Best things about this apartment: nice sheets and a comfortable bed, good appliances in the kitchen, really nice to have a washing machine, and it was close to where I had to work in Mayfair. But you are paying a lot of money for the location, and although this location is a fun neighborhood to hang out, be sure it's where you want to be at the end of the day to sleep. Soho is lively and fashionable and kind of a big party scene at night (I was there during London Pride so it might have been particularly jumping!). If you're a light sleeper, you may find the noise outside disruptive. The apartment is small and pretty shabby, definitely more of a student flat than a luxury apartment (which the price might lead you to believe it is). It could use a fresh coat of paint, more art on the walls, a lightbulb that doesn't flicker in the bedroom, and the bathroom shower gaskets need a good clean to get rid of the mildew. Most disappointing was the old, stained armchair that "greeted" me when I entered. At the cost being charged per night, some basic improvements like this are hardly unreasonable. Overall, it felt quite some distance from the pictures I saw online. Poor apartment! Show this sweet place a bit of love, and give it some personality, and it really could be cheerful and welcoming.