Online Social Networks (OSNs) witness a rise in user activity whenever an event takes place. Malicious entities exploit this spur in user-engagement levels to spread malicious content that compromises system reputation and degrades user experience. It also generates revenue from advertisements, clicks, etc. for the malicious entities. Facebook, the world's biggest social network, is no exception and has recently been reported to face much abuse through scams and other type of malicious content, especially during news making events. Recent studies have reported that spammers earn $200 million just by posting malicious links on Facebook. In this paper, we characterize malicious content posted on Facebook during 17 events, and discover that existing efforts to counter malicious content by Facebook are not able to stop all malicious content from entering the social graph. Our findings revealed that malicious entities tend to post content through web and third party applications while legitimate entities prefer mobile platforms to post content. In addition, we discovered a substantial amount of malicious content generated by Facebook pages. Through our observations, we propose an extensive feature set based on entity profile, textual content, metadata, and URL features to identify malicious content on Facebook in real time and at zero-hour. This feature set was used to train multiple machine learning models and achieved an accuracy of 86.9 . The intent is to catch malicious content that is currently evading Facebook's detection techniques. Our machine learning model was able to detect more than double the number of malicious posts as compared to existing malicious content detection techniques. Finally, we built a real world solution in the form of a REST based API and a browser plug-in to identify malicious Facebook posts in real time.
Facebook has its own immune system @cite_3 to safeguard its users from unwanted malicious content. Researchers at Facebook built and deployed a coherent, scalable, and extensible real time system to protect their users and the social graph. This system performs real time checks and classifications on every read and write action. Designers of this complex system used an exhaustive set of components and techniques to differentiate between legitimate actions and spam. These components were standard classifiers like Random Forest, Support Vector Machines, Logistic Regression, a feature extraction language, dynamic model loading, a policy engine, and feature loops. Interestingly, despite this complex immune system deployed by Facebook, unwanted spam, phishing, and other malicious content continues to exist and thrive on Facebook. Although the immune system deployed by Facebook utilizes a variety of techniques to safeguard its users, authors did not present an evaluation of the system to suggest how accurately and efficiently the system is able to capture malicious content.
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Popular Internet sites are under attack all the time from phishers, fraudsters, and spammers. They aim to steal user information and expose users to unwanted spam. The attackers have vast resources at their disposal. They are well-funded, with full-time skilled labor, control over compromised and infected accounts, and access to global botnets. Protecting our users is a challenging adversarial learning problem with extreme scale and load requirements. Over the past several years we have built and deployed a coherent, scalable, and extensible realtime system to protect our users and the social graph. This Immune System performs realtime checks and classifications on every read and write action. As of March 2011, this is 25B checks per day, reaching 650K per second at peak. The system also generates signals for use as feedback in classifiers and other components. We believe this system has contributed to making Facebook the safest place on the Internet for people and their information. This paper outlines the design of the Facebook Immune System, the challenges we have faced and overcome, and the challenges we continue to face. The success of online social networks has attracted a constant interest in attacking and exploiting them. Attackers usually control malicious accounts, including both fake and compromised real user accounts, to launch attack campaigns such as social spam, malware distribution, and online rating distortion. To defend against these attacks, we design and implement a malicious account detection system called SynchroTrap. We observe that malicious accounts usually perform loosely synchronized actions in a variety of social network context. Our system clusters user accounts according to the similarity of their actions and uncovers large groups of malicious accounts that act similarly at around the same time for a sustained period of time. We implement SynchroTrap as an incremental processing system on Hadoop and Giraph so that it can process the massive user activity data in a large online social network efficiently. We have deployed our system in five applications at Facebook and Instagram. SynchroTrap was able to unveil more than two million malicious accounts and 1156 large attack campaigns within one month. Online social networks (OSNs) are popular collaboration and communication tools for millions of users and their friends. Unfortunately, in the wrong hands, they are also effective tools for executing spam campaigns and spreading malware. Intuitively, a user is more likely to respond to a message from a Facebook friend than from a stranger, thus making social spam a more effective distribution mechanism than traditional email. In fact, existing evidence shows malicious entities are already attempting to compromise OSN account credentials to support these "high-return" spam campaigns. In this paper, we present an initial study to quantify and characterize spam campaigns launched using accounts on online social networks. We study a large anonymized dataset of asynchronous "wall" messages between Facebook users. We analyze all wall messages received by roughly 3.5 million Facebook users (more than 187 million messages in all), and use a set of automated techniques to detect and characterize coordinated spam campaigns. Our system detected roughly 200,000 malicious wall posts with embed- ded URLs, originating from more than 57,000 user accounts. We find that more than 70 of all malicious wall posts advertise phishing sites. We also study the characteristics of malicious accounts, and see that more than 97 are compromised accounts, rather than "fake" accounts created solely for the purpose of spamming. Finally, we observe that, when adjusted to the local time of the sender, spamming dominates actual wall post activity in the early morning hours, when normal users are asleep. Online social networks (OSNs) are extremely popular among Internet users. Unfortunately, in the wrong hands, they are also effective tools for executing spam campaigns. In this paper, we present an online spam filtering system that can be deployed as a component of the OSN platform to inspect messages generated by users in real-time. We propose to reconstruct spam messages into campaigns for classification rather than examine them individually. Although campaign identification has been used for offline spam analysis, we apply this technique to aid the online spam detection problem with sufficiently low overhead. Accordingly, our system adopts a set of novel features that effectively distinguish spam campaigns. It drops messages classified as “spam” before they reach the intended recipients, thus protecting them from various kinds of fraud. We evaluate the system using 187 million wall posts collected from Facebook and 17 million tweets collected from Twitter. In different parameter settings, the true positive rate reaches 80.9 while the false positive rate reaches 0.19 in the best case. In addition, it stays accurate for more than 9 months after the initial training phase. Once deployed, it can constantly secure the OSNs without the need for frequent re-training. Finally, tested on a server machine with eight cores (Xeon E5520 2.2Ghz) and 16GB memory, the system achieves an average throughput of 1580 messages sec and an average processing latency of 21.5ms on the Facebook dataset.