The apartment was perfect for my friend and I to work from on a 10 day stay. It was spacious and the kitchen has everything you need. The balcony is quite large, and the view is amazing.
Staff were very nice and the buffet is top-notch.
If you want to be in Magaluf and enjoy the area - bars, clubs, and generál touristy-ness - it's the right place to stay. If you want to use it as a base to travel to other parts of Mallorca, explore hidden beaches, and get to Palma, the bus is right outside the door and works very well.
The problem I see if we didn't stay during off-season is the noise. You can hear full conversations through walls, hallways, and even ceiling. As people started coming for Spring break, yelling in the hallways at 5am and hearing people throw-up in the apartments next to us was daily. Even music from the beach bars below can be heard through the balcony doors.
I highly recommend it for anyone staying outside of peak tourist season, OR if you plan to party it up locally.