About as central a location as you can get, yet the bedrooms are in the back and you can't hear any of the noise from the square. Also air conditioned, which is unusual for Florence and made a big difference in June. It's on the second floor, but there's a small elevator, so we didn't have to haul luggage up and down stairs, and we usually didn't bother with it when we went out. My family was extremely happy and I'd recommend this place without reservation.