If you want to be in Soho, this location can't be beat. We were able to walk to a bunch of great pubs and restaurants (ramen at Bone Daddies was delicious!), the theaters are all right around the corner, and Dumplings' Legend in Chinatown had the best xiaolongbao we found in London! The only issue we had with our stay was that the internet wasn't fully functional throughout our time in the apartment (and we couldn't use it in the room). We stayed for such a short time that I don't know if it got fixed after the holiday weekend was over, but Suzie's communication was excellent so we felt very taken care of regardless.