The location is 20/10, perfectly a block in from the main beach strip. Near many cafes and restaurants, and walking distance to the beach. For the location alone it is worth it.
The apartment itself is great and has what you need to enjoy a stay in Bondi. Two bedrooms with queen sized beds and overhead fans to deal with any hot nights, though the weather was good during our stay. A nice combined kitchen living room and a wonderful waterfall shower in the bathroom.
As others have stated, there are no blackout curtains and so sleeping in can be an issue. We also encountered the cockroaches others have complained about, and found ourselves killing a few bugs each night.
Bugs aside it was a great apartment and I would stay again if given the chance.