Our stay was very pleasant. The apartment is located near the old Town but the street were its at is a calmer one. Supermarket and little bakeries near by. To the beach around 20 min. The beach is very big and there are lots of bars and restaurants as well as nice little shops in the small streets of the old town. From Rethymno you can do lots of trips, also by bus.
The apartment was clean and for two people totally fine with a nice balcony. The equipment could have been a little bit better (for example no pan in the kitchen, no hand soap in the bathroom), but overall totally fine for our stay! The communication was very easy and fast and the check in was uncomplicated.
Would definitely recommend.