This is a functional apartment hotel, with a lobby and 24hr reception desk etc., so it feels pretty much like any standard hotel when you walk in.
It’s a grand building overlooking a wide street with a fair amount of traffic, so I’d suggest a high floor to escape the noise (mine was on the 6th and was pretty quiet, especially with the secondary glazing, but I’d ask for a room at the back facing Craven St to really cut the traffic out). Light is more important to me, and the front facing rooms have nice afternoon & evening light.
The studio rooms are a good size for one or two, with basic kitchenette-type facilities. No supplies much beyond a couple of tea bags and sticks of sugar so you’ll probably need to buy stuff. Fortunately there are at least three grocery stores on the Strand, all within a five minute walk.
Trafalgar Square is two mins one way, the river two mins the other. Parliament is within easy walking distance, with dozens of buses and a clutch of tube lines a stones throw away.
I stayed during lockdown and may have got an unusually good rate but overall, for a no-frills functional stay with the option of self-catering, I found it good value, in a great location.