Category: PUBLIC-RELATIONS

    ABOUT    Creative communications professional good with implementing PR strategy, writing press collateral and managing press on-site at events, launches and trade shows. Also experienced in maintaining relationships to secure press placements, creating event and launch timelines and strategies and managing influencer campaigns and partnerships. Additionally‚ accomplished and well-versed in ROI, social media marketing strategy, creative marketing initiatives, SEM, design, content and copywriting.      Education     May 2015     Bachelor of Science  :   Public Relations    The University of Texas at Austin   －   City  ,   State       Student in The Stan Richards School of Advertising and Public Relations   VP, UT Austin Public Relations Student Society of America  Texas Creative Advertising Sequence   Completed Business Foundations Certificate in Marketing and Management — The McCombs School of Business (UT Austin)           Accomplishments      Created personal freelance agency, La Femme New York in May 2015 and secured press placements and launch initiatives for over 6 project-based clients in just 7 months  Through strategic social media marketing, increased social media revenue up to $15,000 a month for HATCH Collection   Managed and initiated brand and influencer partnerships garnering over $60,000 in conversion  Increased acquisition, engagement and following on social media platforms:  8,000 followers in 5 months at HATCH Collection         Experience     12/2015   to   Current     Digital Marketing  and Social Media Manager    Company Name   －   City  ,   State      Executing social and digital communication strategy and providing upper management and CEO with weekly social media schedules and analytical reports  Planning, interviewing for and writing weekly strategic blog content (www.hatchcollection.com/blog)  Liaising with creative team to create graphics and assets for social media outlets each week   Compiling monthly revenue reports across all channels based on social media/Google Analytics and Kissmetrics Influencer/blogger seeding, executing brand and paid partnerships and outreach/sample sending from start to finish — reporting conversion and ROI post campaigns using analytics and CTRs  Tracking analytics/results across social platforms and driving engagement and revenue per channel— beat previously-set company goals each month          07/2015   to   10/2016     Fashion PR Assistant (Freelance)    Company Name   －   City  ,   State      Hellessy, Tess Giberson, Milly, Kaelen NYC, Novis, Naeem Khan, Libertine   Event management (NYFW) - worked alongside production team and directors to manage venue logistics and to confirm day-of-show timelines   Created media alerts with show/presentation details and blasting alerts to targeted lists   Press check-ins / Seating chart arrangements         01/2015   to   07/2015     Digital Marketing Intern    Company Name   －   City  ,   State      Social media marketing and analytics.  Tracked web and social media impressions via Google Analytics and Kissmetrics highlighting individual Strategized for major social media campaigns ahead of art exhibits and the company's annual art festival --  artists and features and executing market research on how to optimize festival turnout Worked to calculate click-throughs for banners based on site and Google analytics and compiled marketing information and reports to improve annual art festivals Writing and compiling weekly social media calendars based on company and community events.         09/2012   to   05/2013     Beauty Public Relations Intern    Company Name   －   City  ,   State      Clients: Obsessive Compulsive Cosmetics, Inglot Cosmetics, The Makeup Show, Hair Room Service   Managed social media for agency and clients  Event management for clients— managed press booths for clients for New York City's largest makeup artistry trade show (The Makeup Show NYC)   Updated media lists: pitched to Glamour Magazine, Teen Vogue/Vogue, Ebony Magazine, Essence Magazine, Allure Magazine, Refinery29, W Magazine, etc.  Put together press kits for clients— drafted and distributed press releases to press at Obsessive Compulsive Cosmetics' NYC store grand opening and trade shows (The Makeup Show NYC)          Skills      Web design and branding    PR writing: media alerts, event wrap-reports, product dossiers, launch plans, press releases    PR and marketing software proficiency and experience: FashionGPS, Cision, HootSuite, KissMetrics, Google Analytics  Design software proficiency: InDesign, Illustrator, Adobe Photoshop         ADDITIONAL ROLES     The Makeup Show, 2015 (Events/PR Intern - NYC), Chaos Cocktails, 2014 (Marketing/PR Intern - Austin, TX), The PR Boutique, 2013 (Lifestyle PR Intern - Austin, TX) Diane Terman Public Relations, 2012 (Beauty PR Intern - NYC), Linda Gaunt Communications, 2012 (Fashion PR Intern - NYC)     For more: https://www.linkedin.com/in/alyssa-neilson-54054057