Stayed at this location for 10 nights, and our stay was great overall! The location is very convenient - far from the city noise but close enough to easily reach the city centre by bus (lifehack for people visiting London - just use the TLF buses instead of the so-called "Hop on/Hop off" buses). The area is quiet and safe, and there are plenty of convenience stores close. The apartment itself is cozy, modern, and looks exactly like on the pictures. Might not be suitable for very tall people, though.
Syed is a great and helpful host, replies quickly and is determined to make your stay as smooth as possible. We had a couple of requests and both were handled in a timely matter.
Just a little heads-up for other guests - sometimes other guests might be too noisy and due to the nature of the apartment, you will hear quite a lot of it. The host does highlight the quiet hours when guests agree to terms and conditions, so overall it was alright.
Generally, really recommend the host and the apartment!