The apartment is situated next to Cala en Brut and has easy access to the (quieter side) of the cove. There are ledges to sunbathe on / jump off and the water is crystal clear and filled with fish - great for snorkelling (search Google images for pictures of this amazing area).
The apartment itself is as photographed - clean, tidy and well maintained. It appears to have been very recently renovated. It is located within a gated area along with other similar apartments which share a pool. We didn't use the pool as the sea was so close but it looked clean and tidy.
The surrounding area has a number of restaurants, bars and shops. The quality of the food at the local restaurants was mixed - there were far better places to eat in Ciutadella and Mahon. There is no real "nightlife" in the area - if this is what you are looking for you should probably be considering Ibiza instead anyway!
Nearby Ciutadella can be reached via the regular bus service which stops 5 minutes away from the apartment. There are onward connections to Mahon (about an hour) and to nearby beaches such as Cala Turquetta (about 25 minutes or so).
The only downside is the nearby hotel which can be a bit loud. Fortunately the music and singing seems to stop at around 11pm.
This apartment is highly recommended for a couple / small family looking for a quiet and relaxing break in the sun.