Category: DIGITAL-MEDIA

         SR DIGITAL ANALYTICS MANAGER         Summary      Mindful innovator with a proven track record in delivering digital analytics solutions to configure fundamentally sound framework for multiple websites  Precisely isolate business needs and develop valuable solutions to drive accuracy and ROI efficiency  Lead day-to-day, direct-to-consumer operations to ensure excellence while seamlessly collaborating with creative, merchandising, and marketing teams  Well versed in the relationship between front-end, back-end and business intelligence systems  Results-oriented manager who thrives in a fast-paced and competitive environment        Highlights          Digital insights and analytics (Adobe experience cloud, Google analytics, Looker)  Date visualization (Tableau and Chartio)  Conversion rate optimization (Qubit and Adobe target)  Email marketing and marketing automation (Responsys and SFMC; Movable Ink and Liveclicker)  CRM and loyalty (Relate and Custora)  Tag manager GTM and DTM      Competitive and Trend Analytics (EDITED)  Financial and inventory planning expert (SAS and JDA)  Strong strategic thinker and ability to formulate business strategy; move effortlessly from analytics to development of strategy  Solid project management skills with a focus on timely and quality deliverable  Strong familiarity with statistical concepts and methods            Experience      Company Name    City  ,   State    Sr Digital Analytics Manager   01/2017   to   Current       Conceptualize and manage dashboards for multiple websites and marketing channel performance to develop strategy and campaign optimization  Ambitiously optimize individual marketing channels (Paid, Social, and Email) based on users' entry (landing) page, reducing overall bounce rate by 24% and increasing ROI by 13%  Seamlessly launch predictive landing page for paid search increasing conversion by 34% vs. non-predictive  Execute churn prevention program with personalized Email and layer Social lookalike audiences; annual incremental revenue of $519K and lift in revenue per user of +16%  Methodically implement predictive segmentation (Persona and Affinity) increase overall revenue per Email by 14% and unique click rate by 18%  Pragmatically modernize enterprise digital analytics architecture based on best practices; making analytics accessible to other cross-functional teams  Meticulously maintained SDR for Adobe analytics, AI, loyalty, and OMS; accelerate data migration to Salesforce (Demandware and ExactTarget)  Enthusiastically train new hires in digital space, reporting and vendor dashboards   Intellectually construct presentations with complex analytical findings, and deliver a finished product that is clear, concise, “digestible” and focused on key drivers for Senior Leadership  Technical Analytics – good working knowledge of SQL, HTML, JavaScript, and jQuery          Company Name    City  ,   State    Web/Business Analytics Manager - eCommerce   03/2014   to   12/2016       Delivered profound analytics solutions to journey managers, merchandisers and marketing operations groups; as well as provide recommendations for areas of optimization  Relentlessly release exploration and refinement A/B testing to optimize HP, PLP, PDP, and friction-less checkout increase conversion by +14% to 22% and cart conversion by +12% in Mobile and 8% in Desktop  Precisely manage rules engine, modifiers, and algorithm manipulation with AI personalized platform for website and Email; resulting in $6.6m in recommendation revenue  Managed special projects and ad hoc reporting including testing and business case scenario development  Evaluated strategic site redesign (mobile first u/x approach) to improve brand messaging, engage new users, and improve conversion; resulted in 13% increase in revenue, 4% increase in visit duration, 12% increase in conversion and 16% decrease in bounce rate  Identified, developed and evaluated competitive analysis through Web-scraping in terms of product range, price, marketing initiatives, customer offerings, and chatter trends  Planned and managed weekly strategy for marketing channels (SEO, SEM, Direct, Email); drive top and bottom funnel tactics with segmentation list growth, loyalty, and CLV  Built, managed and executed eCommerce assortment plans, recommended investment strategies and units for an accurate flow forecast to help maximize GMROI and mitigate inventory liability  Assisted in tag management services and user acceptance testing in order to maintain integrity across multiple sources of data          Company Name    City  ,   State    Strategic Manager - eCommerce Toys and Seasonal Dept   07/2011   to   02/2014       Strategise with marketing and merchant group to establish a cohesive brand messaging within key brands to improve consideration and overall assortment  Synchronized implementation of inventory plan for all 3 Divisions involving 10 inventory managers to ensure optimal flow to our 3rd party online facility  Optimized SKU productivity and increased sales for eCommerce by $17.6m a growth of 93% over LY; utilizing multi-channel retail to drive sales  Actionable intelligence of customer journey to make necessary adjustments to improve conversion rate and customer experience.  Collaborated with cross-functional teams to improve marketing exposure and inventory position, providing seamless shopping experience.  Orchestrated strategic partnership with cross-functional teams for seasonal peaks.          Company Name    City  ,   State    Sr Inventory Manager - Toys   08/2009   to   06/2011       Responsible for financial planning of sales, markdowns, gross margin, inventory, and receipts for 900 import and domestic SKUs (working with 70 vendors) with annual revenue of $170m in 1250 Kmart stores and Sears toys in 650 stores  Utilized NPD reports (market pulse and market map) to focus on growth categories based on market share and trend  Developed trend file for Toys division resulting in reduced inventory liability by $18.2m          Company Name    City  ,   State    Inventory Manager - Apparel   02/2008   to   08/2009             Company Name    City  ,   State    Sr Inventory Analyst - Furniture and Lamps   12/2005   to   01/2008             Company Name    City  ,   State    Supply Chain Management   03/2002   to   09/2005             Company Name    City  ,   State    Logistics Readiness Officer   02/1999   to   01/2002             Education      B.S  :  Business Management    Arizona State University                  Skills      Digital insights and analytics (Adobe Experience Cloud, Google Analytics, and Looker)  Conversion rate optimization; a/b testing (Qubit and Adobe Target)  Email marketing & marketing automation (Responsys and SFMC)  Salesforce Marketing Cloud (Social Studio)  Marketing strategy  Data visualization (Tableau and Chartio)  Tagging & attribution (GTM and DTM)  SQL