We booked the apartment for my husbands 40th after checking out reviews. It was even nicer in person and the property was spotless and within a 5 min walk of Euston station. We had towels, iron and hairdryer provided and there was some shampoo and conditioner in the cupboard. Cutlery was good and enough for everyone.
It was in a great location and there is a nice cafe underneath. You can hear the underground trains every so often but you get used to it. We would definitely stay here again.