This is terrific value and very private while only minutes from the beach.
We were staying in Rethymno for a wedding and most guests stayed in hotels. Many complained about the rooms, food or service. They had to share a pool with many others. We made our own food for breakfast (awesome to eat out on the undercover terrace) had our own space with 3 bedrooms and our own pool.
Mike and his family work around the place every day and are really helpful and have pride in the property. There is a supermarket (Mike) in front to provide almost everything you could need.