If you are a theatre nerd like me, this is the perfect location as I come as often as I can to London. Also so convenient to restaurants, Tesco grocery store, Paul's bakery and everything around Seven Dials, Covent Garden Market, etc. Plus 1 block from Leicester Square underground station. The noise below the apartment that others have mentioned is real so you just have to be ready for it if you like the location. Trucks unload late at nite for the restaurants. Folks hanging out in the bars and restaurants outside, but again location is terrific and felt safe as I was a Senior citizen traveling alone. I bought a small fan which helped a little for white noise. Communication was great with host.