Rob's apartment is in a great location, right in the heart of Soho with easy access to sights and public transport. With great location always comes a bit of extra noise, but nothing that interfered too much with our stay. The flat itself is as described, but the air conditioning unit is pretty loud if you need to run it. I did wait a while to get a response to a query I had, not an issue with the nature of my question but could be a problem with any issues that are more urgent.