First, the location was 10 minutes walk from the Tube and there were multiple stores, pubs, banks and reasonably priced restaurants very near. You can stroll through a small park on your way to the Tube rather than walk the busy streets.
The arrangement of the rooms (kitchen straddled by the bathroom and master bedroom on the main level and the bedroom with 2 twin beds up one level with the living room and dining room) allows someone to get up early and not disturb the other traveler. Carpeting makes for a quiet apartment. The outside patio area was lovely and fully functional - I sat out there in my jammies! There were plenty of plugs to access, just none in the bathroom. Ended up using the provided hair dryer in the hallway.
There is no coffee maker, so I brought a collapsible, silicone pour over for coffee. Washer/dryer unit worked well. Towels and bedding very comfy. The shower is best used as a hand held as the partial glass wall may not contain the entire spray. It works well sitting in the tub, also. WiFi was great.
We slept well (ear plugs help as it is an urban area) and felt entirely safe.