I had a lovely stay in Peter's Bloomsbury listing. You will not find a better location: 10 minutes walking distance to SoHo and right down the street from the London Review Bookshop. When it comes to accommodations, the pictures are very accurate – what you see is what you get. Check-in was easy, security system is hassle-free. Peter was very professional, responsive, and incredibly helpful. My one complaint would be cleanliness upon first arrival (the place was dustier than I would've preferred). That said, I'd recommend the flat to anyone planning to visit London; I definitely plan to come stay again!