This apartment is in the best location! You are in between two great tube stations (Sloan Square and South Kensington) and have a small grocery store across the street. It is a safe, quiet neighborhood, as well. You can walk to so many great shops and restaurants (especially near the South Kensington Station). The 24 hour front desk service is great too. You just drop your key whenever you leave. This apartment feels like you are staying at a friend's place. It isn't perfect. It has the feeling of someone living there and you are just borrowing it for your stay...this being said, I was fine with that! It isn't polished like a hotel room but the bedsheets were crisp and clean, the bathroom and the super small kitchen were clean, and having the washing machine was nice for our long stay. There is a great view from the windows of London; the Shard, the London Eye, etc. The shower had great water pressure and instant hot water, but mis-matched towells. Basically, if location is important, this is a great spot. If you're looking for a posh, super-updated, huge TV, type of a place, this won't work for you. But if you are comfortable feeling like you got a great place in London because your friend's place was available, you'll love it!