Great location, easy to get to (just down the road from a tube station) within walking distance of Carnaby Street, Oxford Street, Trafalgar Square. Very central which is great for sight seeing.
There's a lovely lively cocktail bar almost underneath the apartments which keeps going late in to the night, pair that with the fact the window didn't seal shut it was very noisy and we didn't manage to get much sleep.
We also were not informed when we booked of the building work going on, on the building. So when they started using heavy machinery first thing in the morning after a late night of not being able to sleep from the noise from the bar, it wasn't great.
I assume all the extractor fans are connected too because you could clearly hear what was going on in other apartments (mainly bad shower singing) when near the bathroom.
The apartment itself was nice, had a fair few 'dents' but had all the necessity's, except a bathroom door that locked; didn't bother me and my partner but it just didn't look great.
Honestly won't be staying again due to the noise issues.