I stay in soho flat for a week , I have a great stay since the location was awesome! It's only 50 meters or less to new Oxford street , neighborhood was quite and full of cafes & restaurants , if you decide to book this flat just be prepared with towels & bedsheets , the available ones was used hundreds of time and I observes some stains on the sheets !! The balcony wasn't locked and it doesn't has key to lock , so I put a stick to prevent anyone from trying to inter the flat from the balcony