Existing studies of how information diffuses across social networks have thus far concentrated on analysing and recovering the spread of deterministic innovations such as URLs, hashtags, and group membership. However investigating how mentions of real-world entities appear and spread has yet to be explored, largely due to the computationally intractable nature of performing large-scale entity extraction. In this paper we present, to the best of our knowledge, one of the first pieces of work to closely examine the diffusion of named entities on social media, using Reddit as our case study platform. We first investigate how named entities can be accurately recognised and extracted from discussion posts. We then use these extracted entities to study the patterns of entity cascades and how the probability of a user adopting an entity (i.e. mentioning it) is associated with exposures to the entity. We put these pieces together by presenting a parallelised diffusion model that can forecast the probability of entity adoption, finding that the influence of adoption between users can be characterised by their prior interactions -- as opposed to whether the users propagated entity-adoptions beforehand. Our findings have important implications for researchers studying influence and language, and for community analysts who wish to understand entity-level influence dynamics.
Studies of information diffusion have largely concentrated on signals of diffusion such as tracking URLs, hashtags, quotes @cite_4 , and adoption behaviour (e.g. group signups); however to the best of our knowledge such studies have yet to focus on how entities diffuse. We now focus on key pieces of work that are closely-aligned to the study of entity-diffusion in the context of social networks -- should the reader wish to know more about information diffusion models, and in greater detail, then please refer to 's @cite_5 comprehensive survey of such models.
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Many of the world's most popular websites catalyze their growth through invitations from existing members. New members can then in turn issue invitations, and so on, creating cascades of member signups that can spread on a global scale. Although these diffusive invitation processes are critical to the popularity and growth of many websites, they have rarely been studied, and their properties remain elusive. For instance, it is not known how viral these cascades structures are, how cascades grow over time, or how diffusive growth affects the resulting distribution of member characteristics present on the site. In this paper, we study the diffusion of LinkedIn, an online professional network comprising over 332 million members, a large fraction of whom joined the site as part of a signup cascade. First we analyze the structural patterns of these signup cascades, and find them to be qualitatively different from previously studied information diffusion cascades. We also examine how signup cascades grow over time, and observe that diffusion via invitations on LinkedIn occurs over much longer timescales than are typically associated with other types of online diffusion. Finally, we connect the cascade structures with rich individual-level attribute data to investigate the interplay between the two. Using novel techniques to study the role of homophily in diffusion, we find striking differences between the local, edge-wise homophily and the global, cascade-level homophily we observe in our data, suggesting that signup cascades form surprisingly coherent groups of members. Predicting the diffusion of information on social networks is a key problem for applications like Opinion Leader Detection, Buzz Detection or Viral Marketing. Many recent diffusion models are direct extensions of the Cascade and Threshold models, initially proposed for epidemiology and social studies. In such models, the diffusion process is based on the dynamics of interactions between neighbor nodes in the network (the social pressure), and largely ignores important dimensions as the content of the piece of information diffused. We propose here a new family of probabilistic models that aims at predicting how a content diffuses in a network by making use of additional dimensions: the content of the piece of information diffused, user's profile and willingness to diffuse. These models are illustrated and compared with other approaches on two blog datasets. The experimental results obtained on these datasets show that taking into account the content of the piece of information diffused is important to accurately model the diffusion process. Abstract Registration plays an important role in group analysis of diffusion-weighted imaging (DWI) data. It can be used to build a reference anatomy for investigating structural variation or tracking changes in white matter. Unlike traditional scalar image registration where spatial alignment is the only focus, registration of DWI data requires both spatial alignment of structures and reorientation of local signal profiles. As such, DWI registration is much more complex and challenging than scalar image registration. Although a variety of algorithms has been proposed to tackle the problem, most of them are restricted by the diffusion model used for registration, making it difficult to fit to the registered data a different model. In this paper we describe a method that allows any diffusion model to be fitted after registration for subsequent multifaceted analysis. This is achieved by directly aligning DWI data using a large deformation diffeomorphic registration framework. Our algorithm seeks the optimal coordinate mapping by simultaneously considering structural alignment, local signal profile reorientation, and deformation regularization. Our algorithm also incorporates a multi-kernel strategy to concurrently register anatomical structures at different scales. We demonstrate the efficacy of our approach using in vivo data and report detailed qualitative and quantitative results in comparison with several different registration strategies. Online social network platforms provide built-in functionalities that allow users to share information through their social connections. The study of information diffusion focusses on analysing how the spread of information enables us to understand the ways that users behave and interact online. Information diffusion manifests itself on social networks in the form of cascades of information, which are structural representations of diffusion events. The characteristics of information diffusion differ between online social networks partly depending on the capabilities of each. Tumblr is an online social network platform; it allows users to reblog more than once, to add a comment with a reblog, and to delete reblogs which presents certain challenges in the study of diffusion on this network. In this paper, we will identify and address those challenges, and we will examine the effects of these functionalities on users' behaviour and consequently on the structural characteristics of cascades on Tumblr.