You can’t ask for a better location in one of the best neighborhoods. We were close to everything we wanted to do, and just a short cab/Uber ride away from some things farther out. Great food, entertainment and shopping, plus right down the street from great museums. Very responsive to our request for help when we experienced problems with the WiFi on a Saturday afternoon and had somebody there within minutes to fix it. As others have mentioned, the area is very busy, but their windows are incredible and block out all of the noise in the living room. The bedroom faces an interior open space so none of the outside noise even makes it in. Even for a light sleeper, I slept great! Also to note, the apartment is technically on the first floor (or second floor for Americans), but there are a few flights of stairs to climb before you get there. We would love to plan our future London trips with Alex's place as our base.