The location is fantastic, within a short 7 min walk to the Oxford Circus, major shopping areas, Soho with all the restaurants and bars. The apartment is clean, but very small, something we did not pick up from the description or photos when we booked. We found it not really suitable for a family of 4 (2 adults, 2 children). There are 2 BR with 2 large beds that can comfortably sleep 2 people in each. But the beds take up 95% of the space in each room. There is no shelving or closet space in one BR to put your clothes in, and a small closet to hang things in the other, so we ended up keeping our things in the suitcases, which we had to put outside of the rooms in the living area, as there was no space for suitcases in either bedrooms or the hallway. We also found lack of basic paper goods in the kitchen (like napkins or paper towels or even a sponge to wash dishes). So we had to go out and buy them to be able to use the kitchen for breakfasts. "Budget" is the operative word here.