Overall a great first experience.
My traveling companions and I were surprised by early check-in and were greeted at the apartment. It looks as beautiful in the pictures as it does in person.
The apartment is well located with an easy walk to the major sights of Florence and restaurants. One can also walk to Santa Maria Novella station within 10-15 minutes and the tram.
Make sure to ask Roberto and his team for recommendations of places to eat and drink!
I would definitely stay again.