The apartment is superbly located. In the heart of Soho - great for food and nightlife. Its also only a 5 minute walk from Piccadilly Circus, Oxford St or Leicester Sq. Great for shopping, theatre, eating, getting the tube or walking anywhere. The apartment is stunning, clean and tidy too.
It is a bit noisy at night due to being in the middle of Soho, so if you plan an early night (why would you) take some ear plugs.