Category: DIGITAL-MEDIA

         SENIOR MARKETING MANAGER       Executive Profile    Savvy Marketer with over 12 years of experience helping sales teams fill their funnel with high quality leads. My ability to take a growth hacking approach to lead generation has helped me lead teams to exceed objectives within every aspect of the customer lifecycle. My passion for marketing is centered around customer
acquisition, brand awareness and nurturing growth through business development & strategic partnerships.      Skill Highlights          Partner Marketing  Paid Social  eCommerce  Paid Search  Email Marketing  Branding      Analytics  B2B & B2C  CRO  Content Marketing  Lead Generation  SEO            Core Accomplishments      Senior Marketing Manager    Developed Customer Segmentation Persona's by leveraging historic sales data.   Grew Online Subscriptions 30%, while revenue grew 43% (Q1 & Q2 vs. Q3 & Q4)         Professional Experience      Senior Marketing Manager     May 2016   to   Current      Company Name   －   City  ,   State     Improved Organic Traffic by over 40% by applying best practices & launching Content Marketing strategies  Grew Online Subscriptions 50%, while revenue grew 43% (Q1 & Q2 vs. Q3 & Q4)  Improved eMail Marketing open rates by 37%, and click through rates by 117% through A/B testing and established departmental best practices  Grew OEM Partner Marketplace downloads by 4x by applying App Store Optimization best practices  Developed Paid Search strategy that resulted in YOY MQL's Growth 2016 (Q3 330%, Q4 617%), and 2017 Q1 112%.                    Digital Marketing Consultant     Sep 2014   to   Apr 2016      Company Name   －   City  ,   State        Discovered growth opportunities through data analytics and optimization  Developed Program Roadmap for Clients Marketing Campaigns.  Developed & Managed B2B Lead Generation Campaigns across multiple marketing channels   Worked Closely with Clients marketing vendor on Re-launches and Optimization Implementation.         Digital Media Manager     Oct 2008   to   Aug 2014      Company Name   －   City  ,   State     Worked closely with Product, Sales & Marketing on all new Product Releases   Managed a team of 9 Account Managers   Decreased Advertiser churn rate by 37% through optimization best practices   Developed Quarterly Strategic Plans to address Sales goals Managed and drove team to generate $16 Million in Ad Revenue.          SEO Manager     Sep 2007   to   Jul 2008      Company Name   －   City  ,   State     Developed Digital Marketing Strategic Plan for Playphone & its Partners   Generated over $12 Million in Revenue (100k mobile subscribers)   Partner revenue increased by 37%   Managed Analytics for SEM, SEO & Mobile channel.         Campaign Manager     Feb 2005   to   Sep 2007      Company Name   －   City  ,   State     Manage In-House SEM Budget of $5MM Annually.  Developed A/B & Multivariate UX testing across SEM & SEO Channels.  Managed over $1M in Publisher Revenue.         SEO Associate     Jun 2004   to   Feb 2005      Company Name   －   City  ,   State     Developed & Executed Link Building Strategies.  Increased DVD Movie Channel Traffic by 60%.  Developed SEO Strategy to be applied to all editorial content.         Communications Intern     Oct 2003   to   May 2004      Company Name   －   City  ,   State     Content Marketing.   Email Marketing.  Press Release Development.         Education      Masters of Business Administration     2015     Saint Mary's College of California   －   City  ,   State            Bachelor of Science  ,   Public Relations   2004     San Jose State University   －   City  ,   State     Public Relations       Skills    Marketing Automation, Strategic Partnership, Business Development, Analytics, Management