1) Close to Newark Airport - we were landing 1 AM and needed a close place to stay - Kimberly's was only 17 minutes with Uber totalling $12. Kimberly stayed up until 2AM to welcome us and ensured we were confortable.
2) Very clean, quiet, safe; enough space for three; fridge, stove and all we needed to make our own meals.
3) Convinent location to visit NYC. We visited NYC by taking 9min Uber totalling $7 to Penn Station NJ, then Amtrak $7 to Penn Station NYC.