We (married couple and 2 children between 6 and 9) have spent 16 nights in total at Galini Apartments (our 4th visit of Crete). We really enjoyed this time a lot!
The accommodation is very nice: We took the spacious apartment with 2 bathrooms, fridge and two A/C units, all working great (and highly appreciated due to temperatures of 40 during the day and 30 during the night). Very clean, probably one of the cleanest we have experienced on Crete so far. When a minor issue appeared with a toilet, it was repaired the same day it was reported. It was also possible to ask for cleaning (for a small fee) which was perfect. Perhaps some additional kitchen equipment would be nice as the current one was quite modest (in terms of pans and pots).
Pool available without time restrictions: perfectly clean and quite large, so both the kids and adults had a lot of fun. The great thing is there is also a grass area close to the pool with trees providing shadow during the day. During our visit, the bar next to the pool was closed but this might change as the Covid times get over.
As for the location: globally, we found the place quite well-located: about 20 minutes from Ierapetra, an hour from Agios Nikolaos and Sitia. We drive a lot, so we also enjoyed being close to the eastern part of the island (a wonderful places of Zakros [about 1:30] and Xerokampos [about 1:10]). The beaches on the southern shore of Crete are paradise: clear water, rarely overcrowded (might happen on weekends though), no loud music, great food. The closest beach from the hotel is about 2 minute drive towards the east (Galini Beach): great for snorkeling and bathing, 2 good tavernas and one food track. Other nice beaches and good tavernas within 20 minute drive. Also some nice gorges and caves within 30 — 40 minute drive.
Perhaps the only small inconvenience to mention is that there is the Ierapetra-Sitia road passing next to the hotel (between it and the sea). So if you have apartment with pool/sea view, you might get some noise from the passing cars. It was a bit disturbing, mainly on weekend evening where the traffic is a bit heavier, but only if you sit on the balcony. Once the doors/windows closed, we could not hear the noise anymore.
By the way, if you walk on the road above the hotel few hundreds meters in the night, you will get an amazing view of the sky full of stars.
A very final remark: We experienced a very windy weather, when almost all the island was affected, but especially the eastern part (north wind gusts of over 80 km/h). On those days, we found a great "refuge" in Mirtos: a village about 40 minute drive towards the west, an absolutely great place (amazing beach, great restaurants, wonderful gorge nearby and almost no wind as it's protected by the mountains).
I would definitely recommend Galini hotels!