We were in London on business, and most of our meetings were going to be in the Soho area. Not only was staying at this apartment cheaper than having to get three hotel rooms, but it was a wayyyyy better experience. I can't describe in enough detail how absolutely perfect the location is, and the apartment is *really* big. (At least... Bigger than what we were expecting!) There were six of us, and we were absolutely comfortable and never felt like we were too cramped or crowded. If we're in London again, we will definitely stay here again!