The apartment itself is lovely, even better than the pictures. Very spacious with everything you might need for your stay. The bed is huge and very comfortable. I wouldn't say it is in the safest of areas of London. I would not feel comfortable walking alone at night but that's might be just me. Something to note is that you need to go to a lock box to get the key to check into the apartment which is not on the property so for us arriving late at night it was a little scary trying to wrangle bags and find the key box with onlookers. The area is wonderfully located however being right on the outskirts of town.