plus (+)
You can't get any better location then this. It's right next to the piccadilly circus station and at the heart of great shopping and food.
minus(-)
Though the views are great from the apartment, you would have to draw the blinds down to guard your privacy since you can be viewed from the street level. There are noticeable vibrations in the dining/ living hall area throughout the day and music from the streets can be heard, i would imagine that these may bother some light sleepers but its rather bearable for us.