Category: ARTS

         SENIOR MARKETING AUTOMATION CONSULTANT       Summary    I am a passionate and technically-skilled marketing automation consultant, committed to building trusted relationships with clients, vendors, colleagues, and people who dream big. My mission is to empower modern marketers and organizations to achieve success, innovation, and business value through marketing automation and technology.   My background includes a unique and diverse mix of experience in both corporate and independent/small business settings, creating a well-rounded and distinct blend of strengths including creative, strategic, analytical, optimization/process, communication, and hands-on production.      Highlights          Digital marketing  Systems integration   Database management  Complex problem solving?  Cross-functional collaboration      Innovative?  Enthusiastic team player  Strong written and verbal communicator  Detail-oriented  Passionate            Experience      Senior Marketing Automation Consultant   09/2014   to   Current     Company Name   City  ,   State      Focused on delivering Best Practices, Product Education and Configuration to marketing and sales organizations to ensure that their investment in marketing technology is maximized. Provide advisory and support to a variety of organizations including PwC, Vision Service Plan, TD Ameritrade, Tyco, and Parker Hannifin.    Responsibilities include:   Evaluate client needs and develop strategic marketing automation roadmap and solutions that fit business requirements  Implement marketing technologies with Eloqua including: On24, CVENT, Citrix, WebEx, Salesforce, Siebel, Oracle Sales Cloud, Twitter, Relationship ONE and other various 3rd party systems  Develop custom subscription management centers to support global business requirements  Build custom Insight reports to perform greater analysis of Eloqua data  Develop automation testing efforts for Eloqua, Salesforce, and other integrated technology platforms  Design and build complex programs and solutions within Program Builder for managing data cleansing, contact duplication, API data imports, lead routing systems, lead scoring programs,  and subscription management  Define and implement QA Processes, procedures, workflows, and develop documentation for internal sharing  Build complex multi-step campaigns and marketing assets including: Custom Data Objects, dynamic content, emails, and segmentation  Develop testing strategy for continuous improvement and optimization  Provide marketing technology best practices, advisory and training to Marketing and Sales organizations          Marketing Automation Manager   10/2011   to   09/2014     Company Name   City  ,   State      Contributed to the growth and development of Integrated Marketing programs and initiatives as sole Power User for the Eloqua platform. Led the planning, design and execution of marketing automation programs and projects for continuous improvement while driving sales and marketing effectiveness throughout the funnel.    Responsibilities include:   Day-to-day management of the Eloqua platform including Salesforce integration and lead management programs    Develop and implement process improvements and workflows to improve efficiency  Collaborate with cross functional teams to develop, execute and test marketing campaigns/assets   Implement and promote email best practices including A/B Testing, segmentation, dynamic content and data cleansing to increase email and campaign engagement  Support web development team with web content auditing and asset management  Ownership of email
marketing analytics and reporting including: Report creation, monitoring Database health, tracking effectiveness and efficiency across all campaigns, and hosting regular sessions to
update stakeholders on campaign performance against KPI's and best practices  Assist with implementation and training of new marketing technologies and services          Marketing Programs and Events Intern   05/2006   to   10/2011     Company Name   City  ,   State      Responsible for setting the direction and overseeing
    successful execution of Marketing strategy, member programs and events.    Responsibilities include:    Develop programs focused on community outreach, parent and member communications, student registrations, member recruitment, training events, and staff/facility management  Areas of project management include: budgeting,
    scheduling, vendor and venue due diligence, contract
    negotiations, catering selection,and
    entertainment and décor  Responsible for contracts management and driving
    membership, including account renewals and program sales; Increased year over year membership contracts by 30%  Support accounting department where responsibilities include monthly invoicing, updating
    account receivables in billing system, and expense balancing; Increased on-time payment rates by 60%          Education      Modern Marketing Luminary Certification  :   5 Tenets of Modern Marketing   2015       Oracle Marketing Cloud Academy   City  ,   State  ,   United States             B2B Oracle Eloqua Masters  :   Marketing Automation   2013       Eloqua University   City  ,   State  ,   United States             Bachelor of Arts  :   Communication Studies   2011       San Francisco State University   City  ,   State  ,   United States             Accomplishments      Markie Awards Judge for Modern Marketing Experience 2015  Expert speaker for Eloqua University Education sessions during Modern Marketing Experience 2015  Fourth Princess titleholder in the 2014 Miss Chinatown U.S.A. Pageant   Achieved Black Sash ranking in Shaolin Kung Fu by recommendation of the Yee's Martial Arts Examining Committee, 2010         Skills      Advanced Eloqua product knowledge and experience  Strong working knowledge in Salesforce.com implementation   In depth knowledge in project planning and leading marketing automation teams and projects from ground zero  Expertise in developing guidelines, best practices, and training in automation tools  Very strong in managing system integration projects with third party vendors  Instrumental in managing multiple projects simultaneously  Excellent communication, analytical, and problem solving skills with 
proven ability to interact well with end users, peers, and senior 
management  Affinity for logic and working independently;
Proactive, self-sufficient, and self-motivated