Great location within walking distance to many London sightseeing and cultural attractions.
As said in other comments it is a noisy area in a street full of pubs and night life, and therefore it's noisy in the apartment as it is located right above a pub, so if someone is sleeping in the common area I'd strongly recommend bringing earplugs.
The place is new and well taken care off. Heating works perfectly as well as the shower. We just missed a microwave and having somewhere in the bathroom where it was possible to place toiletries (there's no shelf or any furniture it self at all, and the bathroom sink is tiny).
Just so people is aware, shampoo and cooking essentials are said to be provided in the apartment and they're not. Nothing major, but you'll need to bring/buy your own.
Overall great experience.