Playa de Muro is ok, if we had the choice I'm not sure we'd stay there again. The town is just littered with English (and Irish) bars and restaurants, not lovely little local traditional places. We should have done more research but I'm sure it would really suit some people. There were loads of shops and the villa itself is very close to the town, 3 mins walk and then 7 minutes to the beach, which is lovely.
The villa itself had everything we needed, the pool was absolutely lovely and we couldn't have asked for better weather.
We weren't met on arrival and one thing the hosts could have done was to leave some sort of instruction list or welcome pack with taxi numbers (note preorder taxis otherwise you're in for a long wait at a taxi rank), a note to tell us that the aircon is on a timer (we had no idea why it wasn't working), the wifi password, where the nearest supermarket was and that we were supposed to put the rubbish in the large bins down the road. Also we had no cleaning utensils which would have been a nice touch.
If you want a lovely traditional meal we recommend going to Ponderosa Beach Restaurant, about 10 min taxi ride from the villa.