Mother s counseled on BF at ANC Place of delivery Type of delivery Mothers counseled on BF at PNC ANC = Antenatal care, PNC = Post natal care, * Fisher exact test. Table 4 Bivariate and multivariable logistic regression showing factors associated with timely initiation of breastfeeding among mothers in Goba Woreda, South East Ethiopia Timely initiation of breastfeeding Yes No COR[95%C. P-value I] 215 162 (57.0) (43.0) 98(48.0) 106 (52.0) 1.4[1.02- 2.02] 1.0 86(73.5) 31(26.5) 3.1[1.98- 4.84] 228 254 1.0 (47.3) (52.7) 202 (48.1) 106 (63.9) 183 (60.2) 131 (44.3) 218 1.0 (51.9) 60(36.1) 1.9[1.30- 2.71] 120 (39.6) 165 (55.7) 0.52[0.38- 0.72] 1.0 0.038 < 0.0001 0.001 < 0.0001 Setegn et al. BMC Public Health 2011, 11:217 http://www.biomedcentral.com/1471-2458/11/217 Table 3 Comparison of breastfeeding initiation by obstetric and health service related factors/practice in Goba Woreda, South East Ethiopia Category 1 2-4 5 and more 1 2-3 4 and more Yes No 1 2-3 > = 4 Yes No Home Health institution Normal/Vaginal C/S Yes No Breastfeeding Initiation time ≤ 1 hour N (%) > 1 hour N (%) 83(56.8) 152(50.3) 74(50.3) 15(46.9) 139(53.5) 160(52.1) 270(53.1) 37(45.1) 11(44.0) 102(52.3) 157(54.5) 134(56.8) 136(50.0) 202(48.1) 106(63.9) 298(53.5) 6(33.3) 183(60.4) 131(44.3) 63(43.2) 150(49.7) 73(49.7) 17(53.1) 121(46.5) 147(47.9) 238(46.9) 45(54.9) 14(56.0) 93(47.7) 131(45.5) 102(43.2) 136(50.0) 218(51.9) 60(36.1) 259(46.5) 12(66.7) 120(39.6) 165(55.7) Variable Parity Birth interval(year) ANC visit No of ANC visit Variables Attendance of formal education Yes No Residence Urban Rural Place of delivery Home Health institution Post Natal Counseling Yes No COR = Crude Odds Ratio; CI = Confidence Interval. AOR = Adjusted Odds Ratio. COR = Crude Odds Ratio; CI = Confidence Interval. AOR = Adjusted Odds Ratio. Page 5 of 7 P-Value 0.392 0.772 0.218 0.574 0.150 0.001 0.099* < 0.0001 Discussion This study attempted to determine the prevalence of timely initiation of breast feeding including factors asso- ciated with timely initiation of breastfeeding. Majority 602(98.7%) of mothers practiced ever breastfeeding. This figure is similar to the ever breastfeeding rate of the country (96%) and Oromia region (94.1%) and other regional states in Ethiopia ranging from 93% in Addis Ababa to 99% in Harari [8,17]. Although World Health Organization (WHO), global and national infant and young child feeding guidelines Table 5 Multivariable logistic regression showing predictors of timely initiation of breastfeeding among mothers in Goba Woreda, South East Ethiopia Variable Residence Urban Rural Yes No Information/advise on BF at PNC Timely initiation of breastfeeding Yes No AOR(95% P value C.I) 86(73.5) 31(26.5) 4.1[2.31- 7.30] 228 254 1.0 (47.3) (52.7) 183 (60.2) 132 (43.4) 121 (39.8) 172 (56.6) 2.7[1.86- 3.94] 1.0 < 0.0001 < 0.0001