Johnson's favorite Bible verse came from the King James Version of Isaiah 1:18. 'Come now, and let us reason together ...' The Treatment could last ten minutes or four hours. It came, enveloping its target, at the Johnson Ranch swimming pool, in one of Johnson's offices, in the Senate cloakroom, on the floor of the Senate itself—wherever Johnson might find a fellow Senator within his reach. During Johnson's years in office, national poverty declined significantly, with the percentage of Americans living below the poverty line dropping from 23 percent to 12 percent.Johnson took an additional step in the War on Poverty with an urban renewal effort, presenting to Congress in January 1966 the 'Demonstration Cities Program'. To be eligible a city would need to demonstrate its readiness to 'arrest blight and decay and make substantial impact on the development of its entire city.'
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