Compared with what you will pay elsewhere in this area for a hotel, this is a great deal. You are within walking distance of Times Square and many major tourist areas. It was quite though inside the apartment, even though it is busy outside. We also felt very safe in the area. Very pleased with our choice and would book again. One tip, is that eating out around the area is very expensive, even the fast food places. However, if you are willing to walk or take the subway outside of the main tourist areas, you can save a small bit. Super Market prices are also expensive, but this is New York after all!