Apartment is neat and modern. It is right on Oxford St so expect street noise if you sleep on the sofa bed. One thing that did put us off were the amount of rules - i.e if you leave anything behind it won't be posted to you it will be given to Charity' - which kind of sums up the strict school master vibe of the place. We tried to check in early and then check out late because we were hosting meetings - but this is also strictly not allowed (this is all spelled out in the rules). I think this apartment is part of a large number of other apartments run by the same people - if you expect any kind of personal touch or leeway with rules and regulations then this is not your place - its in at 2pm and out at ten. Damp towels we're not pleasant. If you want to be in the heart of Oxford St, right in the thick of the action then it could be great for you - it's certainly a cute little place.