Location location location.... This place is literally in the middle of all the actions that London have to offer. In the middle of china town, walking distance to Covent Gardern, Buckingham palace etc etc. Han & Ash always very quick to reply when we have any questions... Annabel who checked us in was so friendly and attentive, explained everything to us in details when we checked in. Overall, a great experience when I would not hesitate to recommend this place to anyone and/or stay at this place again when I come back to London.