Apartment is huge, clean, and equipped for living: from washing machine, ironing facilities, kitchen. What the apartment lacked before we came, it was bought new. We were literally unpacking new hair dryer, ironing board, etc. This shows how seriously the owner takes his business.
The location is somewhat outside of the Rethymno centre, but with many surrounding shops, restaurants and bars. The beach is 100m away. Its location is ideal for visiting other parts of the island with a car, and having a decent evening walk to the town itself.