The loft is beautiful and I would recommend it for people on holidays as well as for people on a business trip (as we did). The kitchen is well equipped, the WiFi is very good (a reason why apartments are better than hotels for business trips), and the neighborhood is full of restaurants, bars, and cafes. The public transport is easily reached and supermarkets are not far away. Additionally, Jose did a perfect job and provides you with a lot of information about activities.
I really missed the time in the loft when I had to go back to a hotel again!