Recommend people who need the cheapest place to stay in the central London without any high expectations on services and facilities. The ground floor is a night club and you can hear the loud music if you stay in lower stories. They tell you to download their app as a room key, which makes the check in process complicated and make a queue at the reception. Receptionists are not friendly. Still, it's hygienic and located on the main road, allows you to arrive safely late at night. Decent price for that location.