Nice area, less touristy than other places. Quiet but still with an atmosphere. Apartment is spacious, we took 2 kids but they slept in the same room which was plenty big enough so had a room spare. There is a beach close, walk down the hill a bit and across the road. It's quick stoney/rocky so good for sunbathing but not so good for taking the kids to. However just a 10/15 minute walk and you are at Cala Major which is a nice beach and busy with a mixture of tourists and locals. There is also a nice little park on the opposite side of the apartment in the shade which is good to go to with the kids while the wife prepares dinner. Local shop, 5 or 10 minutes, like a big co-op. Also a good point is that there is a bus stop at the bottom of the road (1 minute away) where you can get the 108 bus which will run to Palma and the other way to Magaluf and the water parks etc and we found this the best way to get around.
If you are a couple (without kids) there are plenty of sophisticated restaurants to go to and has a more mature feel about the place - not a lot of families and young groups so this is a really nice stay for that.