This the neighborhood you want to be in and the place you want to stay! Stop scrolling and book it. I invested probably 4 hours into finding just the right neighborhood and apartment and Il Guelfo and Francesca exceeded our expectations. The neighborhood is perfectly situated within easy walking distance from the train station, Duomo, Piazzale Michalangelo, Ufizzi, and the Central Market but in a neighborhood that doesn't feel so touristy. (If you're looking for a McDonald's on the corner stay somewhere else.) There were plenty of lovely shops and authentic restaurants nearby and we felt very safe at all times of night and day. One of Francesca's many recommendations was to go to the Hotel Medici rooftop garden for a sunset cocktail overlooking the Duomo. It was spectacular! The apartment itself was very clean and chicly decorated but comfortable. All the amenities we needed (and more) were provided. Check in and out were prompt and easy, and Francesca was very responsive. If we make a return visit to Florence I would 100% stay here again. Book it.