The loft is located in a very quiet area, that is however in only about 15 min by train from the central part of the city (CBD) (including the Southern across, Flinders St. etc.). The location is also in 400m from the train station, so the communication wasn’t a problem even when there were works on the line and the trains were temporarily replaced by buses.
The check-in was uncomplicated, the communication was quick and helpful (Denise even found a great solution for the luggage as I came too early and could left them and spend some time in the city until the check-in time). The location is clean and comfortable - a perfect place for a holiday stay for 1 of maybe 2 people.
There is a supermarket in the area, but I used to buy everything nearby the Flinders St. station, as I had them some hundred meters on foot to the metro station an afterwords some hundred meters to the loft.
The wifi signal’s quality was good (sometimes lower, but usually sufficient for even Skype calls).
Just a little tip for the travelers who will book some excursions with a late return to the city (e.g. watching Penguin Parade or the 12 Apostols at the sunset): the last train from Southern Cross to the Rushall Station departs at about 11:30, so you should tell the guide that you need to return at about 11:15 (it’s probably better to do it already by booking the tour)