This place sits right between Picadilly Circus and Leicester Square - a practically perfect location. Inside it's pretty stylish and has everything you need for a visit to London.
As others have mentioned, don't expect a super quiet environment, especially during the day - but of course, why stay right in the middle of the action if you don't want to be part of it? :)
I'd recommend to anyone looking for a cool spot to stay in the West End!