Looking at other reviews, I was understandably apprehensive. With this in mind, and seemingly unlike a relative numbers of reviewers here, I was not under the impression that booking a room at this hotel would see me miraculously gifted with a 5 stars hotel experience.
As such, I only had three precise requirements (not listed in any particular order): The location (a short walk to the Gare Du Nord), the warmth (I easily get cold at night) and the cleanliness.
These requirements, to my personal standards, were met.
On top of that, the check-in was pleasant and the receptionist kindly pointed me to a nice restaurant nearby. Also, I did not pay the deposit mentioned in other reviews.
Was the hotel noisy? Sure, but I live in Central London and once I put my earplugs in, I slept very well.
Was the room the one in the picture? No (fairly common in hotel bookings), but it was very similar and not small.
My sole comment on improvement would be to us less fabric freshener in the rooms.