Background: Beginning in September 2012, the U.S. Food and Drug Administration will require larger, more prominent cigarette health warnings on all cigarette packaging and advertisements in the United States. These warnings are a significant advancement in communicating the dangers of smoking. These new cigarette health warnings contains nine different warnings that will increase awareness of the specific health risks associated with smoking, such as death, addiction, lung disease, cancer, stroke and heart disease. These warnings include:

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Which pack's health warning would be more visible, pack A or pack B?
Answer: pack B

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Which pack's health warning would be less visible, pack A or pack B?
Answer: pack A

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Would pack A's health warning be more or less visible than pack B's?
Answer: less

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Would pack B's health warning be more or less visible than pack A's?
Answer: more

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Which pack would induce more awareness of smoking health risks, pack A or pack B?
Answer: pack B

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Which pack would induce less awareness of smoking health risks, pack A or pack B?
Answer: pack A

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Would pack A induce less or more awareness of smoking health risks than pack B?
Answer: less

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Would pack B induce less or more awareness of smoking health risks than pack A?
Answer: more

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Which pack would be more efficient at communicating dangers of smoking, pack A or pack B?
Answer: pack B

Situation: David collects cigarette packs of different years. He found that two of his packs, pack A and pack B, are very different. Pack A is from before September 2012, and pack B is from after September 2012. He started searching on the internet to find out why the packs were different.

Question: Which pack would be less efficient at communicating dangers of smoking, pack A or pack B?
Answer: pack A