Location -- This is very near Leicester Square and also near underground. Walking distance to any tourist spot. Lots of restaurants and cafes/bakery which I like. You will never get hungry there .
Place - small but clean . clean bathroom and shower. That's all you need. If you are looking for fancy place then this is not it. I could see my self will stay on this place again. It is central and the price is affordable. Don't get discouraged with first impression . The stairs to the room is narrow.
They will give you 3 keys . One key to the front door. then there is another key in the middle to access all the rooms and another key to your room . You can see how safe are your belongings . But if you have to run to use the restroom , it is quite a challenge . LOL. i would still prefer that safety though.