My friend and I stayed in the appartment for 8 night and it was absolutely fantastic.
The apparent is in the town center and it is pretty quite at night and It is very clean and it is kept in very good conditions. There are lots of stores and restaurants around and the beach is only about 10 minutes walking. To me is the best place you can stay in Rethymno as it is not by the waterside that is busier as there are lots of bars and people hanging out all day and all night. So if you want some peace after a long day this is the perfect place to go!
The landlord Valanti is really friendly and happy to help with anything.
I had a wonderful experience and I recommend it to anyone who wants to have a proper Greek experience in a traditional appartment.