The location is perfect - near to Taksim Square (good for transport links), Beyoglu area (full of cafes & interesting shops), and easy to get to historic areas like Sultanahmet either by metro, tram or a pleasant walk. The apartment is a few minutes walk away from the busy Istikal street but relatively quiet, and I had no problem sleeping there. The apartment has enough space and looks exactly like the photos, and was clean with towels & basic essentials like soap etc. Halil is a very friendly guy and his brother is too, I'd recommend this apartment for people who want to stay in a great location for a great price. Enjoy Istanbul!