John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and Jack, was an American politician who served as the 35th president of the United States from January 1961 until his assassination in November 1963. Kennedy served at the height of the Cold War, and the majority of his work as president concerned relations with the Soviet Union and Cuba. Kennedy and his wife were younger in comparison to the presidents and first ladies who preceded them, and both were popular in the media culture in ways more common to pop singers and movie stars than politicians, influencing fashion trends and becoming the subjects of numerous photo spreads in popular magazines. Although Eisenhower had allowed presidential press conferences to be filmed for television, Kennedy was the first president to ask for them to be broadcast live and made good use of the medium. In 1961 the Radio-Television News Directors Association presented Kennedy with its highest honor, the Paul White Award, in recognition of his open relationship with the media.
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