Been staying here for many years and always a great place to stay. Comfortable, will equipped, bright even on the darkest days, close to good shops, cafes and restaurants. And you can walk to so many places - Soho, Covent Garden, BM, NG/NPG, etc. It's also just a short walk from St Pancras if you arrive on the Eurostar, and the direct tube line to Heathrow.