The location is fabulous for being so close to Times Square, but still getting that off the tourist trail feel. 30 minute walk to the Rockefeller center, which gives you the chance to check out the streets and shops. The apartment has all the basic equipment, to make it a great base for the holiday. Walter checked us in and out and was fabulous, I recommend arranging your check out time in advance. Others have said about the noise and yes it is, due to it being near a very busy intersection, but it very quickly becomes the norm and you will be so tired from being out you will sleep through it no problem!