Category: BUSINESS-DEVELOPMENT

         DIRECTOR OF BUSINESS DEVELOPMENT                 Professional Experience      Director of Business Development    January 2010   to   Current     Company Name   －   City  ,   State    Advise on marketing strategy, business models and strategic alliances for private clients in education, scientific and healthcare verticals. Recent projects include: ❖ The American Chemical Society - Developed business plan, marketing strategy and media relations for global launch of $1M research management software product in competitive STM marketplace. ❖ College Factual.com - Advice on brand positioning, UX and strategic relationships for college rankings portal based on consumer value led to partnerships with the Wounded Warrior Project and Veterans' Affairs. ❖ Global Giving - Developed key marketing messages and brand stories for $23M international non-profit. Developed marketing strategy and business opportunities for environmental nonprofit focused on transforming the market for healthy building materials. ❖ Product Development | Pricing. Monetized specialized consulting services to prominent clientele including leading healthcare, green building, and commercial building owners. Surveyed marketplace to identify service value and competitive pricing which yielded increased revenue. ❖ Market Segmentation. Repositioned healthy materials database for with toxicity screens for 34,000 chemicals targeted at 'green building' product environment. Segmented product users to understand product challenges and opportunities.        Vice President, Business Development    January 2009   to   January 2010     Company Name   －   City  ,   State    Led cross platform revenue initiatives for dominant online ranking franchise "America's Best, " encompassing Education, Health, Personal Finance, Legal, and Politics verticals. ❖ Strategic Partnerships. Led cross-divisional team to integrate complex $1.2M joint venture, launching revenue-producing website within 90 days. ❖ Pricing. Renegotiated underperforming partnerships by analyzing Google trends to optimize pricing. ❖ Deal Structuring. Doubled annual revenue from health insurer by analyzing value of Google keywords. Renegotiated contract to realize additional revenues to increase CPL. ❖ Product Development. Generated four new products in nine months each estimated to produce $100K annually ➢ Developed lucrative marketing program focused on hospitals' high margin specialties ➢ Initiated hybrid partnership of lead generation and brand licensing for senior living category ➢ Tripled value of brand licensing in health and education categories via pricing analysis of 'out of home' advertising in top ten media markets.        Director, Content Strategy    January 2006   to   January 2009     Company Name   －   City  ,   State    Sourced, negotiated and managed cross-platform distribution partnerships for 25 leading cable companies including Charter Communications and Virgin Media. ❖ Negotiating. Negotiated complex licensing partnerships with news, music, games, sports and technology providers, resulting in a 40% margin for company. ❖ Partnerships. Managed successful business relationships with more than 50 national accounts including Viacom, The Associated Press, Major League Baseball, The Weather Channel and American Greetings. ❖ Deal Structure. Sourced Internet radio provider to provide 40 channels of customized content against backdrop of digital copyright restructuring legislation. ❖ Budget Management. Reduced content costs by $400,000 by renegotiating deal terms with large media content partners. Resulted in budget savings of 10% annually and retention of 'business critical' providers.        Vice President, Business Development    January 2000   to   January 2005     Company Name   －   City  ,   State    Director (2000-2002) Developed digital business initiatives for four national magazines and a cable channel. Built consensus across 7 divisions to invest in new business models. Protected and advanced iconic brand online. ❖ Revenue Development. Generated $500K+ annually in syndication revenue. ❖ Product Development. On four-week deadline, sourced and produced 8 SKUS for big box store distribution deal. Resuscitated $2M flagship reference product line after 2 bankruptcies. Doubled unit sales and operating income through innovative licensing strategy. ❖ Partnerships. Negotiated profitable, multi-year marketing partnerships with national ISPs resulting in 60% increase in web traffic to drive advertising and e-commerce revenue. Established profitable licensing relationships with partners in Greece, Croatia, Germany and Italy.        Vice President, Marketing    January 1998   to   January 2000     Company Name   －   City  ,   State    Recruited by AOL colleagues to manage e-commerce start-up including marketing strategy, strategic relationships, and communications. Garnered national print and broadcast coverage in the pre-Google era. Helped position company for profitable acquisition by national tea retailer.        Manager, Partner Marketing    January 1994   to   January 1998     Company Name   －   City  ,   State    Directed partner relations and partner marketing during hyper-growth period, preserving key alliances through significant changes in business model. Led cross-divisional team including, technical, editorial, legal and advertising in onboarding of strategic partnerships such as the National Football League, CBS Sportsline, ABC News, Bloomberg L.P., NBC, Reuters, Web M.D. and Business Week. ❖ Marketing Strategy. Developed an average of 25 customized marketing campaigns each month for national media partners such as Viacom, Business Week, IDG, Hachette-Filipacchi, Ziff Davis and NBC with response rates of between 1% and 5%. Managed multiple agencies, developed successful creative, resulting in record-setting customer acquisition. ❖ Alliance Partnerships. Directed partner management during hyper-growth period, managing 26 key national accounts through challenging restructuring. Effectively liaised between parties to preserve long-term business relationships resulting in $12M in savings. ❖ Budget Development. Developed and managed $18M annual partner marketing budget and staff of six.        Education      Master of Science   :   Communications      University of Tennessee          Master of Science, Communications University of Tennessee        Bachelor of Arts   :   Journalism      University of Oklahoma          Bachelor of Arts, Journalism University of Oklahoma          Marketing Strategies for Growth, Education      University of North Carolina at Chapel Hill   －   City  ,   State  ,   US    Marketing Strategies for Growth, Executive Educatio University of North Carolina at Chapel Hill         Certifications    M.D      Professional Affiliations    Executive , Blogger, DC EcoWomen, Washington, DC      Skills    Marketing, Marketing Strategy, Business Development, Healthcare, Advertising, Business Plan, Clients, Hp-ux, Media Relations, Unix, Ux, Product Development, Transmissions, Budget, National Accounts, Restructuring, Increase, Pricing, Budget Management, Games, Greetings, Finance, Joint Venture, Joint Ventures, Lead Generation, New Products, Out Of Home, Pricing Analysis, Sales, Sales And, Accounts Through, Onboarding, Partner Marketing, Audience Segmentation, Building Design, Building Materials, Commercial Building, Database, Market Segmentation, Segmentation