Flat was nicer than the photos and larger than expected. It's located on a fantastic quiet historic street in the heart of Seven Dials right across from the prestigious Covent Gardens Hotel. We made friends with the doorman Michael who was extremely informative and friendly ... which came in very handy since this was our first time in London). You are literally in the center of everything, with all of Soho within walking distance of 15 minutes or less. The apartment was stylish and well planned out and the bed was super comfortable. We found the apartment to be very quiet since everything on our street closes by 9pm. We would definitely stay here again !!!!