Location, location, location. Right in the heart of the restaurant/bar area of Taksim. Yes, it can be a bit noisy but it's not too bad unless you are a very light sleeper. And it is easy to get taxis from here to the historical area of Istanbul (though be prepared to argue the fare with the taxi drivers). The apartment is traditional - this is not a shiny new home - and it has its charm for that (and is very clean). Best suited for a couple or single person. Getting the lift up to the apartment was not straightforward so please ensure that you ask Aslinaz exactly how it works. She is very helpful and responsive.