Loved this place! My friend and I were in London for the first time and couldn't have asked for a better location. The neighborhood is really cool, with lots of little shops, bodegas, and easy access to public transportation nearby. We considered staying in a more central part of the city, but so glad that we chose this place instead (it really is super close to everything, but doesn't feel touristy at all!) As for the place itself: super clean, really unique & minimalist design, and plenty of space. Joel was super easy to get a hold of, and the check in process was a breeze. I'd stay again in a heartbeat!