As someone who doesn't know London very well, I had been worried about whether staying in an apartment would be noisy, dangerous or that we would feel unsafe. This is definitely not the case with this apartment. It is in a very quiet building. The soundproofing between the apartments is superb. We barely saw anybody at all, and those that we did meet were friendly and polite. The atmosphere is very safe (not at all like what you read about London in the papers!). It is in a very good location with regard to the tube (literally 3 minutes walk) and very close to a high street with Sainsbury Local etc. There is a brilliant cafe and two restaurants that you can see from the balconies (very handy for those of you with older children that you might like to 'escape' for a little while from!). This place is perfect for families.