Rob's apartment is pretty amazing. The views were awesome, the location was so convenient (across the street from the Underground), and the apartment had modern amenities. We had a wonderful stay and truly enjoyed coming back to a comfortable "home base" after venturing London. The reception area downstairs was a nice perk as well, as they were able to help us call a taxi, etc.
My only complaint was the street noise. I think there is an emergency hospital very close by because we heard ambulance sirens constantly throughout the night - literally every 10 to 15 min. This was only as much of an issue as it was to me because I am a fairly light sleeper, and we had to open the windows overnight to stay cool.
Otherwise, we would highly recommend Rob's apartment if you're looking for a spectacular view and comfortable, modern amenities. Street noise aside, we loved everything about the apartment.