Category: DIGITAL-MEDIA

         DIRECTOR OF DIGITAL INNOVATION AND STRATEGY           Executive Profile      Cost-conscious, reliable project manager offering a proven history of success supervising, planning, and managing one or more multifaceted digital projects with multiple deliverables, complex dependencies and budgetary restrictions  Senior Digital Marketing professional with extensive experience and ability to drive strategic initiatives in the areas of business growth, leadership and organization effectiveness.   Ambitious Strategy and Innovation Director who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing and motivating skilled professionals.      Experienced professional in the following areas: Project Management, Change Management, Process Development & Redesign, Strategic New Initiatives, and Deployment of Various Web Based Tools        Skill Highlights           
		
	
	
		
			
				
					Digital Media Operations     Project Management     Negotiations Management    
Business Development     Team Leadership    Product Development       Budget Management     Strategic and Analytical Thinking    Business Planning     Professional Communications    Business Intelligence    Benchmarks and Timelines              Core Accomplishments      As
a digital director, I successfully led and managed centralization of resources
and projects and standardized all reporting, campaign management, and
development across all properties in Philadelphia, New Jersey, Florida,
Alabama, and Western Pennsylvania. I worked directly with the CEO and VP of
digital in developing project plans, managing timeline, and work streams.
Provided status updates to senior management and board of directors ensuring
team met benchmarks in a timely manner  
		
	
	
		
			
				
					Promoted to position by successfully executing business development projects as Director
of Online Operations. 
				
			
		        Professional Experience      Company Name     June 2012   to   Current     Director of Digital Innovation and Strategy   City  ,   State      Maximize productivity by setting clear expectations and proactively communicating project status, issues and risks to internal stakeholders and top management  Draft and distribute project objectives and tasks to various in house and outsourced teams  Assess project issues and identify solutions to meet productivity, quality and customer goals   Manage resource allocation across multiple projects including tracking resource bandwidth and forecasting future availability for scheduling new projects    Guarantee the attainment of key milestones by proactively tracking metrics and project outputs      Mitigated risk by identifying, escalating and resolving issues across multiple delivery groups and/or projects     Create new strategic initiatives, product development, marketing intelligence, planning and implementation for all digital media properties     Management of products, services, experiences, platforms and tools from concept to execution     Established and help create Company visions for digital product changes and additions; define requirements of the various products to meet market demands ·     Create statistical models based on digital product performance     Set guidelines and specifications cross-functionally with designers software development engineers, digital media directors, and external partners to guarantee a smooth and efficient project and product delivery     Establish shared vision across company by building consensus on priorities leading to strategy and project specific execution.           Company Name     March 2010   to   March 2011     Director of Ad and Online Operations   City  ,   State      Created, maintained and presented regular (weekly, monthly, and quarterly) campaign status and metric reports as well as develop ad-hoc reports to support strategic planning and fact based analysis.  Contributed to the monthly and quarterly revenue recognition process by assuring that all impressions are correctly reported and communicated to clients.  Enforced - through functional groups - productivity, quality and process requirements in  accordance with real company needs.      Acted as liaison with external parties on matters relating to the procurement of services for the company\'s products.   Reviewed and managed solutions to inventory problems, resolved under-delivering campaigns, works with Editorial and/or other teams to optimize advertising   Used Web-Analytics platforms such as Omniture and Web-Trends to prepare various analytical reports    Configured and set up campaigns on various exchanges such as Google AdX, Bust Backplane, Open X, and Six Apart  Implemented impression verification and research pixels for view through analysis.          Company Name     September 2006   to   June 2012     Director of Online Operations   City  ,   State      Project Managed centralization of Content Management System and standardized all interactive ad campaigns and traffic reporting across all properties in Philadelphia, New Jersey, and WesternPennsylvania.  Developed the project plan and managed the project work streams.  Provided status updates to leadership and ensured project team completed on tasks in a timely manner  Managed relationships with third party sales agents and networks including fulfillment of RFPs and rate negotiation   Project Managed Omniture Site Catalyst and Google Analytics integration throughout all sites and generated various reports to study user behavior while on web-site   Provided Analytical Analysis and Recommendations for all Micro Sites   Worked with Executive Management to Create Actionable Analytics Reporting and Customized Dashboards for Internal Staff    Project Leader for transition to Google DFP ad serving Platform, Guided newspaper and television stations sites through conversion to new ad serving platform   Managed and executed SEO/SEM for niche sites internally, Average annual budget of $500,000   Managed and execute internal search engine marketing efforts for all sites, working with local managers to define goals and set budgets     Manager of Online Operation Team, Supervised Five Marketing Assistants and Webmaster     Performed all competitive analysis for each local market     Managed up to 10 individuals directly when Optimizing Operations in Western PA    Lead selected business development efforts for interactive media focusing on developing a business plan for the launch of a local email marketing business in each of our respective markets.           Company Name     May 2005   to   August 2006     Marketing Consultant   City  ,   State      Researched and Developed relevant Business Plan for future expansion  Conducted research on competitors and studied and replicated their successful online marketing campaigns   Assisted in creating internal product database that included real time inventory updates as well as displayed statistics on most popular sellers   Provided technical support for website and uploaded new data to site daily as well as replicate changes and additions on demand          Company Name     April 2005   to   September 2005     Intern   City  ,   State      Created various Marketing pieces for DMA seminars and conferences · Identified major causes of client data discrepancies and offered methods to resolve problems.  Developed and implemented a benefits data audit process to ensure data integrity.  Profiled and collaboratively filtered client data based on requested parameters.          Company Name     May 2002   to   June 2004     Senior Support Analyst   City  ,   State      Collaborated with IT Team, vendors, and support providers to research and resolve client and operations team hardware and software support issues   Supported the accurate setup of user specific network, Internet, hardware, and software settings on all desktop systems and servers by coordinating efforts with Senior Management   Worked with System Engineers to diagnose and support network connections from the desktop to the server level   Used Novell NetWare Administrator and Windows 2000 User Manager for Domains to create ID\'s for new users on site and remotely as well as granting rights to specific files and folders.          Company Name     January 2001   to   August 2001     Information Systems Intern   City  ,   State      Assisted and trained users on how to use Microsoft Outlook and other office components   Troubleshooted employee queries through helpdesk   Configured Network Servers and deployed remote installations of various Software Programs.          Education      Long Island University College of Management     May 2006       MBA  :   Marketing    City  ,   State      Marketing        Hofstra University Frank G. Zarb School of Business     December 2001       Bachelors of Business Administration  :   Management Information Systems    City  ,   State      Management Information Systems        Languages    Fluent in English and practical knowledge of Spanish and Hindi      Skills       Microsoft Access, Excel, Power Point, Word and Visio.NET, C++, FoxPro,Microsoft Windows, Apple OSX, Dream Weaver, Photoshop, Lotus Notes, Corel,Omniture Site Catalyst, Web-Trends, Google AnalyticsGoogle DFP, Open Ad StreamWordpress, DrupalNetworking,Domain Registration, Web-Site Administration