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Booking - Please be aware that you have to pay a £200 deposit to stay in the apartment which I think is a lot. You can pay them directly BUT you should pay them via AirBnb website in which case it takes 15 days exactly to get your deposit back (14 days allows the host to claim for any damages). I got all my money back.
Value - I visited during some refurbishments in the stairways but workmen kepy the noise to a minimum. During this time I benefited from a reduced nightly rate of about £93 which I think was suitable for the size of the property.
The property - There were times when the lift stopped working and so the property is NOT disability friendly. The property does not have triple glazed windows or a separate window hatch to block out the noise and with the bed next to the window you can hear noise well into the morning (i.e. people talking, slamming car doors , cleaners hoovering at 1am). The area is busy and so you will have this issue everywhere in Soho but I have booked a place in Soho which was even busier outside but heard less noise inside due to sound proofing on the windows. There appears to be slightly different size apartments but the one is was in was quite compact. That said it was really suitable for two people to use as a base for exploring London, it was clean and very modern. I could have benefited from more kitchen utensils like a grater but I survived.
Location - It is busy but it's so fun to be in for exploring London, bars, meeting new people, sauna's, the zoo, London eye, west end theater, the local cinema (which has really comfy sofa's in rows as well as normal chairs) and visiting the local theater, bar, sauna's .
Communication - The host was quick to respond and was happy to accommodate last minute bookings and requests. I believe the staff leave their office at 7pm and so are not available after this point.
Check-in - You are usually greeted by a member of staff if you arrange to check-in before 7pm, otherwise you are given clear instructions on how to access the apartment using door codes and key safe codes. Nice and easy to be honest.
The host - The host was very professional and welcoming. No issues at all.
Overall the property leans itself to short stays due to the noise pollution, small spaces and lack of kitchen utensils but I would definitely book here again if the price was right.