This place is literally as close to the border as you can get. It feels very safe as there are midscale cafes and eateries downstairs and all the rooms are upstairs through a gated area with security guards. They allowed me to check in half an hour early and Roberto, their security guard whom is there all day and night is bilingual and gave me fantastic tips on where to eat like a local.
There is a taxi station right across the street and the collective taxis, which are only $10 pesos will get you downtown and to Zona Rio in 5 minutes. The beach costs $22 pesos. There is a 24 hour eatery with delicious tacos right before the border (1 block away). The inside of my loft was exactly like the pictures except that it feels more like a really overpriced hostel and not an apartment or hotel.
This place worked for me because I was afraid for my safety before I went and was greeted with very friendly staff who took the time to show me how to get around Tijuana and made sure I was feeling good throughout my stay.