It would be hard to find a better location in central London that is as charming and still affordable. It is easy to walk to most of the central tourist areas, such as Soho or Covent Garden, yet it is surprisingly quiet in this particular pocket. Also, Fitzroy Square, about a block away, is just beautiful (and was apparently where Phantom Thread was filmed). The apartment itself is really relaxed and comfortable, self check-in was easy and exactly as described, and communication was really efficient - I only booked a day ahead due to unforeseen travel changes, and there was luckily a gap in otherwise solid bookings in the calendar. Liz was really prompt in replying and giving additional advice, which made it all a lot less stressful. Also, the apartment feels really secure, which gave some additional peace of mind. I would love to stay again.