Category: CONSULTANT

         COMMUNICATIONS CONSULTANT         Summary     Seasoned  Marketing Communications Professional  with a comprehensive background managing highly effective communication campaigns that supported key sales, marketing and stakeholder engagement objectives. Marketing Manager offering a comprehensive background in the development and execution of strategic communication plans to drive member acquisition, retention and reactivation.         Highlights             Brand Management  Budget Accountability  Event Management  Social Media  Advertising  Media relations  Sales promotions  Project management  Self-directed         Digital advertising  Enthusiastic team player  Deadline-driven  Direct marketing campaigns  Account management  Global marketing            Accomplishments      Ran communications and public relations efforts on  [Number]  [Project type]  projects with budgets totaling $ [Amount] .      Major projects include  [Describe marketing projects] .     Increased client's web traffic by  [Number] % by improving and optimizing web content.  Developed and implemented an innovative internal communications strategy to improve employee engagement through strategic messaging.          Experience      Company Name    City  ,   State    Communications Consultant   01/2008   to   01/2015       Managed and developed strategic integrated Teflon® branded marketing communications for Textiles, Housewares, Licensing and Industrial Businesses to ensure consistency and cost savings while supporting business growth objectives.  Managed a $2.5MM budget for PR, media relations, consumer and industrial brand programs, product launches, print and digital advertising, sales collateral and tradeshow marketing Implemented consumer PR programs and in-store POS materials for DuPont  Stone Care retail line resulting in a national program at Lowes with 14% increase in sales an increase from 26 Floor & Décor retail stores to 43 stores Facilitated communications programs for StoneTech® Professional product line to include development of marketing materials for dealers and distributors, launch of a consumer warranty program sold through contractors, creation of product knowledge training videos and how-to-use videos for entire project line launch of 5 new products to existing product line introduction of new hardscape product line for outdoor masonry contractors and a web based app for ease of shopping Developed digital strategy and led development of social media content for Teflon.com website, Facebook, and targeted email blasts Nominated for two DuPont Marketing & Sales Excellence Awards - Stone Care Breakthrough retail packaging and Teflon® fabric protector implementation of "My Life History" integrated campaign.          Company Name    City  ,   State    NA Communications Manager   01/2004   to   01/2008       Managed and developed marketing communications programs for the Apparel Business, Active Outdoor Market Segment using an integrated approach to create balanced programs for the business to build their respective brands and businesses.  Monitored and facilitated communications programs including tracking of a $5MM NA and $10MM global budget Executed NA communications programs and provided global guidance on implementation of brand strategy Managed Teflon® Brand Licensing Program and Trademark Usage to hundreds of customers and was the liaison with DuPont for the Teflon® brand Earned commendations from business managers for communication deliverables that targeted desired audiences and articulated the value of branded products.          Company Name    City  ,   State    Marketing Communications Specialist
Marketing Communications Coordinator   01/1988   to   01/2004       Advanced through a series of promotions and career progression in the marketing communications field.  Developed comprehensive understanding of the printing industry by collaborating with the Printing & Publishing Technical Marketing Organization.  Provided end-use marketing support to marketing representatives; managed global hang tag program, customer trademark usage and customer retail programs.  Networked and built relationships both internally (marketing, technical legal, etc.) and externally (alliance partner and customers) through various programs and projects.          Education      Strategic Leadership Certificate      Goldey-Beacom College  ,   City  ,   State              Bachelor of Science  :  Business Administration Office Management    Business Administration Office Management        Associate of Science      Goldey-Beacom College  ,   City  ,   State              Professional Affiliations    American Marketing Association (AMA) Outdoor Industry Association (OIA) American Association of Textile Chemists and Colorists (AATCC) National Association of Uniform Manufacturers and Distributors (NAUMD) Marble Institute of America (MIA) National Tile Contractor Association (NTCA)       Skills    advertising, approach, brand strategy, Brand Management, Budget, com, content development, content, driving, email, Event Management, Leadership, legal, marketing, Market, Marketing Communications, marketing materials, Marketing & Sales, masonry, materials, media relations, Negotiations, packaging, POS, PR, Public Relations, research, retail, sales, strategy, Strategic, website