Location, Location, Location. If you want to walk to Buckingham Palace, Trafalgar Square, or Churchill war rooms, this is the place to stay. Also, it's a short cab ride anywhere. I am sure the Tube is convenient too, but with 4 of us cab rides were actually cheaper or not much more in cost so we were lazy and did that. It is on a very busy street so expect road noise at night. Russell the house keeper gave us ear plugs which did make sleeping in the front room much easier. It's not an issue for the back bedroom. We could easily walk to restaurants, souvenir shops and small grocery stores (convenient stores is probably a better description). Overall we had a good experience and Russell the housekeeper was so helpful. He was like a personal concierge. One other comment, we are from America and use to being able to cook in places we rent. Probably not realistic when visiting London. You won't find most of what you want in their grocery stores. Plan on breakfast and snacks at best and dine out for the rest.