The owners are very charming and welcoming. They kindly left a bowl of fruit, a bottle of milk and water as we arrived late. The apartment is well equipped, comfortable and spacious. Although the apartment is located close to the coast and the busy sea-front, it is quiet.
Although the beach is not very wide, it is long and the sand is fine. There are loads of cafes, bars and restaurants along the length of the town / beach. There are 2 good supermarkets at opposite ends of the town and some smaller ones in easy walking distance (pricey). Roads are excellent and getting to / from Palma is surprisingly quick. A visit is highly recommended. The Tramontana mountain range spans the north of the island and is very scenic. There are many cyclists (mad?) in the mountains and there are cycle hire facilities nearby. Towns like Soller and Alcùdia are well worth visiting; the Caves del Drach at Porto Colom are also worth seeing (book via Internet beforehand). Take the twisty road to the remote coves at Cala Tuente and Sa Calobra for stunning views.