Category: PUBLIC-RELATIONS

         MARKETING & COMMUNICATIONS EXECUTIVE       Executive Profile      Creative leader  offering rich career experience in corporate communications for domestic and global brands and strategic communications for use on social media, internal operations, and multi-media production. Successfully communicates brand messages to impressive heights through story-telling; key to transforming ideas into realities.      Achievements include  product penetration, brand recognition and value, brand and image awareness, visual communications, and public relations campaign management/execution. Recognized skills in content development, project planning/management, multi-million-dollar budget oversight, business development, advertising, and agency management.       Skill Highlights          Persuasive Leader  Skilled Negotiator  Brand Champion   Revenue Generator  Communications  Branding  Strategic Planning  Operations         Social Media Marketing  Digital Production  Budgeting  Project Planning & Execution  Business Development Support  Customer Service  Leadership  Sales            Core Accomplishments      Capitalize on story-telling talents  and visionary approach to communicate corporate accomplishments across all media including success in global media platforms such as YouTube, Twitter, Facebook, LinkedIn, Instagram, Vimeo, and Tumblr    Principal player  that navigated Robert Redford's Sundance TV from conceptualization through launch. Collaborated with television and feature film producers and distributors, cemented 12+ national partnerships, and spearheaded public relations and corporate communications campaigns that garnered global coverage. Developed communication positioning that boosted entity from a premium-only subscriber base to recognition as a vital entertainment channel    Contributed to millions of dollars  in sales by architecting awareness and communications strategies for the issue or re-issue of Disney films such as “Cinderella,” “Jungle Book II,” “Annie,” and other popular films. Crafted a brand identity for actor/director Kenneth Branagh, directors Ang Lee and Anthony Minghella, and actress Julia Roberts, among others.    Collaborated on  projects involving industry giants such as Steven Spielberg, Spike Lee, Ridley Scott, and others    Introduced aggressive marketing and public relations campaigns  to launch several film distribution companies       Professional Experience        City               01/1995   to   04/2016     Marketing & Communications Executive    Company Name   －   City  ,   State       Highly successful firm  that has provided public relations and corporate communications services to more than 100 national and global clients.   Track record of success  market identification and penetration, competitive differentiation, corporate image improvements, new business development, content development and awareness.   Controlled budgets  ranging up to $20 million.  Instrumental in generating 1+ million Internet viewers by devising aggressive public relations and communications campaign to support the introduction of Quincy Jones III's revolutionary health initiative "Feel Rich."    Accelerated public awareness  of critical Diabetes care across the nation by writing and producing more than 30 entertaining and informative stories for CNBC's show "D-Life," which prompted tens of thousands of Internet viewings.   Successfully  wrote and produced over 75 digital marketing pieces, and wrote and produced in excess of 100 segments for brands such as Apple TV ESPN, CNBC, and DirecTV, among others.   Traveled globally  to write and produce stories for Warner Brothers, Disney, Universal Studios, ESPN, CNBC, DirecTV, and the History Channel.   Garnered interviews  with scores of celebrities including Magic Johnson, Dustin Hoffman, Matthew McConaughey, the President of the United States' former personal physician, and many others.   Presided over  public relations projects designed to boost after-theatrical sales revenue for more than 200 home entertainment/VOD films such as "The 40 Year Old Virgin," "Munich," and "American Gangster." Engineered successful strategies in foreign markets and across DVD, VOD, and pay TV sectors to accelerate sales.         01/1988   to   01/1995     Vice President, Marketing & Public Relations     Company Name   －   City  ,   State     Managed over 25 global staff members and architected over 50 public relations campaigns and initiatives proving to be pivotal to capturing Oscar nominations and awards. Cultivated the public relations efforts when company went public. Led all efforts for corporate communications.    Projects included : Madness of King George, Ang Lee's Wedding Banquet & Eat Drink Man Woman, Kenneth Branagh's Much Ado About Nothing; Oversaw the public relations and communications for the worldwide launch and multi-season success for iconic American Gladiators series         Education          Bachelor of Arts  :   English Literature    UC SANTA BARBARA   －   City  ,   State               Credentials     Content development, corporate communications, health care, new business development, producing, public relations, sales, stories, strategic planning