Location is perfect in many different ways, and the view quite spectacular. You're likely to particularly in the summer enjoy using the small garden and perhaps have breakfast there.
There is no traffic noise whatsoever since Hammersmith Bridge is closed for repair for probably a few years (2019 - ???). Lots of people are walking, running or biking between the apartment and the river, but you can hear them only when using the garden, and the noice is not a nuisance - just a reminder that you after all are in the middle of a rather big city!