Rajna opened the door on my arrival, she was really kind and helpfull. Considering position (really 5mins or less to Shepherd's Bush tube and very well connected by busses too) price and London's standard, I would say that this is a very good choice! Bathroom is perfect, clean and there's all you might need. Tea and biscuits available all time, very nice.
I would surely consider it if I had to go back to London.
Thanks for everything Rajna!