Our stay at Ali's place was good. The apartment is very similar to what is seen in the pictures. Maybe just a tiny bit smaller in real life than what it appears in the pictures. We got good instructions on how to self check-in and the apartment was easy to find. Only a short walk from Queensway station (Central line) and even shorter from the nearest bus stop. The neighborhood is quiet and clean with a lot of different restaurant options and grocery stores nearby. Communication with Ali was easy and he responded in a swift manner to my messages and quickly solved some concerns we had (heating didn't work when we arrived at the apartment but got fixed on the same day).
A few things to take into consideration when choosing the apartment. These were not really problems for us, but for some they might be:
-There was a bit of a smell and moldy feeling in the whole of the apartment.
-The bed is comfortable but only has one double duvet. So if you're travelling with a friend you might want your own. I was travelling with a friend and the one duvet was big enough for us, but others might disagree.
-Walls in the apartment are very very thin. You can hear people arriving and leaving the other apartments and footsteps from upstairs were loud. So if you are sensitive sleeper, this might be a problem for you.
-WiFi wasn't very reliable.
-Bathroom door doesn't close fully.
-Hairdryer is attached to a wall next to the bed.
I would say that when you take London's price level into consideration, the apartment is good value for your money, especially when you're not expecting anything amazing, just a bed to sleep on after spending the day exploring the city.