Location, location, location. Right in the centre of bustling activities and barely minutes across Sao Bento (stunning train station). Was definitely easy to locate and navigate way around. Slight glitch with check in as I arrive late but grateful to Andre's prompt response. Apartment was extremely comfy with modern amenities and love to be able to chill by the small balcony at end day (was actually quiet as faces the other side of the busy streets/nightlife).
Just a word of caution, no lifts or elevator so you are having to do own lifting of your luggage to 4th floor.