We stayed here for 5 nights in May 2014, and paid $100/night for Tugra. Overall, we found the room clean, comfortable and well-decorated, although quite small.

What we liked about our stay:

+ Room is very pleasant - It's clean, and a maid comes in everyday to clean, do the bed, ensure there's soap & shampoo and fresh towels. The bed is comfortable

+ You get all the benefits of a serviced apartment - there's a tiny kitchen (cooking is hard because it's so small you will bang your elbows) well-equipped with pots, pans, plates and utensils, as well as an orange squeezer, toaster, water kettle and stove. Plus, there's a TV (limited channels) and (mostly working) wifi

+ The apartment has some charming touches -- there's little things like delightful lamps, turkish artwork on the wall/ceilings, pretty curtains etc, you can see Saban has taken effort to make a small room look cosy, clean and attractive.

However, the reason why I could not give this a 5 star rating was:

+ Saban was non-existent from the time we arrived: This was our first time in Turkey and based on several reviews about his hospitality we selected this place. However, upon arriving he sent his colleague to give us the key and this person did not speak any English and could not communicate basics like where is the nearest grocery, what is the address to give taxi drivers, where to get a SIM card etc. Saban had mentioned they'd provide a map and some tour suggestions, but we had to ask for a map. On the day before check out, I sent an email, called and even left a voicemail asking Saban whether we could leave our luggage behind for a few hours till our evening flight --- no response! It was not the hospitality that people had mentioned in the reviews.... a real disappointment, considering that was the reason we had opted for airbnb over a hotel

+ Overpriced compared to alternate accommodations: Similarly priced accommodations are generally more conveniently located to the tourist/tram areas, and are hotel rooms which include a free breakfast and full staff. I haven't seen other Airbnb places so highly priced given the location and small room.

+ Location was 20min strenuous climb uphill to get to nearest tram or commercial area: It is VERY steep and far, so don't think you will be able to come back to leave shopping bags and head out again.

+ Small room: It's difficult for 2 people to walk around. Also, I picked this suite thinking the balcony will be a great place to celebrate a birthday - but it's a ledge with a grill, and will give you vertigo.

Overall, I liked the experience enough - but I hope they take my feedback in the right spirit to make it a high-star experience.... then I could recommend to others. It is worth a stay... at the right price