Category: SALES

         SALES SUPPORT           Experience      SALES SUPPORT    February 2002   to   January 2010     Company Name   －   City  ,   State      Directed team-centric initiatives to process and release 56,000+ digitally preflight pdfx1a Run of Press /magazine ads totaling $50 million in publications via Associated Press AdSend, B-Linked AdTransit, FTP sites and platforms for Macy's, Inc.  Liaised among production department and Pre-Press teams to ensure color corrections and quality control were maintained, as well as staff at major magazines doing color mark-ups on press runs / approvals for quality control.  Implemented VIO Adsend Web Application to release digital plate Macy's ads to publications, as well as Soft Proofing for both Creative and Production Departments and AdGate Adsend program for releasing ads to publication.  Served as a Stakeholder / Team Member of a Soft Proof Committee responsible for implementation of new Approve V.1.3 Digital Color Approval / Correction System on EIZO monitors.  Led transition team centralizing four 4 / Color Run of Press (ROP) operations divisions into new Macy's, Inc.  Continually aligned costs with planned budget to decrease production expenses 25% every quarter.  Increased processing efficiency 50% decreased errors 75% via a new Adsend Roadmap for Adobe Advertising Cloud team.  Created cost-controlling production schedules to coordinate an increase in Macy's ROP and Magazine Ads.  Contributing to a $200+ million sales increase for Macy's East during a 4th Quarter Holiday Season.          Marketing Project Production Manager, Production Manager    January 2010   to   February 2018     Company Name   －   City  ,   State      Led and supervised forward-thinking teams in conceptualizing, developing dynamic templates, releasing direct mail, inserts, and outdoor ads to pre-press department and external vendors.  Coordinated final direct mail/SEM ad review meetings with SVP of Marketing Operations to facilitate sales edits, and proofread approved URL/QR Codes/Web ID's.  Managed ad traffic flow to Pre-Press and Blue Line sign offs for creative team, as well as final delivery of print and digital files to external printers via FTP sites.  Performed quality control and color correction mark-ups for completeness and accuracy.  Created InDesign templates for blow-ins/stich-ins, OOH campaigns/Omnichannel platform.  Led negotiation meetings with Creative, Pre-Press, printers, and vendors.  Continually ensured scheduled press run timekeeping within budget by 85%, by providing final roadmaps to printers.  Selected by VP of Marketing & Operations to co-train all newly hired employees because of cross-functional leadership skills.  Played a vital role in achieving $250+ million Direct Mail sales for Fall and Spring Seasons, by creating new proof process.  Receiving Macy's "Marketing Star of the Year Awards" from 2013 - 2018 for exemplary job performance managing inserts.  Successfully managing production of new annual Macy's Men's Fashion Book direct mail and SEM campaigns.  Advertising Project, , Color Run of Press/Magazines.          Staging Street Operations Manager    January 1998   to   January 2010     Company Name   －   City  ,   State            Assistant Production Manager    January 1998   to   January 2002     Company Name   －   City  ,   State            Marketing Manager    January 2000   to   January 2001     Company Name   －   City  ,   State            Advertising Manager, Advertising Sales Support    January 1995   to   January 1998     Company Name   －   City  ,   State            Education      Master of Business Administration   :   Marketing & Project Management      SOUTHERN NEW HAMPSHIRE UNIVERSITY                  Bachelor of Arts   :   History & Political Science (Management & Marketing)      MANHATTANVILLE COLLEGE                  PMP Certificate in Project Management   Certificate in Digital Plate Processing   Certificate in Pre-Press Preparation & Processing   Certificate in Soft Proofing   Certificate in 4 / Color Processing & Correction  Certificate in Social Media Advertising Certificate in Email Marketing   Certificate in (SEO) Search Engine Optimization  Certificate in Google Analytics Search Advertising  Certificate in Branding & Fan Building   Certificate in 3D Printing Workshop  Certificate in Digital Photography Workshop                Summary    QUALIFICATIONS FOR PROJECT MANAGER, MEMBER SUPPORT TOOLS AND PROCESS
 Innovative Leader Committed to Delivering Excellence in Marketing & Advertising and Maximizing Bottom-Line Results.
Highly Accomplished Marketing/Advertising Project Manager with Digital/Print Production Leader, and Ad Manager experience who drives Campaign Development, trends tracking, Consulting, Project Management, and initiatives to align with a company's vision.  Innovative Thought Leader who develops synergistic campaigns for world-class print products/services, cultivating a strong brand image with superior quality. Influential Strategist who Leads Cross-Functional Teams/Processes, Advising on Creative Assets, Ad Manage on SEM Platforms, develops alliances among senior-level decision-makers, top vendors, media companies, and agencies.      Affiliations    American Marketing Association   The Organization of Black Designers   Advertising Production Club of New York
National Black MBA Association   Association for Project Management   Digital Marketing Association   Digital Advertising Alliance
Macy's Thanksgiving Day Parade Committee   Macy's 4th July Fireworks Committee   The Bowery Mission   Henry Street Settlement      Highlights          Vendor Relations	       Project Management/OOH          4/Color Correction Specialization          Team Building / Training / Innovation  Print Production/ Schedules      Creative Team Collaboration	    Process Optimization	     Consulting / Negotiation / Maximization  Strategic Analysis / Planning     Graphic Design / Ad Traffic	 Soft Proofing / Digital Files     Proofreading / Editing / Quality Control  Building Templates         Strategic Planning / Implementation	      Cost Reduction / Avoidance	  Turnaround / Crisis Management  Digital Photo Retouching          Microsoft Office Suite / Adobe Creative Suite / QuarkXPress          ADTransit  / ADSend  / Pre-Press              Skills    Vendor Relations	       Project Management/OOH          4/Color Correction Specialization          Team Building / Training / Innovation
Print Production/ Schedules      Creative Team Collaboration	    Process Optimization	     Consulting / Negotiation / Maximization
Strategic Analysis / Planning     Graphic Design / Ad Traffic	 Soft Proofing / Digital Files     Proofreading / Editing / Quality Control
Building Templates         Strategic Planning / Implementation	      Cost Reduction / Avoidance	  Turnaround / Crisis Management
Digital Photo Retouching          Microsoft Office Suite / Adobe Creative Suite / QuarkXPress          ADTransit  / ADSend  / Pre-Press