Long story short: look no further, that's simply a great place to stay.
The host and all folks around are very friendly and welcoming. It seems to be a family business and we were treated more like long-awaited guests than clients. Freshly baked honey rolls which we were given in the middle of the night after a long journey melted our hearts :)
The apartment is actually a fully featured home, suitable for a permanent living (contrary to lots of apartments, which are in fact larger bedrooms with a microwave and a sink). It's equipped with all kinds of home appliances, like large fridge, freezer, washing machine, dish washer, toasters, oven and so on. At the moment of writing the place is just renovated, everything is brand new. But, the flat seem to be built within old, stone walls and has preserved wooden ceiling, so it's also cozy and fits the small town vibes very well. There are two stories here: large bedroom and bathroom are located downstairs; living room, kitchen and additional toilet are upstairs. Also, there's a wooden terrace to have a breakfast on, with a great view on the mountains around.
Cherry on top: two independent air conditioning units, one per floor, must-have for a hot Cretan summer :)
Location: if you are planning to visit the best beaches around west part of Creta (Chania region) this place is great. It's almost exactly in the middle between northern ones (Falasarna, Balos...) and southern ones (Elafonisi, White Lake, Kedrodasos...), usually less than an hour drive. Keep in mind though that the roads around are a bit challenging. Our rental Fiat Panda struggled to climb those mountains a bit.
But, don't worry, there's no need to go anywhere to eat well: there are two great local tavernas nearby. Do join the locals in the afternoon to have a dinner or at least "dakos", it's definitely worth it.
I just got back, but I'm already planning on going back there :)
PS. The apartment looks better in real life than on the photos