I am a frequent airBnb traveler, and my personal preference is for an authentic experience. This apartment has it all. I was travelling solo for three nights.
Firstly - let's talk location. It is centrally located in London, with easy access to everything you need from local stores, bars and restaurants, and a quick underground trip to the best of London. The location is very safe, quiet and the outdoor balcony is perfect to sit and watch Londoners going about their lives.
Second - let's talk the apartment. Matteo has a wonderful design aesthetic and it feels like a home. Some airBnb's are furnished apartments with the minimum of equipment. I am not a fan of that style, as I want to live and experience life as a local would. The apartment has everything I needed (well stocked kitchen, great living room, fast wi-fi, comfortable bedroom and a great bath.
Overall, I loved my stay and will come back in a heartbeat when I come through London again.
Enjoy it.