Category: PUBLIC-RELATIONS

           PUBLIC RELATIONS & COMMUNICATIONS MANAGER         Professional Summary      Public Relations Manager | Strategy | Execution | Results   Strategic, results oriented and licensed PR professional with extensive experience directing communication campaigns in both agency and in-house settings. Proven creative talent with demonstrated strength in producing and implementing media strategies. Well-versed in corporate communication, promotional support and branding. Exceptional writing, editing and interpersonal skills with internal and external audiences. Deadline-driven, tenacious and successful at thriving in high-pressure environments.       Skills          Creative writing  Strategic messaging  Team Leadership  Press Releases & Press Kits  Crisis Management  Promotion & Image      Media Relations  Campaign Development  Community Relations  Social media coordination  Problem solving  Media relations training            Work History      Public Relations & Communications Manager   ,     01/2019   to   Current     Company Name   –   City  ,   State     Direct Report to the President. Lead the development, implementation and monitoring of the work strategy aligned to the operation of the station in both internal and external   Oversee public relations activities and communications including press releases, social media, company literature, announcements, programming launches and media kits    Built a favorable brand image with customers, prospects, employees and public  Serve as primary media contact directing all publicity, viewership and consumer awareness, and image campaigns for Wapa and Wapa Deportes  Plan, develop and implement media action plans to support and positively position the company  Identify and implement creative ways to actively manage and promulgate the corporate reputation  Work with the Crisis Communications Committee to develop communications plans and strategies  Serve as primarycontact for media  Build relationships with media to facilitate communication for crisis management and other activities that may draw media interest  Identify opportunities to partner with and enhance community communication efforts  Develop a variety of communications pieces, including but not limited to fact sheets, speeches, letters and press releases  Coordinate media tours to promote special projects and new programs through internal and external outlets  Maintain an effective relationship with external parties, such as community leaders, government and media  Communicate positive and negative feedback from media/community/audience to work toward a beneficial outcome and ensure positive positioning for the company  Coordinate events for external audiences, including press conferences    Results:    Established and nurtured relationships with media representatives across all major news outlets  Developed and implemented Wapa Contigo program to reinforce community relations  Developed and managed communications campaigns for programming launches with strategic messages translated in more viewers  Partnered with non profit organizations as Susan G. Komen and SER of Puerto Rico to maximize social responsibility  Relaunched corporate and organizational culture         Public Relations Coordinator  ,     06/2011   to   01/2019     Company Name   –   City  ,   State     Direct Report to President of the Programming, Promotions and Production. Lead the internal and external communication for programming launches and established cross promotions   Developed and executed public relations campaigns that integrated with clients' marketing strategies  Wrote press releases and stories, pitched ideas to media and compiled research and reports  Arranged interviews, speaking engagements and other media opportunities  Created messages, position statements and other corporate communications based on company's objectives         Account Executive  ,     01/2005   to   06/2011     Company Name   –   City  ,   State     Direct Report to the President.   Managed up to five clients simultaneously, including International companies such as: McDonald´s and Nissan  Wrote fact sheets, press releases, talking points, letters, speeches and articles  Coordinated, managed and organized events, such as press conferences, exhibitions, meetings, launches and promotions  Performed media monitoring, analysis and ROI reports for clients and their competitors  Coordinated media tours  Trained up to three employees  Supported strategies and other corrective actions employed to solve problems and issues as part of the crisis management process  Produced over 15 public relations pieces per month, getting 90% of them published in at least two media outlets  Got more than $1M ROI publicity in a year for a client  General Editor of a corporate newsletter that was read by more than 3,000 employees         Education      Master   :   Public Relations  ,   04/2011     University of Sacred Heart   -   City             Bachelor of Arts  :   Advertising & Public Relations  ,   04/2005     University of Puerto Rico   -   City                https://www.linkedin.com/in/migdaliz-ortiz-8303653b         Affiliations      Board Member of the Public Relations Professionals Association (ARPPR) - 2019  Public Relations Professionals Association (ARPPR) member  Global Alliance member        Additional Information     • Bilingual – Oral and Written Proficiency in English & Spanish 
• Computer Knowledge - Windows; MS Office Suite (Advanced: Word, Power Point and Outlook & Intermediate: Excel)       Certifications     Communications Manager Certification - Business School of Navarra, Spain - 2010  Public Relations License R-223 since 2014       Skills      Creative writing  Strategic messaging  Team Leadership  Press Releases & Press Kits  Crisis Management  Promotion & Image    Media Relations  Campaign Development  Community Relations  Social media coordination  Problem solving  Media relations training        Work History      Public Relations & Communications Manager   ,   01/2019   to   Current     Company Name   –   City  ,   State     Direct Report to the President. Lead the development, implementation and monitoring of the work strategy aligned to the operation of the station in both internal and external   Oversee public relations activities and communications including press releases, social media, company literature, announcements, programming launches and media kits    Built a favorable brand image with customers, prospects, employees and public  Serve as primary media contact directing all publicity, viewership and consumer awareness, and image campaigns for Wapa and Wapa Deportes  Plan, develop and implement media action plans to support and positively position the company  Identify and implement creative ways to actively manage and promulgate the corporate reputation  Work with the Crisis Communications Committee to develop communications plans and strategies  Serve as primarycontact for media  Build relationships with media to facilitate communication for crisis management and other activities that may draw media interest  Identify opportunities to partner with and enhance community communication efforts  Develop a variety of communications pieces, including but not limited to fact sheets, speeches, letters and press releases  Coordinate media tours to promote special projects and new programs through internal and external outlets  Maintain an effective relationship with external parties, such as community leaders, government and media  Communicate positive and negative feedback from media/community/audience to work toward a beneficial outcome and ensure positive positioning for the company  Coordinate events for external audiences, including press conferences    Results:    Established and nurtured relationships with media representatives across all major news outlets  Developed and implemented Wapa Contigo program to reinforce community relations  Developed and managed communications campaigns for programming launches with strategic messages translated in more viewers  Partnered with non profit organizations as Susan G. Komen and SER of Puerto Rico to maximize social responsibility  Relaunched corporate and organizational culture         Public Relations Coordinator  ,   06/2011   to   01/2019     Company Name   –   City  ,   State     Direct Report to President of the Programming, Promotions and Production. Lead the internal and external communication for programming launches and established cross promotions   Developed and executed public relations campaigns that integrated with clients' marketing strategies  Wrote press releases and stories, pitched ideas to media and compiled research and reports  Arranged interviews, speaking engagements and other media opportunities  Created messages, position statements and other corporate communications based on company's objectives         Account Executive  ,   01/2005   to   06/2011     Company Name   –   City  ,   State     Direct Report to the President.   Managed up to five clients simultaneously, including International companies such as: McDonald´s and Nissan  Wrote fact sheets, press releases, talking points, letters, speeches and articles  Coordinated, managed and organized events, such as press conferences, exhibitions, meetings, launches and promotions  Performed media monitoring, analysis and ROI reports for clients and their competitors  Coordinated media tours  Trained up to three employees  Supported strategies and other corrective actions employed to solve problems and issues as part of the crisis management process  Produced over 15 public relations pieces per month, getting 90% of them published in at least two media outlets  Got more than $1M ROI publicity in a year for a client  General Editor of a corporate newsletter that was read by more than 3,000 employees