Mazza and Chapman BMC Public Health 2010, 10:786 http://www.biomedcentral.com/1471-2458/10/786 15. Braun V, Clarke V: Using thematic analysis in psychology. Qual Res Psychol 2006, 3(2):77-101. 16. Canady RB, Tiedje LB, Lauber C: Preconception Care & Pregnancy Planning: Voices of African American Women. MCN Am J Matern Child Nurs 2008, 33(2):90-97. 17. Hosli EJ, Elsinga J, Buitendijk SE, Assendelft WJ, van der Pal-de Bruin KM: Women’s motives for not participating in preconception counseling: qualitative study. Community Genet 2008, 11(3):166-170. 18. de Weerd S, van der Bij AK, Cikot RJLM, Braspenning JCC, Braat DDM, Steegers EAP: Preconception Care: A Screening Tool for Health Assessment and Risk Detection. Prev Med 2002, 34(5):505-511. 19. Craig P, Dieppe P, Macintyre S, Michie S, Nazareth I, Petticrew M, Medical Research Council Guidance: Developing and evaluating complex interventions: the new Medical Research Council guidance. Br Med J 2008, 337:a1655. 20. Michie S, Johnston M, Abraham C, Lawton R, Parker D, Walker A, on behalf of the Psychological Theory Group: Making psychological theory useful for implementing evidence based practice: a consensus approach. Qual Saf Health Care 2005, 14(1):26-33. 21. van Bokhoven MA, Kok G, van der Weijden T: Designing a quality improvement intervention: a systematic approach. Qual Saf Health Care 2003, 12(3):215-220. Pre-publication history The pre-publication history for this paper can be accessed here: http://www.biomedcentral.com/1471-2458/10/786/prepub doi:10.1186/1471-2458-10-786 Cite this article as: Mazza and Chapman: Improving the uptake of preconception care and periconceptional folate supplementation: what do women think?. BMC Public Health 2010 10:786. Page 6 of 6 Submit your next manuscript to BioMed Central and take full advantage of: • Convenient online submission • Thorough peer review • No space constraints or color ﬁgure charges • Immediate publication on acceptance • Inclusion in PubMed, CAS, Scopus and Google Scholar • Research which is freely available for redistribution Submit your manuscript at www.biomedcentral.com/submit