Great place for travelers. If you need a place with a good central location and at a reasonable rate, then you'll have a hard time finding better. Walking distance to all the shops, restaurants, and pubs in soho, Chinatown, and the British Museum. Conveniently located near two tube stops, Oxford Circus and Tottenham Court (closer to TC).
But a couple downsides to this place was the weak internet. They provide wifi, but it's really slow. Tried resetting the router a few times, but it was still slow, and sometimes didn't work at all. I had some work to do on the internet, but I gave up. Might be because of the other people living there, who were students, using up all the bandwidth. Another downside was that they cut off the heat at midnight, which was brutal when temps dropped to freezing.
Overall, I'd recommend this place.