Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait detection in online medias, lots of machine learning methods were proposed and employed to find the clickbait headlines. In this research, a model using deep learning methods is proposed to find the clickbaits in Clickbait Challenge 2017's dataset. The proposed model gained the first rank in the Clickbait Challenge 2017 in terms of Mean Squared Error. Also, data analytics and visualization techniques are employed to explore and discover the provided dataset to get more insight from the data.
An interesting model was proposed by Zhou for Clickbait Challenge 2017 @cite_0 . He employed automatic approach to find clickbait in the tweet stream. Self-attentive neural network was employed for the first time in this article to examine each tweet’s probability of click baiting.
@cite_0
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Clickbait detection in tweets remains an elusive challenge. In this paper, we describe the solution for the Zingel Clickbait Detector at the Clickbait Challenge 2017, which is capable of evaluating each tweet's level of click baiting. We first reformat the regression problem as a multi-classification problem, based on the annotation scheme. To perform multi-classification, we apply a token-level, self-attentive mechanism on the hidden states of bi-directional Gated Recurrent Units (biGRU), which enables the model to generate tweets' task-specific vector representations by attending to important tokens. The self-attentive neural network can be trained end-to-end, without involving any manual feature engineering. Our detector ranked first in the final evaluation of Clickbait Challenge 2017. Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the readers to click on an article and subsequently visit the media site, the outlets often come up with catchy headlines accompanying the article links, which lure the readers to click on the link. Such headlines are known as Clickbaits. While these baits may trick the readers into clicking, in the long run, clickbaits usually don't live up to the expectation of the readers, and leave them disappointed. In this work, we attempt to automatically detect clickbaits and then build a browser extension which warns the readers of different media sites about the possibility of being baited by such headlines. The extension also offers each reader an option to block clickbaits she doesn't want to see. Then, using such reader choices, the extension automatically blocks similar clickbaits during her future visits. We run extensive offline and online experiments across multiple media sites and find that the proposed clickbait detection and the personalized blocking approaches perform very well achieving 93 accuracy in detecting and 89 accuracy in blocking clickbaits. Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the readers to click on an article and subsequently visit the media site, the outlets often come up with catchy headlines accompanying the article links, which lure the readers to click on the link. Such headlines are known as Clickbaits. While these baits may trick the readers into clicking, in the long-run, clickbaits usually don't live up to the expectation of the readers, and leave them disappointed. In this work, we attempt to automatically detect clickbaits and then build a browser extension which warns the readers of different media sites about the possibility of being baited by such headlines. The extension also offers each reader an option to block clickbaits she doesn't want to see. Then, using such reader choices, the extension automatically blocks similar clickbaits during her future visits. We run extensive offline and online experiments across multiple media sites and find that the proposed clickbait detection and the personalized blocking approaches perform very well achieving 93 accuracy in detecting and 89 accuracy in blocking clickbaits. This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative representations to predict the level of clickbaiting present in Twitter posts. Our models allow to answer the question not only whether a post is a clickbait or not, but to what extent it is a clickbait post e.g., not at all, slightly, considerably, or heavily clickbaity using a score ranging from 0 to 1. We evaluate the predictive power of models trained on varied text and image representations extracted from tweets. Our best performing model that relies on the tweet text and linguistic markers of biased language extracted from the tweet and the corresponding page yields mean squared error (MSE) of 0.04, mean absolute error (MAE) of 0.16 and R2 of 0.43 on the held-out test data. For the binary classification setup (clickbait vs. non-clickbait), our model achieved F1 score of 0.69. We have not found that image representations combined with text yield significant performance improvement yet. Nevertheless, this work is the first to present preliminary analysis of objects extracted using Google Tensorflow object detection API from images in clickbait vs. non-clickbait Twitter posts. Finally, we outline several steps to improve model performance as a part of the future work.