My family and I booked our London trip with Salim last April. There were 4 adults and 1 child in my group and we had no problems at all in getting comfortable and using the place as our headquarters for traveling around the city.
LOCATION
The apartment is in a great location as advertised with two very accessible stations nearby. It's also close to coffee shops, Italian restaurants and even a few quirky thrift shops. It's also close to the British museum. My brother was able to visit the museum four times due to its close proximity.
To be honest, I chose this apartment because it's the closest to all the tourist-y areas without having to actually live in those areas. It's also a great price for a London flat in the middle of a nice, safe and quiet district.
HOST
As a host, Salim was great with keeping in touch with us and welcoming us to his place. While he's still new, I see he is willing to listen to his guests' needs and critique.
He was vey accommodating with my specific checkin process- my sister arrived earlier than I did, and had to get the keys from him. Communication was easy and pretty quick once we arrived in the country. He was very clear about house rules, and the self-checkout process, which we all appreciated.
THE PLACE
The apartment is actually owned by a relative of Salim's. We loved the feel of the place with its mini library of books, and various African-inspired decor. It's in an old building so some scuff marks and wear and tear is to be expected. Safety was not a problem because the main gate to the place had a secure autolock.
The rooms were standard sized with king beds. Comfortable pillows and beds. And most importantly, lots of plugs for our gadgets. The wifi is also pretty good, though limited to the general living room area.
One thing we had concerns about was that his relative's things were still at the apartment (personal items, toiletries, jewelry). We're more used to homes that are bare or have the owner's things put away. Salim already acknowledged this when we commented on it. :)
OTHER CONCERNS
The dishwasher was broken when we stayed there, though we mostly ate finger foods or ate out so it wasn't a major concern. Also, the 'dryer' facilities are actually a drying rack in the living room. Don't bring too little clothes expecting to wash every night, since it takes about a day for clothes to fully dry.
Lastly, the hot water shuts off at a certain time so we adjusted to that schedule.
All in all, we enjoyed our stay at a nice, clean, safe apartment without breaking our budget. I'm actually excited to see Salim continue improving as a host, as he is sure to get bookings in the future.