Presentation. Over half the women mentioned that the booklet was comprehensive and well presented, particularly remarking about the colours and photos included. This was further highlighted by several key stakeholders. ‘‘The booklet was well laid out and very easy to read’’ (Irene, 54) New ideas to increase physical activity and reduce sedentary behavior. It was apparent that a number of women appreciated the way that the information booklet was able to provide ideas on how to fit physical activity into busy women’s lives. Similarly, a couple of woman mentioned that the tips to reduce sedentary behavior were useful and that they would start implementing some of these strategies. ‘‘Nice suggestions for ‘‘life organisation’’ to fit exercise in to ‘‘time-poor’’ women’’ (Ingrid, 55) Information Booklet – What Women did not Like Lack of personal tailoring. A number of women suggested that the information booklet lacked information relevant to their personal needs and lifestyles. For example, several women mentioned that the times of exercise classes that were referred to in the information booklet did not fit in with their weekly schedule due to work or family commitments. ‘‘Many of the activities are during my working hours and therefore I’m not likely to be able to make it’’ (Nicole, 30) Similarly, a few older women suggested that the booklet needed to include more information on exercise options that were relevant to their age-group. ‘‘Perhaps ‘‘age-specific’’ activities, clubs, groups would be more interest to me, as I am 57 years old and have some illnesses to contend with at present’’ (Pearl, 57) Unrealistic tips. Several women thought that the booklet provided unrealistic tips on increasing physical activity and reducing sedentary behavior. This view was further highlighted by a key stakeholder. ‘‘Having seen the number of overweight women in Neighborhood X, it may be a tall order for many to consider getting up 30 minutes earlier, a more realistic suggestion may be 15 minutes’’ (Edith, 67) Other Useful Information to Increase Motivation for Physical Activity A number of suggestions were proposed by women that may help to motivate them to be more physically active. These included being provided with information tailored to the individual (i.e. age- group relevant exercise classes/groups) as well as other suggestions not previously described. Weight loss information. It was apparent that women were particularly interested in physical activity for the purpose of losing weight. Therefore, several young women suggested incorporating other weight-related information (e.g. nutrition) into the booklet to help women with weight management. Promoting Physical Activity in Disadvantaged Women ‘‘Being told [that] if I did something extra, I’d lose so many kg’s’’ (Bridie, 36) ‘‘Can add healthy eating/seasonal recipe ideas’’ (Nicole, 30) Similarly, this kind of approach (providing weight loss in- formation) was suggested by one key stakeholder in order to reduce sedentary behavior. ‘‘People like info i.e. If you get up and change the channel rather than use the remote you can burn 20 calories each time. Weight loss always motivates women’’ (Key Stakeholder) Seasonal suggestions. One woman mentioned that she would like to see more tips/suggestions in the booklet about exercises that you can do in winter in order to overcome such barriers. ‘‘More winter exercise ideas – it’s dark when I get home after work and very cold currently’’ (Nicole, 30) Vouchers. One key stakeholder suggested that to overcome the barrier of cost, and perhaps increase motivation to begin exercising, it may be useful to include discount vouchers in the booklet to the facilities or clubs within in the community e.g. gym discount. ‘‘I think you have provided all possible info but maybe including some vouchers from the companies you have put into the booklet’’ (Key Stakeholder) Other Useful Information that may Help to Reduce Sedentary Behavior Few women were able to suggest ideas on other information that may help them reduce their sedentary behavior (sitting time), with most reiterating their ideas on increasing physical activity. Suggestions offered were for further information that was already included in the booklet (i.e. health risks of sitting, and tips to reduce sitting). ‘‘More ideas on how to do things standing up’’ (Bannie, 55) ‘‘Maybe more [information on] medical problems/issues arising from sitting too much’’ (Rachel, 45) Information Booklet – Best Delivery Method More than half the women felt that the information booklet would be best delivered through monthly leaflets in the mail. ‘‘Mail newsletter! Not everyone (including me) has easy access to e-mail or internet, or doesn’t have an I-phone. All at once would be too much info but monthly would be good’’ (Erin, 21) However, a few women suggested that the most appropriate way of delivering the material in the mail would be all at once to be used as a reference book, with one woman suggesting leaflets would only be thrown away. ‘‘Probably as a reference booklet to keep near the telephone and a point of reference for others in need’’ (Edith, 67) PLOS ONE | www.plosone.org 4 November 2012 | Volume 7 | Issue 11 | e49583