A previous review noted that the apartment is "off the beaten path, but next to everything", which is a very true statement. Very quiet area, that is next to a bustling area with lots of local shopping, pubs and restaurants. Very central to sightseeing destinations, and if you like to walk a full day of walking will allow you see a lot of what London has to offer for tourists. Being close to an Underground station is excellent as well. Would definitely stay again. And, the host is very responsive.