This flat suited the needs of our party of 6 well. It's not in Central London (which we knew), but it was very convenient to the Tube so it was easy for us to get into the city. The neighborhood didn't really have much to offer. The apartment is nice and modern. We were out all day every day, needed a comfortable place to come home to, and this fit the bill. If you're not interested in paying Central London prices, aren't too concerned about being in a vibrant neighborhood, and need a comfortable place to stay, this will fit your needs.