E-commerce web applications are almost ubiquitous in our day to day life, however as useful as they are, most of them have little to no adaptation to user needs, which in turn can cause both lower conversion rates as well as unsatisfied customers. We propose a machine learning system which learns the user behaviour from multiple previous sessions and predicts useful metrics for the current session. In turn, these metrics can be used by the applications to customize and better target the customer, which can mean anything from offering better offers of specific products, targeted notifications or placing smart ads. The data used for the learning algorithm is extracted from Google Analytics Enhanced E-commerce, which is enabled by most e-commerce websites and thus the system can be used by any such merchant. In order to learn the user patterns, only its behaviour features were used, which don't include names, gender or any other personal information that could identify the user. The learning model that was used is a double recurrent neural network which learns both intra-session and inter-session features. The model predicts for each session a probability score for each of the defined target classes.
Another classical problem is the task of Intent Prediction, which aims at finding the intention of a user during the current session. Recent methods include predicting if the user will buy during the current session using recurrent neural networks @cite_7 . Other approaches involve splitting the intent of a user in multiple disjoint classes, such as informational, transactional, considerational or navigational, corresponding to the marketing funnel.In @cite_9 , we have predicted these classes using only the search query that the user employed to land on the page. We used a semi supervised approach, by first creating an auto-labeling process and annotating a large amount of queries from a big corpus and train a partial model. Then, we fine tuned the model using a small subset of queries that were manually labeled, which proved better than using any of the steps individually.
@cite_9 @cite_7
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Predicting user behaviour on a website is a difficult task, which requires the integration of multiple sources of information, such as geo-location, user profile or web surfing history. In this paper we tackle the problem of predicting the user intent, based on the queries that were used to access a certain webpage. We make no additional assumptions, such as domain detection, device used or location, and only use the word information embedded in the given query. In order to build competitive classifiers, we label a small fraction of the EDI query intent prediction dataset edi-challenge-dataset , which is used as ground truth. Then, using various rule-based approaches, we automatically label the rest of the dataset, train the classifiers and evaluate the quality of the automatic labeling on the ground truth dataset. We used both recurrent and convolutional networks as the models, while representing the words in the query with multiple embedding methods. In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, navigational, and transactional intent. After deriving attributes of each, we then developed a software application that automatically classified queries using a Web search engine log of over a million and a half queries submitted by several hundred thousand users. Our findings show that more than 80 of Web queries are informational in nature, with about 10 each being navigational and transactional. In order to validate the accuracy of our algorithm, we manually coded 400 queries and compared the results from this manual classification to the results determined by the automated method. This comparison showed that the automatic classification has an accuracy of 74 . Of the remaining 25 of the queries, the user intent is vague or multi-faceted, pointing to the need for probabilistic classification. We discuss how search engines can use knowledge of user intent to provide more targeted and relevant results in Web searching. This work presents the use of click graphs in improving query intent classifiers, which are critical if vertical search and general-purpose search services are to be offered in a unified user interface. Previous works on query classification have primarily focused on improving feature representation of queries, e.g., by augmenting queries with search engine results. In this work, we investigate a completely orthogonal approach --- instead of enriching feature representation, we aim at drastically increasing the amounts of training data by semi-supervised learning with click graphs. Specifically, we infer class memberships of unlabeled queries from those of labeled ones according to their proximities in a click graph. Moreover, we regularize the learning with click graphs by content-based classification to avoid propagating erroneous labels. We demonstrate the effectiveness of our algorithms in two different applications, product intent and job intent classification. In both cases, we expand the training data with automatically labeled queries by over two orders of magnitude, leading to significant improvements in classification performance. An additional finding is that with a large amount of training data obtained in this fashion, classifiers using only query words phrases as features can work remarkably well. Query auto-completion (QAC) is the first step of information retrieval, which helps users formulate the entire query after inputting only a few prefixes. Regarding the models of QAC, the traditional method ignores the contribution from the semantic relevance between queries. However, similar queries always express extremely similar search intention. In this paper, we propose a hybrid model FS-QAC based on query semantic similarity as well as the query frequency. We choose word2vec method to measure the semantic similarity between intended queries and pre-submitted queries. By combining both features, our experiments show that FS-QAC model improves the performance when predicting the user's query intention and helping formulate the right query. Our experimental results show that the optimal hybrid model contributes to a 7.54 improvement in terms of MRR against a state-of-the-art baseline using the public AOL query logs.