Let met start off by saying that we enjoyed the stay in the apartment! The location is fan-tas-tic, room is more than sufficient for 2-3 people, fully provided.
Am I nothing but positive? No.
First remark would be that the title "Brand New!" does not apply to the state of the apartment anymore, nor was the mentioned bathroom "penny floor" anywhere to be seen.
The bed was mediocre at best for just me, but for both me and my girlfriend is was plain bad. Especially for 8 nights. Might be nice for 2 people of 1.60m/5'2" and 60kg/132lbs but for us (1.78m/5'8" and 80kg/176lbs) it was both too small and without enough support. The sofa bed was even worse, not being level (middle spoke pokes the back, being higher than both feet and head), probably due to the floor not being even. I think there has been a humidity issue, as there were 2 dehumidifiers present.
The other downside was the temperature. The central heating boiler for the entire domain is located in this apartment, so even with all radiators closed, it was still hot inside. Opening the rear door helped, but as there's a pub next door that's a wash I suppose.
Bottom-line is that we had a good stay, great value for money in the London area, despite the bed. Emil was swift on the responses, apartment was very tidy, television with Netflix/Amazon Prime if needed.