I debated over the necessity of checking into a location that had on premises staff 27/7 and decided when I booked my reservation that it was worth it. I had my cell phone snatched by a bicycle rider from behind on Oxford Street at 11pm after having dinner with a friend my first night there. I had never been to London before so I had no idea where I was at the time while I was looking for directions on my phone. I am very fortunate that I was blessed with a memory for visual references and I was able to locate some familiar landmarks and find my way back to where I was staying. I had not bothered to remember any of this because it was on my phone. Not the name of the place nor the street address. Over the next couple of days the staff was very helpful in many ways. I cannot imagine what it would have been like without them. Aside from that, the room and location were great for me. I went for the museums and they were an enjoyable walk away from this location. The unit itself was very nice. More than I needed in actuality. If you stay here, make it a point to venture into the Citti of Yorke which is down Holborn to the left as you approach it from the hotel. It is on the opposite side of the street and I passed it multiple times a day as I was moving about. I did not go in until my last night there as it was just on my way to somewhere else. Many of the Pubs in London impressed me for their architectural significance alone. Most of the religious edifices in the U.S. cannot begin to match the level of construction of the humble London Pub. The facade of the City of Yorke is rather modest by comparison. Passing the entrance leads down a long hallway. At the end you enter a palatial space that is over 100 feet long and has a ceiling of wood roughly 30 ft. high, supported by Clear Story Leaded Glass windows. I was shocked that a structure like this could have been built as a pub. There are numerous photos on the internet. They will not come close to giving the sense of scale that being there can create but it will make you want to see for yourself. . Don't miss it if you stay here. It is very close.