Int. J. Environ. Res. Public Health 2009, 6 1278 consumption of fruit by weekly offering of fruit at school. The schools organize a weekly subscription program usually at a cost of 5-10 euros per year. Background information, games, contests, recipes, and other suggestions that can help in increasing fruit and vegetables consumption are also provided. Many schools who had already participated in this project and process evaluation made it clear that one of the success factors is the intersectoral collaboration between the profit-making- (fruit suppliers) and non-profit sectors (health promotion centres, school health centres, and schools) at the national- as well as local level. It was also recognized that providing fruit at low cost is the success factor for continuity; however, additional efforts should be put in for children of low SES parents [31]. Also worth mentioning is the difference in satisfaction between the parents and teachers; fewer parents are satisfied with the available food items (as already illustrated by the higher percentage who would consider daily availability as a plus point) and more teachers think that parents are sufficiently informed about their child‟s food and physical activity learning activities. Some caution, however, is necessary when comparing the data of parents and teachers as the data were collected in the context of two different studies for which different schools were approached. Few differences are found between fathers and mothers. Fathers reported to be less informed; however, they also considered the matter as less important than mothers did. Fathers were also less restrictive, and this was reflected in the significantly higher percentage of fathers who would allow soft drinks. The latter agrees well with the findings of the study of Worsley [20] in which Australian lay people‟s views about the school food policy were investigated and some evidence was found for men being more tolerant than women. In a previous study in preschool children in Flanders [12], mothers of lower education level were more permissive, in that they restricted fewer items than their counterparts of higher education level. Congruent therewith, we found that parents of lower education would restrict less food items at school level than parents of higher education. This shows the importance of schools in creating a context where healthy food choices and behaviours are promoted so that at least during school hours only healthy food items are available, and access to sweet- and savoury snacks is restricted. Therefore, policies supported by the different school authorities are needed whereby issues concerning food availability and all food related activities in schools can be tackled. In Belgium-Flanders, a platform has been created in which all actors (the school authorities, pupils, teachers, parents, centres for pupil counseling, health organizations, scientists, and politicians) are represented, in which these issues are discussed and converted into strategic- and operational plans. Additionally, more outreach to/education of lower SES parents may be necessary so that these parents are made aware of the reasons why schools are establishing healthier policies, and are thus more likely to cooperate and feel comfortable with it. Our results indicate that the school food policy is a salient issue for parents and teachers; in addition, parents are more likely to be satisfied if their children‟s dietary habits are an important point of interest at the school and are well informed about the school‟s food policy and what their child learns at school. This is important, as effective programs need to be supported by the parents and teachers. In addition, our results indicate that for some aspects (e.g. availability of fruit) there is further room for improvement.