The apartment looked exactly as described and showed on the pictures. George was very responsive and helping to find an apartment for us. Even if it was late at our arrival someone was present to help us find our room. Vinnie, George's assistant was at the reception of the hotel and was always very nice and helpful.
The down sides were that, even if the cleaning lady was very nice, she would enter sometimes before 10 in our bedroom while we would be sleeping. A message at the door to not disturb would be very nice to have.
Also the bathroom door was directly in the garden of the neighbour, where a dog was staying. The dog tried to enter our room through the windows as soon as we tried opening it. We reported the issue at the reception and have been asked to not open it any more.
The apartment is very closed to the beach (2minutes walk) and across the street from Aristea hotel with private swimming pool.
You will need 30minutes walk (~3km) to reach Rethymno and about 15minutes by foot to find a good supermarket.
I would really advise to rent a car, as by bus ktel it takes at least 1hr20 to reach the nearest city or you can go with tourist visits.