we extend our reach to additional consumer groups through our 158 polo ralph lauren factory stores worldwide . during fiscal 2008 , we added 13 new polo ralph lauren factory stores , net . our factory stores are generally located in outlet malls . we operated the following factory retail stores as of march 29 , 2008 : factory retail stores .
|location|ralph lauren|
|united states and canada|132|
|europe|22|
|japan|4|
|total|158|
2022 polo ralph lauren factory stores offer selections of our menswear , womenswear , children 2019s apparel , accessories , home furnishings and fragrances . ranging in size from approximately 2000 to 33000 square feet , with an average of approximately 8600 square feet , these stores are principally located in major outlet centers in 36 states and puerto rico . 2022 european factory stores offer selections of our menswear , womenswear , children 2019s apparel , accessories , home furnishings and fragrances . ranging in size from approximately 2400 to 13200 square feet , with an average of approximately 6700 square feet , these stores are located in 7 countries , principally in major outlet centers . factory stores obtain products from our retail stores , our product licensing partners and our suppliers . ralphlauren.com in addition to our stores , our retail segment sells ralph lauren products online through our e-commercewebsite , ralphlauren.com ( http://www.ralphlauren.com ) . ralphlauren.com offers our customers access to the full breadth of ralph lauren apparel , accessories and home products , allows us to reach retail customers on a multi-channel basis and reinforces the luxury image of our brands . ralphlauren.com averaged 2.6 million unique visitors a month and acquired approximately 290000 new customers , resulting in 1.3 million total customers in fiscal 2008 . ralphlaur- en.com is owned and operated by ralph lauren media , llc ( 201crl media 201d ) . we acquired the remaining 50% ( 50 % ) equity interest in rlmedia , formerly held bynbc-laurenmedia holdings , inc. , a subsidiary wholly owned by the national broadcasting company , inc . ( 37.5% ( 37.5 % ) ) and value vision media , inc . ( 201cvalue vision 201d ) ( 12.5% ( 12.5 % ) ) ( the 201crl media minority interest acquisition 201d ) , in late fiscal 2007 . our licensing segment through licensing alliances , we combine our consumer insight , design , and marketing skills with the specific product or geographic competencies of our licensing partners to create and build new businesses . we generally seek out licensing partners who : 2022 are leaders in their respective markets ; 2022 contribute the majority of the product development costs ; 2022 provide the operational infrastructure required to support the business ; and 2022 own the inventory . we grant our product licensees the right to manufacture and sell at wholesale specified categories of products under one or more of our trademarks . we grant our international geographic area licensing partners exclusive rights to distribute certain brands or classes of our products and operate retail stores in specific international territories . these geographic area licensees source products from us , our product licensing partners and independent sources . each licensing partner pays us royalties based upon its sales of our products , generally subject to a minimum royalty requirement for the right to use the company 2019s trademarks and design services . in addition , licensing partners may be required to allocate a portion of their revenues to advertise our products and share in the creative costs associated .

Question: what percentage of factory retail stores as of march 29 , 2008 where located in europe?
Answer: 0.13924