). The simple hybridization pattern indicated that the gene encoding pCGN1299 cDNA was present in a few or perhaps even one copy in a tomato genome. Isolation of a Genomic Clone A genomic library established in Charon35/ Sau3A constructed from DNA of the tomato cultivar VFNT- Cherry was screened using the [ 32 P}-RNA from cDNA clone pCGN488 as a probe. A genomic clone containing approx¬ imately 12.5 kb of sequence from the tomato genome was isolated. The region which hybridizes to a pCGN488 probe spans an Xbal restriction site which was found in the cDNA sequence and includes the transcriptional initiation region designated 2A11. Sequence of Genomic Clone The DNA sequence of the genomic clone was determined by Sanger dideoxy techniques and is as shown in Figure 4. The sequence of the genomic clone is identical to the pCGN1299 cDNA clone over the region they have in common. Subcloning The region surrounding the Xbal restriction site, approximately 2.4 kb in the 5' direction and ap- proximately 2.1 kb in the 3' direction was subcloned to provide an expression cassette. The 5' Xhol to Xbal fragment and the 3" Xbal to EcoRI fragment from the 2A11 genomic clone were inserted into a pUC-derived chloromphenicol plasmid containing a unique Xhol site and no Xbal site. This promoter cassette plasmid is called pCGN1273. Example 5 Construction of Fruit- Specific Antisense Cassette Insertion of Antisense Fragment The 2A11 genomic fragment was tagged with PG antisense sequences by insertion of PG into the unique Xbal site of the pCGN1273 promoter cassette in the anti- sense orientation. The inserted sequences increased the size of the mRNA over the endogenous transcript, and thus the expression pattern of the construct could be compared to the endogenous gene by a single Northern hybridization in a manner analogous to the detection of a tuber-specific potato gene described by Eckes e_t al. , Mol. Gen. Genet. 1986 205:14-22. Example 6 Insertion of Tagged Genomic Construction Into Agrobacterium Binary Vectors The tagged genomic construction is excised using the flanking Xhol restriction enzyme sites and is cloned into the unique Sail site of the binary plasmid pCGN783 containing a plant kanamycin resistance marker between the left and right borders to provide plasmid pCGN1269. This plasmid binary vector in E. coli C2110 is conjugated into A. tumefaciens containing a disarmed Ti-plasmid capable of transferring the polygalacturo¬ nase antisense cassette and the kanamycin resistance cassette into the plant host genome. The Agrobacterium system which is employed is A. tumefaciens PC2760 (G. Ooms et al. , Plasmid (1982) 2:15-29; Hoekema et al., Nature (1983) 303:179-181; European Patent Application 84-200239.6, 2424183). !• Construction of pCGN783 pCGN783 is a binary plasmid containing the left and right T-DNA borders of A. tumefaciens octopine Ti-plasmid pTiA6 (Currier and Nester, J. Bacteriol. (1976) 126:157-165) the gentamicin resistance gene of pPHUl (Hirsch et al., Plasmid (1984) 12:139-141), the 35S promoter of cauliflower mosaic virus (CaMV) (Gardner et al., Nucleic Acid Res. (1981) :1871-1880) ; the kanamycin resistance gene of Tn5 (Jorgensen, Moli Gen. (1979) 177:65) ; and the 3' region from transcript 7 of pTiA6 (Currier and Nester, supra (1976)). A sche¬ matic diagram of the construction of pCGN783 is shown in Figure 3. (a) through (f) refer to the plasmid constructions detailed below. (a) Construction of pCGN587 The Hindlll-Smal fragment of Tn5 containing the entire structural gene for APH3'II (Jorgensen et al., Mol. Gen. (1979) 3/77:65), was cloned into pUC8 (Vieira and Messing, Gene (1982) 1^9:259), converting the fragment into a Hindlll-EcoRI fragment, since there is an EcoRI site immediately adjacent to the Smal site. The Pstl-EcoRI fragment containing the 3' portion of the APH3'II gene was then combined with an EcoRI-BamHI- Sall-PstI linker into the EcoRI site of pUC7 (pCGN546W) . Since this construct does not confer kanamycin resis¬ tance, kanamycin resistance was obtained by inserting the Bgll-PstI fragment of the APH3'II gene into the BamHI-PstI site (pCGN546X) . This procedure reassembles . the APH3*II gene, so that EcoRI sites flank the gene. An ATG codon was upstream from and out of reading frame with the ATG initiation codon of APH3'II. The undesi- red ATG was avoided by inserting a Sau3A-PstI fragment from the 5' end of APH3*II, which fragment lacks the superfluous ATG, into the BamHI-PstI site of pCGN546W to provide plasmid pCGN550. The EcoRI fragment of pCGN550 containing the APH3*II gene was then cloned into the EcoRI site of pUC8-pUC13 (K. Buckley supra (1985)) to give pCGN551. Each of the EcoRI fragments containing the APH3*II gene was then cloned into the unique EcoRI site of pCGN451, which contains an octopine synthase cas¬ sette for expression to provide pCGN548 (2ATG)) and PCGN552 (1ATG). The plasmid pCGN451 having the ocs 5' and the ocs 3 1 in the proper orientation was digested with EcoRI and the EcoRI fragment from pCGN551 con¬ taining the intact kanamycin resistance gene inserted with EcoRI site to provide pCGN552 having the kanamycin resistance gene in the proper orientation. This ocs/KAN gene was used to provide a selectable marker for the trans type binary vector pCGN587. The 5' portion of the engineered octopine syn¬ thase promoter cassette consists of pTiA6 DNA from the Xhol at bp 15208-13644 (Barker et al. , supra (1983)), which also contains the T-DNA boundary sequence (border) implicated in T-DNA transfer. In the plasmid pCGN587, the osc/KAN gene from pCGN552 provides a selectable marker as well as the right border. The left boundary region was first cloned in M13mp9 as a Hindlll-Smal piece (pCGN502) (base pairs 602-2212) and recloned as a KpnI-EcoRI fragment in pCGN565 to provide pCGN580. pCGN565 is a cloning vector based on pUC8-Cm, but con¬ taining pUC18 linkers. pCGN580 was linearized with BamHI and used to replace the smaller Bgll fragment of PVCK102 (Knauf and Nester, Plasmid (1982) :45), creat- ing pCGN585. By replacing the smaller Sail fragment of pCGN585 with the Xhol fragment from pCGN552 containing the ocs/KAN gene, pCGN587 was obtained. (b) Construction of pCGN739 (Binary Vector) To obtain the gentamicin resistance marker, the resistance gene was isolated from a 3.1 kb EcoRI- Pstl fragment of pPHIJI (Hirsch et al. , Plasmid (1984) 1/2:139-141) and cloned into pUC9 (Vieira et al., Gene (1982) 19:259-268) yielding pCGN549. The pCGN549 Hindlll-BamHI fragment containing the gentamicin resistance gene replaced the HindiII- Bglll fragment of pCGN587 (for construction, see 6.1(a), supra) creating pCGN594. The pCGN594 Hindlll-BamHI region which con- tains an ocs-kanamycin-ocs fragment was replaced with the Hindlll-BamHI polylinker region from pUC18 (Yanisch- Perron, Gene (1985) J33:103-119) to make p cGN739. (c) Construction of 726c (1 ATG-Kanamycin-3* region) pCGN566 contains the EcoRI-Hindlll linker of pUClδ (Yanisch-Perron, ibid) inserted into the EcoRI- Hindlll sites of pϋC13-Cm (K. Buckley, Ph.D. Thesis, University of California, San Diego, 1985). The Hindlll- Bglll fragment of pNW31c-8, 29-1 (Thomashow et al. , Cell (1980) _19J729) containing ORF1 and 2 (Barker et al. , Plant Mol. Biol. (1984) 2 :335-350) was subcloned into the Hindlll-BamHI sites of pCGN566 producing pCGN703. The Sau3A fragment of pCGN703 containing the 3' region of transcript 7 from pTiA6 (corresponding to bases 2396-2920 of pTil5955 (Barker et al. , supra (1984)) was subcloned into the BamHI site of pUC18 (Yanisch- Perron e_t al., supra (1985)) producing pCGN709. The EcoRI-Smal polylinker region of pCGN709 was replaced with the EcoRI-Smal fragment from pCGN587 (see 6.1(a), supra) which contains the kanamycin resis¬ tance gene (APH3'II) producing pCGN726. The EcoRI-Sall fragment of pCGN726 plus the Bglll-Sall sites of pUC8-pUC13-cm (chloramphenical resistant, K. Buckley, Ph.D. Thesis, University of California, San Diego, 1985) producing pCGN738. To construct pCGN734, the Hindlll-SphI site of M13mpl9 (Norrander et al.. Gene (1983) 2j5:101-106) . using an oligonucleotide corresponding to bases 3287 to 3300, DNA synthesis was primed from this template. Following SI nuclease treatment and Hindlll digestion, the resul¬ ting fragment was cloned into the Hindlll-Smal site of pUC19 (Yanisch-Perron et al. , supra (1985)). The re¬ sulting EcoRI to Hindlll fragment of pTiA6 (correspon¬ ding to bases 3390-4494) into the EcoRI site of pUC8 (Vieira and Messing, supra (1982)) resulting in pCGN734. pCGN726c is derived from pCGN738 by deleting the 900 bp EcoRI-EcoRI fragment. (d) Construction of pCGN167 pCGN167 is a construct containing a full length CaMV promoter, 1 ATG-kanamycin gene, 3' end and the bacterial Tn903-type kanamycin gene. MI is an EcoRI fragment from pCGN550 (see construction of pCGN587) and was cloned into the EcoRI cloning site in the 1 ATG- kanamycin gene proximal to the polylinker region of M13mp9. See copending Application Serial No. 920,579, filed October 17, 1986, which disclosure is incorpora¬ ted herein by reference. To construct pCGN167, the Alul fragment of CaMV (bp 7144-7735) (Gardner et al. , Nuel. Acids Res. (1981) 2:2871-2888) was obtained by digestion with Alul and cloned into the Hindi site of M13mp7 (Vieira, Gene (1982) 19:259) to create C614. An EcoRI digest of C614 produced the EcoRI fragment from C614 containing the 35S promoter which was cloned into the EcoRI site of pUC8 (Vieira et al., Gene (1982) 19:259) to produce pCGN146. To trim the promoter region, the Bglll site (bp 7670) was treated with Bglll and Bal31 and subse- quently a Bglll linker was attached to the Bal31 trea¬ ted DNA to produce pCGN147. pCGN148a containing the promoter region, selectable marker (KAN with 2 ATGs) and 3* region was prepared by digesting pCGN528 (see below) with Bglll and inserting the BamΞI-Bglll promoter fragment from pCGN147. This fragment was cloned into the Bglll site of pCGN528 so that the Bglll site was proximal to the kanamycin gene of pCGN528. The shuttle vector used for this construct, pCGN528, was made as follows. pCGN525 was made by digesting a plasmid containing Tn5 which harbors a kanamycin gene (Jorgenson et al., Mol. Gen. (1979) 177:65) with HindiII-BamΞI and inserting the Hindlll- BamHI fragment containing the kanamycin gene into the Hindlll-BamHI sites in the tetracycline gene of pACYC184 (Chang and Cohen, J. Bacteriol. (1978) 134: 1141-1156) . pCGN526 was made by inserting the BamHI fragment 19 of pTiA6 (Thomashow et al. , Cell (1980) 19:729-739) into the BamHI site of pCGN525. pCGN528 was obtained by deleting the small Xhol fragment from pCGN526 by digesting with Xhol and religating. pCGN149a was made by cloning the BamHI kana¬ mycin gene fragment from pMB9KanXXI into the BamHI site of pCGN148a. pMB9KanXXI is a pUC4K variant (Vieira and Messing, Gene (1982) 19:259-268) which has the Xhol site missing but contains a functional kanamycin gene from Tn903 to allow for efficient selection in Agrobacterium. pCGN149a was digested with Bglll and Sphl. This small Bglll-SphI fragment of pCGN149a was replaced with the BamHI-SphI fragment from MI (see below) iso- lated by digestion with BamHI and Sphl. This produces PCGN167. (e) Construction of pCGN766c (35S promoter-3' region) The Hindlll-BamHI fragment of pCGN167 contain- ing the CaMV-35S promoter, 1 ATG-kanamycin gene and the BamHI fragment 19 of pTiA6 was cloned into the BamHI- Hindlll sites of pUC19 (Norrander et al., supra (1985); Yanisch-Perron et al. , supra (1985)) creating pCGN976. The 35S promoter and 3' region from transcript 7 was developed by inserting a 0.7 kb Hindlll-EcoRI fragment of pCGN976 (35S promoter) and the 0.5 kb EcoRI-Sall fragment of pCGN709 (transcript 7:3' for construction see supra) into the Hindlll-Sall sites of pCGN566 creating pCGN766c. (f) Final Construction of pCGN783 The 0.7 kb Hindlll-EcoRI fragment of pCGN766c (CaMV-35S promoter) was ligated to the 1.5 kb EcoRI- Sall fragment of pCGN726c (l-ATG-KAN-3' region) into the Hindlll-Sall sites of pUC119 (J. Vieira, Rutgers University, New Jersey) to produce pCGN778. The 2.2 kb region of pCGN778, Hindlll-Sall fragment containing the CaMV 35S promoter (l-ATG-KAN-3' region) replaced the Hindlll-Sall polylinker region of pCGN739 to produce pCGN783. Example 7 Transfer of Genomic Construction to Tomato via Cocultivation Substantially sterile tomato cotyledon tissue is obtained from seedlings which have been grown at 24°C, with a 16hr/8hr day/night cycle in 100x25 mm petri dishes containing Murashige-Skoog salt medium and 0.8% agar (pH 6.0). Any tomato species may be used, however, here the inbred breeding line was UC82B, available from the Department of Vegetable Crops, University of Cali¬ fornia, Davis, CA 95616. The cotyledons are cut into three sections and the middle placed onto feeder plates for a 24-hour preincubation. The feeder plates are pre¬ pared by pipetting 0.5 ml of a tobacco suspension cul- ture (ΪO 6 cells/ml) onto 0.8% agar medium, containing Murashige minimal organic medium (K.C. Biologicals) , 2,4-D (0.1 mg/1), kinetin (l.mg/1), thiaraine (0.9 mg/1) and potassium acid phosphate (200 mg/1, pH 5.5). The feeder plates are prepared two days prior to use. A sterile 3 mm filter paper disk containing feeder medium is placed on top of the tobacco cells after the suspen¬ sion cells are grown for two days. "' Following the preincubation period, the middle one third of the cotyledon sections are placed into a liquid MG/L broth culture (1-5 ml) of the A. tumefaci¬ ens strain. The binary plasmid pCGN1269 is transferred to A. tumefaciens strain 2760 by conjugation or by transformation selecting for Gentamicin resistance en¬ coded by the plasmid pCGN1269. The cotyledon sections are cocultivated with the bacteria for 48 hrs on the feeder plates and then transferred to regeneration medium containing 500 mg/1 earbenicillin and 100 mg/1 kanamycin. The regeneration medium is a K.C. Biologi¬ cals Murashige-Skoog salts medium with zeatin (2 mg/1) myo-inositol (100 mg/1), sucrose (20 g/1), Nitsch vita¬ mins and containing 0.8% agar (pH 6.0). In 2-3 weeks, shoots are observed to develop. When the shoots are approximately 1.25 cm, they are excised and transferred to a Murashige and Skoog medium containing carbenicil- lin (500 mg/1) and kanamycin (50 mg/1) for rooting. Roots develop within 10-12 days. Shoots which develop and subsequently root on media containing the kanamycin are tested for APΞ3*II enzyme. An aminoglycoside phosphotransferase enzyme (APH3'II) assay is conducted on putative transformed tomato plants and shoots. APH3*II confers resistance to kanamycin and neomycin. APH3'II activity is assayed (Reiss et al. , Gene (1984) 3_0:211-218) employing elec- trophoretic separation of the enzyme from other inter¬ fering proteins and detection of its enzymatic activity by _in situ phosphorylation of kanamycin. Both kanamy¬ cin and [γ- 3 P] ATP act as substrates and are embedded in an agarose gel which is placed on top of the poly- acrylamide gel containing the proteins. After the enzymatic reaction, the phosphorylated kanamycin is transferred to P-81 phosphocellulose ion exchange paper and the radiolabeled kanamycin is finally visualized by autoradiography. The Reiss et al. method is modified in the final washing of the P-81 ion exchange paper by rinsing in 0.1 mg/ml of proteinase K. Example 8 Construction of Tagged 2A11 Plasmids In Binary Vectors The complete sequence of the 2A11 genomic DNA cloned into pCGN1273 from the Xhol site (position 1 at the 5' end) to the EcoRI site (position 4654) is shown in Figure 4. pCGN1267 was constructed by deleting from pCGN1273 a portion of the plasmid polylinker from the EcoRV site to the BamHI site. Two DNA sequences were inserted into pCGN1273 at the unique Xbal site (posi¬ tion 2494). This site is in the 3* non-coding region of the 2A11 genomic clone before the poly A site. pCGN1273 was tagged with 360 bp (from base number 1 to 360) from the 5' region of the tomato poly¬ galacturonase (PG) cDNA clone, Fl (Sheehy et al., Mol. Gen. Genet. (1987) 208:30-36) at the unique Xbal re- striction enzyme site. The tag was inserted in the antisense orientation resulting in plasmid pCGN1271 and in the sense orientation yielding plasmid pCGN1270. Each plasmid was linearized at the unique Bglll re¬ striction enzyme site and cloned into the binary vector pCGN783 at the unique BamHI restriction enzyme site. pCGN1273 was also tagged with a 0.5 kb frag¬ ment of DNA (base number 1626 to 2115) from a PG geno¬ mic clone (see Figure 5) which spans the 5' end of the intron/exon junction. This fragment was cloned into the Xbal site resulting in plasmid pCGN1215. pCGN1215 was linearized at the unique Bglll site and cloned into pCGN783 at the BamHI site resulting in two plasmids, pCGN1219 and pCGN1220, which differ only in the orien¬ tation of pCGN1215 within pCGN783. Three DNA sequences were inserted into pCGN1267 at the unique Clal sites (position 2402, 2406). These sites are in the 3 • non-coding region of the 2A11 geno¬ mic clone, 21 bp from the stop codon. The 383 bp Xbal fragment from the PG cDNA clone was cloned into the Clal site of pCGN1267 after filling in the Xbal and Clal ends with Klenow and blunt ligation. The fragment in a sense orientation resulted in plasmid pCGN1263 and in the antisense orientation gave pCGN1262. pCGN1263 was linearized at the unique Bglll site and cloned into pCGN783 at the BamHI site yielding pCGN1260. pCGN1262 was also linearized at the Bglll site and cloned into pCGN783 at the BamHI site resulting in two plasmids, pCGN1255 and pCGN1258, which differ only in the orien¬ tation of pCGN1262 in the binary vector pCGN783. The 0.5 kb fragment of the PG genomic clone spanning the intron/exon junction (supra) was cloned into pCGN1267 at the Clal site in an antisense direc- tion yielding plasmid pCGN1225. This plasmid was linearized at the Bglll restriction enzyme site and cloned into pCGN783 at the BamHI site producing two plasmids, pCGN1227 and pCGN1228, which differ only in the orientation of pCGN1225 in the binary vector. The Eco7 fragment (base numbers 5545 to 12,823) (Barker et al., Plant Mol. Biol. (1983) 2:335- 350) from the octopine plasmid pTiA6 of A. tumefaciens (Knauf and Nester, Plasmid (1982) :45-54) was sub- cloned into pUC19 at the EcoRI site resulting in plas¬ mid pCGN71. A Rsal digest allowed a fragment of DNA from bases 8487 to 9036 of the Eco7 fragment to be sub¬ cloned into the vector ml3 BlueScript Minus (Strata- gene, Inc.) at the Smal site resulting in plasmid pCGN1278. This fragment contains the coding region of the genetic locus designated tmr which encodes a dimethylallyl transferase (isopentenyl transferase) (Akiyoshi et al. , Proc. Natl. Acad. Sci. USA (1984) 1:5994-5998; Barry et al., ibid (1984) 81:4776-4780). An exonuclease/mung bean treatment (Promega Biotech) produced a deletion on the 5' end of the tmr gene to a point 39 base pairs 5' of the start codon. The tmr gene from pCGN1272 was subcloned into the Clal site of pCGN1267. The tmr gene in the sense orientation yielded pCGN1261 and in the antisense orientation gave plasmid pCGN1266. pCGN1261 was linearized at the Bglll site and cloned into pCGN783 at the BamHI site result¬ ing in plasmid pCGN1254. pCGN1266 was also linearized at the Bglll site and subcloned into pCGN783 at the BamHI site yielding two plasmids, pCGN1264 and pCGN1265, which differ only in the orientation of pCGN1266 in PCGN783. Analysis of Expression in Transgenic Plants Immature green fruit (approximately 3.2 cm in length) was harvested from two tomato plants cv. UC82B that had been transformed with a disarmed Agrobacterium strain containing pCGN1264. Transgenic plants are designated 1264-1 and 1264-11. The pericarp from two fruits of each plant was ground to a powder under liq¬ uid N 2 , total RNA extracted and polyA + mRNA isolated (as described in Mansson et al., Mol. Gen. Genet. (1985) 200:356-361). Young green leaves were also harvested from each plant and polyA + mRNA isolated. Approximately 19 yg of total RNA from fruit, 70 ng of polyA + mRNA from fruit and 70 ng of polyA + mRNA from leaves from transformed plants 1264-1 and 1264-11 was run on a 0.7% agarose formaldehyde Northern gel and blotted onto nitrocellulose (Maniatis et al. , Molecular Cloning: A Laboratory Manual (1982) Cold Spring Harbor, New York). Also included on the gel as a negative control was approximately 50 ng of polyA + mRNA from leaf and immature green fruit of a nontrans- formed UC82B plant. As a positive control and to help in quanti- tating mRNA levels, irt vitro transcribed RNA from pCGN1272 was synthesized using T3 polymerase (Strata- gene, Inc.). Nineteen pg and 1.9 pg of this iri vitro synthesized RNA were loaded on the Northern gel. The probe for the Northern filter was the 1.0 kb tmr insert DNA (a Kpnl to SacI fragment) from pCGN1272 isolated by electroelution from an agarose gel (Maniatis, supra (1982)) and labeled by nick transla¬ tion (Bethesda Research Laboratory kit) using α 32 P dCTP (Amersham) . The Northern filter was prehybridized at 42°C for 5 hrs in the following solution: 25 ml formamide, 12.5 ml 20X SSC, 2.5 ml 1 M NaP, 5 ml SOX Denhardts, 0.5 ml 10% SDS, 1 ml 250 mM EDTA, 1 ml 10 mg/ l ssDNA and 2 ml H 2 0. Then one-fifth volume of 50% dextran sulfate and approximately 2.2X IO 7 cpm of the probe was added and hybridization was for 15 hrs at 42°C. The Northern filter was washed one time in 2X SSC and 0.1%'SDS at 55°C for 20 minutes each wash. The filter was allowed to air dry before being placed with Kodak XAR film and an intensifying screen at -70° for two days. Northern Results on Transgenic Plants The nicked tmr probe hybridized with a mRNA species approximately 1.7 kb in length was observed in the total RNA and polyA + mRNA fruit lanes of the Northern blot. This is the expected length of the reintroduced 2A11 gene (0.7 kb) tagged with the tmr gene (1.0 kb) in the antisense orientation. The level of expression from the reintroduced tagged gene is somewhat lower than the level of expression of the endogenous 2A11 gene. The level of expression of the reintroduced gene in immature green fruit is higher than the expression level in leaf tissue with a small amount of hybridizing mRNA in leaf tissue in these transformants. Example 9 Screening Genomic Library for Polygalacturonase Genomic Clones Isolation of a Genomic Clone An EcoRI partial genomic library established in Charon 4 constructed from DNA of a Lycopersicon esculentum cultivar was screened using a probe from the polygalacturonase cDNA (Sheehy et al., Mol. Gen. Genet. (1987) 208:30-36) . A lambda clone containing an ap¬ proximately 16 kb insert was isolated from the library, of which an internal 2207 bp Hindlll to EcoRI was se- quenced. The Hindlll-EcoRI fragment includes the poly- galacturonse promoter region. Sequence of Genomic Clone The DNA sequence of the genomic clone was determined by Sanger dideoxy techniques and is as shown in Figure 5. The sequence of the genomic clone bases 1427 to 1748 are homologous to the polygalacturonase cDNA sequence. The above results demonstrate the ability to identify inducible regulatory sequences in a plant genome, isolate the sequences and manipulate them. In this way, the production of transcription cassettes and expression cassettes can be produced which allow for differentiated cell production of the desired product. Thus, the phenotype of a particular plant part may be modified, without requiring that the regulated product be produced in all tissues, which may result in various adverse effects on the growth, health, and production capabilities of the plant. Particularly, fruit-specific transcription initiation capability is provided for mo- difying the phenotypic properties of a variety of fruits to enhance properties of interest such as processing, organoleptin properties, storage, yield, or the like. E. coli strain pCGN1299x7118 was deposited with the American Type Culture Collection (A.T.C.C.), 12301 Parklawn Drive, Rockville, Maryland, 20852 on May 21, 1987 and given Accession No. 67408. All publications and patent applications men- tioned in this specification are indicative of the level of skill of those skilled in the art to which this invention pertains. All publications and patent applications are herein incorporated by reference to the same extent as if each individual publication or patent application was specifically and individually indicated to be incorporated by reference. ' Although the foregoing invention has been de¬ scribed in some detail by way of illustration and ex¬ ample for purposes of clarity of understanding, it will be obvious that certain changes and modifications may be practiced within the scope of the appended claims.

Claims: WHAT IS CLAIMED IS: 1. A DNA construct comprising in the direction of transcription, a fruit-specific transcriptional initia- tion region from a gene expressed at or immediately after anthesis or at the breaker stage, said gene remaining expressed at least until the ripe period, joined to a DNA sequence of interest other than the wild-type sequence associated with said initiation re- gion, wherein said DNA sequence of interest is under the transcriptional regulation of said initiation region, and a transcriptional termination region. 2. A DNA construct according to Claim 1, wherein said transcriptional initiation region is from a gene expressed immediately upon anthesis. 3. A DNA construct according to Claim 1, wherein said transcriptional initiation region regulates tran- scription of a gene encoding a plant storage protein. 4. A DNA construct according to Claim 3, wherein said transcriptional initiation region is the 2A11 region. 5. A DNA construct according to Claim 1, wherein said DNA sequence of interest is a sequence complemen¬ tary to a native plant transcript. 6. A DNA construct according to Claim 1, wherein said DNA sequence of interest is an open reading frame encoding an amino acid sequence of interest. 7. A DNA construct according to Claim 1, wherein said DNA sequence of interest is a polygalacturonase gene or fragment thereof of at least 12nt in the anti¬ sense direction. 8. A DNA construct for integration into a plant genome comprising at least the right T-DNA border joined to a DNA construct according to Claim 1. 9. A DNA construct comprising in the direction of transcription, the fruit-specific transcriptional ini¬ tiation region of a plant storage protein being active at or immediately after anthesis and remaining active until at least until the ripe period, joined to a DNA sequence other than the wild-type sequence, wherein said sequence comprises a unique restriction site for insertion of a sequence of interest to be under the transcriptional regulation of said initiation region, and a transcriptional termination region. 10. A DNA construct according to Claim 9, wherein said transcriptional initiation region is the 2A11 region. 11. A DNA construct for integration into a plant genome comprising at least the right T-DNA border joined to a DNA construct according to Claim 10. 12. A DNA vector comprising a broad spectrum prokaryotic replication system and a DNA construct according to Claim 1. 13. A DNA vector comprising a broad spectrum prokaryotic replication system and a DNA construct according to Claim 9. 14. A method for specifically modifying the pheno¬ type of fruit substantially distinct from other plant tissue, said method comprising: transforming a tomato plant cell with a DNA construct under genomic integration conditions, wherein said DNA construct comprises in the direction of tran¬ scription, a 2A11 fruit-specific transcriptional initi- ation region, joined to a DNA polygalacturonase gene sequence, wherein said sequence is oriented in the antisense direction and under the transcriptional regu¬ lation of said initiation region, and a transcriptional termination region, whereby said DNA construct becomes integrated into the genome of said plant cell, whereby said antisense sequence is transcribed and inhibits expression of polygalacturonase in fruit; regenerating a plant from said transformed plant cell; and growing said plant to produce fruit of the modified phenotype. 15. A method according to Claim 14, wherein said transcription initiation region is the 2A11 region. 16. A plant cell comprising a DNA construct according to Claim 1. 17. A plant cell comprising a DNA construct according to Claim 9. 18. A method for specifically modifying the pheno¬ type of tomato fruit substantially distinct from other plant tissue, said method comprising: transforming a plant cell with a DNA construct under genomic integration conditions, wherein said DNA construct comprises in the direction of transcription, a fruit-specific transcriptional initiation region be¬ ing active at or immediately after anthesis, said gene remaining active at least until the ripe period, joined to a DNA sequence other than the wild-type sequence and capable of modifying the phenotype of fruit cells upon transcription, wherein said sequence is under the tran¬ scriptional regulation of said initiation region, and a transcriptional termination region, whereby said DNA construct becomes integrated into the genome of said plant cell; regenerating a plant from said transformed plant cell; and growing said plant to produce fruit of the modified phenotype. 19. A plant comprising a DNA construct according to Claim 1. 20. A plant comprising a DNA construct according to Claim 9. 21. Fruit comprising a construct according to Claim 1. 22. Fruit according to Claim 21, wherein said fruit is tomato. 23. Fruit according to Claim 22, wherein said DNA sequence of interest is a polygalacturonase gene or fragment of at least 12nt thereof oriented in the anti¬ sense direction and said transcsription initiation region is 2A11. 24. Fruit according to Claim 21, wherein said transcription initiation region is 2A11.

Inventors: HOUCK CATHERINE M, PEAR JULIE R, HOUCK, CATHERINE, M., PEAR, JULIE, R.
Applicants: CALGENE INC, CALGENE, INC.
Application year: 1988
Main classification: C07H15
IPC codes: A01H1, C07K14, C12N5, C12N9, C12N15