Lovely experience! It’s not close to Time’s Square, but it has other experiences located around it, such as Chelsea Market, Hu Kitchen, and Starbucks Reserve. The front desk staff was welcoming and allowed us to leave our bags in the hotel while exploring the city before our check-in at 3 PM. Overall the staff attended to our questions and concerns quickly, the location was in a safe area, and the room was spotless. I would stay again!