Location, location, location. This apartment is literally located 10m from the Galata tower, smack in the middle of a vibrant neighbourhood and walking distance from the beautiful istiklal caddesi, the Golden Horn and Galata bridge with access to ferry boats and the historic sights of Sultan Achmet. The apartment has been beautifully renovated and is on the third floor of an old house with a marble staircase and access to a shared roof top terrace with an overwhelming 360 degree view. I would recommend not to use the airport transfer service. It is overpriced, pick up was OK but not great and the driver did not know the location of the apartment as advertised. If you are a party of four or less you are better off with a regular taxi that costs about a third.