Location! If u want central, this is it. I hadn't been to London before, this was great introduction. U can walk or there are buses and 3 tube stations nearby. Burroughs market...ministry of sound, most of downtown is 30minute walk. Easy check in and out. Nicole is very communicative & has great suggestions if needed. Super clean & stylish. Couch felt like bed, bathroom & kitchen are fabulous. Rooftop deck is added cool bonus. I would have extended the stay if I could!