My first impression of the room was that it wasn't quite as bright and big as it seemed in the photos , but to be fair, that was good advertising photography. The room is as advertised, it is very clean and despite being an older building, the use of modern lighting makes it nice and bright. You get open wardrobes, toiletries and towels and there is basic breakfast available for free. Wifi is fast as well. Only downsides are no view and no parking. Bathroom is bright and funky.
The main reasons to stay here and why it rates so highly are;
1) Location . Its all right there. Covent Garden, Buckingham Palace, London Eye and the South Bank, Leicester Square, Trafalgar Square and every tube line. Easy walking distance.
2) Price. For that location, you probably won't find cheaper. Plus you aren't sacrificing quality. Yeah it's not a luxury apartment, but if you want that you have to pay the price. Its bright, clean and everything that can be done to give it a quality feel has been done.
3) Easy. Wynn would get back to me within 5 minutes of the few questions I had. I asked for an afternoon checkout, and again, had an answer 5 minutes later and it was no problem. He could just sell the room on its location and price, but he really makes the effort to do the hospitality side. Frankly if you want to stay right in the heart of London for this price range, you would be a fool to stay anywhere else.