We were using this apartment as a base for six days whilst I and my colleagues looked after a student degree show. We had previously been unlucky with our previous booking with other properties and Claire was brilliant with her communication which gave me confidence in this apartment and airB&B in general.
The building to me is iconic, I am sure not to everyone's taste, and the flat was clean and welcoming. The location being in Bloomsbury was a good mix of vibrant and quite. Great pub across the road. I would recommend this apartment if you are looking for a central location.