This flat is in a great location! We walked everywhere we could....all the way down to the Palace of Westminster and to three different West End theatres. There's a nice branch of the Breakfast Club in the street which was a truly friendly spot in the morning, and the flat is just a few blocks from Sainsbury and Tesco Express, restaurants, bakeries including EL&N and Gail's, plus Oxford St. shopping, some nice food booths in Beckwith St for lunch. An easy walk to Oxford Circus and Tottenham Court Road tube stations. We could easily see ourselves living in this street!
Note this is a 3rd floor walkup. We were fine with this and glad for the exercise. We never heard the neighbors and they never heard us as far as I know. Street noise during the week was not a big problem. On the weekend, we heard the outdoor tables of neighborhood restaurants until midnight but it was never "loud."
Everything in the flat is clean but could use some updates. The kitchen was well stocked for us to cook a nice breakfast. The shower was TINY but we made do with a smile. Would I want to live in this flat? No. Was it just what we needed for a week in London. Yes. We'd stay here again.