They say it's really all about location, location, location. This HUGE apartment on the 1st floor (European) with an elevator, is barely one block off Santa Maria Novella Piazza. While urban (meaning a little noisy), it is perfectly centrally located for anything you want in Florence. You won't believe the size - the living room/dining room are ballroom size! Both bedrooms are very large, both bathrooms are updated and modern. But the best thing is the attentive nature of the host. We had a few minor issues (this was a new property for them), but literally they could not have reacted faster, or more completely, to our issues. I would highly recommend this site.