The Loft's location absolutely can not be beat. We stayed here for a couples' trip, and had an absolute blast. The loft is big, very well decorated, and perfect for 2 couples. The location in SoCo across from South Congress Cafe and in the middle of great shopping was perfect. We walked everywhere! Absolutely will stay here again when visiting Austin! Lauren also provided a thorough welcome/guide with suggestions for restaurants, bars, and shopping. She was totally accessible and very responsive to any questions. Thank you Lauren!