The main reason I booked this place was because the reviews said flexible check in times. I wrote them when I first booked the room and said we would be coming in around 11 am and they seemed to be fine with that. Two days before traveling they informed me that we could not check in until 5 pm and that we should check our bags at Victoria Station. We did and it cost $35 usd for four hours. The place was hard to find and after wondering around London on no sleep and 85 degree temperatures we got into the room and it was at least 10 degrees hotter than outside. The ceiling fan does not blow down and I tried it in both directions. There was one other fan which did work. Two nights later we were in Chipping Campden and the temp outside was the same but our room was much cooler.if you are checking in at night and in cool wether this place may be fine although the location is not ideal. Next time I will stay close to soho and in a hotel.