First of all, the apartment is extremely well located, in the Soho center of London. You can find everything within walking distance (supermarket, cinemas, restaurant, subway, etc.).
The apartment itself, is well equipped with all that you can need for spending a short or longer stay.
Let alone that, the pictures look better than reality:
1) The apartment is much smaller than what pictures suggest
2) The apartment looks "older" than on the pictures
It is supposed to welcome up to 6 persons : we were 2 only and found only 1 closet avaiable. All the others were sealed and we could even find kitchenware in the chest of drawers located in the bedroom.
If you are more than 2 adults + 2 kids, I wouldn't definitely recommend this property.
I slept in the sofa and it really needs to be replaced and more comfortable!
Also I read some bad comments about organization issues : we experienced that as well. Sara (the person managing this property), told me 2 days before arrival to get the keys in a Wine & Food shop. Fortunately, we took a cab , because the keys weren't there and moreover, the cleaning lady "forgot" our arrival and the apartment was not ready and dirty!
A last comment : once the booking is confirmed, we receive a detailed and well done guide, which tells us that the apartment is not officially rentable (as regards the neighbours) and that we should tell them a "story" in case they would ask embarassing questions!

Hopr thid helps...