The apartment is in an ideal area, if you want to discover central London, but also further away since the subway stations are nearby. The neighbourhood is very nice and quiet. The apartment is Very cozy and luminous with large windows and painted with light bright colors, very well thought out, with all the appliances you can imagine. It is also full with electricity sockets(also at both sides of the double bed) so much needed with all the electronic gadgets we all travel with. Last but not least, Paolo was very responsive in all the things we have asked him and George, who welcomed us at the apartment, was very polite and informative about the use of the apartments' amenities and responsive to some questions we had during our stay. I would definitely stay again!