It's ALL about location! And this location is GREAT if you like restaurants and nightlife. So, there's Times Square to the East sure, but even better in my opinion, is the Hell's Kitchen neighborhood a block West. This neighborhood is friendly and welcoming with fantastic restaurants and small shops. It is BUSY and a bit noisy at night so bring ear plugs - we turned the A/C fan on to drown out the noise and it worked just fine. Great place, great location!!