The location is everything. And when you realize you can be a block from the best part of the beach, a block south from one of the most popular cross streets in LA (Rose and Main) and then a block north of the other most popular street (Abbot Kinney), you are in Beach Culture Heaven. Think about the average cost of a Hotel near the beach and it would cost you $250/night for a smaller room. The value is awesome for the location. We would love to come back!