Location, location, location. Friendly host and spacious, well decorated room located right in the heart of Soho. I didn't even need to use the Tube outside of arriving from the bus station. Very walkable and lively both day and night. Yes there is street noise, but that's expected with a location this central to all the great things going on. Would highly recommend to someone looking for instant access to great dining, shopping, nightlife, and more. Host includes plugs for many types of chargers which is helpful. Highly recommend.