We could not have loved this place more! Communication was excellent, the place is beautiful and well-stocked, and the location truly can’t be beat. I had never stayed in this part of London before but we found it to be super convenient. You can easily walk to most places but Goodge St tube stop is only a couple of minutes away too. The neighborhood is cool with some good places to eat. We definitely felt safe. Like any city it is loud at night so be prepared with your white noise app, and I highly recommend a sleeping mask as the sun was up at 4:30 in May. Overall, an excellent place to match the best city in the world!