The location can't be beat: close to countless shops and restaurants (with a Tesco grocery literally downstairs like a hotel lobby), and a quick bike rental ride to all the sights or Tube ride from the nearby station... but on a quiet street away from the crowds. The flat has everything needed for 1-2 people. I stayed for a week alone for work and it was perfect: bigger than a hotel room but not a large, lavash palace.
Something some people might look for: the flat seems to be Adam's personal place. Some Airbnb travelers might want a place where the closet or fridge is yours alone, others might like the fact that since it's a personal place all the amenities are there.
Overall, a really good stay.