Great location in the heart of Soho but very noisy at night until the early hours of the morning. Unless you're a heavy sleeper, don't expect to get to sleep much before 2.30 am.
Also, (although this was fixed quickly) the toilet blocked twice during my stay, and the whole apartment smelt a little like bad drains. And the wifi wasn't very fast or unreliable so don't expect to be able to stream movies or work on video conferences. The shower too was more of a dribble than a drench!!
Overall, great for an overnight stay if you're in town to party, but perhaps not such a great location for someone on a business trip looking for a comfortable stay where they can also get some work done.