I was warmly greeted on arrival and since check-in (and check-out) is when it suits the guest because Naresh's shop is one minute away from 6.30 am - about 6 pm, 6 days a week, there is absolute flexibility. The neighbourhood is completely safe and friendly, with a Sainsbury's, Boots and Barclay's bank just around the corner. The Tottenham Court Rd Underground is less than 5 minutes away.