As a first time traveler to London, the location was IDEAL - could not have been better situated to key locations, the "tube", and Seven Dials/Covent Gardens. When I again visit London, this flat will be my first choice. Three things to improve: 1) the location was MUCH darker than the pictures - need more lighting because even with every light turned on, not nearly as bright as pictures on the website, 2) on 2 occasions the Arcore team came to switch linens. We were only there for 7 days, so we did not appreciate the intrusion. I know Arcore was trying to provide great service, but I don't want to have random men enter the apartment (my daughters and I were there on both occasions) even when Arcore sent a message informing of their arrival. It was very uncomfortable, and 3) somewhat sparse amenities/appliances - for example, no wine opener or spatula to cook. Clearly this is a full time rental unit. That said, I would definitely utilize again.