Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the design, implementation, and deployment of an advertisement auditing system called iWnder that uses crowdsourcing to reveal in real time whether a display advertisement has been targeted or not. Crowdsourcing simplifies the detection of targeted advertising, but requires reporting to a central repository the impressions seen by different users, thereby jeopardising their privacy. We break this deadlock with a privacy preserving data sharing protocol that allows iWnder to compute global statistics required to detect targeting, while keeping the advertisements seen by individual users and their browsing history private. We conduct a simulation study to explore the effect of different parameters and a live validation to demonstrate the accuracy of our approach. Unlike previous solutions, iWnder can even detect indirect targeting, i.e., marketing campaigns that promote a product or service whose description bears no semantic overlap with its targeted audience.
The only topic-based solution meant to be used by real users is MyAdchoice @cite_18 , which has been implemented in the form of a browser extension. This extension is available only under request, and based on the information reported in the paper, it has been only used in a beta-testing phase by few tens of friends and colleagues. Independently of the specific pros and cons of individual solutions, topic-based detection presents some common limitations. The most important being that it can only detect direct interest-based targeted advertising. It is unable to detect other forms of targeting based on demographic or geographic parameters, as well as indirect targeting (see for definitions).
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Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present form infringes on user privacy. The resulting public debate — which includes consumer advocacy organizations, professional associations, and government agencies — is premised on the notion that OBA and privacy are inherently in conflict.In this paper we propose a practical architecture that enables targeting without compromising user privacy. Behavioral profiling and targeting in our system takes place in the user’s browser. We discuss the effectiveness of the system as well as potential social engineering and web-based attacks on the architecture. One complication is billing; ad-networks must bill the correct advertiser without knowing which ad was displayed to the user. We propose an efficient cryptographic billing system that directly solves the problem. We implemented the core targeting system as a Firefox extension and report on its effectiveness. We study the problem of object classification when training and test classes are disjoint, i.e. no training examples of the target classes are available. This setup has hardly been studied in computer vision research, but it is the rule rather than the exception, because the world contains tens of thousands of different object classes and for only a very few of them image, collections have been formed and annotated with suitable class labels. In this paper, we tackle the problem by introducing attribute-based classification. It performs object detection based on a human-specified high-level description of the target objects instead of training images. The description consists of arbitrary semantic attributes, like shape, color or even geographic information. Because such properties transcend the specific learning task at hand, they can be pre-learned, e.g. from image datasets unrelated to the current task. Afterwards, new classes can be detected based on their attribute representation, without the need for a new training phase. In order to evaluate our method and to facilitate research in this area, we have assembled a new large-scale dataset, “Animals with Attributes”, of over 30,000 animal images that match the 50 classes in Osherson's classic table of how strongly humans associate 85 semantic attributes with animal classes. Our experiments show that by using an attribute layer it is indeed possible to build a learning object detection system that does not require any training images of the target classes. Discriminating targets moving against a cluttered background is a huge challenge, let alone detecting a target as small as one or a few pixels and tracking it in flight. In the insect's visual system, a class of specific neurons, called small target motion detectors (STMDs), have been identified as showing exquisite selectivity for small target motion. Some of the STMDs have also demonstrated direction selectivity which means these STMDs respond strongly only to their preferred motion direction. Direction selectivity is an important property of these STMD neurons which could contribute to tracking small targets such as mates in flight. However, little has been done on systematically modeling these directionally selective STMD neurons. In this paper, we propose a directionally selective STMD-based neural network for small target detection in a cluttered background. In the proposed neural network, a new correlation mechanism is introduced for direction selectivity via correlating signals relayed from two pixels. Then, a lateral inhibition mechanism is implemented on the spatial field for size selectivity of the STMD neurons. Finally, a population vector algorithm is used to encode motion direction of small targets. Extensive experiments showed that the proposed neural network not only is in accord with current biological findings, i.e., showing directional preferences but also worked reliably in detecting the small targets against cluttered backgrounds. Historical user activity is key for building user profiles to predict the user behavior and affinities in many web applications such as targeting of online advertising, content personalization and social recommendations. User profiles are temporal, and changes in a user's activity patterns are particularly useful for improved prediction and recommendation. For instance, an increased interest in car-related web pages may well suggest that the user might be shopping for a new vehicle.In this paper we present a comprehensive statistical framework for user profiling based on topic models which is able to capture such effects in a fully fashion. Our method models topical interests of a user dynamically where both the user association with the topics and the topics themselves are allowed to vary over time, thus ensuring that the profiles remain current. We describe a streaming, distributed inference algorithm which is able to handle tens of millions of users. Our results show that our model contributes towards improved behavioral targeting of display advertising relative to baseline models that do not incorporate topical and or temporal dependencies. As a side-effect our model yields human-understandable results which can be used in an intuitive fashion by advertisers.