The hotel is in a very central location. It was walking distance from an Underground station, Hyde park, and Bus Tours. It is on a pretty busy street filled with multi-cultural businesses, yet the hotel is nice and quiet. It is attached to a Costa coffee shop, which is a little strange, but not a problem.
The room is VERY small. For someone who will spend most of their time out-and-about, this space is perfect. The room consists of a bed (which takes up almost the entire room), a closet with extra towels and a kettle with tea/coffee. The bathroom came with a generous amount of shampoo/conditioner/lotion which I appreciated since I was staying a while.
Hotel was mostly quiet. The rooms are close together, so if your neighbor is talking/making noise, be prepared to hear it. This was not a problem for me, but if you need complete silence when trying to sleep, you won't get it here.
I would overall recommend this place to anyone looking for a cheap, central hotel in London. I would definitely stay again next time I visit.