Category: PUBLIC-RELATIONS

         PUBLIC RELATIONS MANAGER       Summary     PR/Media Relations professional skilled at delivering sharply focused, high-impact for corporate, government, and not-for-profit organizations that generate measurable results.   Strategic thinker who understands big-picture business goals, develops program strategies/tactics, and exceeds expectations.       Highlights           Brand Positioning  Messaging Strategy  Writing & Editing  Media Outreach  Project Management        Crisis Management  Executive Coaching  Event Planning/Execution  New Product Launches            Experience     01/2003   to   01/2014     PUBLIC RELATIONS MANAGER    Company Name   －   City  ,   State      Create/implement plans to promote IREM and its credentials, product/service offerings, thought leadership initiatives and events via ongoing publicity news flow and media relations outreach.  Secure /promote speaking engagements for IREM leaders at high-profile industry events.  Develop publicity/public relations tools and resources for chapter, regional and national leaders; provide training on use.  Coordinate annual leadership communications training focused on formal and informal interaction with media and other target audiences.  Support leadership outreach program to those positioned to purchase (or influence purchase of) IREM products /services.  Contribute to branding strategy as a resource to the Marketing Department.  Provide timely, engaging, newsworthy content for IREM social media platforms.  Develop/administer budgets for PR and related programs with focus on cost control.  Some Key Achievements: Cultivated long-term relationships with local/regional/national press contacts by proactively stimulating and responding to requests for editorial input.  Received many unsolicited compliments from media about quality and speed of service.  Achieved double-digit, year-over-year increases in media coverage as measured by audience reach, volume of placements, and number of media outlets.  Developed/ implemented program to identify and train IREM spokesperson experts to respond to media and other inquiries.  Orchestrated /participated in annual Leadership Media Tours to New York for organization's top executives, with one-on-one meetings arranged with prominent media outlets, including the Wall Street Journal.  Prepared background information, talking points, story ideas and other materials to help ensure positive meeting outcomes.  Prepared compelling submissions positioning IREM leaders to win leading industry awards.  Led committee of industry leaders and senior staff  that developed and launched a major program to grow more  enrollments in IREM education programs, more practitioners pursing/ obtaining IREM certification and membership, and more college/university students interested IREM and a real estate management career.  Now institutionalized across 93 US and international IREM chapters, the program has generated, and continues to yield, excellent results.  Successfully managed crisis communications for incidents including dismissal of a high-level staff member and murder of an association member.  Sharon V.  Peters Page Two) Some Key Achievements (cont'd): Managed multiple, concurrent projects on a daily basis, completing them on time and on budget.  Worked across departments and member groups in ways that promoted collaboration.  Mentored less-experienced employees on issues related to PR and media relations.         01/1988   to   01/2003     SENIOR VICE PRESIDENT    Company Name   －   City  ,   State      A 50-plus-year-old international public relations firm.  following successive promotions from Account Executive) Some Key Responsibilities: Serve on leadership team responsible for office growth strategy, employee policies, etc.  Help to sell new business, including proposal development and formal presentations.  Manage all aspects of accounts assigned to lead, interfacing with executive leaders and PR staff to develop program goals, strategies, tactics, budgets, timelines and measurement parameters.  Help manage and mentor junior staff Some Key Achievements: Built strong relationships with diverse client base that included corporations, government bodies and association/not-for-profit organizations, e.g.  Whirlpool, Coca-Cola, Coopers & Lybrand  [now PwC], Jamaica Tourist Board, Comcast, Madison Gas and Electric Company, National Roofing Contractors Association.  Key clients had longevity of between eight and 13 years, e.g.  Whirlpool, Defense Research Institute (defense trial lawyers), Madison Gas and Electric and Jamaica Tourist Board.  Orchestrated high-impact media relations results for all client programs in which media outreach was a component.  Conceived and directed numerous major, successful events to promote various client programs, including many held at high-profile venues in New York and Chicago.          Education          BA      SYRACUSE UNIVERSITY   －   City  ,   State      GPA:   with Honors    with Honors        Interests    Recognized for excellence in corporate communications by:
*Financial World Magazine
*National Association of Investment Clubs
*International Association of Business Communicators      Affiliations    National Association of Real Estate Editors, Associate Member (formally recognized for meeting contributions)
*Association Forumof Chicagoland
COMMUNITY SERVICE:		
*Animal welfare: Member of the Development Board, Pets Are Worth Saving (PAWS) (2005-Present)      Additional Information      AWARDS: Recognized for excellence in corporate communications by: Financial World Magazine National Association of Investment Clubs International Association of Business Communicators         Skills     branding, budgets, budget, content, cost control, crisis communications, Crisis Management, client, clients, editorial, Editing, Event Planning, Executive Coaching, focus, government, Leadership, Marketing, materials, Media Relations, meetings, mentor, Messaging, Excel, MS Office, office, Outlook, PowerPoint, win, Word, policies, Positioning, presentations, press, PR, profit, Project Management, proposal development, Public Relations, speaking, publicity, quality, real estate, Research, Roofing, social media platforms, Strategy, Strategic