Category: DIGITAL-MEDIA

         DIRECTOR         Professional Summary          Skills          PPC  Digital Media Planning  DSP  Behavioral Targeting  Comscore  SimilarWeb  Kenshoo  MS Excel, PPT  Agile Marketing  Ads, Portuguese  Advertising, Presentations  Agile, Quality  Agency, Quality control  Auditing, Reporting  Branding, Sales  Budget, Bilingual  BI, Spanish  Capital Markets, Strategy      Clients, Strategic  Client  Data analysis  Designing  DSP  Direction  English  Fast  Features  Financial  French  Innovation  Investments  Leadership  Marketing  Market  Media Planning  Meetings  MS Excel  Modeling  Next  Optimization            Work History      Director  ,     07/2017   to   05/2021     Company Name              With over 12 years' experience in performance
marketing (PPC), Search Engine Marketing, Social, Local and Programmatic
media.  The experience I gained in portfolio management reflects in obtaining the
best results for my customers, allocating their investments accordingly for better
returns in the digital marketing world.  I enjoy working in fast-paced environments
and find that the dynamism in digital marketing fulfills that completely., Vendor for Microsoft Digital Advertising.  Part of a global team of 8 people all remote.  Built audience clusters based on behavioral targeting for Brazilian,
Mexican, Canadian, and US markets.  Utilized data analysis tools to optimize performance and improve CTRs.  Project revenue in Brazil grew from $50k to over $500k and grew to over
$3mm in the second year.  Assisted in quality control for other team members.         Digital Media Solutions Executive Director  ,     01/2016   to   07/2017     Company Name    –    City  ,   State        Led a team of 8 specialists in search, social, mobile, display, programmatic
and local ads bringing innovation and new digital opportunities to Blinks,
focusing on Branding and Performance.  Responsible for growing media spend across all channels.  During this
period media spend grew over 100% (+300mm).  Established procedures and best practices for Digital media planning and
execution ensuring efficiency in all stages of the customers' journey.  Created and established the Blinks Media Mix Modeling.  Provided strategic insight across many digital channels to the account
teams.  Implemented auditing and technical evaluations to improve quality in
campaign execution and optimization.  Created and delivered training to new hires and weekly training for
company employees covering all areas of digital media.  Built and maintained strong partnerships with media channels providing
opportunities to implement betas, first-to-market cases and assist in
developing new products.  Assisted Sales team with data and cases when elaborating presentations
for RFPs.  Provided insights to BI and DevOps for the development of in-house
dashboards and media management tool.  Invited to test the beta for the Facebook Blueprint Certification.  Coordinated Digital Days for clients.  Member and partner of senior executive leadership and actively
participated in designing the path and direction of the company.  Awarded Bing Agency of the Year award (September 2017).         Account Director  ,     01/2014   to   12/2015      Managed portfolio of largest clients at Blinks including global accounts
(+R$6mm/month) Led a team of 8 analysts that provided media strategy and
activation of branding and performance campaigns.  Clients included
Netshoes, ACCOR, AIG and OLX.  Cross channel reporting, analysis, and weekly wrap-ups with team and
clients.  Oversaw budget allocation and prioritization for campaigns.  Elaborated campaigns with clients and channel partners to develop first-to-
market cases with excellent results and benchmark examples.  Created best practices such as AB Testing, Black Friday checklists,
documenting learnings, creatives analysis.  Reduced CPL by 300% for one account in less than 6 months.  Maintained customer's ROI whilst increasing investment from 300k to 600k.  Tripled lead generation whilst reducing CPL by 150%.  Invited to become an executive partner at Blinks.         Account Manager  ,     12/2010   to   12/2013      Managed portfolio of large and SMB accounts, +- 30 accounts and led a
team of 6 analysts.  Responsible for the strategy and execution of PPC campaigns.  Defined strategy and KPIs based on client objectives and goals.  Held monthly meetings with the clients to go over results and next steps.         Behavior Targeting Specialist  ,     01/2008   to   01/2013     Company Name    –    City  ,   State             Senior Investment Specialist  ,     01/1999   to   03/2003     Company Name    –    City  ,   State        Managed portfolio of high net worth accounts (+U$ 1 million) including
Latam customers.  Provided trading assistance in various financial products.  Reviewed client portfolios advising them on investment solutions
conforming to their objectives.  Educated clients on usage of trading platforms and software.         Equity Trading Liaison  ,     07/1997   to   01/1999      Capital Markets & Trading - Operations Liaison between exchanges and
account reps resolving trade disputes.  Reduced risk to firm by resolving disputes in a timely manner mitigating
losses.  Managed downtime operations.  Led team of 20+ helpers to input trades
manually into the system when downtimes occurred.  Agility and
accuracy were key features.         Floor Broker  ,     01/1995   to   01/1997     Company Name    –    City  ,   State        CBOE broker trading stocks such as KO, HON and BAC.  Executed orders from various brokerage houses, evaluating market
volatility and order flow for best executions.         Education      WPP Mini MBA  :   Business Strategy  ,   04/2017           B.S  :   Business Administration  ,   05/1994     Boston College   -   City  ,   State           Certifications    CERTIFICATIONS Google AdWords Certified
Google Analytics Certified
Facebook Certified Planning Professional.      Languages    English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish