I believe the host is a company and the communication was excellent - any query raised was answered in minutes! Very impressive.
The location of the apartment itself is not on the prettiest road (it’s on a busy road) but it did not matter for our purposes and it is decent for a base and getting around if you know Ealing fairly well - it’s about a 10 minute walk to the lovely Walpole Park (if that), with Ealing Broadway another 10 minutes from there.
You don’t hear the noise from the road in the bedrooms as they are on the other side.
The apartment had obviously been well cleaned before (even the washing machine was clean!) we arrived and is well set up for a longer term stay - plates, cutlery, ironing board, hairdryer, plenty of towels, etc. all provided and all clean.
It isn’t a luxurious apartment but again, that wasn’t the reason we were staying there. It’s comfortable and clean and the WiFi worked very well. The TV has access to Netflix.