Pedro's apartment is located in a quiet residential area. Nearby there's a big supermarket and a bus stop (line 15) which brings you 10-15 minutes to Palma or the Aquarium for just €1,50.
The beach is very child-friendly and was not over-crowded at all (especially for a last week of July). At the beach there are 3 restaurants and a gelateria which has excellent ice cream for a bargain. I highly recommend this place.