The flat is seriously in an ideal location. You can actually save quite a bit money by walking because you are close to many places! The flat is close to the center but in a residential area so it was the perfect location for what we wanted. It is extremely safe, clean, secure and comfortable. The apartment is fully equipped to cook, relax and enjoy when you're not outside exploring the city. We were there for three weeks and we felt at home right away. From what I understand, according to London standards, this flat is a steal and beats any short or long term hotel stay. As a 34-year-old-world-class-traveler, I would recommend this flat any day to anyone planning on staying in London. Thank you Anna for making our stay in London a dream come true :-).