The place is so centrally located it's insane. Close to the tube, restaurants, bars and yes, it's IN the city so there will be street noise, but nothing out of the usual. We happen to stay on the hottest days in London, but the place stayed relatively cool and there was a fan/cooling unit. Communication with Jarrad was the most difficult part as we needed a couple of items and had questions, but were left waiting hours for responses. If you're a low maintenance person, this is the perfect place, but if you require a bit more hand holding, maybe stick with a hotel.