This apartment deserves 5 star reviews based on location, value and the attentiveness of the hosts -- though it is in need of a little bit of TLC. Max and Billie were accommodating from the beginning of the reservation process, making the trip a seamless one and even allowing us to check in early the day we arrived after an overnight flight. They were considerate hosts who were quick to respond. The apartment is very close to the Tube and walkable to great restaurants and parks. We knew we were renting a small apartment, so were satisfied with the space for the price we paid -- honestly we didnt spend very much time in the apartment, as it was our home base after long days of sightseeing. The pros aside, the apartment is very basic without much in the way of higher-quality finishes. It is sufficient as a place to crash at the end of a busy day, but beyond that is not a place we would have felt cozy to relax and unwind. The loft has a mattress on the floor with very basic bedding and is not enough space to stand up and get dressed (especially if you're tall like my husband).
Overall, a good bet for your budget, but it felt "budget".