The appartment is ideally located in Martina Franca: inside the walls of the ancient city, it takes less than a minute to go to the Palazzo Ducale, you can start walking around as soon as you go out of the appartment. At the same time it is close to the streets where you can park your car (which is otherwise complicated in the little streets of the Centro Storico).
Martina Franca has been one of our favorite places in this area: we've spent hours walking around the streets, the old city is really charming, with wonderful palaces from the 17th-18th century and lovelly little streets. There are almost no cars in the center and nice bars, cafes and restaurants where you can enjoy a meal or a drink outside. And it's a genuine place, it was croudy at night, but we found it lively. To the opposite, Polignano a Mare, although more "spectacular" with its cliffs, is croudy but all sold to tourists. We also liked a lot Ostuni and Monopoli which are 30-40 minutes away by car from here.
The appartement is nicely decorated and pleasant despite its downsides : the really steep stairs (not for the less agile persons) and the really small bathroom and shower. We got use to it quickly and it hasn't been a problem for us.
All in all, we found it was a good place to discover the area.