Category: PUBLIC-RELATIONS

         SOCIAL MEDIA & COMMUNICATIONS MANAGER       Education      Master of Business Administration  :   Business   2014       University of Maryland University College   City  ,   State               Bachelor of Science  :   Journalism & Mass Communication (Public Relations)   2007       North Carolina Agricultural & Technical State University   City  ,   State                Summary     Dedicated, creative, and highly-motivated communications & marketing professional with exceptional interpersonal skills and over seven years experience in the field. Adapts well to different environments and has the ability to learn new systems, quickly. Areas of expertise include Web and print content development and editing, social media content development and monitoring, brand management, and project management, among other skills.       Experience      Social Media & Communications Manager   07/2011   to   Current     Company Name   City  ,   State       Works with chief strategist, as well as on-site managers, to assess communications needs of non-profit organizations  Formulates communications plans and social media strategies tailored to client needs  Oversees the implementation of communications plans and social media strategies for local non-profit organizations  Attends local client events and works with on-site client managers, as well as content development managers, to do live social media posting from client, Agitate Media, and parent company (MAM Squared,LLC) accounts  Evaluates campaign results          Community Outreach & Involvement Manager (Technical Community Manager)   09/2012   to   01/2015     Company Name   City  ,   State       Wrote and edited content for company e-newsletters   Developed and edited marketing/promotional material and presentation content for special projects and events   Updated company website with relevant material using the Kentico content management system   Managed social media campaigns to promote engagement amongst 43 technical groups on Facebook, LinkedIn, YouTube, and Twitter  Worked collaboratively with IT and Web Department Directors to implement complex website changes and revisions  Generated and analyzed monthly engagement data to recommend and implement necessary tactical revisions   Served as liaison between membership and high level executive leaders    Developed and managed strategic plans to increase engagement & membership within 43 scientific technical groups   Managed logistics for special events and activities   Managed budget and allocation of funding for special events and activities           Marketing Coordinator   10/2008   to   09/2012     Company Name   City  ,   State       Designed, laid out, wrote, and edited all messaging for company marketing material  Managed, maintained, and updated all content on company website  Implemented company website redesign, twice  Assisted Web vendors with SEO strategy implementation  Drove and monitored Web traffic using Google Analytics reports  Managed social media efforts on Facebook and Twitter  Developed fliers for events and programs  Managed, wrote, and edited monthly newsletters for staff, consumers, and board members  Worked with Community Outreach Department in providing media support  Assisted with the development and execution of communications and marketing plans  Organized, publicized, and coordinated staff presence at various internal and external events           Youth Department Assistant   01/2008   to   10/2008     Company Name   City  ,   State       Wrote Web newsletter for an audience of more than 16,000 people, bi-weekly   Contributed and implemented creative ideas to revamp Web newsletter   Contributed articles to the Homefront Magazine printed publication   Edited Homefront Magazine adhering to AP Style rules   Processed payroll for nationwide camp staff   Updated Web content for nationwide camp website and company intranet using Dreamweaver   Responded to nationwide staff and general inquiries in a professional manner, daily   Reviewed, analyzed, and evaluated camp financial assistance applications and awarded funds appropriately   Monitored "Planet D" social media message board for children with Type 1 diabetes, daily          Program Coordinator Intern   05/2007   to   08/2007     Company Name   City  ,   State       Managed all aspects of program; ranging from public relations to budget development, and implementation  Created compelling marketing material to advertise program events  Developed and implemented program schedule, curriculum, and related events for teens ages 14-17 years old  Coordinated and supervised all program functions and special activities; scheduled speakers, tours, structured activities, and project work  Constructed annual summary and annual report for the Human Relations Department          Public Relations Intern   01/2007   to   05/2007     Company Name   City  ,   State       Served as a liaison with local press as YMCA representative at local events   Ensured press knew where to set-up at local YMCA events  Ensured press had all background information and material needed on YMCA at relevant local events   Assisted the Financial Development Department with the development of "The Mayor's Challenge" campaign, an initiative to fight obesity in Guilford County   Continual management of media relations for "The Mayor's Challenge" campaign, including PSA development and radio script writing   Performed copy editing on local YMCA website   Created fliers for various events          Public Relations Intern   01/2005   to   05/2005     Company Name   City  ,   State       Developed feature stories for Athletic Department's website  Regularly updated content on Athletic Department's website  Interviewed sports coaches and various sports team members for newsletter content  Wrote press releases, weekly          Technical Skills     Adobe Creative Suite, Dreamweaver, FrontPage, Microsoft Office, Microsoft Outlook,  Oracle Procurement, Joomla Content Management System, Kentico Content Management System