Small and sufficient place in the heart of Soho. If you’re unfamiliar with the neighborhood before staying in London, I’d look it up as it may not be for everyone.
The only minor complaint is that there is a bar directly behind the apartment and the window does not have any sort of insulation, so if you’re there on a weekend it’s going to be loud in the apartment until about 12:30am.
Otherwise great location for sight-seeing, and very close to lots of good restaurants!