I love to visit London and have stayed in some very nice hotels over the years, but have always returned to Fitrovia. Easy access to the center, quieter (much) than Soho but plenty of things to do and great restaurants. This newly and nicely renovated 1st floor flat is a perfect Fitzrovia base, with the washer/dryer a nice plus for those on a more extended trip. A few easy blocks from Charlotte St and Goodge St tube, and 1 from a Sainsbury local. Donnella is a great host and very responsive. My previous base was the bit fusty, relatively inexpensive but charming Rathbone Hotel. Now it's 57 Riding House St.