The photos shown are real, but the state we encountered the flat at our arrival unfortunately wasn't as clean and tidy as in the photos.
Many newspapers and brochures on and under living room side table, several boxes under beds, 3 closets full of things, towels that would need some renewal, several little bottles of shaving gel, shower gel and shampoo among others in the bathroom, cabinets with cans and other stuff you don’t know how long are waiting and do not really want to identify, pans that would also need a renewal, etc
The area is safe although not the nicest, relative quiet, although you can hear the planes on their way to Heathrow flying above, not too loud. If you just need a place to rest while you tourist around London the whole day the place is enough, but do not expect any quality.
In London everything is quite expensive and may not realize how much it is, but in my opinion this flat is not really up to the price you pay.