A member of the Republican Party, Bush also served in the U.S. House of Representatives, as U.S. Ambassador to the United Nations, as Director of Central Intelligence, and as the 43rd vice president. He put together a campaign led by Reagan staffer Lee Atwater, and which also included his son, George W. Bush, and media consultant Roger Ailes. Though he had moved to the right during his time as vice president, endorsing a Human Life Amendment and repudiating his earlier comments on 'voodoo economics,' Bush still faced opposition from many conservatives in the Republican Party. His major rivals for the Republican nomination were Senate Minority Leader Bob Dole of Kansas, Congressman Jack Kemp of New York, and Christian televangelist Pat Robertson. Reagan did not publicly endorse any candidate, but he privately expressed support for Bush.Though considered the early front-runner for the nomination, Bush came in third in the Iowa caucus, behind Dole and Robertson. Much as Reagan had done in 1980, Bush reorganized his staff and concentrated on the New Hampshire primary.
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