Had a great time at the apartment. It was as centrally located as you can get. We were able to walk to most of the big attractions and the area has great food options all around. Chinatown and Covent Garden are only short walks and both had great food choices. Apartment is very nice size and our family of 5 fit very comfortably. Would definitely recommend for families as you save a lot of time because you do not have to spend a lot of time travelling and can get right to seeing London when you step out of your door. Also has washer and dryer which came in handy and allows you to pack a lot lighter which is always a plus when travelling with kids.