Host: Lefteris is a great manager, the place is run well. Lefteris has nice personality, friendly, interested in people and countries, and he cares about his guests.
The appartment: it is spacious, clean, with airconditioners in each room. We stayed in a 2 bedroom appartment with 2 kids (2 and 4yo). Nice interior, recently renovated, equipped for cooking at home. Note that balcony in this type of appartment has no sea view, sea view is in 1bedroom flats. We enjoyed our stay at Aloe. In many ways it was also thankfull to the wonderful host;)
Area: Aloe is near sea, 30meters cross the road. We walked to old town with kids, it took us about 20 minutes. Taxi back is 5 eur. Cafes and shops are along the road and the nearest big supermarket is just a block away. Beach is sandy, municipal, there is shower, but no wc. Lefteris reccommended us places to eat and we are thankful him for this, the food and owners were nice at those places.
Rethimno is a pleasant place to visit. At first I was looking for a house in the center of the old town, but chose Aloe because of the proximity to the sea. I would reccommend it for families with small kids.