The room is quite clean and its design is simplicity itself. The location, close to Southfield station, is great for commuting to the center of London. Overall, it's a good place to stay and I recommend it!
However, there are a few problems with their communication style. Firstly, they didn't respond to my request to open the window, as the newly-decorated room had a bit of a smell. I can understand that during the weekend they may not have the key to open the window, but please let me know, and I will fix it myself by opening the door to let in fresh air. Secondly, their greetings are nice and warm, which is quite good, but their notice for check-in and check-out is quite rude and disrespectful to guests. It sounds like the guest is suspected of a late check-in or check-out. Actually, it's their staff who don't respond in time for check-in, not the guest.