Category: DIGITAL-MEDIA

         DIGITAL ADVERTISING CONSULTANT         Experience      Digital Advertising Consultant  ,     07/2013  
                            to
                          12/2017     Company Name   –   City  
                            ,
                          State       Responsible for negotiation and execution of programmatic and direct buys and handle the day- to-day campaign operations across multiple DSPs and other partners.    Responsible for accessing company's digital strategy and recommend tactics to achieve platform  efficiencies and brand awareness.    Develop performance KPI Expectations for company's strategic objectives.    Executed A/B testing for client strategy to report and recommend best performing variables.    Promoted and demonstrated the value of Search Engine Marketing (PPC), Display Advertising,  Social Media, Mobile Advertising, and website solutions to generate new business within the  organization's niche market.    Analyzed and implemented various digital marketing tools to develop well-rounded strategy for  the organization.    Maintained all ad campaigns and ensured appropriate reports and delivery rates.    Worked with web development team to implement tracking pixels.    Be the main point of entry for  all internal and external tracking pixel placements.          Sales Engineer  ,     03/2008  
                            to
                          04/2010     Company Name   –   City  
                            ,
                          State       Provided pre-sales technical assistance and on-line product education of SaaS ad serving  management software AdJuggler.    Created and presented training courses on relevant and proper ad operations workflow for 80+  publisher and marketer clients in the B2B and B2C business.    Implemented direct, programmatic, and remnant campaigns using several DSPs, created QA  processes, and solved delivery and discrepancy issues.    Implemented 1st and 3rd party creative assets for campaign including: static images, JavaScript  tags, HTML tags, Flash files, Videos, Text links and E-mail Newsletters.    Supported ad fulfillment operations including daily reporting, media plan maintenance, contract  management, client support, and client media plan implementation.    Prepared technical presentations to effectively communicated AdJuggler's value proposition  within a highly competitive ad serving platforms market.    Coordinated the design, development, and maintenance of specialized Ad-Serving platform  software tailored to client's strategy and workflow.    Evaluated, tested and integrated vendor partners for data targeting, verification, and  maintenance.    Each vendor was evaluated on features, service, price, and other metrics to  determine integration suitability with AdJuggler Ad Server Platform.    Worked with 3rd  party rich media and video platforms (Vindico, MediaMind, Pointroll,  EyeWonder, Brightcove) regarding tracking requirements and implementation.    In addition to  maintaining  vendor relationships to facilitate efficient integration of 3rd party media assets with  AdJuggler Ad Server.    Provided on-going training and support for members of the sales team, including client on- boarding, Request For Proposal and Insertion Order.    Provided customer training and implementation assistance on online ad serving and  management software.    Worked with clients to define campaign requirements, including KPI and performance  benchmarks to ensure satisfactory ROI.    Maintained product road maps and feature specifications in addition to managing product  releases timelines of major product builds and custom development requests.    Drive operational efficiency through the design, creation, and maintenance of an extensive  technical documentation and reference material regarding AdJuggler Ad Server platform as well  as ad operations processes.    Produced In-platform contextual instructional video modules for the AdJuggler Ad Server  platform.    Solicited and incorporate feedback from Beta User and Clients of the Ad Server Platform to  improve workflow with the UI/UX design of the Ad Server.          Client Data Analyst  ,     06/2007  
                            to
                          03/2008     Company Name   –   City  
                            ,
                          State       Provided on-line customer support for leading software's, RoboForm Pro, RoboForm2Go and  Goodsync, through web based customer support application.    Assisted Customers with downloading, activation, and technical issues via telephone.    Handled organization computerized shipping and receiving of goods.    Performed verification of on-line purchase, authentication of credit card as well as other  payment methods.          Education      Bachelors of Science  :   Computer Science Eastern Shore  
                            ,
                          May 2007     University of Maryland        Computer Science Eastern Shore       Summary    7+ years of experience in strategic planning, programmatic advertising, campaign  management, performance optimization, and inventory forecasting.   Experience in programmatic advertising with proficiency in ad serving, DSP, SSP, DMP, Ad  Exchange, and Ad Network platforms.    Experience in leveraging all facets of advertising operations including but not limited to  campaign management, advertising application management and detailed campaign  analysis.    Proficient in the use of various reporting tools and advertising platforms.   Extremely passionate and knowledgeable about digital media.      Highlights        DoubleClick (DFP-Certified, DCM & DBM) as well as an understanding of  programmatic advertising delivery processes, including but not limited to Ad Exchanges, Demand and  Supply Side platforms, RTB, and prevailing industry standards (VAST,  VPAID, MRAID, IAB etc.) ·   Applications: Proficient in Basic SQL, JavaScript, and HTML5/CSS            Skills    Ad, Advertising, B2B, Basic, competitive, contract  management, credit, CSS, client, Clients, customer support, client support, DBM, delivery, E-mail, features, Flash, UX, HTML, HTML5, JavaScript, managing, marketing, market, media plan, publisher, negotiation, Newsletters, presentations, processes, Proposal, QA, receiving, reporting, sales, Servers, shipping, SQL, strategy, strategic, technical assistance, technical documentation, telephone, video, web development, website, workflow