This is a great option for a busy person (two). The apartment is located 2-5 minutes walk from 3 underground stops, major UK exhibit hall, plenty of restaurants and all sorts of shops and very cool pubs. A Virgin Gym is 7 minute walk.
Peter was a caring host, after my inquiry about organic shops in the neighborhood, he had all the welcome basics for a snack and tea - organic! That was very thoughtful!
Apartment is minimalistic and stylish, but after all you have everything one needs for a long stay in London.