Category: PUBLIC-RELATIONS

         DIRECTOR OF PUBLIC RELATIONS & PARTNERSHIPS       Executive Profile     High-performing executive with extensive hospitality and luxury lifestyle experience. A strategic trendspotter who excels at developing dynamic partnerships and programs that serve as the impetus for multi-tiered marketing campaigns as well as top-tier media exposure.        Skill Highlights             Social Media & Influencer Strategy  Project Management   Brand Partnership Development     CRM               Content & SEO Marketing  Budget Development & Management   New Hotel Launch & Re-Launch/Brand Development            Core Accomplishments      Initiated and cultivated a strategic business partnership between The Benjamin Hotel in Manhattan with Cornell Professor & Co-Author of  Sleep for Success  Dr. Rebecca Robbins to provide hotel guests with a science-driven sleep program, resulting in more than 1.4 billion impressions in 2015.           Conceptualized and launched The Surrey's first full lobby & rooftop exhibition "ArtSpeak" with partner ArtMuse, which served as a robust marketing campaign to capitalize on the primary brand pillar and strengthen awareness among an affluent target market. To further align with efforts, the hotel was named "Coolest Art Hotel" by  Tatler Hong Kong  and "World's Best Art Hotels" by  Town & Country .         Grew CRM subscriber list from 78K to 102K members in one month due to a strategic partnership with media partner  Pure Wow , The New York City Ballet and Rebecca Taylor.         Professional Experience      Director of Public Relations & Partnerships   03/2015   to   Current     Company Name   City  ,   State       Lead ideation and craft programming for Affinia Hotel Collection, The Benjamin and The Surrey with the purpose of creating experiences that truly benefit the end-user and support revenue goals.  Oversee strategic partnerships and collaborations connecting like-minded brands to enhance target audience awareness, to refresh digital/PR content, and to increase email traffic and improve SEO.  Lead media relations for hotels/spa to shift market share from competition and expand visibility among target audience yielding hits in  The New York Times ,  Yahoo! ,  USA Today ,  British Airways ,  Air France Magazin e, and  CNBC  "Secret Lives of the Super Rich."           Marketing Director    05/2013   to   02/2015     Company Name   City  ,   State       Re-launched The Benjamin, a luxury boutique hotel, through a three-year, multiphase $10 million renovation and brand repositioning.  Redesigned programming by developing key partnership with up-and-coming lifestyle partners such as BarkBox, a subscription-based pet company, SIN Workouts, a high-end fitness concierge service, and Dr.  Robbins, co-author of Sleep for Success!     Led digital content marketing and CRM initiatives for independent hotels yielding a 19% increase year-over-year in  package  and promotion revenue production and a 23% increase in web revenue for The Benjamin within the first year.   Directed in-house and external creative teams, PR, and media buying agencies on creative development, messaging, production, campaign implementation, tracking, and analysis.  Served as brand management ambassador ensuring properties were accurately represented across touch points and customer-facing disciplines from management and sales to catering and staff teams.          Assistant Director/Marketing Manager   01/2010   to   04/2013     Company Name   City  ,   State       Launched The National Bar & Dining Rooms by  Food Network  Iron Chef Geoffrey Zakarian, designated as one of "50 favorite New York restaurants" by The New York Times, which involved leading the RFP process, overseeing graphic design development, and co-directing key partnership events with  Food Network ,  Saveur Magazine  and  Manhattan Magazine.    Developed guest-centric hotel programming (e.g., Sleep Program, Winks Kidzzz Club, and Handel Group Management Coaching) that highlighted assets distinct from the competitive set and created brand awareness which resulted in noteworthy coverage in  The New York Times ,  USA Today  and  Departures.com .  Key member of the website and mobile site development team for MansfieldHotel.com, Affinia.com, and TheBenjamin.com, which included creative direction, layout, navigation and web content.  Supported sales teams with branded collateral and presentations for sales events and conventions.  Represented parent company at Annual NYU International Hospitality Industry Investment Conference and spoke on behalf of hotel brands at industry conferences on the topic of PR and influencer relations.          Account Director   09/2008   to   11/2009     Company Name   City  ,   State       Key client and press contact for the launches of Montage Beverly Hills, FIG Restaurant, and The Surrey collaborating with clients and press to craft compelling stories incorporating key messages and emerging trends covered in  W Magazine ,  Travel + Leisure ,  Departures ,  Vogue.com ,  Vanity Fair.com   and  T Magazine: The New York Times .  Developed media strategy for pitches, securing three new clients accounting for 65% of total revenue.          Account Supervisor/SAE   01/2006   to   08/2008     Company Name   City  ,   State       Created client campaigns and annual plans.  Identified and cultivated potential marketing partners for promotional initiatives to improve brand awareness.  Leveraged media relationships to produce top placements for clients, resulting in three Hospitality Sales & Marketing Association International Adrian Awards for 2007 and top-tier placements.  Generated top billing account wins by drafting new business plans as core member of the creative team.          Education      Master of Journalism  :   PR/Integrated Communications Science and Library Technology   August 2004       University of North Texas    PR/Integrated Communications Science and Library Technology        Bachelor of Arts  :   Psychology English   August 2002       University of North Texas & Baylor University    Psychology English        Professional Affiliations     Business Chicks USA  Denihan Talent Development Program  Luxury Society Member  Marie Forleo B-School  ?          Technical Skills and Qualifications         Public Relations Software: Gorkana, Meltwater  Desktop Publishing Software: Photoshop, HTML, Squarespace, Mailchimp, Cendyn