Very central, you can see the top of Tower bridge and the Shard from the apartment. It is small with two double beds in one room, a great place to bunk down for the night while doing London. Very stylish in decor, lovely concierge. TJ gave us very good description and instructions on everything. We didn't turn the heaters on once because it is a lovely warm cosy flat, but they were there if we had needed them. Being so central gave us the chance to do so much more in central London and at a great price. Very clean, would highly recommend.