Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait detection in online medias, lots of machine learning methods were proposed and employed to find the clickbait headlines. In this research, a model using deep learning methods is proposed to find the clickbaits in Clickbait Challenge 2017's dataset. The proposed model gained the first rank in the Clickbait Challenge 2017 in terms of Mean Squared Error. Also, data analytics and visualization techniques are employed to explore and discover the provided dataset to get more insight from the data.
In @cite_8 , authors developed linguistically-infused network model for the Clickbait Challenge 2017 that is able to learn strength of clickbait content from not only the texts of the tweets but also the passage of the articles and the linked images. They believed using the passage of the articles and the linked images can lead to a substantial boost in the model’s performance. They trained two neural network architectures which are Long Short-Term Memory (LSTM) @cite_7 and Convolutional Neural Network (CNN). Their text sequence sub-network was constructed using embedding layer and two 1-dimensional convolution layers followed by a max-pooling layer. They initialize their embedding layer with pre-trained Glove embeddings @cite_21 using 200-dimensional embeddings.
@cite_21 @cite_7 @cite_8
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This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative representations to predict the level of clickbaiting present in Twitter posts. Our models allow to answer the question not only whether a post is a clickbait or not, but to what extent it is a clickbait post e.g., not at all, slightly, considerably, or heavily clickbaity using a score ranging from 0 to 1. We evaluate the predictive power of models trained on varied text and image representations extracted from tweets. Our best performing model that relies on the tweet text and linguistic markers of biased language extracted from the tweet and the corresponding page yields mean squared error (MSE) of 0.04, mean absolute error (MAE) of 0.16 and R2 of 0.43 on the held-out test data. For the binary classification setup (clickbait vs. non-clickbait), our model achieved F1 score of 0.69. We have not found that image representations combined with text yield significant performance improvement yet. Nevertheless, this work is the first to present preliminary analysis of objects extracted using Google Tensorflow object detection API from images in clickbait vs. non-clickbait Twitter posts. Finally, we outline several steps to improve model performance as a part of the future work. Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user’s curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings learned via Convolutional Neural Networks. Experimental results on a dataset of news headlines show that our model outperforms existing techniques for clickbait detection with an accuracy of 0.98 with F1-score of 0.98 and ROC-AUC of 0.99. Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings learned via Convolutional Neural Networks. Experimental results on a dataset of news headlines show that our model outperforms existing techniques for clickbait detection with an accuracy of 0.98 with F1-score of 0.98 and ROC-AUC of 0.99. One of the main challenges in Zero-Shot Learning of visual categories is gathering semantic attributes to accompany images. Recent work has shown that learning from textual descriptions, such as Wikipedia articles, avoids the problem of having to explicitly define these attributes. We present a new model that can classify unseen categories from their textual description. Specifically, we use text features to predict the output weights of both the convolutional and the fully connected layers in a deep convolutional neural network (CNN). We take advantage of the architecture of CNNs and learn features at different layers, rather than just learning an embedding space for both modalities, as is common with existing approaches. The proposed model also allows us to automatically generate a list of pseudo-attributes for each visual category consisting of words from Wikipedia articles. We train our models end-to-end using the Caltech-UCSD bird and flower datasets and evaluate both ROC and Precision-Recall curves. Our empirical results show that the proposed model significantly outperforms previous methods.