My partner and I stayed in Apt7 end of June - early July and quite simply had the best holiday and for such incredible value. I will try to keep brief:

Hosts - Costa and his family are incredibly accommodating. We received a fantastic welcome including fruit and biscuits. The family are always in, which guarantees both security and the respect of fellow guests, but are never intrusive, allowing you to holiday in peace. We had one problem with a door lock which was resolved on the same day. In the brief moments that we did talk with Costa he tipped us to go to Lake Kournas, which we did and thoroughly enjoyed.

Apartment - For the cost, you could not expect better. Very clean and tidy, very spacious and comfortable a/c, tv etc - could easily have 4 guests in. Small kitchen served us well. Apartment is cleaned and towels supplied regularly. Being on the ground level concerned me before the holiday but turned out to be perfect as it was easy access to the beach and the views i.e. we did not miss a balcony as we had the garden more or less to ourselves.

Location - My first time in Crete, but Rethymno to my mind was a lovely town - smaller than Chania and Heraklion so more quaint, but with plenty to do. The flat is about a 20 min walk from town and there is a supermarket a bit closer. The town has some great value restaurants. But the real winner is the proximity of the apt to the small beach which is beautiful - you can hear the waves and smell the ocean from your room. The beach is shared by other apartments and small hotels, but is incredibly quiet and peaceful considering it is in such a great spot. Very nearby is a small shop, a coffee shop, a bakery and a couple of good restaurants.

Overall, this is paradise at a bargain rate and is highly recommended.