We are a family of 4, two adults and two boys ( ages 11 and 14) and the apartment was perfect for our needs. The photos on line are accurate, and the size is just right for four people; anymore and it would feel a bit tight. It is ideal for those who want to be in central London within walking distance to many of the major tourist attractions ( Soho, Covent Garden, Regents Park, etc) as well as quick access to the tube ( the Oxford Circus station is less than a minutes walk). It is behind the shops of Oxford street in an area that is commercial rather than residential, on the third floor. This means that you will hear noises during the night-- people coming out of clubs and bars, and especially trucks pulling up and metal warehouse doors opening and closing as the Oxford St. shops receive their overnight shipments. The noise is the price you pay to be in central London, and it was not so great as to keep any of us from sleeping ( if you currently live in a city then it is nothing out of the ordinary). If you plan to do a lot of cooking, then the Marks and Spencer grocery store is also less than a minute away. I did a lot of research before I chose this apartment, and that research certainly paid off. I have stayed in other AirBNB apartments before, and I would definitely stay here again.