This is such a great spot located just on the edge of the town centre; you get the odd tourist trying to see if the street goes anywhere but in general it's very quiet.
The photos are accurate; the place is spacious and well equipped.
We stayed here for a week rather than ~Pollensa for cycling to open up the north-eastern side of the island which worked out really well. Locally there's a few climbs less well travelled (Port de Canogne; Port de Valdemossa) but with some other obvious loops towards Andratx (along the stunning coastline).
Valdemossa has a few really nice restaurants which are in walking distance of the accommodation (although prices seemed a little higher than other parts of the island).