Let's start with the conclusion: worth every penny.
Why? Location: right in the middle of the old town, close to the most important tourist attractions (cathedral, mercado central, lonja de la seda), restaurants & pubs, shopping area. Although you would expect to be noisy, the location is quiet
For those interested in sunbathing, swimming, the bus station is right around the corner, it takes around 25 min to get to the beach.
The apartment is well equipped, clean, the description corresponds to the reality. A big plus for the air conditioning in each room and also for the internet connection.