Location excellent there’s no doubt about it! However as highlighted in the description noise level is at a high in evening and early hours of morning due to flat being located in frith street , bars/restaurants below the flat place along the street place their tables/ chairs in road from afternoon until very early hours. It is great if you’re out for the nights, as we did on our last night stay, but be aware this noise goes on until early hours, as well as bottles being emptied into bins early morning, you definitely need ear plugs light sleeper or not ! The flat is ok , bit tired bathroom (bathroom had a big stain on ceiling possible recent water leak) and kitchen, however was clean. WiFi ok speed. On whole Frith street etc is lively (Ronnie scot’s jazz club right opposite!) great atmosphere, recommend if you are night owls and out for fun nights, or don’t mind noise, not for early nights back to flat to relax. It is also very central to theatres and shops in regents street , China town, Leicester Square etc.. walking distance.