Arlo is a small regional chain of trendy "boutique hotels". This one is located on the extreme west of Soho, and features a popular restaurant and rooftop bar, as well as a corner coffee shop cum minimart.
The interior structure and decor are minimalist, and minimal, meaning tiny. The bathroom and closet are IN the room (or the other way around?) with separate toilet and shower obviously (note the ingenious curtain). I originally reserved a double twin but I was given a queen: the (comfortable) bed is in alcove accessible only from one side. Luckily my supposed travel companion didn't make it to NYC so it worked out in the end. A couple would have to be VERY intimate and attuned to share. Very mini minifridge, no coffee maker, but full size hair dryer and steamer. Modern TV with Google cast and tiny desk.
Because of its ostensible reputation for "urban exploration" the place tend to attract a younger clientele, which jibes with yoga lessons on the terrace etc. but also the possibility of noise and general boisterousness. Also rooms are only accessible via elevators, and because of the rooftop bar, they are busy (therefore slow)
Nonetheless I ended up having a lovely stay after all.
GOOD for: solo, young, preferably small or thin people, who spend time outside or in public spaces
BAD for: families, elderly/ people with mobility needs