In early 1935, the first show was held on the bowling green of the Conservative Club at Cradley Heath and in May that year, the KC approved the name 'Staffordshire Bull Terrier' (the first name requested, 'Original Bull Terrier', was rejected by the Kennel Club). In June 1935, the Staffordshire Bull Terrier Club was formed during a meeting at the Old Cross Guns pub in Cradley Heath. That same day, the breed standards were approved and further shows were held that year. Other pivotal breeders involved in acquiring breed recognition were Joe Mallen and actor Tom Walls. The first champions recognised in England were awarded in 1939 to the bitch Lady Eve and the dog Gentleman Jim.
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