Best Airbnb Location in London!! Located literally in the heart of Soho. She’s telling the truth when she listed it as the heart of Soho. The place is so much nicer than the pictures, along with a fully equipped kitchen with everything you could possibly need. Rooms are generally clean except for some cat furs (careful if you’re allergic to cats). Fam had a nice stay here and definitely would be back if we ever need to stay in London again.