text: ຈັດພີມມາໂດຍ: ເດືອນ​ພຶດ​ສະ​ພາ Anokuru ກຸມພາ 27, 2013
  There is no doubt that we are faced with a decline in reading culture. The situation indeed calls for concerted efforts aimed at stimulating renewed interest for reading books among Nigerians. Some of us were told a long time ago that reading is the corner stone of learning, and involved the meaningful interpretation of words, phrases and sentences making for various forms of thinking (e.g. critical, analytical, creative, imaginative, evaluative, judgmental) and how to solve problems. This lack of interest for reading books, which mow seems our bane, is more apparent among the demographic group (15 ການ 35 ປີ), that comprise more than 65 per cent of the country’s population – The youths. With this situation, along with the realisation that the level of development in a country is directly proportional to the literacy level, the popular expression, “The best way to hide anything from a Nigerian is to place it in a book”, keeps popping up in my mind.
  As reading sharpens the mind, it makes one reason rationally and objectively as well as projects one for greatness in life, youngsters need not adhere to only reading their text books at school to imbibe this culture. Many of us realise that when an individual habitually and regularly reads books and other information materials, which are not essentially required for him or her to advance in professional or career attainment, he or she is said to possess a reading culture. ໃນ​ຄໍາ​ສັບ​ຕ່າງໆ​ອື່ນໆ, reading culture in essence depicts that way of life that incorporates reading and studying as the basis of growth and development.
  As an author who desires being published by a publisher, to feature as a co- publisher, or even prefers to remain a self-publisher, you should appreciate that the place of marketing your book starts with a marketing plan – Plan for identifying your Target Audience; a critical look at the Product (your book) itself [e.g. if it bears unique information that is in demand, if it helps solve a problem, holds a compelling or entertaining story, if people are talking about it]; its Price; your intension at Packaging it for effective presentation; and how to Promote ແລະ Publicise your work. Space constraint here does not provide for details on these key components of your planning process. ຢ່າງ​ໃດ​ກໍ​ຕາມ, if so pressed for such do not hesitate to contact me.
  Lastly, on tips about how to really market your book, I urge that you refrain from joining the growing number of local authors having preference for ‘hitting the road’ as self-publishers. My presumption of this being your first book makes for a vital counsel – Engage a publisher for post-publication marketing support (while you do some marketing of your own), at this initial stage, as this will certainly help you ‘cut your teeth’ in the area rapidly. ຈືຂໍ້ມູນການ, other books and media forms are competing against you for your prospective reader’s attention. As a ‘first timer’, if you insist on being a self-publisher, try these simple (and cost effective) slants as your own input at marketing your book:
  1 ຄໍາຄິດຄໍາເຫັນ ກ່ຽວກັບ "Book marketing in an Unfavourable Reading Culture"
  Christian Books | ມີນາ 20, 2013 ທີ່ 2:36 pm | reply