We've been to London twelve times. We had tired of being hit by the noise and sea of humanity when you step outside a hotel. We wanted to see a more quiet side of London during our stay over Christmas. This was the perfect location. Within 1-2 blocks we found two small grocery stories (M&S, Sainsbury's), a very nice movie theater, a Gordon Ramsey restaurant Maze Grill), and ample opportunities for small meals. Within 10-15 mins walking, we found fantastic shopping on King's Road, multiple garden centers, great food (Bluebird Chelsea, A Wanted Man), the river Thames with Battersea Park and the Albert Bridge (fantastically lit at night), all with less noise and congestion. Within 15-20 minutes walk, we attended a Chelsea football match at Stamford Bridge, walked through Brompton Cemetary, walked to the V&A, and could easily access the Tube (Gloucester Road) and additional restaurants (Light of India).
The apartment has two well-appointed bedrooms and 2 1/2 baths with fully appointed kitchen. The housekeeper met us upon arrival, and had brought fresh flowers and showed us around the apartment. The apartment was secure and safe and we never felt uncomfortable in this location, even while walking at night. The only noise while sleeping were birds, which strangely don't seem to sleep during the night! Umbrellas are provided in case of rain. Extra blankets and pillows are available as well. Good size fridge, but we mainly ate out.
We would recommend this apartment if you are looking for a less hectic alternative to staying in central London. Including walking time to Gloucester Road tube station, you can be in the heart of London within 25-30 mins via Piccadilly or District/Central lines. We also had success with Uber, with drivers arriving within 3-5 minutes to the apartment.