Fabulous location, comfy bed, responsive hostess! The apartment is every bit as lovely as it appears in the photos. Helen was thoughtful to our needs and easy to communicate with. We loved Bloomsbury and its proximity to the major London sights. There are wonderful shops and cafes just outside the door, and there are two major tube stations within a few minutes walk. After staying elsewhere in the city for the work part of our trip, my husband and I have said over and over how glad we are we stayed in Bloomsbury first. We'd love to return!