If you are looking for a centrally located place to crash in London that won't break your budget, I recommend Ali's place. My daughter and I were visiting London for a few days in March. Our top priorities were: location, safety and budget; Ali's place fulfilled all of those criteria. The basement apartment is located very close to Hyde Park and just 2-3 blocks from two different train stations which was ideal for us. The neighborhood was busy and felt very safe--lots of hotels around, it was lively even late at night. And compared to many other places we considered, Ali's place was a very good deal. That said, we had a few issues. The toilet was running--more like gushing, actually--all night the first night. There was also pretty significant mold on the bathroom walls--overall it looked like a pretty rushed cleaning job. But in fairness to Ali and his team, as soon as I contacted him, he responded immediately and took care of the toilet and the mold. In fact, Ali's communication was excellent throughout our experience. This is not a luxury apartment but it is a good deal for the location and in the end it was fine for what we needed.