Location cant be beat! Loft is located right in the heart of downtown with easy walkability to local breweries and restaurants. Amenities were great with a coffee maker, pull out couch, and all kinds of streaming tv options. Bed was really comfortable too. Parking in the garage across the street is easy and relatively cheap ($12 a day). We were shocked at how dog friendly everything is. Our jack was welcome everywhere including the breweries, White Duck Taco, and even the Biltmore Winery -- a few miles down the road. Even the parking garage attendent had dog treats on hand. The only downside to the location was the noise out on the street and at the bar downstairs. I slept soundly but the wife made some comments about how bumpin the bar was the night before. For the location, totally worth a little street noise.