Had two nights here. The apartment is sparkling clean exactly like the photos shown. All kinds of utilities are provided (kitchen utilities, iron, towels, toothpaste and even board games!).
Clifford has prepared all kinds of information and details about the London attractions in a handbook. The handbook is neatly prepared for you who are not really have any idea where to visit.
Fast response and Easy check in. Secured room for luggage are provided for you to leave your luggage first before you check in so that you can travel around first.
Worth the prices and will definitely come back again.
*the only catch is to climb the stairs in order to reach the apartment. That's the only one thing I can comment but this will be very very very mean to do so.
Overall, the apartment is a perfection.