We stayed at the Romford apartments for 5 nights. For the most part, the apartment was what we expected from the photos and description. However, the hospitality was lacking because once we settled into the space, it was obvious that a lot of basic amenities were lacking. We only got 2 bath towels for our family of 3. There were just 3-4 total hangers available for 2 dressers. There was one mini travel size shower gel for our family for the 5 nights, and there were no laundry detergent for the washer. We didn't use the kitchen but had we wanted to cook, the kitchen didn't have much tools and basic items either.
I think the part that made it the most frustrating for us was the water heater. We followed their instructions on turning it on when we arrived, but did not get any hot water the first night. When we asked them about it, they told us the heater needed to heat up overnight. It would have been nice if they had turned it on for us the night before then, so we'd have hot water to shower on our first night. On our second night, we did not get hot water again even though the water heater was kept on the whole night. We tried contacting the management but they are actually close on weekends, so we didn't get any response at all. We finally figured out that we needed to press the boost button on the water heater in the morning/afternoon in order to get hot water in the shower at night. This was just very frustrating for us given how cold it was in London.
Communication with Georgia and Bethany were good throughout, except when we needed a response over the weekend. It seems like nobody checks their messages over the weekend.
The apartment is indeed located at a convenient location in Romford, just steps from cafes and restaurants and the train station. We also did eventually get our third bath towel, but not until our 4th day there.
I do want to mention that they allowed us to have a late check out at 1pm without any extra charges, and we appreciated that. But, we do hope they will put much more thought into providing a better experience for their guests in the future.