Seven Dials is truly a superb location, especially for those whose idea of a good time in London is walking around the West End. The flat itself is spotless and well put together -- as others have noted, there are a few minor noise issues which I imagine might be distracting to some, but not to us. Prior communication and check-in check-out were all professional and seamless. I've stayed in Seven Dials hotels in the past; this flat offers far more space for the money, hence we're likely to stay here again.