This place is unique. It is the best spot for visitors of London who really want to be in the very heart of the center. The high windows overlook the street from Picadilly Circus towards Leicester Square, and personally I could just sit there for quite some time, just watching hundreds of people passing by without getting bored at all. The apartment itself is well designed, and of a very high standard. Liked the wooden floor, furniture and the room divider. Key pickup went smoothly, as well as communicating with Alex. He's very responsive and really concerned that you get the best experience possible. Loved it.