In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this paper we describe a system that leverages user purchase history determined from e-mail receipts to deliver highly personalized product ads to Yahoo Mail users. We propose to use a novel neural language-based algorithm specifically tailored for delivering effective product recommendations, which was evaluated against baselines that included showing popular products and products predicted based on co-occurrence. We conducted rigorous offline testing using a large-scale product purchase data set, covering purchases of more than 29 million users from 172 e-commerce websites. Ads in the form of product recommendations were successfully tested on online traffic, where we observed a steady 9 lift in click-through rates over other ad formats in mail, as well as comparable lift in conversion rates. Following successful tests, the system was launched into production during the holiday season of 2014.
Neural language models have been proposed to address these issues, inducing low-dimensional, distributed embeddings of words by means of neural networks @cite_14 @cite_25 @cite_17 . Such approaches take advantage of the word order in text documents, explicitly modeling the assumption that closer words in the word sequence are statistically more dependent. Historically, inefficient training of the neural network-based models has been an obstacle to their wider applicability, given that the vocabulary size may grow to several millions in practical tasks. However, this issue has been successfully addressed by recent advances in the field, particularly with the development of highly scalable continuous bag-of-words (CBOW) and skip-gram (SG) language models @cite_22 @cite_5 for learning word representations. These powerful, efficient models have shown very promising results in capturing both syntactic and semantic relationships between words in large-scale text corpora, obtaining state-of-the-art results on a plethora of NLP tasks.
@cite_14 @cite_22 @cite_5 @cite_25 @cite_17
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Distributed representations of words (aka word embedding) have proven helpful in solving natural language processing (NLP) tasks. Training distributed representations of words with neural networks has lately been a major focus of researchers in the field. Recent work on word embedding, the Continuous Bag-of-Words (CBOW) model and the Continuous Skip-gram (Skip-gram) model, have produced particularly impressive results, significantly speeding up the training process to enable word representation learning from largescale data. However, both CBOW and Skip-gram do not pay enough attention to word proximity in terms of model or word ambiguity in terms of linguistics. In this paper, we propose Proximity-Ambiguity Sensitive (PAS) models (i.e. PAS CBOW and PAS Skip-gram) to produce high quality distributed representations of words considering both word proximity and ambiguity. From the model perspective, we introduce proximity weights as parameters to be learned in PAS CBOWand used in PAS Skip-gram. By better modeling word proximity, we reveal the strength of pooling-structured neural networks in word representation learning. The proximitysensitive pooling layer can also be applied to other neural network applications that employ pooling layers. From the linguistics perspective, we train multiple representation vectors per word. Each representation vector corresponds to a particular group of POS tags of the word. By using PAS models, we achieved a 16.9 increase in accuracy over state-of-theart models. The techniques of using neural networks to learn distributed word representations (i.e., word embeddings) have been used to solve a variety of natural language processing tasks. The recently proposed methods, such as CBOW and Skip-gram, have demonstrated their effectiveness in learning word embeddings based on context information such that the obtained word embeddings can capture both semantic and syntactic relationships between words. However, it is quite challenging to produce high-quality word representations for rare or unknown words due to their insufficient context information. In this paper, we propose to leverage morphological knowledge to address this problem. Particularly, we introduce the morphological knowledge as both additional input representation and auxiliary supervision to the neural network framework. As a result, beyond word representations, the proposed neural network model will produce morpheme representations, which can be further employed to infer the representations of rare or unknown words based on their morphological structure. Experiments on an analogical reasoning task and several word similarity tasks have demonstrated the effectiveness of our method in producing high-quality words embeddings compared with the state-of-the-art methods. Learning distributed word representations has been a popular method for various natural language processing applications such as word analogy and similarity, document classification and sentiment analysis. However, most existing word embedding models only exploit a shallow slide window as the context to predict the target word. Because the semantic of each word is also influenced by its global context, as the distributional models usually induced the word representations from the global co-occurrence matrix, the window-based models are insufficient to capture semantic knowledge. In this paper, we propose a novel hybrid model called mixed word embedding (MWE) based on the well-known word2vec toolbox. Specifically, the proposed MWE model combines the two variants of word2vec, i.e., SKIP-GRAM and CBOW, in a seamless way via sharing a common encoding structure, which is able to capture the syntax information of words more accurately. Furthermore, it incorporates a global text vector into the CBOW variant so as to capture more semantic information. Our MWE preserves the same time complexity as the SKIP-GRAM. To evaluate our MWE model efficiently and adaptively, we study our model on linguistic and application perspectives with both English and Chinese dataset. For linguistics, we conduct empirical studies on word analogies and similarities. The learned latent representations on both document classification and sentiment analysis are considered for application point of view of this work. The experimental results show that our MWE model is very competitive in all tasks as compared with the state-of-the-art word embedding models such as CBOW, SKIP-GRAM, and GloVe. A goal of statistical language modeling is to learn the joint probability function of sequences of words in a language. This is intrinsically difficult because of the curse of dimensionality: a word sequence on which the model will be tested is likely to be different from all the word sequences seen during training. Traditional but very successful approaches based on n-grams obtain generalization by concatenating very short overlapping sequences seen in the training set. We propose to fight the curse of dimensionality by learning a distributed representation for words which allows each training sentence to inform the model about an exponential number of semantically neighboring sentences. The model learns simultaneously (1) a distributed representation for each word along with (2) the probability function for word sequences, expressed in terms of these representations. Generalization is obtained because a sequence of words that has never been seen before gets high probability if it is made of words that are similar (in the sense of having a nearby representation) to words forming an already seen sentence. Training such large models (with millions of parameters) within a reasonable time is itself a significant challenge. We report on experiments using neural networks for the probability function, showing on two text corpora that the proposed approach significantly improves on state-of-the-art n-gram models, and that the proposed approach allows to take advantage of longer contexts.