Times Square is my least favorite place in NYC but this apartment was in the perfect location for us in all ways. It was less than a mile walk to either train station, and to Lincoln Center. All Broadway theaters are just around the corner as are various subway stops. And then there are the food options. There were at least 50 places to eat or get take out with in a short walk or just down the steps. Hudson Bagel wound up a favorite due to fresh made food and good service, from breakfast, to salads and sandwiches.
The apartment itself was amazingly quiet. We heard birds as much as any distant street sounds. You would not know there is a jazz club on the first floor. It was well equipped and very comfortable. City stayed in touch and was helpful during our stay.
I do not think you can do better than this apartment in the Hells Kitchen/Time Square area of New York City.