For central London, this is definitely good value for money.
Great tube/bus connections nearby, clean room, comfy bed, easy check-in.
Breakfast stops at 8:45am, which is too early for me during holidays, but that's ok ;)
I had a room on the side of the main road, a bit noisy at times, but I already knew this in advance.
Overall, I really enjoyed my stay and will definitely be back and also recommend this place to my friends