My friend and I stayed for six nights in Rita's apartment. We had a wonderful time. The apartment itself was very clean and comfortable and had everything we needed. It's located along a quiet road in the heart of Fulham. We enjoyed spending some of our evenings in the area as there are plenty of restaurants, bars and nightclubs.
As two young women, we felt very safe in the apartment and the area, even at night. The communication with Rita was friendly and quick and she kindly met up with us for the check-in. Considering that the apartment is located in a pretty nice area, the price was more than fair. Also, it is pretty easy to get to the city centre from there. You can find a bus at a stop close by, that heads through Soho and an underground station is about a 7 minute walk away.
If you are interested in the Premier League, both the stadiums of Fulham FC and Chelsea FC are within walking distance.