Ettore was very friendly and helpful, providing a map on arrival and providing directions to all of the good restaurants nearby as well as local knowledge about places to visit. He responded quickly to questions via text message in lots of detail.
The apartment was as advertised, comfortably furnished and in a great location to base a visit to Florence. On a quiet street but near the city centre, ideal for visiting the main sites.
While there is no wi-fi in the apartment, Ettore kindly provided a list of places close by that had free wi-fi, also plenty of cafe's and restaurants have free wifi (with passwords) and there is also a free city wide wi-fi network which is available from the main tourist sites (firenzewifi).