We booked this place because it seemed close enough to everything but far enough to be relaxing after a long day of site seeing. It was exactly that, quiet, beautiful, close to transit, near restaurants/pubs/stores/coffee shops. It felt secluded but not out of the way from anything we wanted to do. Rich was very timely with his communication leading up to our stay, and the instructions for everything were very helpful. The apartment looks exactly like the photos, and feels like a home away from home. I would absolutely stay here when I am in London again.