This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication.
. @cite_32 have shown, via a massive experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. The experiment included reducing the amount of emotional content in the News Feed of a user: when positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. While in @cite_32 the authors manipulated News Feed content, in our study we simply analyze existing and publicly available content voluntarly annotated by readers.
@cite_32
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Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. Emotional contagion is well established in laboratory experiments, with people transferring positive and negative emotions to others. Data from a large real-world social network, collected over a 20-y period suggests that longer-lasting moods (e.g., depression, happiness) can be transferred through networks [Fowler JH, Christakis NA (2008) BMJ 337:a2338], although the results are controversial. In an experiment with people who use Facebook, we test whether emotional contagion occurs outside of in-person interaction between individuals by reducing the amount of emotional content in the News Feed. When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks. This work also suggests that, in contrast to prevailing assumptions, in-person interaction and nonverbal cues are not strictly necessary for emotional contagion, and that the observation of others’ positive experiences constitutes a positive experience for people. When artists express their feelings through the artworks they create, it is believed that the resulting works transform into objects with “emotions” capable of conveying the artists' mood to the audience. There is little to no dispute about this belief: Regardless of the artwork, genre, time, and origin of creation, people from different backgrounds are able to read the emotional messages. This holds true even for the most abstract paintings. Could this idea be applied to machines as well? Can machines learn what makes a work of art “emotional”? In this work, we employ a state-of-the-art recognition system to learn which statistical patterns are associated with positive and negative emotions on two different datasets that comprise professional and amateur abstract artworks. Moreover, we analyze and compare two different annotation methods in order to establish the ground truth of positive and negative emotions in abstract art. Additionally, we use computer vision techniques to quantify which parts of a painting evoke positive and negative emotions. We also demonstrate how the quantification of evidence for positive and negative emotions can be used to predict which parts of a painting people prefer to focus on. This method opens new opportunities of research on why a specific painting is perceived as emotional at global and local scales. An overwhelming number of news articles are available every day via the internet. Unfortunately, it is impossible for us to peruse more than a handful; furthermore it is difficult to ascertain an article’s social context, i.e., is it popular, what sorts of people are reading it, etc. In this paper, we develop a system to address this problem in the restricted domain of political news by harnessing implicit and explicit contextual information from the blogosphere. Specifically, we track thousands of blogs and the news articles they cite, collapsing news articles that have highly overlapping content. We then tag each article with the number of blogs citing it, the political orientation of those blogs, and the level of emotional charge expressed in the blog posts that link to the news article. We summarize and present the results to the user via a novel visualization which displays this contextual information; the user can then find the most popular articles, the articles most cited by liberals, the articles most emotionally discussed in the political blogosphere, etc. Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? This article takes a psychological approach to understanding diffusion. Using a unique data set of all the New York Times articles published over a three-month period, the authors examine how emotion shapes virality. The results indicate that positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral. These results hold even when the authors control for how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently content was featured). Experimental re...