If you wish to stay in zone 1 and be in a more subtle and quieter area, with good access to transport (bus and tube), you should consider staying in this flat. I agree that this is a hidden gem, both location wise and the flat specifications. It is very clean and spacious. The bed was comfortable to sleep in and the WiFi was fast and consistent. I even got to watch Netflix with my account on the TV and flawless service. The water pressure in the shower was good. Michael was kind and helpful at check-in. There is a lot of room for storage in the bedroom, a plus. All in all, I enjoyed my stay in this flat. Coffee shop and small food market are very close and convenient!