Category: PUBLIC-RELATIONS

         PUBLIC RELATIONS CONSULTANT           Summary     Experienced public relations, sales and marketing professional with expertise in the technology, financial, consumer and healthcare industries.       Highlights          Global marketing  Account management  Direct marketing campaigns  Public relations expert  Quality leadership       Multi Task Abilities  Proven Sales Success  Start-up background  Deadline-driven  Microsoft Office Suite expert            Experience      Public Relations Consultant    June 2005   to   January 2016     Company Name   -   City  ,   State      Managed PR programs for AccordSQA and GatherWorks.  Secured inclusion of SmartScript and SmarteLoad  in Dr.Dobbs and SD Times.          Inside Sales Representative    March 2008   to   June 2008     Company Name   -   City  ,   State      Identified and called decision makers within targeted verticals, while educating prospects about key features and benefits of software; secured four qualified leads in first two weeks in position.          Direct Sales Representative    December 2007   to   January 2008     Company Name   -   City  ,   State      Sold more than $8,800 in products in one month to more than 100 new accounts, while developing positive rapport and relationships with more than 800 new accounts in three territories.  Confirmed two participants to a monthly Web training seminar.  Developed campaign ideas for marketing, including initiative for promoting seminars; new sales support literature; and new product initiatives.  Provided key feedback for streamlining processes for sales operations and efficiencies; mailings; and updating client contact information.  Solicited key feedback from clients of interest to marketing, sales, business development.          Account Manager    January 2004   to   May 2005     Company Name   -   City  ,   State      Lead PR strategy, client relations, and PR activities for AccuRev and Bowstreet.  Identified and pursued new business for the agency.  Increased AccuRev's budget by 150% and expanded Bowstreet's PR program to include a separate Partner PR component.  Launched Bowstreet into a new vertical market, the travel and hospitality industry, positioning its new product, Syndication Factory, in the market.  Secured key coverage for project work with deNovis' $22 million financing in the Wall Street Journal and VentureWire; and WiFiMed's move to Massachusetts, with front page technology business coverage in the Boston Business Journal.          Marketing Communications Consultant    November 2003   to   December 2003     Company Name   -   City  ,   State      Directed public relations and marketing projects for global provider of economic research and consulting services.  Leveraged industry news to secure inclusion in a Washington Post story for Global Insight's top energy economist.          Program Manager    January 2000   to   January 2003     Company Name   -   City  ,   State      Managed communications programs for established and emerging companies at senior-level, boutique PR firm.  Broadened and deepened relationships with local and national media and analyst communities.  Wrote press releases, bylined articles, briefing documents.  Determined messaging for positioning and repositioning clients.  Redesigned website for ATV and created new presskit and marketing materials to complement updated image.  Conducted national, consumer book launch for CenterWatch under 3-month deadline.  Secured roles for ATV general partners at MIT Enterprise Forum, VentureOne, Toronto Venture Fair, IT Financing Forum.  Launched several start ups including Veritas Medicine and Acurian; company financings; and launch of ATV Fund VII.  Secured cover story about CEO of Acurian in top industry trade, PharmaVoice.          Account Executive    March 1998   to   December 1999     Company Name   -   City  ,   State      Balanced activities for 3-6 accounts at global, technology public relations firm and worked closely with managers on strategy.  Received company-wide recognition for excellence: '1 in 20' Award.  Selected for Professional Development Team, New Business Team and Intern Leadership Team.  Served as on-site manager at IDC and handled press inquiries for 500+ analysts.  Booked 60 press attendees for IDC Directions '99 conferences in Boston and San Francisco.  Orchestrated launch of start-up, carOrder.com, its position as an "e-dealer" and $100 million financing; secured coverage in Wall Street Journal.  Turned potential crisis situation into opportunity for CEO to discuss company goals.          Senior Advertising Sales Assistant    September 1995   to   March 1998     Company Name   -   City  ,   State      Assisted in selling advertising space for technology publications, PC Week (now eWeek) and Internet Computing.          Education      B.A   :   Spanish and Humanities  ,   1994    PROVIDENCE COLLEGE   -   City  ,   State      GPA:   Cum Laude GPA: 3.5     Cum Laude, 3.5 GPA             1993    Centro de Lenguas Modernas   -   City  ,     Spain     Intense, semester-long study of Spanish language, culture and literature         Languages    Bilingual Spanish and English      Interests     Provided public relations strategy, consulting and support for non-profit organization, PoundHounds.    Meals on Wheels Delivery Driver       Skills      Sales Software: Salesforce.com  Public Relations Software: Bacon's Mediasource, Factiva  Desktop Publishing Software: Photoshop, Illustrator, HTML