Category: APPAREL

         MEMBERSHIP SALES REPRESENTATIVE         Professional Profile    Motivated professional with over twenty years of experience in business management and customer service seeking Front Desk Manager position at The Claremont Club. Ability to turn around under-performing departments to create profitable departments by building strong relationships, recruiting talent, training
teams, and establishing and managing processes. Self-starter with positive attitude and strong problem solving skills.      Qualifications          Self-motivated  Strategic and creative thinker  Outgoing and cheerful attitude      Team training and development
  Process improvement  Interpersonal, oral, and written communication skills            Experience      Company Name    City  ,   State    Membership Sales Representative   01/2015   to   Current     Achieve monthly individual and team sales and attrition goals by enrolling prospective members in the club utilizing the Relationship Selling process. Take
the sales process beyond the “close” and through to the initial on-boarding of a new client. Decrease monthly attrition by providing an enthusiastic level of service to all existing members. Create personal monthly plans outlining specific in-house and community activities to generate new sales. Develop and maintain excel spreadsheets for sales tracking purposes. Support the Club, programs, staff and members.        Company Name    City  ,   State    Health & Wellness Coach   08/2014   to   01/2015     Achieved personal training and fitness non-dues revenue program sales goals. Effectively utilized the Visual Fitness Planner program and features to transition members into personal training clients. Integrated new members to the Club and assured their satisfaction.        Company Name    City  ,   State    General Manager   04/2013   to   06/2014     Grew two women's personal training studios from less than $18,000 average monthly sales to over $30,000 average
monthly sales, and client base from 85 to 135 by implementing a "Top of Mind" sales approach. Maximize all Up-front,
Upgrade, and Renewal sales opportunities. Coach each studio team of four personal trainers in all aspects of operational
excellence. Turn clients into “raving fans" by providing a positive, high-energy environment where clients achieve
their weight-loss results through a balanced program of weight training, interval cardio training, nutrition support, and
accountability. Develop communication tools for the organization including monthly Constant Contact newsletters and
in-studio contests and community board. Develop specific and interesting lead generating emails.        Company Name    City  ,   State    Director of Performance Sports   03/2011   to   08/2011     Managed women's and men's performance apparel categories of Running, Fitness, and Soccer with a
sales goal of $21 million. Category expert and spokesperson within apparel team. Defined strategy
and business plan for performance categories. Created and delivered informative presentations and
workshops to sell the product.        Company Name    City  ,   State    Senior Director of Apparel & Accessories Merchandising   03/2008   to   05/2011     Defined and delivered the apparel line in North America. Built strategic alliances with Sales and
International Product that resulted in $50 million in 2010, over 24% sales growth. Traveled to corporate
headquarters in Germany every 6 - 8 weeks to represent North America in strategic planning meetings.
Increased account base by 10% with new product quickly broughtto market. Introduced revolutionary
women's fitness apparel program which increased customer base by 23%. Managed team of three
merchandise managers and one merchandising analyst. Responsible for recruiting and interviewing new
team members for the department. Created and delivered informative presentations and workshops to
sell the product.        Company Name    City  ,   State    Sales Director of New Business   10/2007   to   03/2008     Managed new and emerging business categories across all product classifications. Exceeded sales goal by
20% in first year. Built strong client relationships and provided high value-adding services, resulting in a
15% growth within new business account base. Developed and assigned monthly sales quotas to over 15
national sales managers. Communicated regularly with strategic managers to resolve issues and plan the
business. Launched new categories such as Swimwear, Sailing, and Limited Edition. Created and
delivered informative presentations and workshops to sell the product.        Company Name    City  ,   State    Director of Sales   01/2006   to   10/2007     Managed sales and operations of the Department Store and Lifestyle business segments, resulting in
over $20 million in annual sales. Improved client relationships at the Vice President level, resulting in
an expansion of account base by 60%. Communicated regularly with territory and regional managers for
daily support and strategic planning of accounts. Recruited, interviewed, and hired new sales managers
for department. Created and delivered informative presentations and workshops to sell the product.
Listened attentively to account feedback and worked with product development team to introduce
competitive product offerings.        Company Name    City  ,   State    Trade Channel Manager   10/2002   to   01/2006     Built and managed 30 new accounts and $15 million in sales. Established critical alliance with three
major department store partners within a six-month period. Recognized as PUMA Employee of the Year,
increasing sales level by 200%. Changed and improved department expectations on customer service,
margin analysis, and presentation building. Planned and led training sessions on customer service and
business analysis to promote sales team professional development and sales goal reinforcement.        Education      Bachelor of Arts  :  International Relations   1998     Mount Holyoke College  ,   City  ,   State  ,   USA            Certificate of Portuguese Studies     1997     Universidade de Lisboa  ,   City  ,     Portugal            Technical Skills      Mastery of Microsoft Office (Word, Excel, and PowerPoint)  Strong working knowledge of DataTrak ABC and ClubOs software  Ability to work with several operating systems including Microsoft and Mac OSX  Fluent in spoken Portuguese; proficient in written Portuguese  Knowledge of spoken and written Spanish