Location. Location, Location!!! Close to tube at Piccadilly Circus, restaurants, coffee shops and bars. You can walk to everything and it was easy to get around. The flat was super clean and the dining area and kitchen were nice to have . There were a lot of people walking around until late at night but we really were not bothered by it. If you close the windows, it was quiet. We enjoyed our stay in London and would highly recommend this location.