It's a neat little space in the heart of Soho. Close to everything. You'll definitely need the provided earplugs though as it's very noisy. I expected Soho to be noisy so it wasn't too much of an issue but I didn't realise the apartment was right above a karaoke bar - the noise really booms up through the floor at times.
Don't rely on the TV for entertainment as we couldn't get a decent freeview signal for the 2 nights we were there.
Overall a cool little low-cost space to have as a base if you're exploring central London.