The apartment is very well kept, clean, with new functional furniture, and a well equipped kitchen. The location is great as it within walking distance of e.g. several Underground stations, the British Museum, the Euston Railway station, Oxford Street, and the Regents park. With windows closed there is little noise from the outside.
But beware that there was a single, but major flaw with respect to the location, and related to the weather. The apartment has large windows facing west. We were fortunate to have very warm weather during our stay, sunny and clear with temperatures up to 25°C outside. But in the afternoon the west facing windows together with the clear sky sun made the apartment into a small green house. It was unbearably hot inside, and there are no fans or air conditioning. The windows only opened up a tiny bit and did not let in a lot of fresh air. Also, there was then significant noise from the street traffic, the nearby pub, and nearby construction work. Of course, there are not a lot of days like this in London.