Arriving at night the area comes across a bit seedy; in the light of day - ethnic. It is not a trendy area with cool cafés and restaurants, but there is some interesting architecture in NeuKöln and the transportation system in Berlin is excellent .
The place is not quite as sleek as it comes across in the presentation, but remodeling has taken place and the bathrooms are new and clean.
There is traffic noise from outside when you have the window open, but it's pretty quiet inside- you don't hear the other residents much. There was a layer of sand everywhere dragged in on shoes, which could be quite a bit reduced with some runners in the hall.

There were two days with no heat and no toilet paper, but... stuff happens. jörg was very nice and lives across the hall, but I did not want to ring his bell and ask for tp!

My only real complaint is that I asked about the WIFI signal, after having read a review, and was assured that it was strong. But it was NOT! The signal kicks off w/out warning. It's okay if you just want to shoot off some e-mails, but if you wish consistent contact to internet, it is unreliable.
I think it is a good price for the accomodations.