We stay at Seyda place twice while in Istanbul - and absolutely loved it! They were so helpful, helped us to get the most out of our trip. The apartment is in a great location - quiet enough as it's just off from the main area, local food shops on your doorstep. Beyoglu is a fabulous area to explore, then hop on the tram or a fascinating walk away to the Old City. Lots to explore and soak up.