This is how you do it. I wish Ruty and Dervys could/would give tutorials to other hosts; this apartment is a stellar example of smart, efficient, stylish design.
As with so many things in life, the difference is in the details; they've managed to think of the little things that provide heightened comfort, like bedside shelves, a kitchen backsplash, nice lighting, and fresh flowers. The bed is remarkably comfortable; it matters especially when you've had a long day of travel as we did when we arrived. I felt so comfortable in the apartment because it's just a nice environment; nice things help me relax.
Ruty and Dervys met us upon arrival, walked us through the apartment, explained things and offered suggestions for things to do in the neighborhood. We were impressed by their blend of professionalism and warmth.
Should we return to Madrid, this will be the first place we look up. By the way, there is a bakery across the street that will change your life.