The apartment was very nice, clean and modern. You got everything you needed. The location of the apartment is very good to do things like sightseeing, shopping or culture by foot. You are 5m away from China Town, 300m from Piccadilly circus and 10min from Oxford Street. So that's great.
But of course when you are in the centre of London it could be very loud. So on our stay from Friday to Sunday we got all the party people around us who celebrated until 4 o'clock in the morning. And after two hours of silence the garbage collection starts at 6 or 7 o'clock. So the windows can't be open because it's so loud. So be aware of having ear plugs with you or as an alternative celebrate with the people outside in the streets until 4 o'clock ;)
All in all we have a good stay with little less sleep.