Great location nearby Picadilly Circus, with a lot of restaurants, bars and shops.
But that’s also the „negative“ part: because of barely isolated windows it’s getting loud at night. Especially on friday nights and weekends.
So bring your ear plugs, then it should be fine.
For our standards the cleanliness was not adequate. The floor and some surfaces were dirty, one of the towels had stains.
Also the ceiling in the bathroom molds. They tried to paint it, but as far as I can tell it’s still spreading.
One of the shower parts was broken.
All in all it’s located great and if your not to pretentious it’s ok ;)
But I think it’s to expensive for what is offered.