Our stay was not as pleasant as those that we read on the comment. It might be exceptionnal and accidental, but the apartment was far from clean when we arrived. There was molds in the shower and we found what seemed to be hairs and/or dust cluster on the ground. The fridge also had a bad smell, and there was crumbs on the counter. The windows were opened and as soon as we closed them, a strong smell of moisture spread into the room. The smell came back during our stay, and even if we stayed at the apartment only during the night, it was really unconfortable. We had to sleep with the windows opened on the last night... The smell was really bad. We were very disappointed as we didn't except that after reading all of the previous comments.
Except for that, the apartement's localisation was perfect, on the same tube line than the main touristic attractions. We went to Regent's Park, King's Cross train station and Camden Town on foot, and then to Buckingam Palace, Hyde Park, the British Museum, the NH museum, Covent's garden and Picadilly Circus easily throught the underground (about 30 minutes). The bed is cosy, and the apartment is not noisy.