As America’s 30th President (1923-1929), Calvin Coolidge demonstrated his determination to preserve the old moral and economic precepts of frugality amid the material prosperity which many Americans were enjoying during the 1920s era. His first message to Congress in December 1923 called for isolation in foreign policy, and for tax cuts, economy, and limited aid to farmers. Both his dry Yankee wit and his frugality with words became legendary. Without looking at her he quietly retorted, “You lose.” And in 1928, while vacationing in the Black Hills of South Dakota, he issued the most famous of his laconic statements, “I do not choose to run for President in 1928.”.