When it says "in the heart of Roma (Norte)", it really means that you are in the heart of Roma Norte. Best location possible right near Plaza Luis Cabrera with tons of great bars, restaurants and shops a stone's throw away. Noe was delightful to deal with and was extremely prompt and helpful in his communication. There were also an umbrella, fan & sun hat provided which are super handy for Mexico City's weather. Only slight critique would be that the water pressure could be better but seems like that is similar in a lot of Mexico.