This apartment was as described. London is very expensive, so we considered it to be a good value. Things to be aware of: it's a garden (basement) apartment. This surprised us, but there is good light from the large windows, and it worked out great as we were there during a heat wave. It stayed pretty comfortable, whereas a higher floor apartment would have been too warm.
The location is terrific. It's just a couple blocks to the Central line or buses. There are lots of shops and restaurants a few blocks away.
I wish there had been a coffee maker or french press, and be aware that while the kitchen is equipped with dishes, silverware and pots/pans, it is missing basics such as salt & pepper and cooking oil. If you're going to cook at all, you'll need to grab those ingredients.
I would recommend this apartment to anyone looking to stay in a comfortable, close-in location (just north of Hyde Park) and wanting to stretch their travel dollars.
Note: we did have some issues with the wifi. Ali was very responsive to this, but the issue continued throughout our entire stay. The issue is that our devices could attach to the wifi, but they would not get an internet connection. I found that toggling the device's wifi on/off a bunch of times (10-15) would get it working. Once a device was connected, it would stay connected, but this would have to be repeated every time we left and came back. It's not a deal breaker by any means, but I wanted to mention the workaround in case anyone else ran into the same issue.