We had a very comfortable stay in the apartment and made ourselves at home for our 5 nights there. The unit is cosy, compact, and a bit quirky, but definitely better value for money than "affordable" hotels in the area. And the location is of course fantastic. There are many food options within walking distance, a Tesco Express around the corner, and it's about 10 minutes to Oxford Street. Communication with Richard was easy and he provided lots of information about the area and things to do in London.