I highly recommend this AirBNB for the friendly hosts, safe/charming neighborhood, value, and easy access to all of London.
I stayed at Jamie's apartment for a week and would highly recommend it. As others have pointed out, the apartment is stylish and cozy. Jamie is a very considerate host—he is happy to provide tips and suggestions for navigating London, and he is also very considerate about giving his guests their space and privacy. The apartment is very clean, and the neighborhood is charming and surprisingly quiet at night. I felt entirely comfortable walking home late at night.
I found the location to be ideal. It is approximately a 10-minute walk to Waterloo Station, which was convenient for catching a train to/from Gatwick or the Underground for quick access to all of London. The apartment is perhaps a 30–40 minute walk to Soho and Covent Garden, and less to the major sites on the South Bank. I generally walked rather than taking the tube in order to enjoy the various neighborhoods. It was nice to have quick, easy access to Central London, but to be able to escape the crowds and hyperkinetic activity of Soho and Covent Garden at the end of the day. I really liked staying in a non-touristy neighborhood. (There are also plenty of nice restaurants and pubs in the neighborhood.)