Brian's place is a bit of a gem in Soho flats. I travel for business monthly and stay in a different Central London flat each time. This one was the nicest and most livable for the price, although being Soho, a bit loud at night. Great location, close to the Elizabeth Line, tons of restaurants and 10 minute walk to everything in Central London. The check in was effortless, instructions for the electronic system that controls thermostats, lights, etc were clear and easy to use. I chuckled every time i entered from the street as it is right next to an "adult" themed store, but didn't find the people or area raunchy at all, in fact the opposite.
Highly recommend.