Don’t Let Your Domain Name Expire: Understanding the Risks and Consequences

 Are you under the impression that the domain name you registered for your website is yours to keep forever? Think again. While your domain name may feel like a permanent fixture of your online presence, it’s important to understand that it has an expiration date. In fact, failing to renew your domain name can have serious consequences for your website and business. So, if you’re interested in learning more about why domain names are not forever and what you can do to ensure the longevity of your online presence, keep reading!  A domain name is a unique string of characters that is used to identify a specific website on the internet. It serves as an address for the website, allowing users to access it through a web browser. For example, “google.com” is a domain name that points to the website of the search engine giant, Google. Domain names are registered through domain registrars, which are companies that manage the reservation of domain names and their associated IP addresses. Once a domain name is registered, it becomes the property of the registrant for a specific period of time, after which it must be renewed to remain active. A domain name, however, is much more than just your URL! This is who you are online. A creative and memorable domain name will increase the number of visitors to your website. Just keep in mind that it must also be a true reflection of your brand. Read our blog post on selecting the best domain name if you require additional assistance.  Domain names need to be renewed in order to keep them active and prevent them from expiring. When a domain name is registered, it is only reserved for a certain period of time, typically one to ten years, depending on the registration term selected by the registrant. Once the registration period ends, the domain name becomes available for registration by others. If the domain name is not renewed before its expiration date, it goes through a series of stages, during which it may be offered for sale or auctioned off to the highest bidder. If no one purchases the domain name, it may become available for registration by anyone who wants it. Failing to renew a domain name can have serious consequences for a website and its associated online presence. For example, if a domain name expires, the website associated with it may become inaccessible, leading to a loss of traffic, customers, and revenue. Additionally, the website’s search engine rankings may suffer, and it may be difficult or impossible to restore the website’s previous online reputation. Therefore, it is important to renew your domain name before it expires to ensure that your website remains accessible and that you maintain control over your online presence.  There have been several high-profile cases of companies that failed to renew their domain names, leading to significant consequences for their online presence and brand reputation.  In 2018, the toy retailer allowed several of its domain names to expire, including ToysRUs.com and BabiesRUs.com. As a result, the company’s website went down, and customers were unable to make purchases online. The domain names were eventually purchased by a third party, leading to speculation that the company may have lost control over its online identity. Another example, in 2015, the electronics retailer allowed its domain name to expire, leading to a loss of its website and email services. The company was eventually able to recover the domain name, but the incident highlighted the importance of renewing domain names in a timely manner. In 1999, Microsoft failed to renew the domain name Passport.com, which was used for its online authentication service. The domain name was subsequently purchased by a third party, who used it to host a website critical of Microsoft. The incident led to embarrassment for the company and highlighted the potential risks of failing to renew domain names. These examples demonstrate the importance of renewing domain names in a timely manner to maintain control over a company’s online identity and avoid potential brand damage.  Renewing your domain name is an important part of maintaining your online presence and brand identity. Here are some tips to help you ensure that your domain name stays up-to-date and active: By following these tips, you can ensure that your domain name stays active and avoid any potential problems related to expiration.  Do not forget to check the expiration date of your domain name! Set up auto renewal if you want to, or find a different method that works for you. When your domain name expires, you don’t want to forget about it. Shinjiru provides a variety of helpful tools, like an intuitive control panel and an auto-renewal facility, to assist you with your domain names. Anyone interested in learning more should visit our website. Our team is always available to assist you and respond to any inquiries you may have.