Three words: Location, value, and hospitality.
We stayed here for three weeks after first moving to London, while we were searching for apartments. We originally booked the listing for its location (we heard the neighborhood was great for young professionals) but ended up falling in love with it for its decor, roominess, and great communication with the hosts. The neighborhood is fantastic with buses, tube stations, grocery stores, and nightlife all within walking distance. Super quiet, lovely balcony, and two levels means a bigger space!