Mobile Context-Aware Recommender Systems can be naturally modelled as an exploration exploitation trade-off (exr exp) problem, where the system has to choose between maximizing its expected rewards dealing with its current knowledge (exploitation) and learning more about the unknown user's preferences to improve its knowledge (exploration). This problem has been addressed by the reinforcement learning community but they do not consider the risk level of the current user's situation, where it may be dangerous to recommend items the user may not desire in her current situation if the risk level is high. We introduce in this paper an algorithm named R-UCB that considers the risk level of the user's situation to adaptively balance between exr and exp. The detailed analysis of the experimental results reveals several important discoveries in the exr exp behaviour.
Few research works are dedicated to study MCARS. @cite_16 proposes a method which consists of building a dynamic user's profile based on time and user's experience. The user's preferences in the user's profile are weighted according to the situation (time, location) and the user's behavior. To model the evolution on the user's preferences according to his temporal situation in different periods (like workday or vacations), the weighted association for the concepts in the user's profile is established for every new experience of the user. The user's activity combined with the user's profile are used together to filter and recommend relevant content.
@cite_16
2056102005
Social Curation Service (SCS) is a new type of emerging social media platform, where users can select, organize and keep track of multimedia contents they like. In this paper, we take advantage of this great opportunity and target at the very starting point in social media: user profiling, which supports fundamental applications such as personalized search and recommendation. As compared to other profiling methods in conventional Social Network Services (SNS), our work benefits from the two distinguishable characteristics of SCS: a) organized multimedia user-generated contents, and b) content-centric social network. Based on these two characteristics, we are able to deploy the state-of-the-art multimedia analysis techniques to establish content-based user profiles by extracting user preferences and their social relations. First, we automatically construct a content-based user preference ontology and learn the ontological models to generate comprehensive user profiles. In particular, we propose a new deep learning strategy called multi-task convolutional neural network (mtCNN) to learn profile models and profile-related visual features simultaneously. Second, we propose to model the multi-level social relations offered by SCS to refine the user profiles in a low-rank recovery framework. To the best of our knowledge, our work is the first that explores how social curation can help in content-based social media technologies, taking user profiling as an example. Extensive experiments on 1,293 users and 1.5 million images collected from Pinterest in fashion domain demonstrate that recommendation methods based on the proposed user profiles are considerably more effective than other state-of-the-art recommendation strategies. Historical user activity is key for building user profiles to predict the user behavior and affinities in many web applications such as targeting of online advertising, content personalization and social recommendations. User profiles are temporal, and changes in a user's activity patterns are particularly useful for improved prediction and recommendation. For instance, an increased interest in car-related web pages may well suggest that the user might be shopping for a new vehicle.In this paper we present a comprehensive statistical framework for user profiling based on topic models which is able to capture such effects in a fully fashion. Our method models topical interests of a user dynamically where both the user association with the topics and the topics themselves are allowed to vary over time, thus ensuring that the profiles remain current. We describe a streaming, distributed inference algorithm which is able to handle tens of millions of users. Our results show that our model contributes towards improved behavioral targeting of display advertising relative to baseline models that do not incorporate topical and or temporal dependencies. As a side-effect our model yields human-understandable results which can be used in an intuitive fashion by advertisers. Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help users find the articles that are interesting to read. In this paper, we present our research on developing personalized news recommendation system in Google News. For users who are logged in and have explicitly enabled web history, the recommendation system builds profiles of users' news interests based on their past click behavior. To understand how users' news interests change over time, we first conducted a large-scale analysis of anonymized Google News users click logs. Based on the log analysis, we developed a Bayesian framework for predicting users' current news interests from the activities of that particular user and the news trends demonstrated in the activity of all users. We combine the content-based recommendation mechanism which uses learned user profiles with an existing collaborative filtering mechanism to generate personalized news recommendations. The hybrid recommender system was deployed in Google News. Experiments on the live traffic of Google News website demonstrated that the hybrid method improves the quality of news recommendation and increases traffic to the site. A key challenge in recommender system research is how to effectively profile new users, a problem generally known as cold-start recommendation. Recently the idea of progressively querying user responses through an initial interview process has been proposed as a useful new user preference elicitation strategy. In this paper, we present functional matrix factorization (fMF), a novel cold-start recommendation method that solves the problem of initial interview construction within the context of learning user and item profiles. Specifically, fMF constructs a decision tree for the initial interview with each node being an interview question, enabling the recommender to query a user adaptively according to her prior responses. More importantly, we associate latent profiles for each node of the tree --- in effect restricting the latent profiles to be a function of possible answers to the interview questions --- which allows the profiles to be gradually refined through the interview process based on user responses. We develop an iterative optimization algorithm that alternates between decision tree construction and latent profiles extraction as well as a regularization scheme that takes into account of the tree structure. Experimental results on three benchmark recommendation data sets demonstrate that the proposed fMF algorithm significantly outperforms existing methods for cold-start recommendation.