Category: PUBLIC-RELATIONS

          D  R     Daiana    Rocha       Summary     Public Relations Specialist knowledgeable on planning, creating and implementing campaign strategies and media relations placement. Forward-thinking professional, offering a solid history of success in branding and social media management across Corporate and Public industries. Talented leader with excellent judgment, intuition and decision-making abilities. Recognized as a focused, hardworking and successful professional with a demonstrated history in campaign development and execution. Senior Communications expert with emphasis in Audio-Visual content creation. Ample experience developing special events and creating strategies to propel brand image. Organized in coordinating events by contacting media representatives, preparing written materials, scheduling photographers, booking locations and video/graphic design of collateral and materials. Proficient in business writing, speech writing and marketing messaging. Excellent interpersonal relations and public speaker.       Skills          Emmy-Award Winning Journalist  20+ Years of Experience in Communications  Savvy Social Media Manager  Audio - Visual Content Creator/Producer  Strong Research, Writing and Editing Skills      Public Spokesperson  Event Coordinator  Marketing Strategists for Audience Growth and Retention  Tech Savvy in cutting-edge video/editing equipment and software incl., DSLAR Cameras, Adobe Premier, Adobe Photoshop and After Effects            Work Experience       01/2008   -   10/2020   Public Relations Specialist    Company Name    |    City  ,   State       Delivered information from the City;'s government office to the members of the public by preparing and presenting press releases, video stories, public service announcements, media campaigns, and social media content.   Served as liaison between elected officials, city employees and residents to address future city's business goals and strategies   Attend to Commission meetings and keep a close record of new and proposed government policies   Assisted elected officials with the preparation of messages, briefs and create opportunities to address their constituents.   Monitored and tracked data of campaigns, brand image, and social media's preferences to 
adjust strategies and maximize results.   Established and maintained cooperative relationships with community, business leaders, 
consumers, and public interest groups to synchronize strategic business plans to address all of the 
stakeholders needs.   Managed editorial content, design and distribution of internal employee newsletter.   Coached less experienced public relations staff members on public communications practices.   Served as city spokesperson as needed.          08/2004   -   07/2005   News Anchor - Interim Executive Producer    Company Name    |    City  ,   State       Presented local news for Univision's affiliate KUTH for the 6 p.m. and 11 p.m. newscast.  Served as Interim News Executive Producer, supervising and working closely with writers, directors, managers and technical crews throughout production process.  Developed news story ideas and assigned topics to teams of reporters, producers and editors.  Devised and implemented strategies to create new revenue streams and cut operational costs.  Worked with station's GM to define and communicate organization's strategies to meet stakeholders expectations.  Set and managed production schedules according to strict deadlines.  Hired and oversaw remote interstate news bureaus and production crews.  Evaluated reporter stories, shaped content and helped improve overall work quality through careful review, detailed editing and constructive feedback.          03/2003   -   01/2004   Television Host/News Reporter    Company Name    |    City  ,   State       News Anchor /Reporter for 5 pm. and 10 pm. WJAN-41 newscasts.  Responsible to produce daily assigned stories, sports segments and collaborate in the production and writing of the newscasts as needed.  Maintained up-to-the-minute knowledge of breaking news stories and responded to emergencies at any hour.  Presented, produced and edited daily news or sports segments.  Shaped narrative on key issues through effective storytelling and knowledge of public opinion.  Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.  Collaborated with media executives to create interesting story lines.  Developed a in-depth understanding of South Florida community affairs and issues.  Seek constant story leads and interview opportunities with political and social personalities.          03/1998   -   03/2003   Television Producer - Reporter    Company Name    |    City  ,   State       Writer for national network newscasts, Noticiero Univision, Primer Impacto and Despierta America.  Segment Producer for Univision Sports.  Responsible for researching, writing and producing both assigned stories and original concept stories.  Responsible for producing promotional 30' and 60' spots  Translation of written news from English to Spanish  Reporters script proofreading  Supervise editors selection of sound-bites and editing concept of assigned stories.         Education and Training       05/2014   J.D.  :   Juris Doctorate     Nova Southeastern University   |   City  ,   State             05/2009   Bachelor of Arts  :   Political Science     Florida International University   |   City  ,   State       Minor in Criminal Justice         Awards and Certifications      2017 Emmy Award for the original production of, "Embracing Autism, a Coral Gables Story."  2016 Media Relations and Law Enforcement Training by Fraternal Order of Police Florida State Lodge.  2016 Telly Award - Best Documentary  2016 Telly Award - Social Responsibility