Category: DIGITAL-MEDIA

         CHIEF DIGITAL OFFICER       Summary     I am a highly motivated and versatile digital
strategist, storyteller and creative enabler. I've built and led teams within communications and marketing agencies focusing on Digital Strategy, Content Marketing and Influencer Engagement. Working closely with varied teams, internal and external, to devise the best audience modeling, CPG, B2C / B2B strategies, SEO/SEM, creative development,
          production cycles, digital media, applications and mobile innovation geared to
          drive results.   https://about.me/broadbandito           Career Goal      Providing strategic guidance and execution support of core digital activity for a portfolio of Henkel brands.  Specifically, Senior Digital Marketing Manager - 170000NU        Experience     02/2015   to   12/2016     CHIEF DIGITAL OFFICER    Company Name   －   City  ,   State      Built internal digital practice and capabilities, client digital strategies  and creative execution to reach
consumers, locally and globally, in the cluttered digital, mobile and social arena  Focused on overall digital growth strategy for the agency. Developed and managed the execution of multi-channel digital strategies for existing
          client base and new business efforts  Tripled digital revenue in 12 months to $6 million, annually  Clients of Note: Revlon, Elizabeth Arden, Remington, Allergan, Galderma          02/2012   to   02/2015     VICE PRESIDENT DIGITAL STRATEGY, Dentsu Aegis    Company Name   －   City  ,   State      Formulate content marketing strategies and
direction for client base and new business efforts  Deliver strategy, manage client and vendor relations, employee
engagement and B2C / B2B programs  Created and managed digital presence in Arkansas and NYC and Chicago, as well as mentoring in digital / social across
3 offices    Agency digital revenue growth from $250k to over $1million, annually  Clients of note: Walmart, P&G, Hilton Hotels, Cracker Barrel         02/2010   to   02/2012     SENIOR VICE PRESIDENT - Digital    Company Name   －   City  ,   State      Identified opportunities for
     growth in marketing efforts via digital channels & social media
     strategy, engagement and execution  Deliver client presentations,
branding opportunities, prototype development and evaluation of digital assets, distribution and audience identification  Developed
& implemented digital platforms, social plans & content marketing
efforts.   


 Built digital/creative
     capabilities for overall agency through staffing, new
     offerings & streamlined production methods   
 Educated agency in WOM marketing,
     digital and social environment and opportunities.
  Developed
extensive pricing guidelines for agency services. (vended and internal)   












Doubled overall digital revenue for the firm in
first year of expansion   Clients of Note: Disney, T-Mobile, General Mills, Burger King         02/2005   to   02/2010     SENIOR VICE PRESIDENT, Digital Content    Company Name   －   City  ,   State      Oversaw strategy and execution for social media engagement efforts, content creation and distribution   Pioneered emerging digital platforms for wide array of client and new business endeavors   Managed a $6+ million dollar
     P&L with staff in LA, Seattle, Chicago and New York  Worked closely with analytics and
     research vendors to develop and deliver desired results  Assisted business development opportunities and added to agency thought
     leadership and mentoring   Clients of note: Starbucks, Ebay, Unilever, Pepsico, Microsoft          NOTABLE CAREER ACHIEVEMENTS      CNN  - EMMY and Cable Ace awarded Journalist 1989/96   CNN.com  - Original member of launch team CNN.com    WIRED  +  MSNBC  Created Internet/TV programming 1996/97   DIRECTV  +  TECHTV  Pioneered interactive television 1997/98          Education     1987     Bachelor of Science  :   Journalism    UCM   －   City  ,   State  ,   USA            Additional Information      BS degree in related field and 10-15 + years experience  B2C / B2B marketing focused in digital sector across multiple activities (e.g. media, search, social media, e-commerce)  Content development, distribution, SEO/SEM  Understanding of traditional media channels (TV, Print, OOH)  Understanding of media planning (e.g., CPM, reach/frequency, etc.)  Ability to manage/mentor junior team members  Understanding of digital shopper marketing, CRM/data-driven marketing, audience modeling/targeting, research and analytics