I've been to London many times for business, and I always stay in the city. The hotels sometimes are super expensive, so I decided to spend a few days close to the town, but not in the epicenter, and this was the perfect place. It felt like home. Goran greeted us and explained everything regarding the apartment and even gave us a few pointers on what to eat and what to do nearby. Everything turned out great, and we were more than happy to have stayed here.
There are a few shops down the street where you can buy water, food, and wine. Just around the block, there are many local restaurants where you can find a good English breakfast, and pubs (not loud ones). Overall the neighborhood is quiet and beautiful. I would even actually live around here.