Here's what I liked. 1) great location on Bethnal Green Road. It is in the middle of an exciting neighborhood and yet my room was very quiet. 2) The room had enough space for me to store my clothes and feel comfortable. 3) No TV. I don't need one. 4) I liked the simple heating system without noisy forced air, the mini fridge was quiet but effective. 5) There are great washers and dryers in a common kitchen a few doors away from the room, and I could have cooked for myself and there was a nice spot for breakfast. I could have stayed in London more cheaply than I did by using the kitchen more; it was great to have the option of making a meal at the lodging.
Here's what might help for future customers to know. 1) The hot water is limited to a small boiler; some Americans might be surprised about that when the shower turns cold. Once I understood it, I was fine. 2) I didn't know about the kitchen and washing machines originally. 3) Perhaps the managers could include a short list of local grocery stores and other resources. I found a place to set up my SIM card very close by on Brick Lane, but I had to discover those local resources myself. 3) The room was comfortable for me (not too large, no TV, etc), but some North American guests might find it small. 4) The bedding was a bit inflexible and I got hot some nights. It might help to have two thinner layers rather than one thick one.
Overall I found this to be a great place to stay while in London, especially for the price.