Location, location location! You are in the perfect spot to easily travel in London, along with restaurants, shops and groceries within 5 minutes or less. The double glazed windows and blackout shades really do keep the room quiet for sleep. (We also travel with a noise maker.) Bus and tube stations are also very close but we rarely needed them. You are within 5-10 min of Leister Square, Trafalgar Square, Piccadilly Circus, 7 Dials and Covent Garden. A few minutes more and you are shopping on Regent Street. In the evenings you are close to many of the theaters and the shows we saw were EXCELLENT!
For my fellow American travelers, this is London and space is at a premium. However, we found the apartment to be comfortable and clean with everything we needed for a week in London and very much preferred it to a hotel room. Having our own kitchen for coffee and breakfast made mornings out the door much easier. The staff is very responsive and I simply cannot complain. The reviews are true and this is a gem. I would absolutely stay here again.