Our stay at Grant's apartment was better than expected. Right in Soho, it was the perfect location for our small family (2 adults, one toddler). Easy walk to great shopping, liberty London, Oxford st etc, super close to Picallily Station etc. Yes it is a loud area at night time so if you're a light sleeper then it's not for you, but was perfectly fine for us and our toddler slept through the night fine. Very clean apartment, comfortable beds, and had everything we needed with a few special touches which were appreciated. Will be back!