For our purpose, West End theater and museums, this location is A+, we could walk almost everywhere. Basic breakfast is included and can be had in the restaurant on ground level, very convenient.
If you need peace and quiet in the evenings this may not be the place for you, there is a pub in the building (one floor in between room and pub) and the area is just not very quiet, so you may consider taking earplugs with you. Of the three of us, only one, a bad sleeper to start with, actually used them.
Luiz reacts prompt to all questions, was very flexible with checking in and out and the people in the restaurant downstairs all very friendly.