If you are looking for the perfect location and a comfortable room, this is it. The walls are a bit thin, so bring earplugs, but for the price and location, it can't be beat. I loved being in the middle of everything with just a short walk to so many shops, restaurants and theatres. This was the perfect location for seeing shows as most theatres are less than a 10 minute walk back to the apartment. Be prepared for the stairs, as there is no lift. The Seven Dials area is wonderful and not as crowded as Covent Garden even though you are so close. Between Tottingham Court Road and Covent Garden Tube stations, you can get anywhere in the city pretty quickly. I would recommend to everyone.