Firstly it's very central. Literally around the corner from the British Museum and lots of little cafes and pubs. The apartment is clean and warm. The double bed is very comfortable and again sheets were clean and had a lovely scent (things like that leave an impression on me). Bit of noise sometimes but nothing to complain about. I liked it because it gave the area life and I really felt the vibe of London.
Secondly Peter was very prompt and professional with his communications. To me that's a reflection of his commitment to making his guests feel well looked after. I would stay here again.