As a foodie, I really appreciated the neighbourhood. There are so many wonderful restaurants to choose from within walking distance and the apartment is an easy walking distance from the Tube and the shops on Oxford St. If you do not like noise, this is not the place for you. There is constant noise at all hours. You can hear the neighbours talking and watching TV through paper thin walls and you can hear the noise from the lively bars outside, the garbage collectors, the construction, etc but for me, I enjoyed the experience of feeling that I was in the heart of the city. The decor is very basic and the kitchen and bathrooms are just average to below average but it has what you need. The bed is just OK. The towels were good and there was plenty of tp. The entrance to the building smells like pee (not the owner's or buildings fault) but it was cleaned every day. I received clear and easy instructions for check-in and check-out. Overall, I enjoyed the Soho experience and I would stay here again.