White Ark is amazing! We decided to spend a the extra Euro to stay here and it was worth every penny! The location is amazing, right near the heart of Fira, the view is fantastic, and the hospitality is incredible! If it is within your budget, I highly recommend staying here and you will not regret it! Luxury style living at its finest, plus you get the pool to your self! Cant be beat!! If we ever come back to Santorini, we will stay here without a doubt!