This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication.
Furthermore, the work presented in @cite_10 comes closer to the focus of the present paper by hypothesizing that negative news content is more likely to be retweeted, while for non-news tweets positive sentiments support virality. To test this hypothesis the authors analyze three corpora and give evidence that negative sentiment enhances virality in the news segment, but not in the non-news segment. Their conclusion is that the relation between affect and virality is more complex than expected based on the findings of @cite_0 .
@cite_0 @cite_10
2964586292 2952164974
The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral marketing. A quantitative study of emailing of articles from the NY Times finds a strong link between positive affect and virality, and, based on psychological theories it is concluded that this relation is universally valid. The conclusion appears to be in contrast with classic theory of diffusion in news media emphasizing negative affect as promoting propagation. In this paper we explore the apparent paradox in a quantitative analysis of information diffusion on Twitter. Twitter is interesting in this context as it has been shown to present both the characteristics social and news media. The basic measure of virality in Twitter is the probability of retweet. Twitter is different from email in that retweeting does not depend on pre-existing social relations, but often occur among strangers, thus in this respect Twitter may be more similar to traditional news media. We therefore hypothesize that negative news content is more likely to be retweeted, while for non-news tweets positive sentiments support virality. To test the hypothesis we analyze three corpora: A complete sample of tweets about the COP15 climate summit, a random sample of tweets, and a general text corpus including news. The latter allows us to train a classifier that can distinguish tweets that carry news and non-news information. We present evidence that negative sentiment enhances virality in the news segment, but not in the non-news segment. We conclude that the relation between affect and virality is more complex than expected based on the findings of Berger and Milkman (2010), in short 'if you want to be cited: Sweet talk your friends or serve bad news to the public'. Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? This article takes a psychological approach to understanding diffusion. Using a unique data set of all the New York Times articles published over a three-month period, the authors examine how emotion shapes virality. The results indicate that positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral. These results hold even when the authors control for how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently content was featured). Experimental re... This work contributes to the study of retweet behavior on Twitter surrounding real-world events. We analyze over a million tweets pertaining to three events, present general tweet properties in such topical datasets and qualitatively analyze the properties of the retweet behavior surrounding the most tweeted viral content pieces. Findings include a clear relationship between sparse dense retweet patterns and the content and type of a tweet itself; suggesting the need to study content properties in link-based diffusion models. Studying the relationship between public sentiment and stock prices has been the focus of several studies. This paper analyzes whether the sentiment expressed in Twitter feeds, which discuss selected companies and their products, can indicate their stock price changes. To address this problem, an active learning approach was developed and applied to sentiment analysis of tweet streams in the stock market domain. The paper first presents a static Twitter data analysis problem, explored in order to determine the best Twitter-specific text preprocessing setting for training the Support Vector Machine (SVM) sentiment classifier. In the static setting, the Granger causality test shows that sentiments in stock-related tweets can be used as indicators of stock price movements a few days in advance, where improved results were achieved by adapting the SVM classifier to categorize Twitter posts into three sentiment categories of positive, negative and neutral (instead of positive and negative only). These findings were adopted in the development of a new stream-based active learning approach to sentiment analysis, applicable in incremental learning from continuously changing financial tweet streams. To this end, a series of experiments was conducted to determine the best querying strategy for active learning of the SVM classifier adapted to sentiment analysis of financial tweet streams. The experiments in analyzing stock market sentiments of a particular company show that changes in positive sentiment probability can be used as indicators of the changes in stock closing prices.