Absolutely great location for exploring London!
I stayed three nights with my 9 year old niece and it was very nice to come back "home" after a full day exploring london, and have diner. Very nice as well to find some breakfast goodies in the fridge and bottles of water, those were definitely appreciated.
Might get a bit noisy if other guests do not always remember that they are not alone, but that is the game when sharing an apartment with others