The flat is located in the vibrant Soho district, in close proximity to the Underground metro and multiple London area attractions. The flat is surrounded by cafes, shops, many restaurants and some pubs. The flat is very clean, contemporary, with comfortable beds. By the way, the tap water in London is extremely clean tastes fantastic! Don’t miss out on this. During the evening/night hours, particularly on Friday, and I imagine on Saturday evenings as well, the front facing street is bustling until 2 am and some of the ambient street noise filters into the flat. This was mitigated to a large extent by its location on the third floor, the presence of door entry ways into each bedroom, and the rooms being situated on the back side, opposite the street traffic. Overall, a great experience!