Nice place with turkish atmosphere. Taksim square is very close and all public transportation (tram, metro, buses, HAVA airport transfer bus) is easily reached from Serdar place. Please note that the apartment is half way on a hill that's why I would recommend for youngsters and fit people :) Sea is just 5 minutes walk and there is a very nice caffe.
Serdar is a very nice and helpful host. We really enjoyed our stay there. The apartment looks the same as on the photos.