The apartment is very well situated, 1 minute from Oxford St. right in the centre of Soho and it is super quiet! You don't hear any noises. It is a cute place with all I needed: pots, cutlery, towels, microwave, oven, wifi etc. The elevator was a bit funny, sometimes working and sometimes not -it's a 4 floor. There was a bit of confusion with the keys when we arrived they weren't where told, but no big dramas, they solved the problem.
I recommend it.