Category: PUBLIC-RELATIONS

         CUSTOMER REFERENCE PROGRAM MANAGER       Summary     Senior customer reference program manager focused on cultivating client relationships for the purpose of strengthening their engagement in order to develop advocates for the company and solutions, consequently boosting sales and brand awareness.      Self-managed, quick learner that adapts well in a challenging environment and keeps projects on track. Strong contributor in a team environment, with a demonstrated ability to interact with IT professionals and C-level executives.        Highlights          Customer engagement  Stakeholder relations  B2B customer programs  High tech industry focus  Problem solving      Skilled negotiator  Event planning & execution  Detail oriented, results driven  Effective communicator  Leadership            Experience      Customer Reference Program Manager     Nov 2010   to   Current      Company Name   －   City  ,   State     Manage global customer reference program for Manufacturing, Public Sector and Healthcare industries  Secure and prepare approximately 400 reference participants each year for sales needs, public relations opportunities, analyst/media interviews, and speaking engagements  Recruit/onboard customers to scale reference pipeline to support initiatives for corporate marketing, global campaigns, field marketing, industry strategy teams, product management, customer programs, public relations, analyst relations, and sales  Directly impact approximately $55M in sales annually  Effectively train sales teams on the identification of customer references and how to leverage advocates and their collateral to shorten the sales cycle  Partner with internal teams to develop compelling and strategic reference assets: customer profiles, customer slides, customer videos, webcasts, and podcasts         Director, Public Relations     Mar 2007   to   May 2009      Company Name   －   City  ,   State     Managed the communication of marketing messages to defined target audiences for multiple high tech clients  Wrote and distributed press releases and case studies; promoted news stories through print, online and broadcast media  Developed lead generation programs with trade associations and industry publications through newsletter sponsorships, trade show promotions and webcasts         Account Representative     Sep 2005   to   Mar 2007      Company Name   －   City  ,   State     Promoted, marketed and sold custom imprinted marketing solutions.  Assisted clients with developing marketing programs and campaigns.  Generated $75k in new client sales in the first nine months.         Sr. Manager, Sales Intelligence     Jan 2004   to   Jan 2005      Company Name   －   City  ,   State     Gathered and disseminated competitive intelligence. Analyzed win/loss data and formulated strategic counter-actions for sales teams.  Provided sales analysis and support tools to worldwide channel partners, improving sales performance and increasing revenues.  Established and managed an in-house reference management system serving global sales teams.  Secured customer contacts for public relations, field marketing projects and sales. Delivered reference program metrics to management.   Managed the production of responses to sales RFIs and coordinated corporate site visits.           Manager, Corporate Communications     Jan 1999   to   Jan 2004      Company Name   －   City  ,   State     Increased corporate visibility and improved corporate/product branding through public relations and advertising.   Expanded press relations, increasing the company's editorial placements by 150%.  Managed $1M annual budget for media buys, including broadcast, print and digital.   Supervised analyst relations including research inquiries and corporate presentations.  Coordinated press release pipeline, editing and distribution to wire and trade publications.  Directed the strategic planning and re-design of corporate web site and customer portal.         Education      Bachelor of Science  ,   Hotel Administration    Whittemore School of Business, University of New Hampshire   －   City  ,   State            Related Volunteer Work     Board Member, Marshwood Education Foundation 2009-2014   Chair, Public Relations Committee 2011-2014         Technical Skills      Microsoft Office: Word, Excel, PowerPoint  Database Management: Boulder Logic, Salesforce.com  Industry Tools and Reporting: Cognos, TechValidate