Great position at walking distance of the main attraction in the center.
Price is unbeatable.
Peter is very responsive and solves your issues.
It was my first visit in London, so my expectations are based on other places I've seen around Europe.
There were some things that make me say I would not book again this place.
When we got inside at 10PM it was freezing cold (in February). The heating was turned off. It took hours before the room got slightly warm.
Since we were going to a wedding nearby, two days before our arrival I asked Peter if we have an iron in our room. Although the answer was positive, when we got there there was none inside, nor in a common area inside building.
(In the end Peter talked with other guests and we received next day an iron.
The hair dryer had European plug and the adapter found inside didn't make good contact, so it was unusable.
The room is more cramped than in the pictures. There is more unneeded furniture (5 chairs??).