We had a great stay. It was our children's first time in London and the central location was perfect for seeing all the main tourist attrations, while not being too far away from "home" when they needed to crash. There was plenty of shops (incl a small supermarket), cafes and restaurants within spitting distance of the apartment. The beds were really comfy and it was such a great space for a family. I had read previous reviews about the noise of the market setting up but this really did not bother us in the slightest.