The 1980 general campaign between Reagan and Carter was conducted amid a multitude of domestic concerns and the ongoing Iran hostage crisis. After winning the Republican nomination, Reagan pivoted to the center. Though he continued to champion a major tax cut, Reagan backed off of his support for free trade and the privatization of Social Security, and promised to consider arms control treaties with the Soviet Union. He instead sought to focus the race on Carter's handling of the economy. Mired with an approval rating in the low 30s, Carter also waged a negative campaign, focusing on the supposed risk of war if Reagan took office.
low 30s,
low 30s,