Firstly, what a great host. Exceptionally friendly and helpful. I cannot say enough about Manoj the gentleman at the front desk. Again incredibly knowledgeable, friendly and helpful. As for the location it is a 10 you have 2 underground locations with 5 minutes and you have your choice of a huge amount of restuarants within 5 minutes as well. If you choose you can easily walkabout as well since Hyde Park is 2 minutes away. The bed was comfy and the accommodations fit exactly what was needed. Area was very safe. Bottom line when I come to London this is the first place I am looking to book.