To sum up, the apartment is fine overall, but not well suited to hosting more than two people and is not good value for money if you are more than two or have kids with you (more details below). Otherwise, the neighbourhood is pleasant and the apartment well situated (five minutes from the tube station). Helen, who we have not met personally, is very fast to respond to any communication and was flexible with a number of our requests.

In more detail, we have stayed at the apartment for two nites with our three children aged 5 to 10. We got a discount for one of the kids, paying for four people rather than five. While I appreciate the flexibility and the discount, we were still disappointed.

The claim that the apartment fits up to six people is simply not accurate. The images on the site are professionally done which is good, but both they and the written description are misleading in relation to the actual apartment size, which is very modest. The description mentions "spacious", which together with no information on actual square meters and the mention of possibility to sleep up to 6 people created wrong expectations for us.

The sleeping arrangements for the kids were made in the living room with a fold out bed sleeping one and an inflatable bed sleeping two. These were laid our for us in advance. While fine for children, the beds were small so that our tall ten year old fitted but anybody taller would not have been comfortable. Due to limited size of the room, there was close to no floor space left. I agree that an extra charge should be made for additional persons staying (linked to the extra bedding etc), but found that taking into account the actual set-up the price we have paid for the additional beds was not justified.

Finally, while the apartment is done with taste and well maintained, the overall standard of finish (painting, carpet, bathroom fixtures) is not high. I have rented several apartments in this area on long term lease when I lived in London and therefore I think my expectations and benchmarking are not off the scale.

So, overall impression is that while Helen is doing a good job to welcome guests, she is overselling the apartment size and number of people who can be fitted comfortably.