Great location if you want to walk to restaurants, bars, beach, snorkelling, tennis courts, skate park, beach volleyball nets etc. We selected this location because we brought our 27 year old daughter who enjoys the night life and large crowds of younger people . I selected this location only because I like to do open water, long distance swim training in safe ocean conditions. My husband & I travel to Maui regularly and would likely not stay in Kīhei next time because it is too busy and noisy for us. We prefer more remote quiet locations with easy access to good road cycling routes. This rental unit was perfect for our daughter and was good value for your money. Also, the beaches here have the best sun sets on the island in my opinion. You could easily get by without a rental car here as so many things are within walking distance.