This is an amazing location. The British Museum is a short walk or shorter bus trip away, enough so that we went a few times early in the afternoon when other activities were done, just because we could. There are great pubs and restaurants within a 5 minute walk; The Clerk and Well gave us two of the best meals we had in London for a fair price, and had the two best beers we found in London (Hepcat IPA, and Camden Hels Lager). There is a fine Ethiopian restaurant just around the corner, a good pub ten feet from the front door and a grocery a hundred feet from the pub. Kozzy Cafe is a short walk to Red Lion Street for breakfast, and there is a Pret across the corner when you are in a hurry.
Oxford Street is just down the road if you came for shopping, and direct buses come every few minutes. There are major bus routes from the corner out the front door to go pretty much anywhere, all night. Chancery Lane is a 5 minute walk for Central Line, Holborn a ten minute walk for Picadilly, Farringdon and King's Cross a fifteen minute walk for most of the rest.
Unless you absolutely have to be in the middle of Soho or Kensington, this location is perfect for the price. It is bright and clean on a top floor, with east and southern exposure to let a lot of light in. The small refrigerator works well, and there are plenty of kitchen furnishings to store and prepare food. One couch is very comfortable for sleeping if you just need a nap. The wifi worked consistently the whole time we were there.
Our flight came in very early, and with a 2 week stay we had about a hundred and fifty pounds of luggage with us. Naseem very kindly let us drop off the luggage at ten AM while the apartment was still being cleaned, instead of making us find some place to stash it or just drag it around the city. This made our first day infinitely better than it would have been, and we got to do things instead of moving or guarding our luggage.
The apartment get incredibly hot and stuffy when the temperature gets above 85F. It was only exhaustion from a day of travel (up for about 36 hours before we truly got the place to ourselves) that let us get sleep the first night after a 90F day. We ended up having to buy a fan, which cooled the apartment quickly in the evenings. It also has the advantage of covering up the street level noise when the bedroom window is open at night (you will likely want it open in the summer). I have tried to impress on Ali and Naseem how much an improvement supplying a large fan with the place would be, and I hope they take the advice.
We were asked to allow the flat to be viewed by potential renters 4 times in the two weeks we were there. It is clear that they would prefer it to be a long term rental, not a permanent AirBNB, which is fine. But you should know what the priority is going in. We saw Naseem only in the moment we dropped off luggage, and never saw Ali at all. They did respond by phone, and made check out very easy, but it is not the kind of Air BNB where the owner will be around. That suited us fine for most things. They made check out very easy, and while we did put effort into cleaning before we left, they actually had no checkout requirements.
It is a lot of stairs. 81 to be exact. My GF has a bad knee, and it became her goal to only go up and down them once a day. If you are young and healthy it will be nothing, but be forewarned if you have any mobility or exertion problems at all.
This place was nearly perfect for our needs in a two week vacation to London.