The pug is a breed of dog with physically distinctive features of a wrinkly, short-muzzled face, and curled tail. The breed has a fine, glossy coat that comes in a variety of colours, most often fawn or black, and a compact square body with well-developed muscles. The breed became iconic in India, as it was featured as the mascot in a series of Vodafone (formerly Hutchison Essar) advertising commercials directed by Prakash Varma. The pug that was predominantly featured in the commercials was Cheeka. The advertisement campaign was followed by a rise in the popularity of pugs in India, and the sale of pugs more than doubled within months, with prices for pugs rising considerably. A few other adverts also appeared in the following months, inspired by the idea of a dog following a boy.
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