The pictures don't do the view justice. Spit off the balcony and you hit Sagrada Familia (don't actually do that). From the front of the church, the apartment is located on the right hand side. Phenomenal view of the detailing and towers.
We had breakfast on the balcony looking towards the church. There are TONS of restaurants and bars under the apartment and around the church (my 83 year old grandma who has difficulty walking was able to navigate this area, it's so close). There's also a bus stop on the back side of the church if you're doing a hop-on/hop-off...which i recommend as an easy way to get around the city to the big attractions, as Barcelona is huge and quite expensive to get around if you don't want to use public transportation.
The apartment itself is simple and plain, but the view is what you're paying for. It was worth the splurge.