Though my husband, son and I arrived at Primula a few hours earlier than check-in time, we were able to store our luggage in Diana's office which is conveniently located in the very same building. There we met Diana and her assistants, Francesca and Stefania, who could not have been more accommodating and kind. Francesca recommended a wonderful marketplace nearby where we enjoyed an inexpensive and delicious lunch, and picked up additional fantastic cheeses, meats, fruits, etc.that we took back to the apartment for aperitivo time. We were delighted via text message shortly after lunch that the apartment was ready. We returned immediately and were at once completely captivated by all. While the Airbnb photos are lovely, they can't compete with the beauty of Primula. It's much larger than expected and absolutely gorgeous. Old world elegance (with a hip, global feel) including terra cotta flooring, incredibly high beamed ceilings, impossibly grand windows, intriguing multi levels, sublime roof top terrace, and much much more, all exquisitely furnished, beguiled and charmed us. Did I mention a fully equipped kitchen, comfy beds, fine linens and towels.... I could go on and on! As other guests have commented, the location is great....we were able to walk everywhere. Diana's book is worth its weight in gold. Her insider recommendations are spot on. Our time in Florence was much too brief, we would love to return some day and have the pleasure of staying in Primula once again.
...Barbara, Robert and Patrick Driscoll