The location of this place is the best thing about it! The actual apartment and apartment building however were a bit of a let down. We were prepared for a very small space and this was even smaller than we had expected. It was very hot in the room aside from having the window open which was VERY noisy at night time. If you are someone who cranks the AC way down at night, this is probably not the spot for you. The London Pride parade was also going on the weekend we stayed in the apartment and there was a sound stage with a concert happening literally steps from the building which was also not disclosed and would have been nice to know for the noise level. Again, the location of this place really can’t be beat with its closeness to coffee shops, bars/restaurants and the Piccadilly Circus but not without a trade off of a few creature comforts!