We had a lovely stay at the apartment, it's a great and surprisingly spacious apartment, just what we needed for our family (2 adults, 2 young kids and a baby). Everything that was needed was provided (the travel cot hides under the lift up double bed). The location is good, on a vibrant street with plenty of spots for food and supplies. The links into London via the tube or buses are easy (we were visiting the museum's mostly and used the 430 straight to South Kensington). Other reviews mention the noise but this didn't bother us much. The check-in process was well described and stress free.