I am told that this is one of more than 40 properties owned by Luca and Abla. So the apartment is very much part of a wider business.
When arranging check-in it felt a little bit like that - we were asked initially to go to Keys of Florence company office, and when our plane was late, we were reminded that there was a policy of 20 Euro charge for checking in after 8pm. But in the end, Luca was incredibly kind, waving the charge and even coming to the apartment after 11.30pm at night to let us in.
The apartment itself is very comfortable and well maintained. There is great heating and a great shower, with continuous hot water.
The apartment is in a great location; within walking distance from all the main sites. It can be a little noisy at night; but this is more a function of being so centrally located rather than an issue with the apartment itself.
Overall this was a very positive experience. It's more or less as it looks in the photos, and it is good value for a 2 bedroom place in Florence!