We stayed 6 nights in this centrally located apartment that takes you to oxford st in less than a minute. So bars, shops, restos all right around the corner. On one side you step out to oxford st and on the other side you have liberty department store/carnaby st. Also walking distance to soho theatres. So what we paid for, really, was the location. The apartment itself can do with improvements. First of, I inquired about elevator and heaters for the apartment and was told that both were available. When we checked in both were not working. It would have been fine if we didn’t have 9 luggages with us and didn’t have a 75year old with us. Going up and down four floors on a daily basis obviously proved to be a challenge for her. Btw although the apartment is on the 3rd floor, the first floor is actually level 0. So it’s 0,1,2,3 (so fourth floor). There is also an internal staircase that leads to the bathroom and two bedrooms so again if you have plenty of luggages be wary. The staircase is quite narrow. Central heater was not working and we were given portable heaters that didn’t really do much for the room. We slept in socks and heat techs (bless you Uniqlo!) underneath our PJs to make do. Personally I could make do with those two inefficiencies but one thing that did bother me the most was how thin the windows were. I got woken up pretty much every night from trucks entering the street and unloading and loading things. The building right across is actually the back entrance for the fashion brand New Look so trucks came in every morning to deliver goods. Nothing I could do here except wear ear plugs every night. So please bring ear plugs!! Lastly, if you’re a big group like us (7 people) there is a high chance that you will run out of hot water in the shower. I really don’t think the water heater tank is suited for 7 straight (but short) showers. So instead some of us showered the night before and some in the morning. Honestly though if these issues were not here I would have given it a higher rating simply coz of how amazing the location is. That is the saving grace of this apartment. And also it was very easy to communicate with the host. They even booked our airport transfer for us but I think we got a bad apple as our driver and car just wasn’t very nice - he tried to charge us a waiting fee coz he arrived when our plane landed and didn’t take into consideration immigration (which was very slow that day btw), so he waited for an hour for us to get out. But no where in the confirmation email did it say anything about a waiting fee. I guess just something to take note in case you decide to have them book your transfer...