The flat is enough away from the crowds to be peaceful and relaxing, but close in enough for easy access to museums and sights. The check in staff are super responsive and accommodating. The flat itself is as pictured-- elegant; well appointed but also cozy. The neighborhood is quiet and full of songbirds. We spent New Years Eve at a pub in Hampstead and walked to the Heath for a distant view of fireworks. I'd love to check it out in the summer.