If location is what you are after- then this is the place for you! It is very close to all the Soho shopping , night life & restaurants, Oxford Square, Piccadilly Circus and The Tube. The place was very small (but as described) and clean. The only drawback is that since it is so close to all the nightlife, it is very loud at night. The noise level was fine on Wed & Thurs night, however, it was very loud on the weekend. If you are a heavy sleeper, it is probably not a problem, however, if you are a light sleeper you might want to bring some earplugs. That being said, I would definitely stay there again because the location is worth it.