Given that deception is the name of the game in the NY hotel world one would hope to escape it through Airbnb. This is not a loft but a hotel with loft-like rooms. Had I know this was what I was booking I would have looked for something else. Location is very bad and under the Pulaski bridge. Staff on the other hand were very friendly and helpful, although one couldn't help but catch the irony in their smile as they sold a very inauthentic Ikea version of loft living in BK.