To sum up our stay, you get what you pay for. The concept for this Sonder location is in place but the execution was lacking. We had originally booked a Lovely Room (#203, which is a large room by London standards with a queen bed). While the room faced Edgware Rd, the road noise did not bother us. However, we discovered that the room was situated directly over top of the Costa coffee shop and heard the patrons' conversations who were sitting below us. Quite honestly, we could have lived with that but there were a number of other issues that arose (i.e. no instructions to use the safe, SmartTV not functioning) with the biggest being the cigarette / coffee shop smell emanating from the bathroom (piping wasn't fully enclosed under the sink). After a night, we requested to move rooms and were offered a smaller room size as no other comparable rooms were available. Given that we were able to experience two different rooms, each bathroom contained a very small shower and there was a lack of consistency re amenities (i.e. safe instructions located in one room but not the other, cord alarm / white noise radio was available in one room but not the other, etc.). However, given all of the above the one bright attribute is that the onsite and online staff were 100% responsive and polite in our interactions with them. They all tried their utmost to assist to find a solution without coming across as frazzled so kudos to the staff on this. We also received two small boxes of chocolates as we were celebrating a birthday so this was a nice touch.
If you are looking for a cost effective location that is close to transit then I would recommend. Unfortunately, we won't be returning - what came to mind during our stay was an earlier comment/review that this location was like a nicer adult version of a hostel and this isn't very fair from the truth.