My husband and I stayed in Emily's Studio 1 flat early June 2014. The location of the studio was perfect for us as it is about one block from Belsize Park Tube station with easy access to the center of London. Additionally, the flat is in a charming neighborhood within a short walking distance to Primrose Hill with lovely boutiques and gourmet food shops. Around the corner from the flat is a great grocery store which we shopped in daily. There is also a fantastic organic food store which is pricey but worth a look as it sells a number of speciality food items that are not available at the coop. We did eat at Chez Bob located next to the good market. I would recommend it for dinner. The food was good but not incredible. If you are a book lover Daunts books is a great store on the same street as the markets. Regarding transportation we used the tube for the majority of the time. Tickets are good on underground and bus transportation which was a definite benefit. If you are staying longer than a couple days consider an Oyster Card because the prices are really good for unlimited rail passage vs paying for multiple trips as you go.
I had the chance to peak into Emily's Studio 2 apartment located right next to ours. It was charming. I would definitely consider staying there. Unfortunately I would not wish to stay in our studio again as the studio was not the one pictured in the advertisement. I am not sure why other reviewers have not mentioned this. Perhaps there has been a recent change in the decor and hardware of the unit. My husband and I both carefully inspected the pictures online and the unit we were in. The flooring, orientation of the kitchen, shower hardware and artwork were all different. Unfortunately these changes resulted in a far less "charming" environment than advertised. My husband and I have used Air BnB for a number of years and have never encountered this problem in any other location. The room felt dark and stuffy. For the price we paid I would have expected an experience as pictured or studio 2.
Upon leaving Phil the building manager was very gracious and accommodating in allowing us to leave our luggage for an extra two hours as we waited for our airport transportation. All together a charming neighborhood, good location, nice host... Just choose a different studio that she offers.