Yusuf and his team make sure everything is taken care of and advised better than any hotel chain has ever done so. They keep it warm and friendly, available to you from the time you need a SIM Card to welcoming you with some warm Turkish coffee/tea and guiding you around the best parts of Istanbul. I barely had 48 Hours and I think their advice made the trip worth every single bit. The rooms are fresh and clean and give you both the feeling of being independent yet having the proper support system that you would need. I can't thank them enough for making my first time in the city worthwhile and can't be back to catch up on all that I missed.