This is the 'my home' kind of version if you're looking for a comfortable stay during your time in London be it business or leisure if the idea of hotels bores you. Also, with this budget I'd say its way much better than any 3-star hotel which also cost you much without some of the home amenities that you'll find it useful and spacious especially if you're on a long trip. I guessed I know the reason why Oren's place had always been booked out way in advanced. A must stay if you want a private space and enjoy the cozy environment during your time in London.