Stayed for 5 nights in this apartment right between Holborn and Russell Square. We found the location to be fantastic - in central London but not too busy of an area, restaurants/pubs/parks nearby, and easy access to the bus and tube stations. We had a couple issues when we arrived but Michael was quick to respond/resolve. He even touched base with us halfway through our visit which I appreciated.
It seems the owner lives there when it's not being rented so it felt more like you were staying at a friends house than somewhere that is strictly used as a rental property. This means that there are some personal items around and not everything is as tidy as some might hope/the photos appear. I think this is a matter of personal preference and may not be a concern to some renters but I felt it should be noted. In addition, as other reviews have stated, the floors are ridiculously creaky.