The communication ahead of time was great. This says "Stefan and Cecilia" but is truly a property management firm. I was contacted several times (presumably by different team members) requesting the same information but always signed Stefan. Always very polite and professional. We were met promptly by the guest manager and shown around the apartment. While I personally prefer a self check in, I understand their policy on this with international travelers.
The location: It's in Central London on Oxford. Not quite where the pin drop places it before booking but it's within .3 miles of the tube station. It's in an alleyway that is a loading dock for several businesses. VERY noisy at night/early morning with trucks loading/unloading. There is a Marks and Spencer conveniently located half a block away. This is a very busy part of London. Transportation options are plentiful and you can easily get around.
The apartment: Overall nicely decorated. The carpet is stained, worn, and needs replacing. Kitchen is fairly well outfitted. My biggest disappointment was the linens. We were given two twin duvets on each of our king size beds. Fine for two people just sleeping on their own side of the bed but bit awkward for a couple. We were given one set of towels per person. Given the noise outside, air conditioning would be a nice addition as it does get very warm in the apartment. Fans are provided.
One note: I did receive a request after departure asking us to write a review in exchange for a future discount on another of their properties. Kind of left a bad taste in my mouth as this property does have a five star review. It's fine and I gave it a four but it is not perfection. Just the little things like this, the inaccurate pin drop location (not sure if this is them or AirBnB in all fairness), the noise, etc that make it not five star. I feel that incentives like this lead guests to not write honest reviews and it is disingenuous (as is always writing from "Stefan" when it clearly seems to be a team). All in all, a solid place - just go into it knowing these little things.