Sal's place is in the middle of the trendiest neighbourhood of London a few meters from dozens of bars, clubs restaurants and art galeries. Sal is a very nice guy and went out of the way to help us with everything from late check-in to suggestions of places around. As for the noise, it didn't bother me at all. It's normal big city background noise, not loud or anything. Not only would stay here again but planing to come back soon.