You couldn't ask for a better location if you're doing anything near Picadilly Circus or Leicester. The flat is less than five minutes walk from both tube stops, Chinatown, Soho, and West End theaters. There are loads of restaurants and shops just out the front door. We stayed on a Saturday night, and while you could definitely hear some street noise, it wasn't enough to keep us awake (and a small sacrifice for the awesome location). The beds were very comfortable and the flat was clean. Jenny was super quick to respond to any of our questions and was very flexible with our check-in. Overall a great experience and I would definitely stay again!