Great location with all key parts of London in easy access. Covent Garden is 5mins walk away with a Tesco Express also within 5min walk. Holborn and Covent Garden tube stations are a 5 min walk giving good access across London. Communication for checkin was timely and clear allowing a fast self checkin.
If arriving earlier than the 3pm checkin and you want to drop bags off, check out Stasher as recommended by Arcore. They have a local drop off in a newsagent 1min walk from the apartment. Apartment has everything you need that you would expect in a self catering apartment. Only downside was in the high temperatures when we stayed it does get very warm. Due to it being an older building there is no air conditioning and the host only has supplied one fan.