Category: DIGITAL-MEDIA

         MEDIA ACTIVITIES SPECIALIST       Summary     Multi-Tasking				Media Relations		Results-oriented   Strategic Initiatives			Event Planning		        Writer & Editor   Manager/Supervisor 		Flexibility			         Adaptable       Highlights          Greatly improved media coverage of press conferences and other events on campus  Increased the frequency of newspaper, radio and television interviews featuring Chattanooga State administrators, faculty and staff  Hosted popular television show that focused on campus and community events (1997-2004)      Commissioned by local State Representative to produce a historical documentary on African American in the Tennessee Legislature from Reconstruction to Modern Times (2004)  Created on-site Spanish language classes for Emergency Room personnel in local hospitals when Spanish speaking population began to expand in the area (1995)            Accomplishments     Led Chattanooga State to receive  National Awards, the   Bronze Paragon Award  in  2012  from the National Council for Marketing and Public Relations (NCMPR) for  Degrees That Work 1 & 2  in the Radio/Advertisement/PSA Series category   Silver Paragon Award  in  2011  from NCMPR for  The Power of Achievement  in the Electronic Viewbook category   Wrote and produced   2010  NCMPR District level winners,  Online Orientation  in the Online Services category won the   Gold Medallion ;  The Early College Video  in theCollege Promotional Video category won the  Silver Medallion ; the five commercial series, Thanks , won the  Bronze Medallion  in the Video Advertisement/PSA Series category       Experience     09/2013   to   Current     Media Activities Specialist    Company Name   －   City  ,   State      Organize major campus events by overseeing security, media services, food services, and marketing.  Notable speakers in the past have included Neil de Grasse Tyson, host of Cosmos: A Spacetime Odyssey, and theoretical physicist, Dr.Michio Kaku.  Assisting academic departments with minor events such as conferences and speakers that require smaller venues.  Create videos for various departments on campus for academic and recruitment purposes.         03/1996   to   08/2013     Marketing Coordinator      Engaged in strategic planning with deans and department heads to increase enrollment  and public awareness of new academic programs   Utilized focus groups, surveys, and other market research and analysis tools to develop strategy   Supported branding via press releases, copy for radio and TV ads, extensive website content and print ads, brochures, fliers, posters, and billboards  Managed advertising budget for print and electronic media up to $500,000.  Proofed and edited materials for publication    Supervised staff of seven comprised of three graphic artists, three web designers, and the office manager   Recruited and mentored students who represented the college at special events   Wrote scripts and recruited talent for the College's radio and television commercials   Worked with local production companies to create commercials for TV and radio   Developed scripts for recruitment and instructional videos for various academic departments   Produced a series of "How To" videos to guide students through the registration process for the Student Services department   Commissioned by local state representative to produce a historical documentary on African Americans in the Tennessee Legislature   Increased media presence at press conferences and other campus events   Hosted television show that focused on campus and community events on cable channel dedicated to education  Increased the frequency of newspaper, radio and television interviews featuring administrators, faculty, and staff members  Designated as the contact for area journalists and served as spokesperson when needed.         03/1994   to   03/1996     Continuing Education Coordinator      Created personal interest classes that appealed to and met the needs of the community.  Recruited instructors, organized schedule, and marketed courses.  Organized first Spanish language classes for ER personnel in local hospitals.          Skills     academic, ads, advertising, banners, brochures, budget, conferences, special events, market research, marketing, materials, newspaper, office manager, personnel, press, press releases, publication, radio, recruitment, scripts,  strategy, strategic planning, television, website content       Professional Affiliations     National Council for Marketing and Public Relations (NCMPR)   Tennessee College Public Relations Association (TCPRA)  Lookout Chapter of the Public Relations Society of America American (PRSA)  Advertising Federation Chattanooga (Ad Fed)  Tennessee Screenwriters Association        Education     1994     Master of Arts  :   Radio, Television & Motion Pictures    University of North Carolina   －   City  ,  State       Radio, Television & Motion Pictures  Writers Guild of America Internship,  Star Trek: Deep Space 9 , Paramount Pictures, Los Angeles California, Summer 1993        1975     Bachelor of Arts  :   Human Services    University of Tennessee   －   City  ,   State       Human Services  M ortar Board Senior Citation, Academic Achievement Award; Academic Council; AASLF Outstanding Senior Award; Cheerleader; Campus Entertainment Board; Experiment in International Living trip to Italy Summer of 1973; Operation Crossroads to Africa travel to six West African nations during the summer of 1972; Resident Assistant 1975            Interests     Writers Guild Board of Directors (2011-2012)   Sanctified Sisters Performing Ministry, Executive Director and Founder Howard High School, Class of 1971, President and Reunion Chairperson 2001-2011)  Murray Hills Neighborhood Association Board (2009-2011)   Hillcrest Elementary School PTA, President (2009-2010)   Moccasin Bend Council of the Girl Scouts of America, Leader,       Brownie Troop 875 (2007-2009)