We had two families (seven people) traveling and this was a perfect spot. The apartment suited that number of people well and provided a great space to base from for a week in London. The kitchen and washer/dryer were definitely nice-to-haves over a week. The apartment is near many sites (British Museum, SoHo, Picadilly Square) and amenities (restaurants, cafés, pubs, Tube stations, grocery store) but on a relatively quiet street. Samantha was a wonderful host...very responsive and accommodating. We would definitely go back.