In this paper, we propose an approach for the detection of clickbait posts in online social media (OSM). Clickbait posts are short catchy phrases that attract a user's attention to click to an article. The approach is based on a machine learning (ML) classifier capable of distinguishing between clickbait and legitimate posts published in OSM. The suggested classifier is based on a variety of features, including image related features, linguistic analysis, and methods for abuser detection. In order to evaluate our method, we used two datasets provided by Clickbait Challenge 2017. The best performance obtained by the ML classifier was an AUC of 0.8, an accuracy of 0.812, precision of 0.819, and recall of 0.966. In addition, as opposed to previous studies, we found that clickbait post titles are statistically significant shorter than legitimate post titles. Finally, we found that counting the number of formal English words in the given content is useful for clickbait detection.
Several studies involving the identification of abusers have been conducted. In 2012, @cite_30 proposed a method that clusters users according to the similarity of the posted URL and then classifies each cluster as either malicious or not by extracting clusters' behavioral and content features.
@cite_30
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URL shortening services have become extremely popular. However, it is still unclear whether they are an effective and reliable tool that can be leveraged to hide malicious URLs, and to what extent these abuses can impact the end users. With these questions in mind, we first analyzed existing countermeasures adopted by popular shortening services. Surprisingly, we found such countermeasures to be ineffective and trivial to bypass. This first measurement motivated us to proceed further with a large-scale collection of the HTTP interactions that originate when web users access live pages that contain short URLs. To this end, we monitored 622 distinct URL shortening services between March 2010 and April 2012, and collected 24,953,881 distinct short URLs. With this large dataset, we studied the abuse of short URLs. Despite short URLs are a significant, new security risk, in accordance with the reports resulting from the observation of the overall phishing and spamming activity, we found that only a relatively small fraction of users ever encountered malicious short URLs. Interestingly, during the second year of measurement, we noticed an increased percentage of short URLs being abused for drive-by download campaigns and a decreased percentage of short URLs being abused for spam campaigns. In addition to these security-related findings, our unique monitoring infrastructure and large dataset allowed us to complement previous research on short URLs and analyze these web services from the user's perspective. In order to increase retrieval precision, some new search engines provide manually verified answers to Frequently Asked Queries (FAQs). An underlying task is the identification of FAQs. This paper describes our attempt to cluster similar queries according to their contents as well as user logs. Our preliminary results show that the resulting clusters provide useful information for FAQ identification. Over the past few years, online bullying and aggression have become increasingly prominent, and manifested in many different forms on social media. However, there is little work analyzing the characteristics of abusive users and what distinguishes them from typical social media users. In this paper, we start addressing this gap by analyzing tweets containing a great amount of abusiveness. We focus on a Twitter dataset revolving around the Gamergate controversy, which led to many incidents of cyberbullying and cyberaggression on various gaming and social media platforms. We study the properties of the users tweeting about Gamergate, the content they post, and the differences in their behavior compared to typical Twitter users. We find that while their tweets are often seemingly about aggressive and hateful subjects, "Gamergaters" do not exhibit common expressions of online anger, and in fact primarily differ from typical users in that their tweets are less joyful. They are also more engaged than typical Twitter users, which is an indication as to how and why this controversy is still ongoing. Surprisingly, we find that Gamergaters are less likely to be suspended by Twitter, thus we analyze their properties to identify differences from typical users and what may have led to their suspension. We perform an unsupervised machine learning analysis to detect clusters of users who, though currently active, could be considered for suspension since they exhibit similar behaviors with suspended users. Finally, we confirm the usefulness of our analyzed features by emulating the Twitter suspension mechanism with a supervised learning method, achieving very good precision and recall. Social media content can be used as a complementary source to the traditional methods for extracting and studying collective social attributes. This study focuses on the prediction of the occupational class for a public user profile. Our analysis is conducted on a new annotated corpus of Twitter users, their respective job titles, posted textual content and platform-related attributes. We frame our task as classification using latent feature representations such as word clusters and embeddings. The employed linear and, especially, non-linear methods can predict a user’s occupational class with strong accuracy for the coarsest level of a standard occupation taxonomy which includes nine classes. Combined with a qualitative assessment, the derived results confirm the feasibility of our approach in inferring a new user attribute that can be embedded in a multitude of downstream applications.