We had a great experience staying at Pacific Blue for a week over Easter. The location was great - directly across the road from the beach, and an easy ten minute walk into central Byron Bay. We were there for Bluesfest, and it was easy access to the shuttle bus service to and from the festival. The apartment was very clean, comfortable and well equipped. Communication with the hosts was good. The checkin/checkout process was smooth. The only minor comment I would make is that the second bedroom is very small - a bit of a squeeze for two adults.
We'd definitely consider staying there again.