You cannot beat this location. It is very centrally located and walking distance to plenty of restaurants and venues. The apartment was very clean and bright. It is in a very nice neighborhood and I always felt safe. I was there with my two young children, so that was very important to me. The only reason I did not give 5 stars was due to to the check in process. The day before we arrived, we were given a specific check in time of 12 noon. We arrived at 7 am so we were tied to the area of the house for 4 hours because we did not have enough time to go out and tour anything and make it back before 12. I asked for a later or earlier time, but because she was meeting the cleaner there, that was the only time I could get the keys without incurring an additional charge. I would have preferred to have a little more flexibility so we could make the most of our first day in London. Other than that, everything was great and I would definitely stay there again.