My partner and I stayed there for 5 days while we explored downtown London, and it was a great location. The area is fairly quiet (good thing), despite its proximity to the city center. As the name implies, this apartment is bright and cozy (the large windows face south-southwest, so they get lots of light in the day). Alex himself was very responsive and helpful despite the fact that both he and I were traveling while trying to communicate. The only downside is that the kitchen is quite small and has only 3-4 pots/pans to cook with.