Like the headline says, it IS the "fantastic & best central location". It would be hard to fine a better situation. Grocery shopping was easy at el Corte Ingles. Buses and transportation in every direction. Super easy to get to and from the airport with the Aerobus (6 euros each direction), only a 5 min walk from the bus stop. I especially liked the El Born District, and visiting friends and having lunch in Barceloneta by the beach. Fiona was there to meet me and it was super easy to checkin and out, and she was super quick to replace a lightbulb and get fresh batteries for the TV remote. (note: the TV was turning itself off randomly, not that you will be indoors at this fabulous location). I will certainly be back. Note as others said, it is central city and loud at night with people, cleanup and trash trucks, especially the weekends (4:15am on Saturday, 2:30am on Sunday. Mon and Tues were reasonable, then it building up again... just FYI if you are a light sleeper). I highly recommend this apartment.