The B-Cool Loft was everything it was advertised to be. The look, feel, amenities, and location made it the perfect place to stay. John was a very attentive, friendly, and professional host. All instructions regarding location and check in were simple and straightforward. The B-Cool Loft is a competitively priced no-nonsense place to stay with a cool vibe and walkability to everything the Deep Ellum neighborhood has to offer. I will return for more fun there and I highly recommend it.